GRADUATION PROJECT
LIFESTYLE AND ACCESSORIES DESIGN
Vol. 1 of 1
Project Title:
Designing a range of backpacks ”Concept Segment.”
Name:
Alex Christian, 20170301034
Project Mentor:
Sudeep Rawat
2019
The Graduation Project Evaluation Jury recommends ALEX CHRISTIAN from Lifestyle and Accessories Design for
the Master’s/Bachelor’s Graduation Degree of Unitedworld Institute of Design, Karnavati University, Gandhinagar,
India herewith, for the project titled Designing a range of backpacks under the - ”Concept” segment. The project is
complete in every aspect in accordance to the guidelines set by the institution.
Chairperson
Signature Name Organization
Members
Signature Name Organization
Signature Name Organization
Signature Name Organization
*Subsequent remarks regarding fulfilling the requirements
COPYRIGHT © 2019
Student document publication, meant for
private circulation only.
All rights reserved.
No part of this document will be reproduced
or transmitted in any form or by any means
including photocopying, xerography,
photography and videography recording
without written permission from the publisher,
Alex Christian and Unitedworld Institute of
Design. All Illustrations and photographs
in this document are Copyright © 2019 by
respective people and organizations.
Written and designed by Alex Christian, under
the guidance of Sudeep Rawat.
Printed digitally in Sonal Xerox,
Bodakdev,Ahmedabad,
May, 2019.
4
ORIGINALITY STATEMENT COPYRIGHT STATEMENT
I hereby declare that this submission is my I hereby grant the Unitedworld Institute
own work and it contains no full or substantial of Design the right to archive and to make
copy of previously published material, or it available my degree project/thesis/dissertation
does not even contain substantial proportions in whole or in part in the Institutes’s
of material which have been accepted for the Knowledge Management Centre in all forms of
award of any other degree or diploma of any media, now or hereafter known, subject to the
other educational institution, except where provisions of the Copyright Act. I have neither
due acknowledgment is made in this degree used any substantial portions of copyright
project. Moreover I also declare that none of material in any document nor have I obtained
the concepts are borrowed or copied without permission to use copyright material.
due acknowledgment. I further declare that the
intellectual content of this degree project is the
product of my own work, except to the extent Student Name in Full:
that assistance from others in the project’s
design and conception or in style, presentation
and linguistic expression is acknowledged. Date:
This degree project (or part of it) was not and
will not be submitted as assessed work in any
other academic course.
Student Name in Full:
Signature:
Date:
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Preface
The graduation project is undoubtedly an integral part of
Uintedworld Institute of Design curriculum. 8th-semester
students are required to do their graduation project wherein
the project is sponsored by industry or design studio to gain
experience of working in the industry and cater the
knowledge how it is operates.
Students are expected to design and execute a professional
project on a specific brief which involves setup and
prototypes of the final outputs.
The Graduation project is a real-life experience for the students
to gain a macro understanding of the nature of the industry.
To gain a holistic understanding of the industry setup
along with comprehending the role of designer therein.
To understand the practical knowledge of the stages of the
design from ideating to sampling in detail.
Understanding and articulating the infrastructure - activities,
divisions and the concerns of industry.
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Acknowlegments
This project is the result of the collective efforts of several
people and I am grateful to each one of them for their support.
I am grateful to Crea for giving me the opportunity to work on
one of their projects and showing it as my graduation project.
My special thanks to Mr.Praveen Premkumar the director of
Crea for his unrelenting mentor-ship inspiring me, critiquing
and challenging, at every step to help this project to fruit. I
thank the whole team for coming to my rescue each time
I failed and was in a difficult and help me come out of it.
The project has been possible due to the support of all the
team members of Crea.
My special thanks to Prof. Sudeep Rawat, for step by step
guiding me through the project. I thank him for not only
the project but for all the guidance he has offered me
throughout my years at United world Institute of Design.
giving me the freedom to explore and offering more
ways to approach design situations in various scenarios
Most importantly, none of this could have happened without my
family.
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Completion Certificate
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Content
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01. Introduction 12
02.Project Brief 22
03. Design Criteria 23
04.Concept Decelopment/Sampling 26
05. Learning 69
06.Refrences 71
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Unitedworld Institute of Design
Karnavati University (KU) is a priavte university localed UID’s unique course structure has designed with strong
in Uvarsad, Gandhinagar, Gujrat, India. The University emphasis on the practicality of the study and in close
was established in 2017 by the karnavati Medical and partnership with the industry leaders. UID offers a diverse
Educational Trust. Karnavati University offers courses in range of UG and PG courses in the area of art & design.
the field of Design, Business, Law, dentistry and liberal These programs have been designed with a strong
arts through its constituent colleges: Unitedworld Institute professional emphasis ad in close partnership with the
of Design (UID), Unitedworld School of Law (UWSL), industry. Every course has structured to deliver insights
Karnavati School of Dentistry (KSD) & Unitedworld into the importance of individual and collective creativity,
School of Liberal Arts. KU is a fully residential campus be it a theoretical assessment, design practice, curatorial
amidst lush greenery in a quiet neighborhood of evaluations or artistic considerations.
Gandhinagar
Schools under UID:
Unitedworld Institute of Design (UID), founded in 2012 as School of Visual Communication
a constituent college of the Karnavarti University has built School of Animation and Motion Graphics
on a strong foundation of teaching, learning, innovation School of Fashion Design
and research excellence in design education. UID amis to School of Lifestyle and Accessories Design
create globally sought after professionals who can exhibit School of Textile Design
their creativity and trigger novel trends. School of Interior Design
School of Industrial Design
UID aims to outclass the top design colleges in India with School of Automobile and Transportation Design
its state of the art labs and hands-on creative learning and
seeks to create trendsetters and ideators who will lead
the future of design schools in India. The institute provides
guidance and training in a unique way and prepares
students to understand the intrinsic values of design. United
world Institute of Design provides the perfect ambiance
where an aspiring student of design can show his/her
creativity.
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Lifestyle and Accessories Design
UID’S Lifestyle Accessory Design, curriculum suffices in
transforming individuals in sync with the dynamics of ever
morphing trends and market ardor. With its already existing
ace infrastructure and mentor/faculty pool (both within and
consulting/visiting/contractual) from the best design
institutes and paradigms of the country and abroad, School
of Life Style Accessory Design contributes in the vast domains
of Glass ware, Ceramics, Pottery, Leather and Jewellery
precincts. We are committed to our responsibilities towards
Country’s vast and continuous flourishing Handicraft Sector.
We accommodate two major modules focusing on the
needs of the current trend statement of the markets and how
design can evolve with each new curriculum for the craft and
the craftsmen across the country’s latitude and longitudes.
Our curriculum is an absolute archetype, stapled with various
facets such as design anticipation, entrepreneurial skill
development, trends study, space and form analysis, material
exploration, industry exposure, field studies,research and
analysis, design contemplation and market viability. Structured
with real industry-driven projects through internships and
final graduation projects it endows an immaculate course
structure which enables the study and analysis of the latest
trend waves in the industry that guides us to keep a spotlight
to upgrade our academic relevance.
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My Mentor
Prof. Sudeep Rawat has over 18 years of experience in developed products for Global Market(Aigle S.A., Kenzo,
design, product development, and marketing, principally in ZaZa Factory, Veronique Delachaux, Natalia Brilli, Carrera,
the area of fashion accessories. He has also taught courses Superdry, Rogatis, Fatface, and Agnes b.) and National
related to fashion at several reputed institutes. brands (Unistyle Image Pvt. ltd. , W Fashion, Benetton India,
Numero Uno, and Pravogue).
He has been passionate about creating products inspired
by Indian arts and crafts, and hence founded Krith Design He has also collaborated with several leading designers
in 2005 and co-founded Oviyaan Design Pvt. Ltd in 2010. in India to create luxury accessories influenced by ancient
handicrafts. Leather continues to be the medium to express his
Apart from design and development of fashion and lifestyle vision, which he thinks conveys the feel of luxury and conjures
products under the names Krith and Oviyaan, they also images and impressions of elegance, fashion, and durability.
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About Me
I ,Alex Christian, born and raised in Ahmedabad, Gujarat.
My source of passion for design evolves from love of sports,
music. I also possess ambition to create products that evoke
positive emotional connections. I am a keen learner, I try to fix
odds by adding my creativity so that I create positive impact.
I believe in crafting vision into reality while designing products
which helps people live better life.
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The Team
Upkar Sharma Praveen Premkumar Kanchan Singh Priyanka Parswani
Director CEO Desinger Operations
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Crea
Crea is a decade old bootstrapped brand merchandising packaging & promotional merchandise requirements of
company, which started out as a small corporate gifts, brands in alco-bev, cosmetics, FMCG, apparel & fashion,
trading outfit and subsequently pivoted over the last 6 years sporting, health & fitness & consumer electronics industries.
to be a specialist manufactuere of Soft bags and luggage,
catering to three industries majorly, alco-bev, cosmetics & Undertaking a whole gamut of merchandising activity from
fashion and travel retail. conception to last mile delivery, Crea currently operates out
of 3 international locations (India, UAE & China) & caters to
Since 2010, Crea has made a few strides which has placed customers in 28 countries in 3 continents.
them in a unique position of being,
• The only promotional merchandise company out
of India to be a member of PSI (Europe), APPA
(Australia) and exhibiting at PSI show (Europe’s biggest
promotional merchandis show)
• The only company from India in promotional business
to have a global footprint by having clients in and
delivering to over 20 countries.
• The only company from promotional industry in India to
have international office in Dubai & Australia.
Other significant achievements in non core Business Vertical
Established in 2015, a retail brand of bags & accessories
“Mohawk”, www.mohawkbags.com targeting millennial
consumer specigically first and second jobbers. Selling
online only through all major e-com channels, Mohawk is
also selling online in Dubai on noon.com & wadi.com.
Crea is a multi-disciplinary team working together to design
and create brand merchandise for clients. Crea provides
turn-key solutions for brand merchandising, value-added
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Serviced Brands
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Project Brief
The project brief was to design and develop bags for the
“Concept Segment” of the company, The concept
segment consists of bags which are foldable, transformable
and customizable. The target customers are Millennials
and Generation Z who are always eager to travel,
cycling, exploring, camping. To create a range of bags
which is adjustable for several uses and adaptable for any
environment.
fusion
Multipupose customised
Versitality Adaptable
Concept refinements
Functional Hybrid
Active Travellers Commutable
Cross Breed
Performance
detailing
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Target User
The belief that “Travel is key to happines.”
Millennials and Generation Z are redefining the meaning
of adventurous life. The resurgence of retro and classically
styled products comes from the desire for products to be well
made and adaptable for many uses and traverse a multitude
of user environment and experience.
• Exploring
• Cycling
• Travelling
• Camping
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Transformable Utility
Transformable Utility is a trend which taps into themes
of performance, customizable, adaptable and adjustable
constructions. Transformable and technical constructions
evolve S/S 19 this trend, wearables become more advanced
to match our adaptable lifestyles and performance detailing.
03.
01. 02. 04.
01.backpack by Brandless 02. Sneaker boot 03. Trek kacket by And Wander 04. Scum bag by Blindchich
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Inspiration Board
A distinguished look is achieved through the balance of
delicacy and boldness. The use of strong, repetitive forms,
continuity of line and the structure expressing security and
stability.
03.
01. 02. 04.
01.Tactical Vest 02. Benjiminn wear 03. .New balance shoes 04. Balmain menswear
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Concepts
Rucksack/Duffel
Multipurpose bag which can be used as a duffle or
backpack.
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Final concepts
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Measurements
21” 10” 20”
4”
11”
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Materail variations
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Samples
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Concepts
Rucksack/Duffel
Multipurpose bag which can be used as a duffle or
backpack.
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Final concepts
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Measurements
18.5” 17.5”
7.8”
9.8”
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Materail variations
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Samples
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Concepts
Detachable duffel bag
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Final Concept
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Measurements
11”
7.5” 2”
18.2”
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Materail variations
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Samples
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Learning
During my time as an intern, I was able to independently
work on projects while learning from the experiences and
expertise of the staff. Not only did they want me to work
on my own to grow professionally, but they wanted me to
succeed and learn as well.
The working environment at Crea was very friendly and
casual. Many times I got an opportunity to be a part of the
idea sessions and discussions of the other ongoing parallel
projects in the agency. This helped me to understand
how a company operates.The last four months have been
adventurous, challenging, uncertain, demanding, Intensive
and highly educative and Informative at the same time.
This experience is preparing me in a number of ways from
office etiquette, to working with deadlines, to gaining
knowledge from hands-on training. I have learned how
a company operates, who oversees what, and how to
network with the different departments I’ve been exposed
to. In the future, I will be well prepared to embrace
deadlines and make sure that I’m applying myself in the best
manner to complete the project.
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Reference
• https://creaworldwide.com/ • https://www.vogue.com/fashion-shows/fall-2017-
• m/travel-solo-lifetime-experience/ menswear/balmain/slideshow/collection#1
• http://blog.terraintravellers.com • http://styleclassandmore.tumblr.com/
• https://www.instagram.com/newbalancehongkong/ post/131909221859/menstylica-bold-style-by-
• https://www.wgsn.com/en/products/fashion/ benjiminn-mnswr
• https://store.50910.jp/products/detail3823.html • https://whatsnext.nuance.com/office-productivity/
• https://brandless.sg/collections/bags/ five-tips-millennials-can-follow-help-green-workplace/
products/9047 • https://preppingsurvivalskills.com/product/loaded-
• https://www.blind-chic.com/journal/2017/10/31/ gear-tactical-vest-light-outdoor-training-vest-and-leg-
scumbag platforms-for-adults/
• https://www.dezeen.com/2014/10/14/nike- • https://www.activenetwork.com/blog/2016/11/
lunarelite-sky-hi-sneakerboot/ active-trend-report-increased-millennial-interest-
• https://www.samwoolfe.com/2018/02/millennials- camping-driving-opportunity-outdoors-industry-
obsessed-travelling.html innovation/
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