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This document is an email pitch from Lindsey MacGhee to Audrey Harvin, an editor at the Courier Post, promoting a story about Sarah Vellner who is running for town council in Lindenwold, New Jersey. Lindsey argues that Sarah has the experience and plans needed to help revitalize Lindenwold in a similar way to how Collingswood has been revitalized. Lindsey provides details about Sarah's background, plans if elected, and credentials to support running the story in the Courier Post. Lindsey offers to call Audrey in a few days to discuss moving the story forward.

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133 views

Writingsample 2

This document is an email pitch from Lindsey MacGhee to Audrey Harvin, an editor at the Courier Post, promoting a story about Sarah Vellner who is running for town council in Lindenwold, New Jersey. Lindsey argues that Sarah has the experience and plans needed to help revitalize Lindenwold in a similar way to how Collingswood has been revitalized. Lindsey provides details about Sarah's background, plans if elected, and credentials to support running the story in the Courier Post. Lindsey offers to call Audrey in a few days to discuss moving the story forward.

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api-548854454
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Running head: Pitch 1 of 4

Sarah Vellner for Town Council

Purdue University

COM 60511-003

Strategic Communications & Professional Writing

Dr. Scott Schaffer

Submitted by: Lindsey MacGhee

04 April 2021

Running head: Pitch 2 of 4

To: Audrey Harvin ([email protected])


Subject: Lindenwold is the new Collingswood?

I noticed that the Courier Post has been listing community highlights in each Sunday paper. The
borough of Lindenwold is currently treading water to stay away from plummeting to the City of
Camden status. This not-so-small town has the potential to be a bustling municipality mirroring
Collingswood’s rejuvenation. There is a leader in the midst of the mess to corral the town’s re-
sources and fulfill its potential. This potential leader is running for town council in the upcoming
election for the borough of Lindenwold.

Sarah Vellner is a 36 year-old neuro-diverse non-binary democrat who is a single parent to three.
Sarah has life experience to contribute in creating a thriving community that mirrors qualities of
Collingswood or Haddonfield. They have plans to create a program where teenagers clean parks
that need to be revitalized. Sarah is also organizing a community food delivery service for those
that cannot get to the various food pick-up locations. Sarah has the framework started for a
weekly pop-up market to take place at the Lindenwold Patco station. These are a couple of the
plans included in Sarah’s campaign for town council-person.

The Courier Post should run a spotlight on Sarah Vellner running for town council because:
• Sarah has real-life experience that echoes the town’s residents
• They bring renewed enthusiasm that is required to make Lindenwold fulfill it’s potential
• Sarah has a bachelor’s degree in political science and an MBA from Rutgers University
• Sarah has spearheaded projects and programs within her company that have taken off and cre-
ated further branches of improvement within the company
• Lindenwold needs a new point of view on the borough of council

This link to Sarah’s Facebook “Raise the Yard” page can offer further detail: https://www.face-
book.com/RaiseTheYard

I will call you in a few days to see if you’re interested in moving this story forward.

Sincerely,

Lindsey MacGhee
[email protected]
(856) 630-3553
Running head: Pitch 3 of 4

References

Aronson, M., Spetner, D., & Ames, C. (2010). News Releases, Photo Captions, And Media Kits.
In The public relations writer's handbook: The digital age (2nd ed., pp. 13-47). San
Francisco, CA: Jossey-Bass.

Borough Council. (n.d.). Retrieved April 05, 2021, from https://www.lindenwoldnj.gov/borough-


council

Courier-Post. (2020, April 26). Harvin named executive editor of Burlington COUNTY Times,
Courier-Post, the daily journal. Retrieved April 05, 2021, from https://www.courierpos-
tonline.com/story/news/2020/04/26/audrey-harvin-named-executive-editor-burlington-
county-times-courier-post-the-daily-journal/3004726001/
Running head: Pitch 4 of 4

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