Republic of the Philippines
UNIVERSITY OF RIZAL SYSTEM
Province of Rizal
SY 2020-2021: ( ) 1st Sem ( /) 2nd Sem ( ) Summer
COURSE SYLLABUS
COURSE TITLE : Entrepreneurial Mind COURSE CODE : GE Elec 3
CONTACT HOURS : 54 CREDIT UNITS :3
PRE-REQUISITES : None CO-REQUISITES : None
I. Vision: The leading University in human resource development, knowledge and technology
generation and environmental
stewardship
II. Mission The University of Rizal System is committed to nurture and produce upright and
competent graduates and empowered
community through relevant and sustainable higher professional and technical instruction, research, extension and
production services.
III. Goals:
National: To train the nation’s manpower in the development of skills, attitudes and values for worthwhile learning.
Regional: To train the nation’s manpower with the skills required for the regional development.
University: To develop the full potentials of an individual in academic and technological discipline for an empowered,
productive and morally upright citizen.
IV. Core Values: R – esponsiveness, I - ntegrity, S- ervice E- xcellence, S- ocial Responsibility
V. Graduate Attributes : G – lobally competitive, I - nnovative, A - daptive, N - ationalistic, T - rustworthy, S - ervice Oriented
VI. Program: Bachelor of Science in Business Administration major in Marketing Management
VII Program Outcomes
A. Common to the Discipline
A graduate of a business or management degree should be able to:
1. Perform the basic functions of management such as planning, organizing, staffing, directing, controlling and leading;
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, accounting, finance, human resources management,
production and operations management, information technology, and strategic management) and apply these concepts to business situations;
3. Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results;
4. Express oneself clearly and communicate effectively with stakeholders both in oral and in written forms;
5. Apply information and communication technology (ICT) skills required by the business environment;
6. Work effectively with other stakeholders and manage conflict in the workplace;
7. Plan and implement business related activities
8. Demonstrate corporate citizenship and social responsibility,
9. Exercise high personal moral and ethical standards
B. Program Outcomes for BSBA Program (As stated in CMO no. 17 s. 2017)
A graduate of business administration degree should be able to:
1. Analyze business environment for strategic direction.
2. Prepare operational plans.
3. Innovate business ideas based on emerging industry.
4. Manage a strategic business unit for economic sustainability.
5. Conduct business research
VIII Program Outcomes Addressed by the Course:
After the successful completion of this course, the students should be able to:
1. Develop the ability to think as an entrepreneur in the context of innovation and value creation.
2. Acquire business acumen and be able to identify business models.
3. Apply strategy and design thinking to generate innovative ideas.
IX Course Description:
This course is designed to instill the meaning and attributes of entrepreneurship and its social impact among students through understanding
innovation and value creation, acquiring business acumen, identifying business models. This Course also seeks to equip students with design thinking skills that
they can apply in identifying business opportunities through innovation.
Overall, this course aims to encourage students to consider entrepreneurship as an alternative career and broaden their focus from being employees
in the future to becoming potential employers regardless of their program of study.
X. Course Outline:
OUTCOME-BASED TEACHING
WEEK/TIME ASSESSEMENT AND
INTENDED LEARNING LEARNING
ALLOTMENT CONTENT LEARNING REFERENCES
OUTCOMES (ILO) RESOURCES
(OBA) ACTIVITIES
(TLA)
Week 1 Internalize the URS Vision, Recitation URS Vision, Mission, Lecture/ Computer URS Handbook
Mission, Quality Policy, Core Quality Policy, Core Values, Discussion Handbook CMO and
3.0 Hours Values, Program Goals and Program Goals and Syllabus
Objectives Objectives
Weeks 2 Define entrepreneurship in the Recitation/ Entrepreneurship in Lecture/ Online Resources Emerson, M.
context of the modern world. Assignment/ Quiz Perspective Discussion (2015, March 16)
6 Hours 1. Entrepreneurship Today Module Del Giudice, M
Explain the concept of 2. Entrepreneurship Assignments/ (2017)
entrepreneurship across Spectrum Activities/ Power Point Frederick, h.,
various spectrums. 3. Entrepreneurship and Quizzes Presentation O’Connor, A., &
Society (PPT) Kuratko, D.F.
Evaluate the social impacts of 4. Entrepreneurship (2016)
entrepreneurship. Ecosystem Scaborough, N.
M., & Cornwall, J.
R. (2016)
Week 3 & 4 Differentiate entrepreneurs Recitation/ Entrepreneurship and Value Lecture/ Online Resources Ignatius, A.
from businessmen Assignment/ Quiz Creation Discussion (2018, February
6 Hours 1. Entrepreneurs vs Module 23)
Identify the traits of Businessmen Assignments/ Krogue, K. (2013,
entrepreneurs that made an 2. Entrepreneurs that Activities/ Power Point November 6)
impact to the world Changed the World Quizzes Presentation Smith, K. C
3. Entrepreneurship and (PPT) (2012)
Link value creation and Value Creation
entrepreneurship
Week 5 & 6 Appraise the importance of Recitation/ Entrepreneurial Thinking Lecture/ Online Resources Canadian
curiosity quotient on being an Seatwork/ Quiz 1. Entrepreneurial Curiosity Discussion foundation for
6 Hours entrepreneur 2. How to Enhance Module economic
Entrepreneurial Curiosity Assignments/ foundation
List other ways on how to Activities/ Power Point Gino, F (2017,
enhance entrepreneurial Quizzes Presentation June 20)
curiosity (PPT) Michaels, C
(2011)
Vozza, S(2015,
December 21)
Week 7
3 Hours PRELIMINARY EXAMINATION
Week 8 Identify the different types of Recitation/ Disruptive Thinking and Lecture/ Online Resources Buljubasic, T,
innovation Assignment/ Quiz Innovation Discussion (n.d) Process
6 Hours 1. Types of Innovations Module Innovation
Propose products in each type 2. Process Innovation Assignments/ Greenwald, M,.
of innovation 3. Product Innovation Activities/ Power Point (2015, January
4. Disruptive Innovation Quizzes Presentation 12)
Explain the disruptive (PPT) Williams, L.,
innovation theory and its (2015)
difference with other types of
innovation
Week 9 Develop the students’ Recitation/ Developing the Lecture/ Online Resources Bellis, R. (2016,
entrepreneurial habit through Seatwork/ Quiz Entrepreneurial Mind Discussion March 24)
6 Hours cases Entrepreneurial Module Brown, P.B
Habits Assignments/ (2014, February
Develop the students’ Entrepreneurial Activities/ Power Point 25)
entrepreneurial characteristics Characteristics Quizzes Presentation Campbell, S.
through the life stories of (PPT) (2017, October
successful entrepreneurs both 26)
local and international
Week 10
3 Hours
MIDTERM EXAMINATION
Week 11 Define the purpose of an Recitation/ Developing Business Lecture/ Online Resources Erismas, A. &
enterprise. Assignment/ Quiz Acumen Discussion Gautschi, D
6 Hours The Purpose of Module (2015)
Determine the factors that lead Business Assignments/ Teece, D. J
to successful succession Enterprise Activities/ Power Point (2010)
Success factors Quizzes Presentation
Develop students’ how to and Succession (PPT)
manage business Plan
Managing the
business
Week 12 Define Ethics and Social Recitation/ Entrepreneurial Ethics and Lecture/ Online Resources
Responsibility Seatwork/ Quiz Social Responsibility Discussion
6 Hours What is Ethics and Module
Differentiate customer rights Social Responsibility Assignments/
and employee rights Customer Rights Activities/ Power Point
Employee Rights Quizzes Presentation
(PPT)
Week 13
3 Hours
FINAL EXAMINATION
X. Course Policies
A. Attendance to synchronous online classes is highly encouraged. Students who do not have the capacity to attend via online means should at least inform
the instructor about his/her situation and will be provided other learning options like module, etc.
B. Submission of Homework/activities/projects: Any requirement must be submitted on or before the date/deadline set by the professor.
C. Consultation Schedule:
.
XI. Grading System:
Class Participation (Recitation, Quiz, Case Study, etc.) 60%
Prepared Exam 40%
Total 100%
Prepared by:
SAM CEDRICK H. CALITES
Instructor
Adopted by:
NERY T VIVAS MARITES P BULAWAN LORINA C FLORES YOLANDA D VISTAL
ESTRELLITA R SICLAT ESMERALDA C CADION
Reviewed and Checked by:
MYRA M SALINDONG, MM
Program Head, MM
Approved by:
JOANNE S CONCEPCION, DBA
Dean, College of Business