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Chapter 6: Work The Design Process Work The Design Process

The document discusses the design process, including that it builds strategic information and forms personal inspiration. It involves collaboration, focusing on specific goals, and having a unique vision. The design process is an iterative one of constant creation, evaluation, and recreation through trial and error. It also discusses setting up a "war room" collaborative space to focus on goals and access visual tools.

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Sheena Mari Uy Ellevera
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140 views4 pages

Chapter 6: Work The Design Process Work The Design Process

The document discusses the design process, including that it builds strategic information and forms personal inspiration. It involves collaboration, focusing on specific goals, and having a unique vision. The design process is an iterative one of constant creation, evaluation, and recreation through trial and error. It also discusses setting up a "war room" collaborative space to focus on goals and access visual tools.

Uploaded by

Sheena Mari Uy Ellevera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 6: WORK THE DESIGN PROCESS

WORK THE DESIGN PROCESS

 Firms monetize strategies from translated research and insight


 Design process: create, test, recreate and so on
 “Everyone has ideas. They may be too busy or lack the confidence and technical ability to carry
them out.” –James Dyson, creator of top-selling upright vacuum cleaner
 Design process begins as a result of a strategic initiative
 Design process also begins as a personal inspiration
 A model helps teams to visualize and fully functioning prototypes
 Design strategy needs a clear path
 Realities of implementation needs to be integrated into design process

FROM A GUITAR STAND TO A GUITAR

 Requires complete responsibility for design and business decisions in development process
 Beginning of a long & inspiring design process: constant cycle of creation, evaluation, and re-
creation
 Process involves trial and error
 Process involves evaluating various approaches against the map
 Refinements are made continuously until solution is identified

SET UP A WAR ROOM

 War room – a collaborative space in which to focus on a specific goal


 Psycho-Aesthetics framework’s success depends on the team’s ability to refocus common goals
during mapping process
 Key ingredient: access to the visuals tools created during mapping process
 Team members seek consumer context and emotional connections for the innovations

DESIGNING A NEW WAY TO MARKET

 Hayman insisted that being underfunded was key to company’s success – company become
resourceful
 Emotional connections play a role in the company’s growth
 Convenience and lower prices are offered than professional products
 Not dilute the brand by following the trend
WORK THE DESIGN PROCESS

 Builds strategic information

 forms personal inspiration

 collaborates with change

 focuses on a specific goal

 has a unique vision


momentum and excitement

 expert users

 consumers comfort level

 reality check

 needs superior experience

 identifying control points

 manufacturability and materials

COMPETING BY HELPING OTHERS

 Zoom tooth whitening system - is a peroxide gel activated by an ultra violet lamp to
whiten the teeth

 Specially designed to reduce patient’s fears and anxiety

 Was created by separating the power supply pod from the lamp itself

 Power Supply - is a hardware component that supplies power to an electrical device.

 System produced superior results of whitening teeth up to eight shades in an hour, at 30


percent of the cost of alternative patient therapies

 Giving dentist an opportunity to compete in a growing and lucrative market.


THE ROLE OF EXPERTS/ LEAD USERS

 Lead Users - lead guitar is that rhythm guitar focuses on driving the music

 Can be done using riffs and baselines

 Lead often concentrates on filling between vocal lines

 Requires great sensitivity on behalf the guitarist and vocalist

 Lead creates or contributes to song intros and outros

Back to the consumer

IDENTIFY CUSTOMERS
 Understand customer wants and needs
 Identify whom to target and how to reach them

SATISFY CUSTOMERS
 Make the right product or service available to the right people at the right time
 Make everyone feel better off from the exchange
 Passion for music like rock stars, fans, and aspiring musician alike

RETAIN CUSTOMERS
 Give customers a reason to keep coming back
 Find new opportunities to win their business

Sustainable solution to sound quality

 Sound Quality
 Innovations on manufacturing materials
 Environmental awareness

Optimized ergonomics for a better playing experience

 Better connection with customers


 Instrument Design and Innovation
 Customer Satisfaction

Finding a balance

 Decision making
 Identifying trade offs
 Better market testers

PERSONALIZED EXPERIENCE

 innovation connects

 key targets equals better and wider audience

 affordable, durable, budget friendly

IMPORTANCE OF EXECUTION

 Designing a New Way to Market

 fresh grad hiring for a fresh start

 bigger scope will be applied

 Finding balance

 takes risk

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