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Analysis

The document analyzes responses from a questionnaire of 30 respondents with an 85% response rate. It finds that most respondents believe advertising creates brand awareness and reflects the true product. Respondents prioritize quality over new designs. Most consider their chosen brand trustworthy and reliable that seeks their interests. Price discounts contribute to brand loyalty. Most do not associate more with a brand due to a celebrity endorsement.

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27 views2 pages

Analysis

The document analyzes responses from a questionnaire of 30 respondents with an 85% response rate. It finds that most respondents believe advertising creates brand awareness and reflects the true product. Respondents prioritize quality over new designs. Most consider their chosen brand trustworthy and reliable that seeks their interests. Price discounts contribute to brand loyalty. Most do not associate more with a brand due to a celebrity endorsement.

Uploaded by

DN Otaku
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire Analysis

 Respondent/sample size = 30
 Response rate= 85%

Analysis:

Advertisement:
In the advertisement point of view the particular brand selected by the

respondent, 78% believe that the promotion or advertisement of


product of a brand create awareness in and handy tool for attracting

people in footwear market. On the other hand 5% against it and 2%

were neutral and almost 65% respondent believe that the advertisement

of a product reflects the true picture regarding that product 15% were

neutral 5% were disagree and almost 80% believe that the company is
doing enough advertisement to create awareness in public.

Brand Image:
85%, in the view of our respondent the quality of product matters the

most and 45% want to compromise on quality on some new design and

fashionable product while the 25% were neutral and 15% were
disagree in our research conduct. AND the noticeable thing is that the

people are mostly round about 82% considered there particular band
good and reliable and also durable and it also satisfy the desires of the
respondents also.
Brand loyalty:
Almost all believe that their chosen brand seeks their interest as well as
the put their trust on it and also low prices/discounts makes them loyal

towards their brand. 60% believe that the brand customer oriented 18%
respondent were neutral and the rest of them were against it.
Brand Association:
Approximately 60% believe that they don’t show interest towards the

brand when a celebrity is associated with it. 10% were neutral while the

rest 15% were agree it. and the majority were also agree in that paking
and labelling are efficient and the display of product matters to them and
also the brand brings such type of product which are distinctive in nature

,75 , 78,& 70 percent respectively.

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