Chapter No.
2 Introduction to SEO
TEXTBOOK EXERCISE SOLVED
Q1. Fill in the blanks.
1. The full form of SEO is Search Engine Optimization
2. Backlinks are links on one website that, when clicked, take the user to
another site.
3. One of the optimization factor to improve images is by
using alt attribute
4. An SEO Audit helps to find out what you can be done to improve
ranking on search engines, so that consumers can find the website
with greater ease.
5. The Robot.txt files tells search engine which pages you want to exclude
from indexing
Q.2. Match the following.
A B
1. Image optimization a) meta tag
2.Links to Twittter, facebook b).SEO Techniques
3.description about author c).Alt attribute
4.White hat Strategy d. Social media optimization
ANS : 1 c 2d 3 a 4b
Q3. Multiple Choice Question. (2 correct answer)
1. The page content optimization can be done by using keywords in
a)<font> b) <title> c) <hr> d> <meta> e) <input>
2. Other factors to rank the website higher are
a) Desktop friendly
b) Speed of the website
c) Creating robots. txt
d) No backlinks
e) No external links.
Q4. Answer in brief.
1. Define SEO. State types of SEO.
Ans :SEO is a technique used for: designing and developing a website be
to rank high in search engine results.
There are 2 types of SEO
1. On-Page SEO is concerned with information that is displayed to
the end user, such as text, images and website navigation.
2. Off-Page SEO is concerned with Website-Website relationship
Do other websites refer to you
do you refer to others?
How good is your network
2. Which are the different SEO techniques?
Ans : There are following 2 techniques of SEO
1.White Hat SEO : It uses Search engine- approved website
optimization strategies, techniques, and tactics.
1. Optimize for humans not search engines;
2. Create quality content that people actively want to read and
share
3. Create a website for the right reasons!
2. Black Hat SEO : Uses techniques that search engines do not
approve.
1. Break or Bend search engine rules
2. Focus on search engines over users;
3. Hack into peoples’ websites.
3. Explain in short White Hat technique.
1.White Hat SEO : It uses Search engine- approved website
optimization strategies, techniques, and tactics.
1. Optimize for humans not search engines;
2. Create quality content that people actively want to read and
share
3. Create a website for the right reasons!
White Hat strategies :
1. Prioritize Quality Content :- content on your website is one of the most
significant ranking factors within search engines.
2.Well Labeled Images: refers to use informative alt text to tell Web
site viewers the nature or contents of an image.
3.Relevent text & references - The intention here Linking to relevant
websites will increase your credibility.
4.Complelete sentence with good grammar :- Content must be
meaningful understandable to user.
5. Standard compliant HTML :- Use CSS define the layout, colors, and
fonts of a web page.
6.Unique & relevant HTML title: Search engine believes in
originally created content .
4. Explain in short Black hat technique.
Ans Black Hat SEO : Uses techniques that search engines do not
approve.
1. Break or Bend search engine rules
2. Focus on search engines over users;
3. Hack into peoples’ websites.
Black Hat strategies:-
1. Duplicate Content: This is one of the techniques where content
from one page is simply copied by the website owner onto his
own website. Google is strictly against this practice and believes in
originally created content.
2. Keyword stuffing:- refers to the practice of filling your content
with irrelevant keywords in an attempt to manipulate where the
page ranks on search results pages.
3. Invisible Text:- The intention here is to match the text color to
the color of the background. By doing so, website owners hide
their keywords from users but make it visible to the Google search
engine.
4. Clocking or Incorrect Re-directs :- Content viewed by user is
different from that search engines.
5. Links from sites with non relevant Contents:- Linking to non-relevant
websites will decrease your credibility, then your page might be
incorrectly categorized.
5. Explain in short SEO Keyword search.
Ans: SEO keywords are the important words and phrases related to
the developed website content.
A list of keywords. Need to be carefully choosen to optimize the
search.
Keyword Research and Analysis is an important part of the Search
Engine Optimization (SEO) as well as “ Search Engine
Marketing".
For“ Search Engine Marketing”, one can pay for certain keywords.
Ex. Google AdWords Keyword Planner
6. Explain any two Page content optimization points.
Ans: Page content optimization points are
1. <TITLE> : Title is the first thing that user notices in search
result list while using Google for searching. Contents should be up
to 60 characters (spaces included).
2.Meta-description Tag : While creating a web page, Meta
description should be used to boost your On-Page SEO. Meta
Description should be between 70 and 160 characters (spaces
included).
3.Heading Tags : The page should include proper heading tags
from <h1> to <h6>
7. Explain how could you optimize images.
Ans: Image Tags with ALT attribute : The alt attribute gives
information about the image, so even if image the does not download, it
can make the viewers understand the image related information
ADDITIONAL QUESTIONS
Q1.Fill in the Blanks
1.SEO(search Engine optimization) is a technique used for designing and
developing a website be to rank high in search engine results.
2. Search Engine is an online program or software that helps users to search for
information on world wide web.
3. For <meta > tag description Contents should be up to 160 characters
(spaces included
4. For page structure optimization , Html programs should start with
<!doctype html>
5.Bookmark are website links that are stored for future references.
6. SEO
Audit helps to find out what could be done to improve ranking on se
arch engines, so that consumers could find the website with greater
simplicity.
7. Robots.txt file tells search engine which pages you
want to exclude from indexing.
8.SEO keywords are the important words and phrases related to the
developed website content.
Q2.True or false
1.SEO is all about optimizing a web site for Search Engines.
ANS: True
2. SEO is a subset of search engine marketing.
AnS:True
3. <img> it should be self enclosed like this- <img />
AnS:True
4. With Social bookmarking, you can not create high-quality backlinks.
AnS:False
5. For“ Search Engine Marketing”, one can pay for certain keywords.
AnS:True
6. Use of Invisible Text is white Hat Strategy.
AnS:False
7. <img> with alt attribute also contributes to Optimization .
AnS:True
Q3. MCQ Select 1 correct option
1. Which on-page element carries the most weight for SEO?
a. The meta keywords tag
b. The title tag
c. The headers (H1, H2, H3, etc)
2. Which of these activities is not recommended when it comes to acquiring
backlinks for your website?
a.Publish guest articles on fashion blogs
b.Promote your website by taking part in fashion forums online
c.Purchase 1000 links from a website
3. What is meta description?
a. A short description of your web page that lets a search engine
know what the page is about
b.A place to put the keyword for a page
c.A description of your company that is displayed above the title tag.
4. Using the same keywords too many time on your web pages, which has a
negative effect on user experience and ranking, is a practice called:
a.keyword stuffing
b.keyword density
c.keyword research
5. A friendly URL is:
a.The URL with cryptic text ad a lot of numbers
b.Short, with recognizable text
c.Short, with recognizable text and relevant keywords
6. What does SEM stand for?
a.Self Employed Marketers
b.Standard Elimination
c.Search Engine Marketing
7. What term best denotes the content of a website that spiders can
understand and index easily?
a.readable content
b.quality content
c.indexable content
8. What is the approximate length of a title tag will be considered by most
search engines?
a.120 characters
b.40 characters
c.60 characters
9.Keyword research helps you:
a.Determine the keyword density on your website
b.Explore the competitiveness of the keywords and estimated amount
of traffic for those keywords
c.Find out how to use keywords in the content
10. If you were to use keywords in the same color as the background of
your website, thus hiding them, what kind of SEO technique would you be
practicing?
a.Leverage branding
b.White hat SEO
c.Black hat SEO
11. Search engine optimization is the process of ___________ of a website
or a web page in a search engine's search results.
a. Affecting the visibility
b. Generating Cached Files
c. Getting Meta Tags
d. None of these
12. Serving different version of a page to search engine and to human
visitors is called ________ SEO.
a. Tapping
b. None of these
c. Fooling
d. Cloaking
13. Writing Repeating keywords
and filling your content with irrelevant keywords
in an attempt to manipulate where the page ranks on search results
pages.
a. Keyword Hijacking
b. Keyword Stuffing
c. Keyword Cloaking
d. None
14. What is keyword density?
a. No of times the keyword is used/total word count on page
b. The number of times the keyword used in title
c. The No of times the keyword used multiply by total no of word count on page
d. The number of times the keyword used in page description.
15. Which query will give the list of web pages indexed by a particular search
engine on given domain
a. list:http://www.websitename.com
b. link:http://www.websitename.com
c. webpage:http://www.websitename.com
d. site:http://www.websitename.com
16. What is anchor text?
a) It is the main body of text on a particular web page
b) The text within the left or top panel of a web page
c) It is the visible text that is hyperlinked to another page
d) It is the most prominent text on the page that the search engines use to
assign a title to the page
Q4 MCQ select 2 correct options
1.Which of the following tactics are good for your search rankings?
a) Adding navigation links to your page’s template
b) Using text that is the same color as your page’s background
c) Linking to your site from other websites
d) Use of stuffed keyword
e) Use of duplicate content.
2. Which of the following are types of SEO ?
a. On Page and Front Page SEO
b. On Page
c. Off Page SEO
d. Gray Page SEO
e. Front Page SEO
3. What are OFF page factors?
a. Title tags
b. H1 Tags
c. Description
d. Blog/forums
e. Social media
4. Which are the following tools , analyses the websites health.
a) Seomator
b) SEOptimer
c) Robot.txt
d) Social bookmarking
e) Google chrome
5.Following are the white hat strategies?
a. Break or Bend search engine rules
b. Focus on search engines over users
c. Optimize for humans not search engines;
d. Create quality content that people actively want to read and s
hare.
e. Break or Bend search engine rules
Q5.Select 3 options
1.Off-Page SEO is concerned with
a. Website-Website relationship
b. Do other websites refer to you
c. do you refer to others?
d. Text displayed to the end user
e. images display to user and website navigation.
2.What are On page factors?
a) Title tags
b) H1 Tags
c) Description
d) Blog/forums
e) Social media
3. What are the correct statements for Black Hat SEO :
a) Uses techniques that search engines do not approve.
b) Break or Bend search engine rules
c) Focus on search engines over users
d) Optimize for humans not search engines;
e) Create quality content that people actively want to read and shar
e.
4. What are the white Hat strategies?
a. Duplicate content
b. Well labeled images
c. Invisible text
d. Relevant links and references
e. Standard- compliant HTML
5.For Page structure optimization (on-Page SEO) it is recommended to use
a. Meta-description Tag :
b. Image Tags with ALT attribute
c. Heading Tags
d. Social Bookmarking
e. Backlinks
