Scribd
Upload
407 views2 pages

Draft Simplysiti

SimplySiti is a well-known halal cosmetics brand in Malaysia due to its brand ambassador Siti Nurhaliza and niche marketing appealing to customers with ethical concerns. Its products can be easily found on its website and in over 200 outlets nationwide. However, most of its product lines are mature and there is limited information on product effectiveness. Opportunities exist in Datuk Sri Siti Nurhaliza's promotion efforts, increasing e-commerce sales, and collaboration opportunities. Threats include a fast-changing industry demanding quicker product delivery and strong competition from other major cosmetics brands in Malaysia.

Uploaded by

mmmandm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
407 views2 pages

Draft Simplysiti

SimplySiti is a well-known halal cosmetics brand in Malaysia due to its brand ambassador Siti Nurhaliza and niche marketing appealing to customers with ethical concerns. Its products can be easily found on its website and in over 200 outlets nationwide. However, most of its product lines are mature and there is limited information on product effectiveness. Opportunities exist in Datuk Sri Siti Nurhaliza's promotion efforts, increasing e-commerce sales, and collaboration opportunities. Threats include a fast-changing industry demanding quicker product delivery and strong competition from other major cosmetics brands in Malaysia.

Uploaded by

mmmandm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

SIMPLYSITI

Strengths

 A well-known brand
With Siti Nurhaliza as the brand ambassador and the owner of SimplySiti is enough
to make the brand well-known. For example, consumer is far more likely to choose a
brand that they recognize and trust over something unfamiliar. By having a strong
brand and loyal customers, it is easier and less expensive for SimplySiti to introduce
their new products.

 Niche marketing
By stating that it is halal and by appearing to as a halal cosmetic product, it has
appealed to customers with ethical issues. Being one of the few products that
promotes halal, has given it advantage in the local market.

 Products can be easily found


SimplySiti took a good approach by having their own website and verified shop at
Shopee. As mentioned before, SimplySiti can be found in more than 200 outlets
across the nation. Physically they can be found in drugstore like Watson, Guardian
and AEON department stores. By having their product virtual and physically,
consumer can buy their product without having to worry about the authenticity and
where to find the product.

Weaknesess

 Most product in mature stage


SimplySiti only focuses on cosmetics product, which means new product range and
features is needed in order for them to continue to compete with their competitor and
business.

 Product effectiveness
Consumer will seek for the product or the brands that are used by their favorite social
influencer. The reviews on the effectiveness of SimplySiti’s skincare is limited unlike
other brands. Therefore, new buyers will hesitate to buy their skincare line as they
cannot find reviews about their product
Opportunities

 Good marketing
The founder itself, Datuk Sri Siti Nurhaliza is personally involved with the promotion
of the products including starring in the product’s television commercials and touring
malls around Malaysia where she also released a theme song for the SimplySiti
products.

 E-Commerce
According to a survey conducted by the Edge Market, 57% of Malaysians reported
increased spending in July (Syahirah, 2020). Because SimplySiti is available on their
own website, Shopee and other e-commerce platform, they have an increase number
of potential consumers based on online shoppers.

 Collaboration opportunities
For the past years, SimplySiti made a collaboration with AirAsia, Shopee, CIMB
Islamic and makeup artist, Epie to produce as well as promote their product

Threats

 Fast changing industry


Younger generations such as Gen Z is forcing cosmetics firm to cut production lead
time which is the speed with which products are delivered to market to bare
minimum.

 Strong competition
There are number of other major players in Malaysia’s cosmetic industry offering
same products as SimplySiti, such as Wardah Beauty

You might also like