Company Profile
Page1
Reasons why
RESTAURANTS FAIL
PROBLEMS & TRENDS
Poor manpower management Poor budget management Unfit location Inconsistent food
quality
Poor management team Ineffective advertising Too high/too low profit margins Failing to research the
Market
Are you facing these problems?
Page2
SECTION 01
A Shift to DELIVERY
Global food delivery market is estimated In Indonesia, the food delivery
to grow with a CGAR of 12% from 2021 to market is predicted to continue
2027, reaching $71.4 billion by 2027 (1) to grow by 55% in 2024 (2).
PROBLEMS & TRENDS
The Driver
Consumers look out for food
1. products that can be prepared and
2. Increasing number of people
have become exposed to the
3. The rise in use of social media
marketing provides opportunity
served within a minimal range of ease of online delivery using for the growth of F&B operators
time. apps. through online medium.
Page3
SECTION 01
About
EVERPLATE
Everplate is all-in-one cloud kitchen platform.
We provide solutions to help F&B businesses grow and expand with
ease. With a focus on delivery - our kitchen infrastructure and
facility supporting services are designed your convenience and
operational efficiency in mind.
Our team is dedicated to help you succeed through solutions
curated to support your business growth. Whether it’s data
analysis, brand exposure or adding sales channel, we are here to
guide you to success!
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ALL-in-one
SOLUTION
Page5
Watch how it works
SECTION 02
Benefits
STRATEGIC LOCATION MINIMAL INVESTMENT EFFICIENT OPERATIONS
With proven high Plug and play kitchens, All you need is 1-2
consumer demand no renovation needed kitchen staff
QUICK EXPANSION BRAND EXPOSURE DELIVERY PLATFORM
FLEXIBILITY
No costs or time related to Maximise your online exposure
constructions, permitting or on multiple platforms No limitations to whichever
utility connections delivery service or provider
Page
THE EP SOLUTION
THE EP SOLUTION
Not Just a Kitchen
LANDLORD
Cloud kitchens Food Court Ruko
Space
Facility Support
Delivery Optimisation
Data Report & Analysis
Marketing Support
Monthly Yearly Yearly
Payment
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SECTION 02
ABOUT EVERPLATE
Everplate LOCATIONS
4 1. La Codefin 2. Anggrek Neli 3. Belmont Residence
2
3 5
1 Kemang, South Jakarta Kemanggisan, Kebon Jeruk, West Jakarta
36 Kitchens West Jakarta 33 Kitchens
48 Kitchens
4. Kelapa Nias 5. Pintu Air
Pasar Baru, Central
8
Kelapa Gading, North Jakarta Page 8
SECTION 02
Jakarta
47 Kitchens
36 Kitchens
SERVICES
Page9
KITCHEN
Exhaust hood
FACILITY
Fresh Air
Gas and Water Pipeline
Sink
Grease Trap
Detailed kitchen specifications
available from pg 31
Page 10
SECTION 03
Facility
SUPPORT
Pest Control
Wifi
SERVICES
Security
CCTV
Cleaning
Maintenance
Page 11
SECTION 03
Which PHASE are you in?
Phase 1: Phase 2: Phase 3:
Product-Market Fit Customer Acquisition Boost Sales
Brief Ensuring food served is Scale-up by doubling Further refinement on
suitable according to the down on exposure and new and existing revenue
GROWTH SOLUTION
market adding new revenue channels with an eye on
channels expanding footprint
Key Food quality Volumes Volumes
Success >4.6-4.7* Rating on >5000 sold >35 orders/day
Factors Grab and Gojek a) Digital Presence a) Customer retention
a) Customer Retention >Social media >35% retention rate
>20% customer engagement a) Omni-channels
retention rate a) Omni-channels b) Branch expansion
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PHASE 1 Product-Market Fit
Menu Dos & Don’ts Food Tasting
Pre-onboarding checklist
Recommended initiatives
Profile Optimisation
Everplate Solutions
Menu guidelines, Promo
registration
Rating booster program
Increase rating to improve
profile Campaign registration
Food tasting program
Review & feedback on
Gojek/grab
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PHASE 2 Customer Acquisition
Tokopedia Whatsapp Blast
E-commerce channel
Tokopedia Nyam, Everplate
Recommended initiatives
official Store
Everplate Solutions
Whatsapp Blasts
Instant exposure boost to
5000+ customers
Influencer Program
Curated list of influencers, Avg Exposure
5 post/week
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PHASE 3 Boost Sales
Partnership with KOLs Facility Brands
Facility Brands
Concept, menu, logo all ready IG Handle Followers ER
songofmarch 61,200 0.0227
Recommended initiatives
to use
Everplate Solutions
makansamakoko 100,000 0.0077
ajakmakan 111,000 0.0023
Influencer Program
the.lucky.belly 148,000 0.0055
Special rate for KOLs
makanterusss 766,000 0.0023
cicikuliner 104,000 0.54%
Rp. 10jt jktfoodbang 772,000 0.15%
jktgo 461,541 0.63%
*Selected Examples
Rp. 6jt
Get featured on well-known Media, Food Bloggers,
and Lifestyle Influencers to skyrocket your exposure
with IDR 4mn savings and counting
Normal Rate Everplate Rate Page15
EP CHANNEL BOOSTER
Diversify your Stream of Revenue
WHAT CAN WE DO FOR YOU?
EP Growth Solutions
01. Big reach with 02. Sell directly to 03. Go big with
E-commerce consumers B2B
Page
YOUR SUCCESS IS OUR SUCCESS
Our full stack team is dedicated to ensure you do well
ACCOUNT MANAGER PLATFORM OPTIMIZATION
Melvin Keanue Goh
Melvin will be your PIC who create strategy, help Keanue provides insights and expertise on
and guide merchant to gain success PHOTO maximizing awareness and conversion rate on all
platforms.
Ex Tokopedia , Entrepreneur background,
graduated from Prasetiya Mulya University with Ex Head of Merchant Growth at GoJek, Barclays
honors. Investment Bank, graduated from the London
School of Economics.
EXPOSURE SOCIAL MEDIA
Valentinus Ricky Faisal Aditya
Ricky focuses on all matters related to getting Faisal helps customer to improve their exposure
more eyeballs for your brand. via everplate & customer own business profile as
well as guiding them to grow their digital presence
Ex Tech Consulting Accenture, OYO and Uber,
graduated from Universitas Indonesia with a An experienced digital marketer specializing on
master degree in Strategic Management. social media, facebook & google ads with broad
experience across industry
QUALITY / CUSTOMER RETENTION SOCIAL MEDIA
Andreas Surjaputra Jacqueline Gondo
Andreas helps provide insights for brands to achieve Jacqueline focuses on social media content and
product-market fit and improve customer retention influencer marketing to increase your brand
awareness
Ex Management Consultant and Product Manager
with Business Degree from University of Southern Ex Shopee with Public Relations and Marketing
California degree from University of Southern California Page 17
OTHER PERKS
Kitchen Partner equipments Licensee financing program
EP Growth Solutions
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INSIDE EVERPLATE
Page 19
Watch what happens in Everplate
OUR PARTNERS
Trusted by more than 100 F&B Brands
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CONTACT US
Joana Ayunitias
@everplatekitchens
+62 81236297984 @everplatekitchens
joana.ayunitias@ext. Everplate Kitchens Indonesia
cloudkitchens.com
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1
LOCATIONS
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ABOUT EVERPLATE
Everplate LOCATIONS
1. La Codefin 5. Pintu Air
4
Kemang, South Jakarta Pasar Baru, Central Jakarta
2 36 Kitchens 36 Kitchens
3 5
6 Coming soon!
2. Anggrek Neli 6. Sentra Kramat
7 Slipi, West Jakarta Senen, Central Jakarta
48 Kitchens 48 Kitchens
Coming soon!
1 3. Belmont Residence 7. Belleza
Kebon Jeruk, West Jakarta Permata HIjau, South Jakarta
33 Kitchens 41 Kitchens
4. Kelapa Nias
Kelapa Gading, North Jakarta
47 Kitchens
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SECTION 05
LOCATIONS
Belmont Residence KEBON JERUK
PURI INDAH
Jl. Lapangan Bola, RT.8/RW.7,
Srengseng, Kec. Kembangan, Jakarta Barat
POINTS OF INTEREST :
●Office
MNC tower Kebun Jeruk Bisnis District
MERUYA
Kompas Gramedia AKR Tower
RCTI
Pegi Pegi
SRENGSENG
●Residential
Perumahan Griyamas Taman meruya ilir
Permata Srengseng Casa Goya
Taman Aries Camden House
●Others
Siloam Hospital Kebon Jeruk
Binus Campus
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Belmont Residence
LOCATIONS
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SECTION 04
LOCATIONS
Kelapa Nias
SUNTER
Jl. Raya Kelapa Nias Blok GN 1 No.7, RT.1/RW.6,
Kelapa Gading, Jakarta Utara
POINTS OF INTEREST :
●Office
Kirana Office Tower Altria Business Park
Harton Tower PEGANGSAAN
Graha Rekso DUA
KELAPA GADING
●Residential
Bukit Gading villa Janur Elok/Asri
Gading Harmony Royal Gading Mansion
Villa Gading Indah Gading Mediterania
●Others PULOMAS
Rumah Sakit Mitra Keluarga Astra Motor
Hotel Harris Honda
Hotel Santika Page26
Kelapa Nias
LOCATIONS
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SECTION 04
LOCATIONS
Anggrek Nelimurni
TANJUNG
Jl. Anggrek Neli Murni Jl. Budi Raya No.97A,
DUREN
RT.15/RW.1, Kemanggisan, Kec. Palmerah,
Jakarta Barat
POINTS OF INTEREST :
●Office
APL Tower WIsma Slipi
SOHO Capital Citicon Tower
WIsma Barito JAKARTA
PUSAT
●Residential
Central Park Westpoints Apartments
Residence D’lofts Apartments
SLIPI
Madison Park Wisma Anggrek
PALMERAH
●Others
Binus Campus & Residence Harapan Indah National
Untar Campus Heart center
Trisakti Campus Page28
Anggrek Nelimurni
LOCATIONS
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SECTION 04
LOCATIONS
Kemang La Codefin
Mampang
Mall La Codefin, Jl. Kemang I No.3, RT.11/RW.1, Prapatan
Bangka, Mampang Prapatan, South Jakarta
BLOK M
POINTS OF INTEREST :
●Office
Pasaraya Blok M (Gojek) Trans TV
Park View Plaza
KEMANG
Bukalapak
●Residential
Kemang Village Kemang Apartment
The Dharmawangsa Apartment Nirvana
Marbella Kemang Antasari Residence
CIPETE
●Others
Jakarta Medical Center Grand Kemang Hotel PEJATEN
Kemang Icon Hotel Park Regis Hotel
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Kemang La Codefin
LOCATIONS
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SECTION 04
LOCATIONS
Pintu Air KEMAYORAN
Jl. Pintu Air Raya No.56, Pasar Baru,
Sawah Besar, Jakarta Pusat 10710
POINTS OF INTEREST : CIDENG
● Office
Kementerian RI ICBC Thamrin
Bank DKI The Plaza
JAKARTA PUSAT
Menara BCA
● Residential
Apartemen Juanda
Pasar Baru Mansion
● Others
MENTENG
Monument Nasional Stasiun Juanda
Masjid Istiqlal Stasiun Gambir THAMRIN
Rumah Sakit Husada Stasiun Gondangdia
RSPAD Gatot Subroto Page32
Pintu Air
LOCATIONS
Click for video Page
SECTION 04
LOCATIONS
Sentra Kramat SENEN
Jl. Kramat Raya No.7-9, RT.4/RW.2, Kramat, Kec.
JAKARTA
Senen, Kota Jakarta Pusat 10450. PUSAT
POINTS OF INTEREST :
● Office
Kebon Sirih
Kementerian Keuangan MNC Tower
Kementerian Perdagangan Sinarmas Land
Bank DKI Wisma Mandiri 2
MENTENG
● Residential
Oasis Apartment Menteng Residence
Menteng Square Menteng Regency
Capitol Park Residence
● Others SUDIRMAN
Taman Ismail Marzuki Gatot Soebroto Army Hospital
Hotel Borobudur Jakarta Dr. Cipto Mangunkusumo
Fakultas Kedokteran UI National Central General Page34
Hospital
Sentra Kramat
LOCATIONS
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SECTION 04
LOCATIONS
Belleza Shopping Arcade PALMERAH
Bellezza, Lt. 1, Jl. Letnan Jend. Soepeno,
RT.4/RW.2, Grogol Utara, Kec. Kby. Lama, Kota
Jakarta Selatan 12210
POINTS OF INTEREST :
● Office
Bellezza Office Tower Permata Senayan PERMATA HIJAU
ITC Permata Hijau Gandaria 8 Office Tower
SENAYAN
Permata Senayan
● Residential
Apartemen Somerset Komplek Permata Hijau
Pakubuwono Residences Komplek Permata Intan
Permata Hijau Residence Providence Park
Four Winds Apartment
KEBAYORAN
● Others LAMA
Bina Nusantara University Hotel Mulia
Pertamina University Medika Permata Hijau
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Hospital
Belleza Shopping Arcade
LOCATIONS
Page
SECTION 04
FACILITY
Specifications
Page 38
KITCHEN TYPES
Light Kitchen Standard Kitchen Large Kitchen
Kitchen Area: Kitchen Area: Kitchen Area:
Page 39
KITCHEN IMPRESSIONS
Page
KITCHEN SPECIFICATIONS
Technical Specifications
Gas System Solenoid Valve Gas
Gas System
Detector
Takeout Ledge
Takeout Ledge Stainless Steel
Fire Fighting
Thermatic System &
Fire Fighting
Fresh Air Machine Portable extinguisher
Fire Alarm Heat & Smoke Detector
Exhaust Duct
Fresh Air Machine Stainless Steel
Stainless Steel
Exhaust Duct
1250 CMH/750CFM
Sink Stainless Steel
Stainless Steel
Grease Trap
3 Chamber Trap
Power Outlet 6 Sockets
Sink
General Specifications
Floor Finishing Ceramic Tiles
Grease Trap Ceramic Tiles
(Under Sink) Wall Finishing
Framed Glass*
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*Except on La Codefin, Anggrek, Belmont
KITCHEN EQUIPMENTS
Faucet Takeout Ledge
Sink & Grease trap Fresh Air & Exhaust Duct Kitchen Signage Page 42
GAS & SAFETY SYSTEM
Centralized LPG Farm Gas Panel, Gas Meter & Solenoid Valve Gas Valve & Gas Detector
Portable Fire Extinguisher Fire Thermatic Clear Evacuation Signage Page 43
Food
CONVEYOR
Our engineering innovation team make
sure that we always have the best and
most effective system inside the facility,
thus our multi-storey facilities are
equipped with food conveyor system,
either motorized or manual conveyor.
The food conveyor make sure the food
you’ve cooked are delivered safely to our
processing center no matter which floor
your kitchen is located, with no hustle!
Motorized Conveyor Gravity Fed Conveyor Page 44
Professional
TEAM
Rest assured - we know that safety is the
utmost priority inside our kitchens.
All our team members are professionally
trained to make sure everything in our
facilities are nothing but perfection, and
ready to guide us all in case something
went wrong inside the kitchen.
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THANK YOU!
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