Kei Ann Tolentino, Ana Bacquial, and Angelo Sapida December 4, 2020

ABLM-A209 Mr. Jimenez

1.  Title, date, reporters, and publisher of the news.

Today’s News Explained

POWERED BY

November 16, 2020

IN PHOTOS: Widespread Flooding In Cagayan, Isabela, Rizal, Marikina City

Vince Nonato, Charmie Joy Pagulong

2. Brief summary of the current event.

Typhoon Ulysses lashed the main island of Luzon from November 11 to 12.
It’s the Philippines 21 s t tropical cyclone for 2020 and the third major typhoon to
hit the country in as many weeks, it made landfall over Quezon province on
November 11 at 10:30 pm then Manila on November 12.

Large parts of Luzon, including the Metro Manila, were submerged in roof-
level floods like the past major typhoon before “Ondoy” in 2009. Landslides and
flashfloods were reported in the provinces of Catanduanes and Camarines Sur.
Typhoon Ulysses killed dozens of people, destroyed thousands of homes.

The total damage of typhoon Ulysses in agriculture reached of 1 billion. The

3. Analysis its impact to the four industries in the Philippines

1. Agribusiness Industry

The Typhoon Ulysses’ catastrophic destruction and losses had cost the agriculture
sector for almost PHP. 13 billion. The production losses include, rice, corn, high-value crops,
and among others. The report from the National Disaster Risk Reduction and Management
Council (NDRRMC) portrayed the damage to infrastructure alone amounted to PHP. 8.69 billion.
The destruction of crops created a tremendous loss in the agribusiness. At least 104, 733
farmers from Cordilleras, Ilocos, Cagayan Valley, Central Luzon, Calabarzon, and Bicol were
highly affected.

The immense losses left farmers and fishermen to endeavor their sole livelihood. Loss of
production means loss of income for the working class men.

2.) Manufacturing Industries

Typhoon Ulysses destroyed irrigation and agricultural infrastructures in Cordillera

Severed irrigation and agricultural facilities, machineries, and systems will also impair
future production until businesses have recovered.

3.) Retail and Trade

The sum of production loss was pegged with 8.4 million metric ton production this fourth
quarter. The latest assessment of the Department of Agriculture said that Ulysses affected
101,904 hectares of rice, corn, high-value crops (HVC), fisheries, livestock, irrigation facilities,
and agricultural infrastructures. This will create an enormous effect in retail and trade which will
result in higher cost of goods because of its limited supply. The destruction brought by typhoon
resulted in domino effect in retail supply chain from the supplier, distributer, manufacturer,
retailer, logistics, and down to the consumers.
 Without preparation in supply chain and contingency planning, typhoon Ulysses ensue a
disruption to the suppliers to produce products for the consumers. Supply chain contingency
planning starts with identifying potential risks. This will benefit any company from massive risks
and losses.

4.) International trade

The Typhoon Ulysses did not only take millions of crops and profits to many Filipinos
and businesses but also it brought a cataclysmic fall in the Philippine export. According to the
Department of Agriculture 223,772 hectares of agricultural areas in CAR, Regions 1, 2, 3, 5,
6, 8, CALABARZON, and MIMAROPA were affected. Production loss stood at 326,566
metric ton with rice, corn, abaca, coconut, fisheries, and livestock as the most affected
agricultural crops. 

Our country is considered as the largest export of coconut, abaca, and pineapple.
More than 39.8 percent of the labor force contributes in the country’s GDP. The damage in
the agricultural sector brought by Ulysses will result to declination of value due to the
production of this year’s shipment were subtracted caused by the typhoon.

4. Suggest ways for companies in the different industries on how to manage the effect of
the news to their companies.

1. Agribusiness Industry

Philippines ranks number one in the world as top rice producer and yet it is also a
country which is very vulnerable in the destruction of calamities. Agribusiness is one of the
main industries in a tropical country like the Philippines. It is the most affected industry in the
region when there is a natural calamity. Climate change is the main antagonist of the
agribusiness industry in the world; it is inevitable due to the high emissions of CO2 caused by
human activities which fueled the global warming.  

The only way an agricultural country like the Philippines adopt and to survive in this time
of changing and worsening of climate is to use of crops which is mutated by humans through
the help of science. This waterproofing-flood resistant crop is called “Sub1A”. By using this type
of rice, farmers won’t have to worry the uncertainties which are brought by the typhoons. This
type of rice can survive floods and severe rain exposure and is effective flooding survival
strategies for food security.

2. Manufacturing Industry

Manufacturing of raw materials were also severely affected by the typhoon. For them to
cope up with this disastrous time is to sell their product for a low price. Business owners who
were affected by Typhoon Ulysses were looking for options to save their money to avoid great
loss. The need for much cheaper but also good quality of materials for products are highly
preferable, since these business owners experienced income loss caused by the typhoon. The
attitude of being wise and practical business owner was their main attribute especially in a
situation where sales and markets are down, so selling them cheaper raw materials will be the
best way to cope up in a disastrous situation like the Typhoon Ulysses. We just helped reviving
the economy, and at the same time we helped the microbusinesses to progress.  

3. Retail and Trade

Typhoon such as Ulysses paralyzed the portion of economy of the Philippines, one of
the industries which severely affected by it is the retail industry.  People had fatigue on the
destruction by the Typhoon they experienced, and mentally, it made them hesitant to be back
on a normal basis again. These circumstances affected negatively the sales of retail and
microbusiness. The sales were dropped, and it amounted to loss of income. There are ways on
how the retail industry gets on track again. One is to organize a sale or a promo. Filipinos are
known to be one of the biggest spenders in South East Asia. They love to buy stuff that would
make them satisfy their needs.
Organizing a sale or a promo will surely attract the consumers to buy the product or avail
the services of the business. The other option is to expand the availability of the product. We
live in the age where most people have internet connections. Putting the products to the e-
commerce platforms such as Lazada, Shoppee, Zalora, Food Panda and Grabfood would be
practical since people couldn't go outside due to obstructions caused by the typhoons. People
will surely prefer it since online shopping is less hassle compared to actual shopping.  
4. International trade 
International trade is a broad industry. It is one of the major keys why our
country survives the globalization and modernism. Recently, International Trade in the
Philippines was affected as well due to Typhoon Ulysses. The import-export system was
paralyzed the Bicol region where it was severely affected. Local producers and manufacturers
who export their products abroad were the one of the most devastated by this calamity. 

The most practical way to cope with this situation is to sell their products domestically.
Regions like Visayas and Mindanao weren't affected by the typhoon and their economy are
stable and firm. Selling the products to these regions would be the best option instead of selling
them internationally since domestic sale will save the business owners a huge amount of money
because they don’t have to pay for the tariff and other expenses such as additional taxes to
other countries and expensive cargo payments.