Pearson

Higher Nationals in
Creative Media Production
ASSESSMENT BRIEF
Unit 2: Creative Media
Industry
 Higher National Certificate in
Creative Media Production
Assessment Brief
Student Name/ID Number

Unit Number and Title Unit 2: Creative Media Industry

Academic Year 2020-21

Unit Tutor Jim Doherty

Assignment Title NWRC Media Ltd

Issue Date 23/02/2021

Submission Date 18/05/2021

IV Name & Date

Submission Format

A researched and written report of no more than 3000 words. This should be presented as a PDF file,
in a standard format (e.g. A4).

Unit Learning Outcomes

LO1 Discuss the relationship between creative media production and the creative industries, based on
historic and contemporary precedents.
LO2 Explain the different forms of company and employment within the creative industries.
LO3 Evaluate the roles and relationships within a specific area of creative media production.
LO4 Analyse factors that may affect the future development of a specific area of creative media
production.
Assessment Brief and Guidance
You work for a market research company. The company has been approached by an investor who
wants to invest in local media companies in your region. The investor does not expect rapid or vast
profits as they are keen to provide social funding for small start-ups and media companies to ensure
they are sustainable.
Before investing, they want to conduct a market appraisal of the media industry in your area. This can
cover a general media industry report or focus on one of the following areas:
 Web and app
 Sound media
 Film and television
 Journalism
 Motion graphics
 Visual effects
 Games development.

For the investor to decide on what to do next you have been commissioned to research and write a
report that:
 Explores the current state of the local industry with company types, structures and
market focus.
 Looks at employment roles, their context and employment status.
 Outlines recent developments and major changes in the industry.
 Provides analysis of future developments, growth or changes in employment status and
company types based on external influences: economy, politics, technology or social factors.

All of the above are to be made available to the client via a digital platform. Through this,
the client should be able to read reports, view and test prototypes and leave comments.
Instructions and Guidance to Candidates:
More specific areas to address within the appraisal can be negotiated with your tutor.
While you will not be penalised for exceeding the word count, you should keep in mind that precision
and clarity are features of professional writing. Documents that are too long
reflect a lack of professionalism.
Research should include both primary and secondary sources.
Structuring Your Report
You should include an executive summary, introduction, the main body of your report, and a section
containing your conclusions and any recommendations. A bibliography and list of references is also
required.
Executive Summary
The executive summary or abstract, is a brief summary of the contents.
Introduction
The introduction sets out what you plan to say and provides a brief summary of the problem under
discussion. It should also touch briefly on your conclusions.
Report Main Body
The main body of the report should be carefully structured in a way that leads the reader through the
issue.
N.B. If it’s not relevant, leave it out!
Conclusions and Recommendations
The conclusion sets out what inferences you draw from the information. It may include any
recommendations or suggestions you have.
Recommendations suggest how you think the situation could be improved, and should be specific,
achievable, and measurable.
References/Bibliography
For an academic assignment, make sure that you have referenced fully and correctly. As always,
check that you have not inadvertently or deliberately plagiarised or copied anything without
acknowledging it.
Note: All information sources and resources, including websites used to complete this assignment,
must be stated and correctly referenced. No credit will be given for wholesale copying from information
sources and checks for plagiarism may be made on your submitted report.

*Please access HN Global for additional resources support and reading for this unit. For further
guidance and support on report writing please refer to the Study Skills Unit on HN Global
www.highernationals.com
Recommended resources

Class Handouts, Notes, and reference materials.

Textbooks
ALBARRAN, B. (2016) The Media Economy (Media Management and Economics Series). 2nd
ed. London: Routledge.
HAVENS, T. (2016) Understanding Media Industries. Oxford: Oxford University Press.
HOPE, S. (2015) Media Career Guide: Preparing for Jobs in the 21st Century. 10th ed. Boston:
Bedford/St. Martin's.
INDUSTRIES, M. (2016) Media Industries: Perspectives on an Evolving Field. CreateSpace
Independent Publishing Platform.
LOWE, G. (2016) Managing Media Firms and Industries. New York: Springer International
Publishing.

Websites
creativeindustriesfederation.com Creative Industries
Federation
(General Reference)
creativeskillset.org CreativeSkillSet
(General Reference)
eccia.eu European Creative and Cultural Industries
Alliance
(General Reference)
londonmultimedia.org International Creative Industries Alliance
(General Reference)
mediaindustriesjournal.org Media Industries
(Research)

Links
This unit links to the following related units:
Unit 1: Individual Project (Pearson-set)
Unit 3: Professional Practice
Unit 4: Audio Practices
Unit 7: Film & Television Practices
Unit 10: Journalism Practices
Unit 13: Web & App Development Practices
Unit 16: Motion Graphics Practices
Unit 19: Visual Effects Practices