RURAL IMMERSION PROGRAMME
Report on the Field Work Conducted as a Part of Curriculum
in the III Semester of Master of Business Administration
By
K. NAVEEN KUMAR (19691E00A6)
Under the Guidance of
Dr. MUJAHED ALI MOHD
Professor/Associate Professor/Assistant Professor
DEPARTMENT OF MANAGEMENT STUDIES
MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE
(UGC Autonomous - Affiliated To Jawaharlal Nehru Technological University-Anantapur)
MADANAPALLE-517 325
CHITTOOR DISTRICT, A.P.
2020-2021
MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE
(UGC AUTONOMOUS)
DEPARTMENT OF MANAGEMENT STUDIES
Certificate
This is to certify that this report on Rural Immersion Programme is a
bonafide record of practical work done by MR K. NAVEEN KUMAR bearing the
Reg. No. 19691E00CA6 of MBA programme in the III Semester during the
academic year 2020-2021.
Signature of the Guide Head of the Department
Signature of the Examiner
RURAL IMMERSION PROGRAM
Rural growth in India has developed rapidly. The Rural Consumer is now spending
more. This is the Market of Tomorrow and the students need to be sensitized to the dynamics of
doing business in rural India. Rural immersion program help students to understand through field
trips over a period of one week. This initiative uses the experimental learning model to create
complete manager who can stand up to the pressures of modern world.
Since it helps in gaining Knowledge, learning and understanding the role of the individual
enhancement in leadership qualities, understanding the behaviour of people and practical
knowledge.
INTRODUCTION:
My selected village name is THARIGODU.
It is located in the B. Kothakota Mandal.
It is in Chittoor district.
The total population according to records are 700.
The total houses 80.
Economic source is mostly Agriculture and Milk Production.
ABOUT Tharigodu village:
A Village is a group of people living in one place. The Tharigodu village is one
among the villages in B. Kothakota Mandal. The people live in this village are mingling with
each other and also helping together in all the situations as they belong to one family under
one roof. In this village houses are around 80. And the population is 700 People are
cultivating agricultural crops such as yield in ground nuts, Tomato, various types of flowers.
The Agriculture is the backbone to the villagers and mostly they depending farming, they do
have domestic breeding like cows, goats, oxen is the house which is another source of
income. The Government provides fertilizers to the farmers to the high yielding.
It also provides education to the childrens in village having Schools like Primary and
Anganvadi school are in reach. The government provides various facilities for this Village.
The major problem in this village is drainage system so the government provides Drainage
canal through the free of cost.
Need for the Study:
This program help in understanding the rural Surrounding and Market , this help building up
to knowledge, development of creativity and making an proper decision making and also
improve the communication skills, even helps how to interact and deal with the Healthy
environment among the different age group and we may able gain Knowledge learning, an
experience with strangers how to handle the people , it also helps personality, this gives an
practical experience which helps in building the career .
Scope of the Study:
We have considered the Social economic Status of the village.
It has the support from the political, social, economically that is been playing the key
role in that areas.
As the village has the proper health condition with all the necessary medical no
hospital in the Tharigodu.
The education aspects in the childrens and they allocation all the necessary aspects for
the both the Genders.
OBJECTIVES:
It helps to get knowledge on the rural areas can helpful in developing our ability and enrich in
dealing the people that could be implemented in our curriculum activities and in our
academics.
Education:
In the Tharigodu3 village we find 2 schools which are divided as per the standards. They are
Anganwadi and Primary and Secondary Schools. Since the village having the both
Anganvadi, Primary education (i.e.., up to 5th class) and Secondary Education (i.e., from 6 th to
10th) as coming to its infrastructure it was developed by the Government for all the
Anganwadi Primary and Secondary it was established in the year’s 1990’s by the government
authorities. The villages shows good education status since from 10 years the strength is
constant from the report of pass cuts, it does not show any fluctuations, they do provide the
mid-day meals to the students in order to prepare the food the workers 2 members to work on
it and the place they do preparing is quite clean and good they give the healthy food and eggs
twice a week on Tuesday and Friday.
Primary School:
Primary school head master name is: Mr. Mallikarjuna.
School Strength:
Class wise Number of
people
First Class 25
Second Class 20
Third Class 17
Fourth Class 12
Fifth class 10
Facilitate:
Midday Meals
Library Books, Text books
Uniforms
Toilets
Play kits
Games kits and Charts
GAMES:
Kho-Kho
Cricket
Running race
Chess
Carom board
Skipping
MID-DAY MEALS FOOD MENU
DAY PARTICULARS
MONDAY Rice, Egg Curry
TUESDAY Pulihora, Tomato curry, Boiled Egg
WEDNESDA Vegetable Rice, Potato Kurma, Boiled Egg,
Y
THURSDAY Polenta, Tomato Sauce, Boiled egg
FRIDAY Rice, Asparagus, Boiled Egg
SATURDAY Rice Sambar and Sweet Pongal
Secondary Schools:
Secondary School head master name is: Mrs. Sreedevi
School Strength:
Class wise Number of
people
Sixth Class 62
Seventh Class 69
Eighth Class 53
Ninth Class 67
Tenth class 58
Facilities:
Midday Meals
Library Books, Text books
Uniforms
Toilets
Play kits
Games kits and Charts
GAMES
Kho-Kho
Cricket
Running race
Wally ball
Skipping
MID-DAY MEALS FOOD MENU
DAY PARTICULARS
MONDAY Rice, Egg Curry
TUESDAY Pulihora, Tomato curry, Boiled Egg
WEDNESDA Vegetable Rice, Potato Kurma, Boiled Egg,
Y
THURSDAY Polenta, Tomato Sauce, Boiled egg
FRIDAY Rice, Asparagus, Boiled Egg
SATURDAY Rice Sambar and Sweet Pongal
ABOUT ANGANWADI SCHOOL:
Teacher Name: Mrs. K. Sreemathi.
Helper Name: Mrs. S. Nermalamma.
Total strength: 15
In 1998 the government of India started the integrated child development
scheme to develop the health nutrition of poor children.
Tharigodu village are Anganwadi School to provide milk and eggs and also mid-day
meals to Children’s and Pregnancy ladies.
In this village Anganwadi is taken care by the one primary teacher and one assistant
Teacher.
She makes the kids to play and learn rims everyday with fun.
The kids are given milk everyday as the need of it in growing Stage.
About Anganwadi:
Anganwadi is a government-sponsored child-care and Mother-Care development Programmes
in India at the Village Level. It Caters to Children in the 0-6 age Group. They were started by
the Indian Government in 1975 as part of the Integrated Child Development Services Program
to combat child hunger and malnutrition. An Anganwadi Centre provides basic health care
facilities in Indian villages. It is a Part of the Indian- Public health- care system. The
Anganwadi Program is important because of its multiple child development activities.
Daily Wise Food Menu:
DAY Particulars
Monday Rice+ Dall+egg
Tuesday Rice+ Sambar+ egg
Wednesday Rice+ leafy vegetables+egg
Thursday Rice+ Sambar+egg
Friday Rice+ Dall+ eggs
Saturday Rice + leafy vegetables
ABOUT AGRICULTURE
Agriculture is the back bone to the village people and most of them depend on
farming.
The farmers cultivate Tomato, paddy, Ground Nuts and other plants.
They have Domestic breeding like cows, Goats, oxen in the house.
The Government Provides Fertilizers to the Farmers to the highly yielding.
Cultivation is the backbone for Indian country since almost 80% depending on this
Agriculture Sector as due to last decades due to drought and less rainfall the farmers
are being facing lot of problems and difficulties in this context as per this were had
less yield in last three years in the Agriculture sector since with they many people
have stopped cultivation and moved to other occupation and earning the money since
to run their daily necessary needs and wants.
Since in the village they does cultivation on the ground nuts, tomatoes, paddy And
all the vegetables such as Brinjal, Potato, sweet Potatoes, Lady finger, soya beans,
chillies etc.., are been grown in the field since they do use in their house-holds they
will use for them and they will sell in the market.
Main Problems in Rural areas:
Agriculture Related
Economic Problems
Social and Cultural problems
Leadership Related Problems
Water Problems
Drainage Problems
Education Problems
Health Problems
Lack of knowledge in all Sectors
Roads Problems
Health Care:
There is no any government Hospital or Private Hospital for this village.
Drinking Water Tank Of the village
State/ Central government schemes:
To reduce Poverty, Several poverty Alleviations, Employment Generating and basic services
Programmes are being implemented currently both by the Central Government and the State
Government. To mention Few schemes Currently in Operations are:
Pradhan Mantri Awas Yojana (Gramina) / Indira Awas Yojana:
A Centrally sponsored scheme. The Government of India is Implementing IAY since
the Year 1985-86 to provide financial assistance for Constructional and up gradation of
dwelling units to the Below Poverty Line in Rural house-holding Belongs to SC/ST.
National Rural Employment Guarantee Act:
The Act Aims at enhancing livelihood security of households in Rural areas of the
Country by Providing at least one Days of guaranteed wage employment in a financial year
to every household whose adult members volunteers to do unskilled Manual work. The Act
came into Force on February 2 2006 and was implemented in a Planned Manner.
Pradhan Mantri Gram Sadak Yojana
It was launched on 25th December 2000 as a fully funded centrally sponsored scheme. The
Primary objective is to provide all weather connectivity to all the eligible unconnected
habitations in rural times.
National Social Assistance Programme (NSAP)
Companies of Indira Gandhi National Old age pension scheme (IGNOAPS), National
family Benefit Scheme (NFBS) and Annapurna. Annapurna Scheme was introduced on 1St
April 2000 to provide 10 cups of food grains per month free of cost to eligible a
Beneficiaries who could not be cover Under IGNOAPS Under NFBS, RS. 10,000.00 is
provided to a BPL family in case of Natural or Accidental death of a primary bread earner
in the Family.
Transport
There is no Bus facility for this village. To reach the village the only way is to Auto’s or by
own vehicles.
Observations
Majority of the farmers are using Modern Methods to cultivation Giving Their preferences to
Cultivate Organic The Villagers are Mostly Depend On Agriculture Only
The annual income a family is too Minimum average of 20000-30000.
Farmers are cultivating mainly Groundnut , Tomato, Paddy only
Farmers are Availing Loan Facility by Kissan Credit Card.
Many of the farmers using Borewells for water to their Crops
Most of the people are having Insurance Policies in different Schemes. It is Best way to
Invest their money for Future and it Protects the Family if Unfortunately Any person Died
by Some reason Products.
Majority of the Farmers are using Modern Methods to Cultivation their preference to
cultivate Organic Products.
All the families having Pakka Houses (with Cement Concrete Roof) and Bathrooms.
It is fully Liquid Petroleum Gas Village. It is good way to avoid Health issues of housewives
and Useful in controlling air pollution.
Through the people in that village are fine according to the Health but these are a no any
medical Facility available and to the students there is no ground to play and people over
there are majorly depended on the which Yields Len profit.
Suggestions offered:
Villagers must Concentrate on agricultural related products also to generate more
income
Farmers must concentrate on Cultivation of Millets to generate the income by using
little bit of Water.
Farmers must educate about Crop insurance to protect their crops from loss by any
causes/reasons.
POST OFFICE:
Demographic
1. What is the Name of your selected village?
Tharigodu
2. What is the Average income of the family in the village ?
a) 10000 to 20000
b) 20000 to 30000
C) 30000 to 4000
d) 40000 to 50,000
e) Above 50000
3. What is the major occupation of your selected village ?
1) Farming
2) Contract forming
3) Shops
4) Small scale business
5) Daily wage peoples
4. What is the Sex ratio of your village?
3:2
5. Nature of majority of the houses in the village?
1) Hut
2) Kutcha
3) semi-pucca
4) Concrete
6. Type of land in your village?
a) Sandy soil
b) Clay soil
c) Peat soil
d) Loam soil
e) Others
7. Major crop cultivated in the village?
1) Food crops
2) Cash crops
3) Plantation crops
4) Horticulture crops
5) Others
Agriculture
6. Agricultural related subsidies are easily available ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
7. Nearby Markets are available for selling grown crops ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
8. Irrigation facilities are available throughout the year?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
Health care
9.) Is Hospitals are accessible 24/ 7
1) Yes
2) No
10. Is Doctors are always available at duty time?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
11. Primary health care is equipped with lifesaving events ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
12. Mobile health services like (104 &108) are available when required ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
Schools
14. Class rooms are equipped with modern teaching accessories ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
15. Faculty-students ratios are as per requirements ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
16. Facilities like drinking water, rest room are available at the schools ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
17) is Library facilities available in the Schools ?
1) Yes
2) No
Government schemes
18 · Mid-day meal scheme are properly implemented?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
19. Beneficiaries of Ammavadi scheme are receiving money in time ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
20. Any problem related to Raithu Bharosa is quickly addressed?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
21. All eligible workers are enrolled to MGNREP without discrimination ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
Infrastructure facilities
22. Rate the Network connectivity in the village ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
23. Road connectivity to nearby town through public services ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
24) Rate the supply of Electricity (power cut problem) in your area ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
25) Rate the quality of water supply in your village ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
COVID-19 Situation
25) what is the no of active covid cases in your village ?
0
26) what is the frequency of sanitization in village ?
1) daily
2) weekly
3) fortnight
4) monthly
5) not done
27) Majority of the people follow the Safety measures prescribed by the government ?
1) Strongly disagree
2) Disagree
3) Neither agrees nor Disagree
4) Agree
5) Strongly Agree
28) what are the precautions you are taken in your village ?
Avoid groups forming, cleaning everything, no celebrations, daily sanitisation,
wearing masks,
29) What is the death rate in last 6 months in your village by affecting covid ?
1deaths by affecting the covid
