Building Team
Building Team
Specialist Consultants
There are Specialist Consultants for an array of subjects; sustainability, acoustics, fire, security to
name just a few. Most will not get involved in product selection, but do write the overall
performance specification, which indicates the performance criteria that must be attained by the
chosen product. So Specialist Consultants indirectly influence product choice. It is usually the
Architect who is responsible for interpreting these requirements. Requirements can present
conflicting demands and the consultant may then advise on the best way to achieve a result – that
is suggesting products. So it’s important that they know what benefits your products can deliver.
Specialist Consultants will be interested in how your product meets performance and safety
requirements.
Architect
The Architect develops the buildings’ design, taking the Client’s brief and combining it with the
advice of the Specialist Consultants. This then has to be developed to meet the requirements of
the Building Regulations and increasingly sustainability. Architects have significant involvement
in product selection.
Architects want to understand how your product contributes to their overall design and the
building’s performance. They are often short on time so it is important, when presenting your
product, that the information is easy to understand and to the point. Provide tools, such as pre-
written specification documents, to make it easy for the Architect to specify your product.
Architects are in charge of design and project planning, and they are also responsible for the
visual appearance of buildings and structures. The term “architect” refers only to individuals
who are registered with a local governing body. To become licensed, architects must meet
specific professional training requirements and pass an exam. Architectural services can be
obtained from individuals without licenses, but they cannot call themselves architects and
cannot sign construction documents.
Roles of Architect in construction industry:
Discuss project goals with the client to determine the basic feasibility by
researching land use codes, budget analysis, schedule, and basic design ideas and
considerations.
Draw a few rough design options that integrate the client's goals while explaining
the pros and cons of each option.
Narrow down the options based on client's (and hopefully a builder's) feedback
into one final option.
Draw a more focused version of the selected design option with additional
information regarding size, layout, and materials that is specific enough for
builders to provide bids. We also draw 3D views to help clients understand what
we have designed.
Seek bids from builders based on the drawings and specifications, and help client s
compare and contrast the bids and the qualifications of the various builders before
selecting a builder to construct the project.
Engineer
Working with the architect will be a number of engineers that are responsible for structural,
mechanical and electrical design. The Structural Engineer is a key member of the Project Team.
Structural Engineers design the skeleton or structure of the building, enabling Architects to focus
their talents on creating a design that satisfies their client’s demands.
Structural Engineers will monitor the progress of an Architectural project. They create initial
design models, using in-depth mathematical and scientific knowledge. When work has begun,
they inspect the work and advise contractors.
Structural Engineers must ensure their designs satisfy given criteria, that they are safe,
serviceable and perform well. They will want to understand how your product meets their
performance requirements.
Contractor
The Contractor oversees and manages the construction of the building for the Client, following
the Architect and Engineers’ designs. The work is delivered under a contractual agreement. The
Main Contractor will select Sub-contractors based on the capability, availability and price. Sub-
contractors include many specialist trades.
The Contractor is looking for products that offer ease of installation, good availability &
represent value. They want confidence that their Sub-contractors are familiar with installation, to
avoid complications. They need to know that building work will not be delayed by lack of
product availability and that product cost remains within the estimate, so they can remain
profitable.
Conclusion
Understanding each member of the Construction Project Team is important when marketing
building products. Tailoring marketing for each decision maker is important, to represent the key
benefits that answer the issues that matter to them. Knowing who has the most influence on
product selection, at what stage in the construction process, helps to target communications. This
is where research can help.
Construction markets present some unique challenges for the marketer. The Construct Project
Team is a complex Decision Making Unit, one that comes together for a specific project and then
is disbanded when construction is complete. The time from product selection to installation can
be lengthy with many decision makers influencing product selection.
CONSTRUCTION SIGNAGE