BACHELOR IN BUSINESS ADMINISTRATION
SEMESTER 3
MARKETING MANAGEMENT
ASSIGNMENT 1
Prepared for:
Lecturer’s name:
Prepared by:
Student’s Name: – ID No:
1. Smirnoff Caipiroska
To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is
popular worldwide, design agency JWT created bottles with the texture of the fruit for the flavors
lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the
unique experience of peeling a drink made of fruit.
2. Shapewear.
I would nominate Shapewear as the best most recent innovation that has been valuable in the last
3 years.
In recent times, there is a considerable level of health awareness in the entire populace and the
need to cut down excesses to cut down in size and maintain a healthy physical appearance.
Shapewear has added values in different ways
A tummy shapewear displays an enviably-toned figure, with the promise of a waistband that
won't roll down. It hides the excess fat of tummy and comes with no zippers or hooks. This
shapewear combines smoothing with ultimate comfort and seamless edges, thanks to its hydrofil
fibre knit lining.
Product description
Also known as foundation garment, is a form of undergarment designed to help mould, hold or
push the body into a preferred shape and make it appear smoother and slimmer. Shapewear
products may have enhancing or corrective functions and are typically worn with a specific
outfit.
3.
Introduction
Coca-Cola is a carbonated soft drink sold in Pepsi is a carbonated soft drink that is produced and
stores, restaurants, and vending machines manufactured by PepsiCo. Created and developed in
throughout the world. It is produced by The 1893 and introduced as Brad's Drink, it was renamed
Coca-Cola Company of Atlanta, Georgia, as Pepsi-Cola on 1898 then to Pepsi in 1961.
and is often referred to simply as Coke.
Founded 1886 1898
Type Cola Cola
Manufacturer The Coca-Cola Company PepsiCo
Country of origin United States United States
Website www.coca-cola.com pepsi.com
Sodium 50mg 15mg
Originally Brewed Coca leaves and Kola Nuts Pepsin
From
Syrup Colouring E-150D E-150D
Caffeine 34 mg/serving 37.5 mg/serving
Taste Sweet Sweet
Flavors available
COKE
Coca-Cola, New Coke which was renamed Coke II, Diet Coke (also known as Coca-
Cola Light), Diet Coke Plus, Coca-Cola C2, Coca-Cola Zero, Coca-Cola Cherry Zero,
Caffeine Free Coca-Cola, Caffeine Free Diet Coke
Coca-Cola Cherry, Diet Coke Cherry, Coca-Cola with Lemon, Diet Coke with Lemon,
Coca-Cola Vanilla, Diet Coca-Cola Vanilla, Coca-Cola with Lime, Diet Coke with
Lime,
Coca-Cola Black Cherry Vanilla, Diet Coke Cherry Vanilla, Coca-Cola Blâk,
Coca-Cola with Orange (sold in the UK) Coca-Cola Raspberry, Diet Coke Raspberry,
and TaB (original Diet Coke, still available in some countries)
PEPSI
Pepsi Diet, Pepsi, Pepsi max, Pepsi One, Caffeine Free Pepsi, Caffeine free Diet Pepsi,
Pepsi Throwback, and Pepsi Next
Wild Cherry pepsi, Diet wild cherry pepsi, Pepsi Lime, Diet Pepsi Lime, Pepsi Jazz in
two flavors (Strawberries and Cream and Black Cherry Vanilla), Pepsi Twist (lemon
flavored in both regular and diet varieties)
In Australia Pepsi samba is sold, it's a mix of mango or the tamarind which is like
America's version of the Pepsi summer mix they sell here which tastes like Skittles.
Crystal Pepsi and Blue Pepsi (had quick and fatal runs and didn't last long at all).
Pepsi X and Holiday spice has more caffeine then regular Pepsi and is similar to the
energy drinks but is not sold in the US.
4. Axe’s Emergency Add-On
Axe theorizes that the white running man we often see guiding us to emergency exits isn’t
running from a burning inferno, but in fact a pack of lust-driven ladies, crazed by the escapee’s
Axe scent.
Objective
The aim of this advert is to let the target audience know how effective the Axe cologne is.
This is pretty much of a rational appeal.
