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Argos Case Study

1) Argos is considered a role model for other companies due to its focus on creating superior customer value and satisfaction. It does this by understanding customer needs and delivering products and services that meet or exceed expectations. 2) Key strategies include convenient catalog shopping, 250 collection points, same-day delivery, and transforming into a digital retailer through click-and-collect. Special offers and loyalty programs also help engage customers. 3) Opening 10 outlets in Sainsbury's stores led to a 30% sales increase, showing how Argos successfully shares customers to create more value through partnerships.

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Nancy Shehab
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793 views2 pages

Argos Case Study

1) Argos is considered a role model for other companies due to its focus on creating superior customer value and satisfaction. It does this by understanding customer needs and delivering products and services that meet or exceed expectations. 2) Key strategies include convenient catalog shopping, 250 collection points, same-day delivery, and transforming into a digital retailer through click-and-collect. Special offers and loyalty programs also help engage customers. 3) Opening 10 outlets in Sainsbury's stores led to a 30% sales increase, showing how Argos successfully shares customers to create more value through partnerships.

Uploaded by

Nancy Shehab
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Nancy Shehab

ID # 202004927

MKT 201

Company Case Argos: Creating Customer Value amid Change and


Turbulence

1.18- Argos is clearly considered to be a role model firm that all other companies in
marketplace should follow the same procedure it maintained in order to accomplish the
two fold goal of marketing that is attracting new costumers by promising superior value
and to grow and maintain current costumers by delivering value and satisfaction.
Argos followed the concept where they made the customer their main target including his
needs, wants, and demands. They tried to provide costumers with services and products
that not just match their expectations but also make them delighted and highly satisfied
with the advantageous unique value they’re receiving.
 First, they provided a “convenience” shopping for costumers and that’s through
the catalog retailing to follow up with customers as if they are shopping in stores
to maintain their satisfaction and giving them more choices in purchasing
decision.
 In addition to the 250 Argos collection points as a target and the same delivery
service that became a very unique popular strategy attracting many costumers.
 Argos are retransforming themselves to lead into the 21rst century as digital
retailers through the click and collect business by applying the latest marketing
concepts to appease customers nowadays.
 Offering wide range of products and doing special offers like discounts, money
off vouchers and loyalty cards to keep on engaging their customers.
1.19- Referring to the case, we notice that 10 Argos outlets opened in Sainsbury’s stores
had a record of 30% sales increase, In addition to the increase in promotions and
products that widen the amount of customers and thus both share the customer trying to
create value and offer its target market. In this way, concept of share of customers is
clearly shown between Argos and Sainsbury.
1.20- I believe that ARGOS are leaders in the market. They followed the societal
marketing concept by targeting customer’s needs and always trying to deliver the best.
They constructed an integrated marketing program that delivers superior value by
maintaining the 4PS:
 Product: Segmentation and delivering a huge variety of products
 Price: Competitive prices, discounts, , etc…
 Place: One day delivery service
 Promotion: Loyalty cards, special product offerings to customers
 In addition to the customer and society aware: reducing the amount of resources
used in their operations and the carbon dioxide emissions it produces.

1.21- Argos is always trying to follow up with latest concepts, thus it made many
actions that illustrate changing the market landscape:
 Makeover of shops to introduce tiled floors and LED display boards for easy
shopping’
 Centers transformed inside Seinsbury into high-tech outlets and digital stores to
make customers more informed.
 Catalogs retailing: online but still delivers the same care
 Assortment of products
 Argos now target all demographics
 Digital Retailing:
1- Click and collect business
2- Online promotions
 Take responsibility for the environment

1-22- F ollowing ways can be practiced to provide better value to customers:


 Focus on the marketing mix
 Always stay up to date on changes and constantly try to improve their
products and maintain customers and let them grow
 Argos should ask opinions from customers and open a two way
communication channel through their feedback
 Focus investment on most valuable customers.
 A rgos can do their bus ines s promotion on w ebs ites and
social media apps

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