Scribd
Upload
264 views3 pages

MARKET SEGMENTATION: Choose Three Ads From Business Publications Such As INC

The document discusses three companies and how they segment the business market: 1) Del Monte Fit 'n Right uses demographic segmentation targeting teenagers, young people and those focused on health and fitness. It also uses psychographic segmentation targeting those wanting a healthy lifestyle and sexy body. 2) TRESemme uses demographic segmentation targeting women, teenagers and adults. It also uses psychographic segmentation targeting those wanting stylish hair and to emulate runway styles. 3) Eskinol uses demographic segmentation targeting Filipina women. It also uses psychographic segmentation targeting those wanting clear skin and beauty. It uses geographic segmentation focusing only in the Philippines.

Uploaded by

Angelyn Samande
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
264 views3 pages

MARKET SEGMENTATION: Choose Three Ads From Business Publications Such As INC

The document discusses three companies and how they segment the business market: 1) Del Monte Fit 'n Right uses demographic segmentation targeting teenagers, young people and those focused on health and fitness. It also uses psychographic segmentation targeting those wanting a healthy lifestyle and sexy body. 2) TRESemme uses demographic segmentation targeting women, teenagers and adults. It also uses psychographic segmentation targeting those wanting stylish hair and to emulate runway styles. 3) Eskinol uses demographic segmentation targeting Filipina women. It also uses psychographic segmentation targeting those wanting clear skin and beauty. It uses geographic segmentation focusing only in the Philippines.

Uploaded by

Angelyn Samande
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

ANGELYN E.

SAMANDE C15

MARKET SEGMENTATION: Choose three ads from business publications such as INC
Magazine, Entrepreneur, The Economist, or Business Week. For each ad, discuss how you think
the company has segmented the business market. Provide links to your ads for your classmates to
review.

Market segmentation is the process of dividing a market into meaningful, relatively


similar, and identifiable segments or groups. It is a marketing strategy where a company give
focus or meet the needs and wants of a specific segment. Market segmentation helps marketers
define customer needs and wants more precisely. Market segmentation can be divided based on
demography, geography, psychographic and behavioral or usage-rate.

Del Monte Fit 'n Right Pineapple Juice Drink

We all know that Del Monte Fit ‘N Right advertisement emphasizes how to stay fit
despite of eating foods that has a lot of sugar. It encourages people to buy it in order to achieve a
healthy and sexy body at the same time. Del Monte Fit ‘N Right uses both demographic and
psychographic market segmentation. Demographic market segmentation because it focuses on a
certain age (teenagers and young people), generation (Gen. X, Y,Z), weight and belief (living
healthy by drinking juice). Psychographic market segmentation, for their target are those who
want and continue to have healthy lifestyle, value their bodies, self-conscious, people who wants
to be fit but don’t want to exercise and customers who wants to achieve a sexy body.
https://www.lifegetsbetter.ph/our-products/beverages/fit-n-right/28/del-monte-fit-n-right-
pineapple-juice-drink
TRESemme

TRESemme is internationally known for its different hair products. "Our goal is to democratize
the runway hair styles for women at home and put them at the heart of the trends," says Chris
Barron (2015), Global Vice President of TRESemme. Since it is said that TRESemme wants
women to achieve runway hair style at home and be in trends, therefore it also uses demographic
and psychographic market segmentation. According to research its target market are women
(gender), teenagers and adults (age), and those who are in universities and looking for job
(location) therefore, it applies demographic market segmentation. It focuses on women who
wants to be a model, a stylish, and achieve beautiful hair. TRESemme offers different hair care
for different hairstyles and hair damage therefore, it also uses psychographic market
segmentation.
https://www.tresemme.com/ph/home.html?
gclsrc=aw.ds&&gclid=CjwKCAjw4rf6BRAvEiwAn2Q76jqT18zDYxwYjZ-
_B0S4u5hrkdHotR8k-UpUpF92752IXpw-zeAgoRoCnvcQAvD_BwE

Eskinol
The Eskinol Facial Deep Cleanser effectively deep cleanses your skin by removing deep
seated dirt, excess oil and make up left after washing. There are different kinds of Eskinol for
different kinds of skin and different purpose for the skin that you want to achieve. Eskinol target
market are Filipina women who are teenagers and adults that are self-conscious and wants to
achieve clear skin and beautiful face. They use market segmentation based on age, gender and
race which are under demographic market segmentation; lifestyle, values, interest and attitudes
which are under psychographic market segmentation; they are only focus in Philippines which is
under geographic market segmentation therefore, Eskinol uses demographic, psychographic and
geographic market segmentation.
https://www.unilever.com.ph/brands/our-brands/eskinol.html

You might also like