A Business Proposal

Presented to the Basic Education Department

Metro Manila College

Novaliches, Quezon City

In Partial Fulfillment

of the Requirements for the Senior High School

ABM Grade 12

By:
Del Castillo, Kristelle Dane
Galsim, Princess Van Andrelle A.
Ignacio, Rose Ann
Ortiz, Mary Grace T.
Ramirez, Kriska Saharah
Verana, Janeuard

September 2018
 ACKNOWLEDGEMENT

This business proposal is a part of the subject "Entrepreneurship". We are

glad to submit this report which includes the practical aspect of the industrial
study. We are happy to express our deepest gratitude to all the people who spent
their valuable time and helped us in preparing this project.

To Almighty God for giving us strength and composure to finish the task
within the schedule time.

To Mr. Aljhon Bulalaque for guiding us towards the successful preparation

of this project and introduced us to a new horizon in the entrepreneurship skills.

To all people who have directly or indirectly helped us in this project.

 TABLE OF CONTENTS

PART 1

Executive Summary 5

A. Business Objectives 6
B. Key Success Factors 7

PART 2

Environmental Analysis 8

A. SWOT Analysis 9

PART 3

Description of the Business 10

A. Company Profile and Logo 11

PART 4

Production Plan 12

A. Raw Materials 13
B. Machinery and Equipment 13
C. Kitchen Supplies 14

PART 5

Operation Plan 15

A. Description of the Enterprise Operation 16

B. Flow of Orders 17
PART 6

Marketing Plan 18

A. Price of Products 19
B. Packaging Expense 19

PART 7

Organizational Chart 20

A. Organizational Structure 21

PART 8

Financial Plan 22

A. Income Statement 23
B. Balance Sheet 24
C. Cash Flow 25
A. Business Objectives

As entrepreneurs, we are concern with every aspect of the business. The

foundation of a successful business is having a comprehensive list that gives the
business a clearly defined target. The owners built the business with the objectives
that follows:

 To introduce our product to the public

As launching a business, the product must be open to all to be to

encourage trial and usage of the product and increase brand awareness.

 To provide a good customer service

Providing a good customer service helps to retain clients. Keeping

them happy is the primary objective of putting up a business.

 To gain profit

Maintaining profitability means having a good business. Focusing on

both productions and operations to make the most profit possible.

 To maintain financing

Having the ability to finance operations in a small business means

having the preparation to a large business finance.
B. Key Success Factors

Key success factors are defined as the basic planning, design, and
implementation of the way in which products and services will be presented to
consumers to result in successful sales.

The purpose of key success factors is to inspire our marketing and sales
team to a more robust business bottom line through incentives. Thus, the
information we have gathered are the following that we considered to be the key
success factors:

 Price

Dainty Desserts: Waffle and Ice Cream Parlor is providing our consumers
with safety and healthy foods that they will enjoy at an affordable price. We assure
that the price we charge on our product range will fit in with our target customer's
budget.

The real thing that our consumers are looking for is not convenient food but
tasty food that is convenient, or tasty food that is perceived as healthy, or tasty
food at a great price.

 Variety of Food

This is one of the factors that need to be consider in building up a business.

The Dainty Desserts: Waffle and Ice Cream Parlor offers a varieties of desserts
which includes the waffle, ice cream and coke float.

We determine these as our costumer’s choice so that they can afford to buy
our products.
  Store Ambiance

This matters to the customers. It will used to create an image to attract your
customers to buy on your products. Customers not only care about how a store
looks and feels, but they're also likely to make purchasing decisions based on the
ambiance of the establishments they patronize. So, we attract new customers and
retain existing ones, take pride in how our business looks and maintaining a clean
and orderly store.

It plays an important role in attracting new customers and retaining existing

ones. A customer would never purchase anything from a store which is not clean.
Foul smell irritates individuals and thus they leave in no time. Play soulful music
for a positive effect on the customers and the store should be well lit and ventilated
for the customers to enjoy their shopping.

 Customer Service

It is important to provide good customer service; to all types of customers,

including potential, new and existing customers. It's how you interact with your
customers. Improving your customer service skills can lead to greater customer
satisfaction and a more enjoyable experience for them. Customers who receive
excellent service will improve the bottom line of our business by returning our with
repeat business and retaining an existing customer costs significantly less, both in
terms of marketing and maintenance, than landing a new one.

 Food Taste

The taste of our products will remain to our customers. The sweetness of
ice cream and wonderful taste of our snacks will get an impact of what the
customers will choose from our varieties of desserts that will surely they enjoy with
reasonable price.
A. SWOT Analysis

STRENGTHS
 Offers good and delicious foods
 Offers affordable price
 Cheerful and approachable attitude of staff
 Catchy menu
 Everywhere there is a lot of people as a customer
WEAKNESSES
 Small space of working place
 Food is easy to duplicate
 Few variety of foods
 Acquisition of additional rounds of capital
 Affiliate relations with realized vendors weaknesses

OPPORTUNITIES
 Dissatisfaction of consumers from other competitors
 The concept of the business is catchy
 The location is easy to find
 High purchasing power of consumer
 Can be franchise
THREATS
 Increasing price of raw materials
 Inconsistency of consumers taste
 Increasing of high number of competitors
 Difficulty on expansion of the store
 Changes in regulations can impact the business
A. Company Profile and Logo

DAINTY DESSERTS. A combination of waffle and ice cream parlor. Since

both of our meals were desserts that are delicate, we named our business,
Dainty Desserts. When we say dainty, it is marked by delicate or diminutive
beauty, form, or grace since. We attractively prepare and serve our desserts to
our customers to satisfy not just their craving but also their sight. The customer’s
choice is our priority. This will give an exciting feeling towards the customer
because of the catchy experience. We know and we assure that our desserts do
taste good and have its own unique taste and delicacy that will make our
customers buy to us continually. So what are you waiting for? Bring your friends
and visit our store.
A. Raw Materials

Raw Materials Description

Soft Ice Cream With soft serve, this is accomplished by a special machine
Premix that holds pre-mixed product at a very low, but non-frozen
temperature, at the point of sale. This have different flavors
including vanilla, chocolate, strawberry, pandan, mocha and
many more.
Cone Ice cream cones, sweet cone and Belgian cone, poke
(Ireland and Scotland) or cornet is a dry, cone-shaped
pastry, usually made of a wafer similar in texture to a waffle,
which enables ice cream to be held in the hand and eaten
without a bowl or spoon.
Chocolate Syrup Chocolate syrup is a sweet, chocolate-flavored condiment
and often used as a topping or dessert sauce for various
desserts, such as ice cream, or mixed with milk to make
chocolate milk or blended with milk and ice cream to make
a chocolate milkshake.
Sprinkles Sprinkles are very small pieces of confectionery used as a
decoration or to add texture to desserts such as cupcakes,
doughnuts or ice cream. The tiny candies are produced in a
variety of colors and are generally used as a topping or a
decorative element.
Mineral Water Water is a transparent, tasteless, odorless, and nearly
colorless chemical substance that is the main constituent of
Earth's streams, lakes, and oceans, and the fluids of most
living organisms
 Tube Ice Ice is water frozen into a solid state. Depending on the
presence of impurities such as particles of soil or bubbles of
air, it can appear transparent or a more or less opaque
bluish-white color.
2L Coke Coca-Cola, or Coke is a carbonated soft drink manufactured
by The Coca-Cola Company. The Coca-Cola Company has
on occasion introduced other cola drinks under Coke name.

B. Machines and Equipment

Equipment Description
Ice Cream Machine
A machine used to make small quantities of ice cream for
personal consumption. Ice cream makers may prepare the
mixture by employing the hand-cranking method or by
employing an electric motor.
C. Kitchen Supplies

Supplies Description
Cooler
A cooler, portable ice chest, ice box, cool box, chilly bin (in
New Zealand), or esky (Australia) is an insulated box used
to keep food or drink cool.

Storage Box
Storage box describes a variety of containers and
receptacles for permanent use as storage, or for
temporary use, often for transporting contents

Tray
A thin, flat, and often rectangular piece of plastic, metal
that is used for carrying things

Kitchen Apron
A garment usually of cloth, plastic, or leather usually tied
around the waist and used to protect clothing or adorn a
costume.

Kitchen Knife

A sharp blade use to cut ingredients

Chopping Board

It is a durable board on which to place material for cutting.

Spatula/Scraper
A flat thin implement used especially for spreading or
mixing soft substances, scooping, or lifting.

Strainer
A kitchen device that has many holes and is used to hold
back solid pieces while liquid passes through.

Tongs
A type of tool used to grip and lift objects instead of
holding them directly with hands.

Pitcher

A container used for holding a liquid material.

Container

A container used for holding liquid material

Canister A round or cylindrical container, typically one made of

metal, used for storing such things as food, chemicals, or
rolls of film.

Basin/Bowl
A large bowl that is used for mixing, cooking, and serving
food.
A. Description of Enterprise Operation

In the month of July 2018, we decided to build up a business. We started

to build up and complete our business plan and conduct a feasibility study. We
began to make a research and development on our business and started to find
location to build our main branch.

August 2018, we started to canvass and purchase the materials and

equipment for our facilities until the month of September 2018.

After all the process that we made, in September 26, 2018 we finally decided
to open up our business, our business will operate for the MMC Entrepreneurship
Week from 7:00 am to 5:00 pm.

As early as 7:00 am, we will open our shop. At least 3 personnel will start
to operate the business, preparing the machine, equipment, materials to be used.
One will act as the cashier, one will be the twirler or cook and one to serve the
customers. Waffle and Ice cream will be serve anytime, Coke float is only available
from 10:00 am to 12:00 nn and from 1:30 pm to 3:30 pm. As the lunch time goes
by, another personnel will take place as the others eat their lunch. After that, the
servings is continued, we can serve a combo ice cream with waffle together with
our business partner.

Our business for entrepreneurship will last for four days Wednesday -
Saturday. The overall expenses that we spent and the money that we receive are
recorded by our treasurer.
B. Flow of Orders

FALLING TWIRLING
OF ICE
PREPARING
THE
IN LINE CREAM WAFFLE

TAKING OF PROCEED
ORDER TO CASHIER SERVING

Falling in Line. There will be two lines for the customer, the first one is the line
to order and the second one is the line to serve the order, the customer will go
to the first line to pay what they purchased.

Taking of Order. While on the line, there will be our staff approaching them to
get their order, they will receive a paper stated their purchased order.

Proceed to Cashier. On the cashier, the customer will give the paper and pay
for the purchased they order.

Twirling of Ice Cream. The customer will wait at least 2 minutes to prepare
the ice cream.

Preparing the Waffle. The customer will also wait at least 2 minutes for the
waffle to prepare.

Serving. After the customer pay for the order, they will go to the second line
and wait to serve it.
A. Price of Products
B. Packaging

Equipment Description
Sweet Cone with
Tissue
This sweet cone will be the holder of our ice cream. Also,
the tissue prevent melting ice cream from dripping on our
customers’ hands.

Belgian Cone with

Tissue

This Belgian cone is bigger than sweet cone. Putting tissue

in the cone make eating ice cream cones more sanitary for
the customers.

Plastic Cup with

Dome Lid and
Drinking Straw
This disposable cup made out of paper and often lined
with plastic or wax to prevent liquid from leaking out or
soaking through the paper.
A. Organizational Structure
A. Income Statement

Dainty Desserts

Income Statement

For the month ended September 2018

Net Sales ₱ 20,250.00

Cost of Good Sold (₱ 7,475.00 )

Gross Profit ₱ 12,775.00

Less:

Salaries Expense (₱ 4,500.00 )

Utilities Expense (₱ 200.00 )

Net Income ₱ 8,075.00

B. Balance Sheet

Dainty Desserts

Balance Sheet

For the month ended September 2018

Account Titles Debit Credit

Cash ₱ 6,390.00

Supplies ₱ 5,060.00

Accounts Payable ₱ 5,060.00

Utilities Payable ₱ 200.00

Capital ₱ 6,390.00

Unearned Service Revenue ₱ 4,500.00

Salaries Expense ₱ 4,500.00

Utilities Expense ₱ 200.00

TOTAL ₱ 16,150.00 ₱ 16,150.00

C. Statement of Cash Flow

Dainty Desserts

Statement of Cash Flow

For the month ended September 2018

Operating Activities
Cash received from customers ₱ 5,560.00
Cash paid to supplies ₱ 5,060.00
Cash paid to employees ₱ 4,500.00
Cash paid for selling ₱ 4,000.00
Net Cash from Operating Activities ₱ 13,657.50
Financing Activities
Cash received from short-term debt ₱ 2,370.00
Cash payments for short-term debt ( ₱ 2,370.00 )
Net Cash used in Financing Activities ₱ 0
Cash and Cash Equivalents ₱ 13,657.50
Beg. Cash, September 20, 2018 ₱ 6,390.00
End. Cash, September 30, 2018 ₱ 7,267.50