Market Need Assessment

Market Need Analysis 2019

(Highly Significant) (Significant) (Less Significant) Percentage
Percentage Percentage
Problem/Challenge Problem/Challenge Problem/Challenge
DA SDA TDA DA SDA TDA DA SDA Total
Computer skills 46 25 71 Research skills 15 0 15 Course Load 9 0 9
Judgmental skills 46 0 46 Team Work 13 0 13 Practical skills 7 1 8
Work under
Technical Writing 33 4 38 pressure 13 0 13 Analytical skills 7 1 7
System component and process
design 29 4 33 Technical Skills 7 0 7
Ability to apply theory into practice 21 4 25 Updated Course 6 0 6
Presentation skills 25 0 25
Independent Thinking 25 0 25
Resource and time management 25 0 25
Data collection and analytical skills 17 4 21
Discipline 17 4 21
Appreciation of Ethical values 21 0 21

Need Assessment Based Modified BBA Program Outcomes

1. Students will be able to demonstrate the knowledge of core concepts and competencies in the
functional avenues of Management, Marketing, Accounting and Finance.
2.Students will be able to explain the diversified intercultural dimensions of management in an amicable
manner. They also will be able to identify community historic and religious values and apply business
code of conducts and cultural norms accordingly.
3. Students will be able to understand and exhibit the conducive environment and philosophy of a modern
day business enterprise.
4.Students will be able to apply the legal and ethical implications of business theory and decision making
thereto.
5. Students will be able to amicably apply the quantitative and qualitative techniques in the business
decision making process.
6.Students will be able to express themselves in Management Information System, practical knowledge of
computer and its applications.
7. Students will be able to demonstrate high quality soft skills at appropriate levels of audience, including
communication, academic writing and presentation abilities.
8.Students will be able to act efficiently and enthusiastically in team scenarios in an effective Manner.
9 Students will be able to show effective analytical skills, critical thinking, problem solving and
conceptual abilities.
10. Students will be able to demonstrate the knowledge and competencies in qualitative and quantitative
research.
11.Students will be able to manage the financial aspects of organizations in both local and global context
 The relevant current subjects which meet each of the
following Outcomes

Outcome 1. Students will be able to demonstrate the knowledge of core concepts and competencies in
the functional avenues of Management, Marketing, Accounting and Finance.
a) Financial Accounting
b) Principles of Accounting
c) Financial Management
d) Cost Accounting
e) Corporate Finance
f) Services Marketing
g) Brand management
h) Strategic Marketing
i) Principles of Marketing

Outcome2. Students will be able to explain the diversified intercultural dimensions of management in an
amicable manner. They also will be able to identify community historic and religious values and apply
business code of conducts and cultural norms accordingly.
a) OB
b) BC
c) International Business
d) Public Relation
e) .Afghanistan History
f) Islamic Studies
g) Sociology

Outcome3. Students will be able to understand and exhibit the conducive environment and philosophy of
a modern day business enterprise.
a) Entrepreneurship
b) E- Commerce
c) Marketing Management
d) Micro Economics
e) Digital Marketing
f) Business Ethics
g) Principles of Marketing
h) Macroeconomics

Outcome4.Students will be able to apply the legal and ethical implications of business theory and
decision making thereto.
a) Business ethics
b) Business communication
c) Human rights
d) Business Law
e) 5.International Business
f) 6.International Economics

Outcome 5. Students will be able to amicably apply the quantitative and qualitative techniques in the
business decision making process.
 a) Business statistics
b) Business Math
c) Inferential Statistics
d) College Algebra
e) Financial Management
f) Project Management
g) Principles of Management
h) Intermediate Accounting

6.Students will be able to express themselves in Management Information System, practical knowledge of
computer and its applications.
a) Management Information System
b) Geographic Information System
c) Accounting Information System
d) Introduction to IT

Outcome7. Students will be able to demonstrate high quality soft skills, at appropriate levels of audience,
including communication ,academic writing and presentation abilities.
a) Business communication
b) Effective Presentation Skills
c) Soft skills
d) Public Relation
e) Academic Writing
f) College English

Outcome8.Students will be able to act efficiently and enthusiastically in team scenarios and in effective
manner.
a) Total Quality Management
b) Leadership
c) Organizational Development
d) Sales management
e) Management of Training
f) Organizational Behavior

Outcome9 Students will be able to show effective analytical skills, critical thinking, problem solving and
conceptual abilities.
a) Entrepreneurship
b) Leadership
c) Introduction to Psychology
d) Introduction to Sociology
e) Management of Change
f) Contemporary Issues in Business and Economics

Outcome10. Students will be able to demonstrate the knowledge and competencies in qualitative and
quantitative research.
a) Research Methodology
b) Inferential Statistics
 c) Risk Management
d) Business Statistics
e) Project Report

Outcome 11 Students will be able to manage financial aspects of organizations

a) Financial Accounting
b) Principles of Accounting
c) Financial Management
d) Cost Accounting
e) Corporate Finance
f) Intermediate Accounting
g) International Finance
h) Working Capital Management
i) Auditing

The relevant current subject ourcomes which are

inline with each of the following BBA Program Outcomes
Outcome 1. Students will be able to demonstrate the knowledge of core concepts and competencies in
the functional avenues of Management, Marketing, Accounting and Finance.
1. Financial Accounting
Students will be able to :
 Develop a functional knowledge of basic financial accounting principles.
 Infer the relationship the relationship between the different financial statement variables.
 Assess the impact of financial transaction on financial statement
 Apply the appropriate accounting procedures and principles in business context.

2. Principles of Accounting
Students will be able to:
 Understand and apply the basic accounting terms and concepts.
 Manage the accounting process of determination of profit / loss for a certain period and financial
position at a certain date.
 Use the concept of the accounting cycle and the key valuation and allocation methods used for
the assets side of balance sheet.
 Prepare a set of financial statements for various forms of businesses and non-profit entities.
 Apply the accounting concepts, principles and practices.
3. Financial Management
After successfully completing this course, students will be able to:
 Explain the functions of financial management and its role in running businesses.
 Communicate effectively with finance professionals by using common financial language.
 Differentiate between different types of businesses and know their characteristics
 Calculate tax liability for different levels of income and arrange business activities to minimize
the tax burden of their organizations
 Demonstrate financial markets and its participants and explain its role in the economic
development of a country
 Use the techniques of time value of money for optimal utilization of financial resources in the
organization
  Apply the different techniques for valuation of long term securities
 Estimate risk and return for their investment and make appropriate decisions
 Analyze financial information to manage and evaluate their company or department operations.
 Prepare cash budgets and cash flow statement for managing their cash in an optimal way

4. Cost Accounting
Students will be able to:
 Identify and calculate different types of costs (direct, indirect, variable, and fixed costs).
 Distinguish between job-costing, process-costing, and joint-costing systems.
 Determine the product cost by means of full- costing and direct-costing methods.
 Determine the product cost by means of historical (actual) and standard cost systems.
 Understand and explain material, labor, factory overhead costing and control

5. Corporate Finance
Students will be able to:
 Make decisions in business proceedings aim at creation of value for its owners or shareholders.
 Understand and play the role of financial manager and develop financial management decision
making ability.
 Understand and apply cash flow statements , capital budgeting process, techniques and project
risk management.
 Understand and apply the basic idea related to required returns and the cost of capital.
 Apply g the process of adaptability to change in the financial arena, raise and invest funds
efficiently and asset management.
 Apply the concept of leverage, dividend policy, long term debt, preferred stock and common
stock.

6. Services Marketing
Students will be able to:
 Explain the nature and scope of services marketing and present about this in a professional and
engaging manner;
 Use critical analysis tools to perceive service shortcomings with reference to ingredients to
create service excellence;
 Assess service performance using company examples and report on this in a professional, logical
and coherent way;
 Identify and discuss characteristics and challenges of managing service firms in the modern world
including cultural implications;
 Discuss key linkages between marketing and other business functions in the context of designing
and operating an effective service system.
 Work effectively and efficiently in a team addressing services marketing topics .

7. Brand management
Students after learning Brand Management subject
will be able to :

 Define the main concepts and explain the purpose of branding.

 Examine brand concepts in real-life setting by articulating the context of and the rationale for the
application.
  Describe the process and methods of brand management, including how to establish brand
identity and build brand equity.
 Formulate effective branding strategies for both consumer and business products/services.
 Conduct a brand audit using both primary and secondary sources and propose strategic
recommendations based on the audit results.
 Compose, assess, and incorporate individual input to produce effective team project output

8. Strategic Marketing

9. Principles of Marketing
Students will be able to:
 Apply basics of marketing strategies in the workplace
 Identify how marketing is done properly
 Segment and target a market effectively
 Identify, evaluate, and classify marketing strategies, their application and uses.

Outcome2. Students will be able to explain the diversified intercultural dimensions of management in
an amicable manner. They also will be able to identify community historic and religious values and
apply business code of conducts and cultural norms accordingly.
1.Organizational Behavior
Students will be able to:
 Realize vital roles of employee satisfaction, commitment, and performance
 Identify the role that individual personality plays in job performance
 Reflect how to change attitudes & behavior
 Evaluate the impact of perception, personality and emotions.
 Apply the major motivational theories that affect the workplace.
 Practice their skills and abilities appropriately in organizational situations using OB concepts.
 Create and maintain healthy and productive work environments.

2.Business Communication
Students will be able to:
 Apply the fundamental principles of effective business communication
 Apply the critical and creative thinking abilities necessary for effective communication in today's
business world
 Organize and express ideas in writing and speaking to produce messages suitably tailored for the
topic, objective, audience, communication medium and context

 Demonstrate writing and speaking processes through invention, organization, drafting, revision,
editing, and presentation

 Confidently use the communication skills in inter - personal and cross-cultural interactions

 Develop effective interpersonal communication skills

3. International Business
After successfully completing this course, students will be able to:

 Communicate effectively across different cultures

 Build the confidence to influence clients, suppliers and colleagues from a variety of countries
 Benchmark their individual management style against preferences from around the world
and to adapt accordingly
 Lead across international matrix systems and other organisational structures
 Manage the import and export activities of small and large enterprises
 Conduct research to identify business opportunities abroad
 Negotiate cross-border sales and distribution contracts, licensing and franchising agreements
 Devise entry and market penetration strategies for foreign markets
 Devise financial, commercial, political and cultural risk management strategies
 Plan and facilitate international business development

4. Public Relation
Students after learning this subject will be able to:

 Writing news releases, conduct surveys, and design integrated campaigns.

 Integrate public relations into marketing by using public relations research and strategic planning.
 Organize and promote special events and create related content for publications.
 Work and communicate competently in a variety of broadcast media for public relations
coverage.
 Manage crises and public issues effectively.
 Identify and consider the legal and social aspects of an organization.

5. Afghanistan History
6. Islamic Studies
7. Sociology
Students after learning sociology subject will be able to:
 Identify knowledge of human social behaviors, society and its elements, social groups including
family, peer groups, socializations, social interactions, and culture etc.
 Comment on the structure of society and identify factors that play role in weakening and
strengthening the structure.
 Identify the different aspects of personality affecting the social structure .
 Manage the scientifically study the social behaviors in society which is the network of social
relationships.

Outcome3. Students will be able to understand and exhibit the conducive environment and philosophy
of a modern day business enterprise.
1. Entrepreneurship
Students after learning entrepreneurship subject will be able to:

 Make an effective business plan and prepare all other supportive documents.
 Organize and promote various forms of business.
 Work and communicate competently in a variety business situations and manage crises
effectively
 Mange entrepreneurship operations and legal considerations of an organization.
 Analyze industry in terms of its attractiveness to invest in.
2.E- Commerce
At the completion of the course, students will be able to :
 Apply the concept of E-Commerce and Process.
 Use the knowledge of the major E-Commerce revenue models to evaluate existing websites
 Assess E-Commerce strategies and their applications, including online marketing and online
auction
 Identify advantages and disadvantages of different online payment options and the major
electronic payment issues
 Apply the knowledge of tools, technologies, concepts and processes that comprise the technical
infrastructure of E-commerce sites .
 Solve problems about site design, hardware and software architecture

3. Marketing Management
Students after learning Marketing Management subject will be able to:

 Make effective decisions related the marketing strategies of a business enterprise

 Apply the major marketing concepts, such as market segmentation, positioning, customer
satisfaction, and product life cycle.
 Converse wisely with managers and recognize the marketing condition in a variety of
organizational environments.
 Present and defend recommendations, and critically examine and discuss them with business
stakeholders..

4.Micro Economics

5. Digital Marketing

On successful completion of this course , the studnets will be able to:

 Use the digital marketing strategies and tools for promoting e business activities and making a
success.
 Effectivly integrate the various key elements of a digital marketing strategy
 Measure the effectiveness of a digital marketing campaign.
 Design an impressive digital marketing campaign.

6. Business Ethics
Students after learning business ethics subject will be able to:
 Identify a verity of ethical issues and moral challenges that arise out of the interplay of employers
and employees within an organization.
 Identify moral problems involving business, consumers, and natural environment.
 Design code of conduct for organization
 Solve ethical problems such as harassment and other issues
  Apply normative standards for recognizing what is good and bad in organization
 Tackle disagreements by applying organizational ethical norms

7.Priniciples of Marketing
Students will be able to
 apply basics of Marketing .strategies in the workplace
 Students will be able to identify How Marketing is done properly
 Students will be able to segment and target a market effectively
 To Develop a body of knowledge through which to identify, evaluate, and classify
marketing and its implementation and use.
 Students will get to apply different concepts of marketing and their implications and
development.

8. Macroeconomics

Outcome4.Students will be able to apply the legal and ethical implications of business theory and
decision making thereto.
1. Business ethics
Students after learning business ethics subject will
be able to
 Identify a verity of ethical issues and moral challenges that arise out of the interplay of employers
and employees within an organization.
 Identify moral problems involving business, consumers, and natural environment.
 Design code of conduct for organization
 Solve ethical problems such as harassment and other issues
 Apply normative standards for recognizing what is good and bad in organization
 Tackle disagreements by applying organizational ethical norms

2.Business Communication
Students will be able to:
 Apply the fundamental principles of effective business communication
 Apply the critical and creative thinking abilities necessary for effective communication in today's
business world
 Organize and express ideas in writing and speaking to produce messages suitably tailored for the
topic, objective, audience, communication medium and context

 Demonstrate writing and speaking processes through invention, organization, drafting, revision,
editing, and presentation

 Confidently use the communication skills in inter - personal and cross-cultural interactions

 Develop effective interpersonal communication skills

3. Human rights
Students after learning Human Rights subject will be able to
 Demonstrate the understanding of Human Rights and basic Human Rights concepts and
activities all around the world
  Identify, evaluate, and classify Human Rights and their implementation and use.
 Differentiate the various generations of Human Rights and their evolutionary
development.
 Identify the prevailing human rights related mechanisms, and bodies dealing with it.
 Realize and consider the importance of Human Rights in Islam.

4. Business Law
The students will be able to:
 Apply the basic legal concepts and principles of business..
 Conduct business under legal boundaries.
 Identify and Consider the major factors that affect the enforcement of legal contracts of business
enterprises.

5.International Business

6.International Economics

Outcome 5. Students will be able to amicably apply the quantitative and qualitative techniques in the
business decision making process.
1.Business statistics
Students will be able to:
 Collect, organize, and represent data, and be able to recognize and describe relationships.
 Calculate and apply measures of location and measures of dispersion in both grouped and
ungrouped data cases.
 Evaluate and interpret a linear relationship between two variables.
 Apply discrete and continuous probability distributions to various business problems.
 Find missing values from the time series data.

2.Busines Math
.Successful completion of this course will enable students to:
 Calculate the interest of money in deferent ways.
 Apply the concept of simple interest, compound interest, equivalent rates of interest, promissory
and demand notes, annuities, perpetuities, and stocks and bonds in business decisions .
 Undertake the necessary computations for problems of interest, annuities and perpetuities,
capitalized cost, depletion allowances, and stocks and bonds.
 Use the results of mathematical calculations to help evaluate various options in reaching financial
decisions, whether personal or business-related.
 Evaluate and select financial arrangements, which are best for you as a consumer.

3.Inferential Statistics
Students will be able to:
 Estimate population parameters from sample statistics using confidence intervals and estimating
the effect of a treatment.
 Use critical values to make decisions on whether or not a treatment has changed the value of a
population parameter.
  Test the effect of a treatment or compare the difference in means for two groups when we have
large sample sizes.
 Test the effect of a treatment or compare the difference in means for two groups when we have
small sample sizes.
 Compare and test frequencies for categorical data.

4. College Algebra
. Successful completion of this course will enable students to:
 Identify the place value of a digit in a whole number
 Write a whole number in standard notation and word form
 Write a whole number in expanded notation
 Round a whole number to a specified place value
 Read and write numbers in exponential notation
 Evaluate an exponential expression
 Use order of operations to simplify an expression
 Solve an application problem involving addition, subtraction, multi- plication, or division
 Solve an application problem involving more than one operation
 Find the factors of a natural number

5.Financial Management

6.Project Management
Students after learning project management subject will be able to :
 Scope and plan projects effectively
 Efficiently control the project constrains using mathematical formulas such as PV, EV,CPI, SPI
and BAC.
 Use MS Project Software in project planning and tracking
 Complete a project within time, cost, and quality.
 Incorporate and practice this skill by solving all the problems of project scoping, planning,
executing, controlling and closing phases of the project management life cycle.
 Analyze the project risk and manage project time schedule and cost

7.Priciples of Management
Students after learning principles of management
subject will be able to :
 apply Management theories concepts and skills in the business
 Identify, evaluate, managerial functions pertaining to the broad area of management.
 Exercise; planning ,organizing, staffing, leading and controlling.
 Identify the element of organization structure and draw rational relation between then
and draw the orgamational chart.
 Identify environmental factors affecting the business .

8. Intermediate Accounting
After successfully completing this course, students will be able to:
  Analyze accounting standards, securities regulations, and other information for business
transactions.
 Evaluate the significance of evidence or facts related to financial reporting decisions.
 Locate, obtain, and organize information to solve unstructured financial reporting problems.
 Apply professional judgment (including ethics) to determine the appropriate accounting
measurement, recognition, and disclosure for business transactions.
 Analyze operating, investing, and financing transactions and report them on financial
statements.
 Compare and evaluate various accounting methods of accrual accounting, capital expenditures
and financing.

Outcome6.Students will be able to express themselves in Management Information System, practical

knowledge of computer and its applications.
1.MIS
At the completion of the course, students will be able
to :
 Explain the importance of determining information system requirements for all management
levels by describing the differences between various types of information systems.
 Develop the information systems.
 Use critical-thinking skills in identifying information systems problems and investigate existing
literature about hardware and software solutions to problems
 Use the technology to provide an organization with competitive advantages
 Describe and use the concepts of advances in networking, data communications and the Internet
and how they affect the way business is conducted.

2.GIS
At the completion of the course, students will be able
to
 Apply the nature of GIS & GIS Process.
 Use the major GIS Data models to evaluate existing models
 Assess GIS applications, including marketing, Government and Engineering
 Identify advantages and disadvantages of different GIS software based on developmental
perspectives.
 Apply a knowledge of tools, technologies, concepts and processes, that comprise the technical
infrastructure of GIS and be able to solve problems about design, hardware and software
architecture.

3.AIS
4. Intro IT
At the completion of the course, students will be able
to
 Transfer the skills and understanding acquired in this course to activities in other courses and
outside of the classroom.
 Apply the foundations of basic information technologies, IT trends and their future.
 Identify the components of a computer and their uses
 Create, format, and edit error-free documents using word processing software
 Create, format, and edit business documents to analyze data, perform calculations and create
charts using spreadsheet software
  Create, format, edit, and present multimedia slide shows using presentation software
 Utilize graphics and other special effects to enhance documents and presentations

Outcome7. Students will be able to demonstrate high quality soft skills, at appropriate levels of
audience, including communication ,academic writing and presentation abilities.
1.Business communication
Students will be able to:
 To apply the fundamental principles of effective business communication
 Apply the critical and creative thinking abilities necessary for effective communication in today's
business world
 Organize and express ideas in writing and speaking to produce messages suitably tailored for the
topic, objective, audience, communication medium and context

 Understand and demonstrate writing and speaking processes through invention, organization,
drafting, revision, editing, and presentation

 To boost confidence in personal cross-cultural interactions

 Develop effective interpersonal communication skills

2.Efective Presentation Skills

After studying this subject students will be able to:
 Prepare oral presentation.
 Identify audience needs and expectations
 Manage fear before a presentation
 Use visuals effectively
 Maintain audience attention and take questions from audience
3.Soft skills
After studying this course, the students will be able to:
 Idenfity a realistic perspective of work and work expectations
 Communicate effectively, deliver an effective presentation and handle the questions in the right
manner
 Identify their career path, set goals, pass the interview and find a suitable job
 Keep going when things don’t go according to plan, coping with the unfamiliar, managing
disappointment and dealing with conflict
 Develop or improve skills for working effectively in a team, including negotiating and settinggoals,
meeting deadlines and giving and receiving feedback
 Assess the requirements of a task, identify the strengths within the team, and utilize the diverse skills
of the group to achieve the set objective, awareness of risk/safety
 Demonstrat clear briefing and listening skills, ask for help and support when necessary
 Handle emotions including tolerance and behavioural responses, build positive friendships and
bonding with peers and classmates, show understanding and to demonstrate respect for the opinions,
personal space and beliefs of other
 Manage time, resources, resolve conflicts, and mentor other
 Formulate problem solving skills, and make appropriate and responsible decisions
 Write and present orally a response that is comprehensible to, and suitable for, a specific audience
4. Public Relation

Students after learning this subject will be able to:

 Apply skills in writing news releases, conducting surveys, and designing integrated campaigns.
 Integrate public relations into marketing by using public relations research and strategic planning.
 Organize and promote special events and create related content for publications.
 Comprehend how to work and communicate competently in a variety of broadcast media for
public relations coverage; and demonstrate an understanding of how to manage crises and public
issues.
 Manage how PR consider the legal considerations of an organization.

5. Academic Writing
After studying this subject students will be able to:
 Identify the process of writing
 Identify elements of a paragraph and recognize various types of that.
 Define essay and get familiar with different elements and types of essay
 Write academic paragraphs and essays with correct punctuation

Outcome 8.Students will be able to act efficiently and enthusiastically in team scenarios and in
effective manner.

1. Total Quality Management

Students after learning Total Quality Management will be able to
 Demonstrate the understanding of theory of TQM Gurus
 Historical review of quality management system
 Lead and motivate as they relate to quality improvement.
 Build Team and communicate effectively
 Apply Quality management tools, techniques and methods.
 Develop a customer focus
 Implement a Quality Management System
 Manage supplier partnership
2. Leadership
Students after learning Leadership will be able to:
 Lead and direct effectively and efficiently
 Understand and apply the concepts and theories of leadership.
 Develop and understand leadership styles
 Identify what is organization leadership.
 Compare and explaining the differences between leadership and management
 Identify internal and external economical factors which are affecting leadership.
 Apply different types of leadership

3.Organizational Development
 The students will be able to understand the important concepts of OD.
 The students will be able to apply the OD process in organizational setting.
 The students will be able to apply different change management models.
 The students will be able to differentiate different OD interventions.
 The students will be able to conduct organizational, group and individual level diagnosis.
4.Sales management

The student after completion of this course will be able to:-

 Recognise and demonstrate the significant responsibilities of sales person as a KEY individual.

 Describe and Formulate strategies to effectively manage company’s sales operations.

 Evaluate the role of Sales manager and his/ her responsibilities in recruiting, motivating,
managing and leading sales team.

 Illustrate the fundamentals of Distribution channels, Logistics and Supply Chain Management.

5.Management of Training
Students after learning management of training subject will be able to:
 Assess and find employees needs
 Design training curriculum
 Design lesson plan
 Design effective training program
 Apply learning theories on learning process
 Schedule Training classes
 Conduct and evaluate training program

6.Organizaional Behavior

 Students will be able to understand the vital roles of employee satisfaction, commitment, and
performance
 Students will be able apply the role that individual personality plays in job performance
 Students will be able reflect how to change attitudes & behavior
 Students will be able to measure the impact of perception, personality and emotions.
 Students will be able describe the major motivational theories that affect the workplace.
 Students will be able to improve their skills in reacting appropriately to organizational situations
using OB concepts.
 Students will be able to improve their ability to create and maintain healthy and productive work
environments.

Outcome9 Students will be able to show effective analytical skills, critical thinking, problem solving
and conceptual abilities.
1. Entrepreneurship
Students after learning entrepreneurship subject will be able to:

 Design business plan, market plan, financial plan and organizational plan.
  Integrate entrepreneurship into marketing by using entrepreneurial research and strategic
planning.
 Organize and promote various forms of business.
 Comprehend how to work and communicate competently in a variety business situations; and
demonstrate an understanding of how to manage crises.
 Manage entrepreneurship operations and legal considerations of an organization.
 Analyze industry in terms of market demand and competitors
2. Leadership
Students after learning Leadership will be able to:
 Lead and direct effectively and efficiently
 Understand and apply the concepts and theories of leadership.
 Develop and understand leadership styles
 Identify what is organization leadership.
 Compare and explaining the differences between leadership and management
 Identify internal and external economical factors which are affecting leadership.
 Apply different types of leadership

3.Introduction to Psychology
Students after learning introduction to psychology subject will be able to
 Demonstrate the understanding of psychology and basic psychology concepts and
activities in the field of psychology.
 Develop a body of knowledge through which to identify, evaluate, and classify
psychology and its implementation and use.
 Apply different concepts psychology and their implications and development.
4.Introduction to Sociology
Students after learning sociology subject will be able to:
 Apply knowledge of human social behaviors, society and its elements, social groups including
family, peer groups, socializations, social interactions, and culture etc.
 Organize the structure of society and factors that play part in the weakening and strengthening of
the structure.
 Understand and apply the different concepts of personality.
 Manage the scientific study of social behaviors and society which is the network of social
relationships.

5. Management of Change
 The students will be able to apply different change management models in organizational
settings.
 The students will be able to differentiate the different stages of organizational life cycle.
 The students will be able to apply the theories of organizational life cycle.
 The students will be able to distinguish the concepts of Innovation, Entrepreneurship and
creativity.
 The students will be able to understand and manage the process of Innovation

6. Contemporary Issues in Business and Economics

After studying this course, the students will be able to:
 Describe the common legal organizational forms and internal structure of business organizations,
including the roles of managers and the functions of different departments.
 Describe the significance of innovation, entrepreneurship, and information technology in modern
business enterprises.
 Analyze the role of market forces in business decisions relating to pricing, marketing, and production.
 Identify and describe the competitive environments and forces that affect the internal and external
operations ofcompanies doing business in the global market.
 Apply tools commonly used to make business decisions, such as the time value of money, risk and
return assessment, and organizational team strategie s.
 Access and interpret multiple sources of business information, including financial statements.
 Identify and analyze the effects of business decisions on internal and external stakeholders, including
ethical implications.
 Elaborate on the conceptual frameworks pertinent to the processes of tradeliberalization, economic
integration and globalization.
 Demonstrate in-depth knowledge and understanding of key developments, problems and issues
shaping the field of international business, and economy.
 Explain the role of the key global, regional, national and sub national actors, including multinational
enterprises, in growth of business and economy

Outcome10. Students will be able to demonstrate the knowledge and competencies in qualitative and
quantitative research.
1. Research
 The students will understand and apply the basic concepts of research.
 The students will be able to go through the steps in research process.
 The students will be able to conduct a research for degree requirement.
 The students will be able to apply the techniques of research in solving problems inside their
organizations.

2. Inferential Statistics
Students will be able to:
 Estimate population parameters from sample statistics using confidence intervals and estimating
the effect of a treatment.
 Use critical values to make decisions on whether or not a treatment has changed the value of a
population parameter.
 Test the effect of a treatment or compare the difference in means for two groups when we have
large sample sizes.
 Test the effect of a treatment or compare the difference in means for two groups when we have
small sample sizes.
 Compare and test frequencies for categorical data
3 Risk Management
Students after completing this subject will be able to:
 Recognize the origins and key concepts relating to risk management.
 Compare and contrast the main risk management standards.
 Apply the concepts of enterprise risk management.
 Examine the main approaches to risk identification.
 Use the main approaches to the analysis and evaluation of risk.
 Distinguish the main features of risk control techniques.

4. Business Statistics
Students will be able to:
  Collect, organize, and represent data, and be able to recognize and describe relationships.
 Calculate and apply measures of location and measures of dispersion in both grouped and
ungrouped data cases.
 Evaluate and interpret a linear relationship between two variables.
 Apply discrete and continuous probability distributions to various business problems.
 Find missing values from the time series data.

5.Project Report

Outcome 11 Students will be able to manage financial aspects of organizations

1. Financial Accounting
Students will be able to :
 Develop a functional knowledge of basic financial accounting principles.
 Infer the relationship the relationship between the different financial statement variables.
 Assess the impact of financial transaction on financial statement
 Apply the appropriate accounting procedures and principles in business context.

2. Principles of Accounting
Students will be able to:
 Understand and apply the basic accounting terms and concepts.
 Manage the accounting process of determination of profit / loss for a certain period and financial
position at a certain date.
 Use the concept of the accounting cycle and the key valuation and allocation methods used for
the assets side of balance sheet.
 Prepare a set of financial statements for various forms of businesses and non-profit entities.
 Apply the accounting concepts, principles and practices.
3. Financial Management
After successfully completing this course, students will be able to:
 Explain the functions of financial management and its role in running businesses.
 Communicate effectively with finance professionals by using common financial language.
 Differentiate between different types of businesses and know their characteristics
 Calculate tax liability for different levels of income and arrange business activities to minimize
the tax burden of their organizations
 Demonstrate financial markets and its participants and explain its role in the economic
development of a country
 Use the techniques of time value of money for optimal utilization of financial resources in the
organization
 Apply the different techniques for valuation of long term securities
 Estimate risk and return for their investment and make appropriate decisions
 Analyze financial information to manage and evaluate their company or department operations.
 Prepare cash budgets and cash flow statement for managing their cash in an optimal way

4. Cost Accounting
Students will be able to:
 Identify and calculate different types of costs (direct, indirect, variable, and fixed costs).
 Distinguish between job-costing, process-costing, and joint-costing systems.
 Determine the product cost by means of full- costing and direct-costing methods.
 Determine the product cost by means of historical (actual) and standard cost systems.
  Understand and explain material, labor, factory overhead costing and control

5. Corporate Finance
Students will be able to:
 Make decisions in business proceedings aim at creation of value for its owners or shareholders.
 Understand and play the role of financial manager and develop financial management decision
making ability.
 Understand and apply cash flow statements , capital budgeting process, techniques and project
risk management.
 Understand and apply the basic idea related to required returns and the cost of capital.
 Apply g the process of adaptability to change in the financial arena, raise and invest funds
efficiently and asset management.
 Apply the concept of leverage, dividend policy, long term debt, preferred stock and common
stock.

6. Intermediate Accounting
After successfully completing this course, students will be able to:
 Analyze accounting standards, securities regulations, and other information for business
transactions.
 Evaluate the significance of evidence or facts related to financial reporting decisions.
 Locate, obtain, and organize information to solve unstructured financial reporting problems.
 Apply professional judgment (including ethics) to determine the appropriate accounting
measurement, recognition, and disclosure for business transactions.
a)
b) International Finance
c) Working Capital Management
d) Auditing