6.
0 Marketing Plan
6.1 Customers (Target Market)
Target market is one of the important things in the business to sell the product to customers. The target
market is based on customer needs and desires that can be met through the provision of good services. Based
on the survey, most women like to wear contact lenses that will make a difference to them.
Our main target is teenagers and women aged 16 to 30 years and also our products are produced for those
with myopia and also for teenagers who want to look beautiful. However, men can also wear it, especially
those with myopia, not only that, men who are already working are also our target. This is because they can
buy our products for their loved ones or their family members and friends. These customers are selected as
our target based on market segment, demographic.
6.2 Description of products
ITEM DESCRIPTION
Name Candysoftlens
Colour All colour
Brands Candylicious
Eyemuse
Disney
Vinscon
Kawai
i-dol
Saiz 14mm to 17mm
Advantages High-quality
Soft
Comfortable
Multiple colour and pattern
choices - Up to date style
Simple and elegant
Affordable
6.3 Sales forecast
Sales Forecest for
Year 2020
Month Sales Collection (RM)
January 5000
February 4000
March 2000
April 5000
May 4000
June 3000
July 2000
August 3000
September 4000
October 3000
November 2000
Decembers 5000
TOTAL RM42000
6.4 Market strategy
6.4.1 Product/Service
Our product comes out with various attractive patterns and colors so that the customers can make a choice to
choose their style. Our products are very comfortable and trendy. Any colored contacts in our shop are
guaranteed safe as we only carry the highest-quality, authentic contact lenses. We only sell good quality
contact lens and make sure that customers will be satisfied and comfortable with our products. with this we
can attract more customers and assure them that our product is the best for them. The simple and interesting
packaging has been designed to ease the customer for unwrapping the product and good labelling will help to
guide them.
Instagram
Packaging
6.4.2 Price
Operation cost :
cost per unit : RM16
Unit to Produce : RM1500 units
Total cost : RM24000
Marketing Price :
You want to sell : RM25
so :
RM16 X 50% = RM 9 (Markup cost)
RM 16 X RM10 = RM25
Total sales : RM25 x 1500 = RM 37500
6.4.3 Place (Distribution)
Manufacturer Retailer Consumer
The methods and channels of distribution are the materials we can get from the supplier. Then, we alter and
divide into a variety of types and sell to the customers through our shop.
6.4.4 Promotion
To approach and gain more customers there are some effective ways of promotion such as advertising on the
internet. We advertise our posters every day in digital ways such as using social media. The social media we
use is Instagram, WhatsApp, Facebook, and others. Meanwhile, we also provide the best promotions such as
50% discount and buy 2 free 1 to customers to get their interest. Providing give away also helps attract
customers to try our products.
6.12 Marketing Budget
MARKETING EXPENDITURE
RM
Fixed Asset/Capital Expenditures
Sign Board 1000
Working Capital/Monthly Expenditure
Promotion 2000
Other Expenditures
Pre-Opening 700
Signboard License 100
TOTAL RM4100
