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Digital Marketing Syllabus: UGC Panjab University Chandigar

This 15 week course covers digital marketing concepts and techniques including website development, search engine optimization, email marketing, pay-per-click advertising, social media marketing, analytics and developing an integrated digital marketing strategy. Specific topics include WordPress, SEO on-page and off-page techniques, Google AdWords bidding strategies, Google Analytics setup, Facebook ad formats and campaign design, Twitter advertising and LinkedIn marketing. The course aims to provide students with the knowledge and skills for digital marketing process and implementation.

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santosh kumar
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633 views2 pages

Digital Marketing Syllabus: UGC Panjab University Chandigar

This 15 week course covers digital marketing concepts and techniques including website development, search engine optimization, email marketing, pay-per-click advertising, social media marketing, analytics and developing an integrated digital marketing strategy. Specific topics include WordPress, SEO on-page and off-page techniques, Google AdWords bidding strategies, Google Analytics setup, Facebook ad formats and campaign design, Twitter advertising and LinkedIn marketing. The course aims to provide students with the knowledge and skills for digital marketing process and implementation.

Uploaded by

santosh kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Marketing

UGC and Panjab University Chandigar

Syllabus
COURSE LAYOUT
Week 1 
1:Introduction to Digital Marketing and its Significance  2: Traditional Marketing Vs
Digital Marketing 3:Digital Marketing Process
Week 2 
4:Website Planning and Development : Types of websites 5:Website Planning and
Development : Keywords
Week 3 
6:Understanding Domain and Webhosting 7:Building Website/Blog using CMS
WordPress 8:Using WordPress Plug-ins
Week 4 
9:Introduction to Search Engine Optimization 10:Keyword P lanner Tools 11:On Page
SEO Techniques-Indexing and Key Word Placement
Week 5
12:On Page SEO Techniques- Content Optimization 13:On Page SEO : Yoast SEO
Plug-in 14:Off –Page SEO Techniques
Week 6
15:Email Marketing- Introduction and Significance 16:Designing e-mail marketing
campaigns using Mail Chimp
Week 7
17:Building E-mail List and Signup Forms 18:Email Marketing Strategy and
Monitoring 19:Email –Automization
Week 8
20:Pay Per Click Advertising: Introduction21:Pay Per Click Advertising: Google
Adword 22:Type s of Bidding strategies
Week 9
23:Designing and Monitoring search campaigns 24:Designin g and Monitoring
Display campaigns
Week 10
25:Designing and Monitoring Video campaigns 26:Designin g and Monitoring
Universal App Campaigns
Week 11
27:Google Analytics : Introduction and Significance 28:Google Analytics Interface
and Setup 29:Understanding Goals and Conversions
Week 12
30:Monitoring Traffic Behavior and preparing Reports 31:Social Media Marketing :
Introduction and Significance 32:Facebook Marketing : Introduction Types of Various
Ad Formats
Week 13
33:Setting up Facebook Advertising Account 34:Under standing Facebook Audience
and its Types 35:Designing Facebook Advertising Campaigns
Week 14
36:Working with Facebook Pixel 37:Twitter Marketing: Basics 38:Designing Twitter
Advertising Campaigns
Week 15
39:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in
Integration form

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