Executive Summary
[Company name]
Business Plan
1
Contents
Executive Summary.........................................................................................................................................................1
1. Business and Personal Details.....................................................................................................................................3
2. Summary..................................................................................................................................................................... 4
2.1 Business Summary:......................................................................................................................4
2.2 Business aims and objectives:......................................................................................................4
2.3 Financial Summary:......................................................................................................................4
3. Owner’s background...................................................................................................................................................5
4. Products and Services.................................................................................................................................................6
5. The Market.................................................................................................................................................................. 7
6. Market Research.........................................................................................................................................................8
7. Marketing Strategy......................................................................................................................................................9
8. Competitor Analysis..................................................................................................................................................10
8.1 Table of Competitors.................................................................................................................10
8.2 SWOT Analysis...........................................................................................................................10
8.3 Unique Selling Point (USP).........................................................................................................10
9. Operations and Logistics...........................................................................................................................................11
9.1 Production:................................................................................................................................11
9.2 Delivery to customers:...............................................................................................................11
9.3 Payment methods and terms:...................................................................................................11
9.4 Suppliers:...................................................................................................................................11
9.5 Premises:...................................................................................................................................12
9.6 Equipment:................................................................................................................................12
9.7 Transport:..................................................................................................................................12
9.8 Legal requirements:...................................................................................................................12
9.9 Insurance requirements:............................................................................................................13
9.10 Management and staff:...........................................................................................................13
9.11 Additional information:...........................................................................................................13
10. Costs and Pricing Strategy.......................................................................................................................................14
11. Financial Forecasts..................................................................................................................................................15
11.1 Sales and Costs Forecast..........................................................................................................15
11.2 Personal Budget.......................................................................................................................16
11.3 Cashflow Forecast....................................................................................................................17
2
1. Business and Personal Details
1.1 Business
and owner details:
1.2 Business name:
1.3 Owner(s) name:
1.4 Business Address and Postcode:
1.5 Business telephone number:
1.6 Business email address:
1.7 Home address and postcode:
1.8 Home telephone number:
1.9 Home email address:
3
2. Summary
2.1 Business Summary:
2.2 Business aims and objectives:
Short term (current year)
Medium term (next 1-3 years)
Long term (3-5 years and beyond)
2.3 Financial Summary:
4
3. Owner’s background
3.1 Why do you want to run your own business?
3.2 Previous work experience:
3.3 Qualifications and education:
3.4 Training:
Details of future training courses you want to complete:
3.5 Hobbies and interests:
3.7 Additional information:
5
4. Products and Services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
3.3 Describe the different types of product/service you are going to be selling:
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and when
you will start selling them:
3.5 Additional information:
6
5. The Market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
4.3 Where are your customers based?
4.4 What prompts your customers to buy your product/service?
4.5 What factors help your customers choose which business to buy from?
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:
4.8 Additional information:
7
6. Market Research
5.1 Key findings from desk research:
5.2 Key findings from field research – customer questionnaires:
5.3 Key findings from field research – test trading:
5.4 Additional information:
8
7. Marketing Strategy
Why have you chosen this marketing method?
What are you going to do? How much will it
cost?
TOTAL COST
8. Competitor Analysis
8.1 Table of Competitors
Name, location Product/service Price Strengths Weaknesses
and business size
8.2 SWOT Analysis
Strengths Weaknesses
Opportunities Threats
9
8.3 Unique Selling Point (USP)
9. Operations and Logistics
9.1 Production:
9.2 Delivery to customers:
9.3 Payment methods and terms:
9.4 Suppliers:
Name and location of Items required Payment arrangements Reasons for choosing
supplier supplier
and prices
10
9.5 Premises:
Where does or will your business operate from?
Home
Office
Retail unit
Manufacturing unit
Mobile business (vehicle)
Work-hub
Other
What laws or regulations have you considered for your business or industry?
What insurance do you have or intend to put in place for your business?
9.6 Equipment:
If being bought
Item required Already owned? New or second hand? Purchased from Price
9.7 Transport:
11
9.8 Legal requirements:
9.9 Insurance requirements:
9.10 Management and staff:
How many Staff do you currently employ?
Full time: Part time:
Outline KEY STAFF roles within your business (e.g. job title, responsibilities, key skills):
How many staff do you intend to take on within the next 12 months
Full time: Part time:
Describe the key responsibilities and skills you intend to give these staff
9.11 Additional information:
12
10. Costs and Pricing Strategy
Product/service name
A Number of units in calculation
Product/service components Components cost
C Total product/service cost
D Cost per unit
E Price per unit
F Profit margin (£)
G Profit margin (%)
H Mark up (%)
13
14
11. Financial Forecasts
11.1 Sales and Costs Forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month name
Sales forecast
B Product/service
C Product/service
Costs forecast
D Product/service
E Assumptions
(e.g. Seasonal
trends)
15
11.2 Personal Budget
Section Monthly cost (£)
Mortgage/rent
A
Estimated costs
Council tax
Gas, electricity and oil
Water rates
All personal and property insurances
Clothing
Food and housekeeping
Telephone
Hire charges (TV, DVD etc.)
Subscriptions (clubs, magazines etc.)
Entertainment (meals and drinks)
Car tax, insurance, service and maintenance
Children’s expenditure and presents
Credit card, loan and other personal debt repayments
National Insurance
Other
B Total costs (£)
C
Income from family/partner
Estimated income
Part time job
Working tax credit
Child benefits
Other benefits
Other
Total income (£)
D
Total survival income required (£)
E
16
11.3 Cashflow Forecast
Month Pre-
1 2 3 4 5 6 7 8 9 10 11 12 Total
start
A Month Name
Money in £
B Funding from ICO
Funding from other sources
Own funds
Incomes from sales
Other
c Total money in (£)
Money Out (£)
Loan Repayments
Personal Drawings
Money Out (£)
D Repayments
Personal Drawings
E Total money out (£)
F Balance (£)
Opening Balance
Closing Balance
17
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