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Brand Characteristics: Trendy - Declining Market Savvy Mojo 300 250 Pros Moon 570 510 Comp Was 516

The document compares characteristics of six different mobile devices. It provides information on the number of features, battery life, display size, processing power, retail price, unit production cost, and projected unit sales over two periods for each device. The MOON device has the largest display size at 35 inches, highest processing power at 72 gigaflops, and second highest retail price at $360, but also the second highest production cost.

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karthikawarrier
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203 views2 pages

Brand Characteristics: Trendy - Declining Market Savvy Mojo 300 250 Pros Moon 570 510 Comp Was 516

The document compares characteristics of six different mobile devices. It provides information on the number of features, battery life, display size, processing power, retail price, unit production cost, and projected unit sales over two periods for each device. The MOON device has the largest display size at 35 inches, highest processing power at 72 gigaflops, and second highest retail price at $360, but also the second highest production cost.

Uploaded by

karthikawarrier
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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BRAND CHARACTERISTICS

MOJO TOKI MOON ROCX ROSE MOON TOGA


Number of features 11 7 13 13 9 13 16
Battery life (hours) Hours 53 31 67 60 38 67 64
Display size (inches) Inches 22 6 27 11 35 27 29
Processing power (Gigaflops) Gigaflops 38 15 67 15 72 67 76
Retail price $ 340 280 570 325 360 570 550
Unit production cost $ 122 54 181 83 175 181 197
% Retail price 35.80% 19.30% 31.70% 25.40% 48.60% 31.70% 35.90%
340 280 570 560
period 1 300 240 510 516
trendy - declining market period2 250 240
savvy MOJO 300 250
pros MOON 570 510
comp was 516
TOIZ
18 7
92 33
38 7
86 18
510
240
47.10%
550
510

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