ADD

LOYALTY
PROTECTION
Data reveals: advertising is insurance to secure and to sway consumers
While auto and homeowners insurance are experiencing record-high customer satisfaction1,
you can’t get complacent with today’s Dynamic Shoppers. They are always interacting with
media and are greatly influenced by advertising. Our research2 may help you spin and
personalize your campaigns to inspire loyalty and new customer acquisition.

IN THE MARKET TO SHOP AROUND FOR INSURANCE

Home Auto Life
14% 16% 17%

REVIEW/RECONSIDER PERSONAL INSURANCE:*

How often Prompted by interesting ads
AUTO 32% once/year 10% of all consumers
30% h aven’t reviewed 16% parents
in many years 19% millennial parents
HOME 32% once/year 9% of all consumers
31% haven’t reviewed 19% parents
in many years 28% millennial parents

LIFE 19% once/year 10% of all consumers

48% haven’t reviewed 17% parents
in many years 20% millennial parents
*Base: Among respondents who have these specific types of insurance

TOP QUALITIES VALUED IN AN INSURANCE PROVIDER

56% Say lowest

price 49% Say fast &
easy claim 49% Say having
service and 47% Say protection
of personal
settlement offerings data
that meet
my personal
insurance needs

25% of consumers stick with an insurance 41% parents

“EASE” MAY HELP
YOU SWAY company they aren’t happy with because 36% millennials
it seems too complicated to switch 47% millennial parents

RESEARCHING THE BEST MOVE TO MAKE*

91% 91% of switchers

researched the decision
45% spent a week
or less
*Base: Among respondents who switched insurance carriers in the past year

Most valuable resources for researching personal insurance coverage options

FAMILY & FRIENDS ONLINE ARTICLES MAIL ONLINE ADS TELEVISION

& REVIEWS
21% of all consumers 20% of all consumers 20% of all consumers
40%of all
38% of all consumers 27% parents
28% millennials
36% parents
30% millennials
33% parents
29% millennials
consumers

CROSS-CHANNEL MEDIA & PERSONALIZATION

Need to see multiple ad Feel more loyal to insurance Like to receive insurance
messages in both print and companies that reward with information in print to
digital media to consider personalized discounts, review and save
switching insurance provider special offers 63% of consumers agree
32% of consumers agree 66% of consumers agree 71% parents
53% parents | 46% millennials 76% parents | 72% millennials 74% millennial parents
64% millennial parents 79% millennial parents

Source: 1. J.D. Power 2018 U.S. Auto Insurance Study and 2018 U.S. Home Insurance Study; 2. The Valassis Awareness-to-Activation Study; survey fielded 7/27/18 to 9/28/18 to over
1,700 respondents, balanced by age and gender to U.S. Census demographic profiles. Parent = has child under age 18 in HH; Millennial = born between the years 1982 - 1999

valassis.com 1.866.576.0523