Here is an example email welcome sequence with call to action

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eComm Growth Mistakes Email Sequence

EMAIL 1 - WELCOME AND LEAD MAGNET

Personalize
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Hi {{ subscriber.first_name | default: "there" }},

My name is Colin of www.colinscotland.com.

I wanted to take a second to say hello and welcome, I am genuinely excited and grateful
that you decided to download the eCommerce guide...
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I know this is going to be an absolute game changer for your eCommerce business no
matter what stage you're in.

CLICK HERE TO DOWNLOAD YOUR COPY OF THE FREE ECOMMERCE GUIDE.

Devon
Yimaana Here's what you can expect from me...

I publish fresh eCommerce content to my blog every week. I will also send you emails
about new eCommerce courses, tools, tactics and resources from time to time that I think
will be helpful as you grow your eCommerce business, BUT only once I've vetted them.
Sound fair? GREAT! on
Talk soon,

Colin
www.colinscotland.com SUBTLE CTA

P.S. Do you know the #1 reason why most eCommerce businesses fall apart when they

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start to scale?

...I bet it's not what you think.

I'll give you the answer tomorrow, but for now, spend a little time thinking about what it

use the P S area to create open loops and build tension and
anticipation for what is to come
could be. If you're anything like me, you'll get more benefit from the "thought experiment"
than from the answer itself.

See you tomorrow...

P.P.S. If you have a second, I'd love to know:

Why did you subscribe to www.colinscotland.com ?...

Ymi.si
What can I do to help you solve your biggest problem right now? Jiangnan
these sparingly
Just reply to this email or shoot me a quick email at:
[email protected]

EMAIL 2 - BIGGEST MISTAKE/BELIEF REFRAMING

Thegoalofthe secondemailisto
bust a myth I overcome an objection
Hi {{ subscriber.first_name | default: "there" }},
or reframe a belief

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Yesterday I promised to reveal the number 1 reason why most eCommerce businesses fall
apart as they start to scale. seen

2
If you have read the guide, then you might have figured out the answer to this already, if
you didn't, click here to download the guide.
anotherlink to the leadmagnet
The number 1 reason most eCommerce businesses fail is they don't plan for growth.

Sounds straightforward, right?

...But the reality is that if you don't plan for growth, your business won't be able to handle
it.

Each of the five elements I talk about in the guide need to be in place for you to
successfully scale your business.

It's a bit like playing a game of Jenga, all of the blocks support each other, and if you take
one away, the whole thing comes crashing down.

This happened to me when I boosted my traffic from 100 visitors a day to over 1000, the
site fell down because the software and the server couldn't handle the traffic.

Even worse, when I had upgraded the hosting and the website, the conversion rates
plummeted because the checkout and payment integrations began to fall apart and we
were losing customers into a checkout black hole.

I haven't even mentioned the products I could have sold a million times over if only we
could get more of them at the time, or the orders we had to refund because we couldn't
ship them out fast enough...

The list of frustrations goes on...

Ask yourself this question, do you have a growth plan in place for all of the critical areas
of your eCommerce business?
challenge thinking
Getting traffic is the easy bit, it's what you do with it when you get it that counts.

Talk soon,

Colin
www.colinscotland.com

P.S. If you haven't done so already click here to download the guide

Is
(TIP: If you need to get in touch with me directly, Twitter is usually the fastest. Just drop a
tweet to @ColinScotland, and I'll do my best to respond.) a

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EMAIL 3 - OFFER HELP

Hi {{ subscriber.first_name | default: "there" }},

I wanted to reach out to you to find out what you thought about the free guide you
downloaded 2 days ago.

If you read the guide, by now you know about the 5 mistakes that are killing eCommerce
growth.

I made all five of these errors when I was growing my business, and once they were fixed,
it ultimately was a big catalyst for us breaking through to making over £300,000 every
single month, which, if I think about it to this day still blows my mind.

Just curious, are you looking to get more traffic and scale your eCommerce
business? I am assuming you are since you downloaded the guide.

Where are you at in the process? If you don't mind, just respond to this email and let me
know.

I look forward to hearing from you,

Colin
www.colinscotland.com

P.S. If you are interested in scaling and growing your own eComm business, and you want

I
to make sure that your system isn't going to fall apart, and you can handle all of the traffic
so you can increase revenues then let's book a call. Let's see where you are at, and S
maybe I can help. Worst case scenario I'll connect you with some resources to help you
out.
 to showwhyyou
credibility
Share a story of to help
person
EMAIL 4 - CREDIBILITY STORY
are the right
Hi {{ subscriber.first_name | default: "there" }},

I know that subject line is crazy, but what I am talking about is this company called
Dolphin Music, a Liverpool based eCommerce company.

The year was 2007, and I sat down with the MD of Dolphin Music over coffee to discuss
growing and scaling eCommerce so we could learn from one another.

He was at a place where his eCommerce business was doing £1m per month, and here
are the 3 things I learned from him...

1. Picking and Packing. Streamlined processes for picking and packing are essential
to minimize errors and increase your capacity to process more orders.
2. Inventory Management. Your capacity for growth is highly dependent on your ability
to have the right product in the right place at the right time at the right price and in
the right quantity.
3. Channel Integration. Syncronizing inventory across multiple channels minimizes
stock-outs and can fuel growth. I implemented a multi-channel solution (website,
eBay, Amazon) and grew my business by 30% overnight.

If you are looking to grow your eCommerce business, I'd love to help. Click here to book a
free strategy call. CTA
But more importantly, just want to make sure, wherever you are at on your journey to
growing and scaling your eCommerce business, make sure you plan for growth so you
can scale your capacity as your business grows.

Thanks again,

Colin
www.colinscotland.com

P.S. Maybe you are in a place where you need to scale your business, and you need to
figure some of this stuff out. If that's the case, I can help, book a free strategy call so we
CTA can devise a plan for you, so things don't fall apart as you grow.

EMAIL 5 - STRONG CALL TO ACTION As the subject suggests in this

action
email we askfor the
Hi {{ subscriber.first_name | default: "there" }},

It's been 5 days since you downloaded the eCommerce growth mistakes guide and I
wanted to touch base and provide a bit more information about how to grow your
eCommerce business the right way to save you time and make you more money.
 Getting more traffic is easy - You can use Facebook ads and drive hordes of traffic for
pennies.

The big problem lies in scaling up your capacity as the number of orders you are
processing each day increases.

This is where planning for growth is vital.

Here's how I can help you plan for growth...

...I created the eCommerce Launch Accelerator. It's a 2-month coaching program where I
work with you directly to help coach you through the process of scaling and growing your
eComm business.

We make sure that you have the right growth plan in place so you can scale your business
without the wheels falling off.

Do you need help growing and scaling your eCommerce business? I'd love to help you.
Book a free strategy call, and I will connect you with lots of helpful resources.

Click here to book your free strategy call now.

As always, feel free to reply to this email with your question. I will respond personally.

Best,

Colin
Don't
takethis
www.colinscotland.com

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P.S. This email goes out to a lot of people, and I have just a few slots available in the next
few days so if you're serious about wanting to grow and scale your eCommerce Business,
cnn.VN book your free strategy call right now.

EMAIL 6 - RE-ENGAGEMENT 1 we are gang to re engage twice

Hi {{ subscriber.first_name | default: "there" }},

Five days ago you downloaded my free guide, 5 Mistakes That Kill eCommerce Growth.
Yesterday I offered you a chance to connect with me for a free strategy chat, but I haven't
heard from you? I don't understand why you haven't done that yet? It blows my mind.

If you are serious about growing your eCommerce business, then you and I should get on
a call.

I've grown my own eCommerce business from zero to just under £4m. I've even launched
an eCommerce watch business just as a hobby and took it from zero to £20k per year
without even trying, and I've helped people just like you to launch and grow successful
eCommerce businesses.
This is what I like to do, and these are the type of results I would like to get for you.

Book your call now.

All the best,

Colin
www.colinscotland.com

P.S. This email goes out to a lot of people and I have just a few slots available in the next
few days so if you're serious about wanting to grow and scale your eCommerce Business,
book your free strategy call right now.

EMAIL 7 - RE-ENGAGEMENT 2

Are you still interested in growing your eCommerce business?

Best wishes,
Replace this with theoutcome
Colin
www.colinscotland.com you deliver