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Marketing Trends in the Digital Era

The document discusses three major forces changing today's marketing landscape: 1) The new digital age has greatly impacted the marketplace through more efficient communication, distribution, and targeted advertising opportunities online. 2) Rapid globalization requires companies to seek customers worldwide and hire managers for global opportunities. 3) There is a growing call for companies to demonstrate stronger ethics and social responsibility through environmentally-friendly practices and corporate welfare programs to build strong customer relationships.

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Asad Ullah
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109 views2 pages

Marketing Trends in the Digital Era

The document discusses three major forces changing today's marketing landscape: 1) The new digital age has greatly impacted the marketplace through more efficient communication, distribution, and targeted advertising opportunities online. 2) Rapid globalization requires companies to seek customers worldwide and hire managers for global opportunities. 3) There is a growing call for companies to demonstrate stronger ethics and social responsibility through environmentally-friendly practices and corporate welfare programs to build strong customer relationships.

Uploaded by

Asad Ullah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1|Page

Title: The New Marketing Landscape

Submitted by
Saeed-ullah

Submitted to
Ms. Shahnila Yousaf

Reg # 9124

Section # Null

Date: 30/11/2020

Department of Computer Science


City University of Peshawar
& information technology
2|Page

Some of the major forces which are changing the market and challenging marketing strategies as well are

below:

The new digital age

The recent technology have huge impact on market place which provides communication with

customer easily. Distribution is efficient now due to the technology. Marketer can create their own

database to target the customers. It’s also help in advertising the business on low cost and effectively.

Nowadays online marketing is very fast and growing form of marketing.

Rapid globalization

Marketers are always want to grow their customer ratio all over the world. Every company large

& small has to face rapid globalization for companies need to hire managers who can work for global

opportunities not locally.

The call for more ethics and social responsibility

Company have some responsibility regarding to environment and social responsibility which

they are happily accepting due to the strong relationship with customer. Like companies helps in welfare

by giving some of their percentage of their income.

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