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Benefits of Social Media

Social media has changed how people interact online by allowing them to discover current events in real-time, connect with distant friends, and access endless information. It has helped many people find common ground with others and make the world seem more approachable. Surveys show that social media use is correlated with having more and more diverse friends, especially in developing economies. Businesses also use social media marketing to target consumers on their phones and computers in order to build brand loyalty.

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Jessa Mae Cac
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312 views2 pages

Benefits of Social Media

Social media has changed how people interact online by allowing them to discover current events in real-time, connect with distant friends, and access endless information. It has helped many people find common ground with others and make the world seem more approachable. Surveys show that social media use is correlated with having more and more diverse friends, especially in developing economies. Businesses also use social media marketing to target consumers on their phones and computers in order to build brand loyalty.

Uploaded by

Jessa Mae Cac
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Benefits of Social Media

Social media has changed the way that we all interact with each other
online. It's given us the ability to discover what's happening in the world
in real-time, to connect with each other and stay in touch with long-
distance friends, and in order to have access to endless amounts of
information at your fingertips. In many senses, social media has helped
many individuals find common ground with others online, making the
world seem more approachable.

According to a survey by Pew Research Center, the use of social media


is correlated with having more friends and more diverse personal
networks, especially within emerging economies. 7  For many teenagers,
friendships can start virtually, with 57% of teens having met a friend
online.8

Businesses are also using social media marketing to target their


consumers right on their phones and computers, building a following in
order to build a loyal fan base, and create a culture behind their own
brand. Some companies, such as Denny's, have created entire
personas on Twitter in order to market to younger consumers using
their own language and personas.

Social Media FAQs


What Are the Top 10 Social Media Apps?
The top 10 social media apps are Facebook, YouTube, WhatsApp,
Facebook Messenger, Instagram, Whatsapp, TikTok, QQ, Douyin, and
Sino Weibo.

What Is the Use of Social Media?


Social media allows individuals to keep in touch with friends and
extended family. Some people will use various social media applications
to network and find career opportunities, connect with people across the
globe with like-minded interests, and share their own thoughts, feelings,
and insights online.

What Are the 6 Types of Social Media?


The six types of social media, though this can be broken down in many
ways, include social networking, bookmarking, social news, media
sharing, microblogging, and online forum sites.

What Is the Most Popular Social Media?


The most popular social media site is Facebook.

What Is Social Media Marketing?


Social media marketing is the use of social networks in order to market
a company's products, such as through Facebook or Instagram ads,
using influencers, or otherwise building a presence online to engage
with customers.

The Bottom Line


Social media has taken the world by storm, capturing more than 3.8
billion users worldwide and counting. Whether or not each platform
resonates with you personally, there are endless ways for businesses to
market to their consumers and target them to ultimately make a
purchase. Allowing us to stay connected with friends, find information
easily, and add our own personalities to the online world, social
networks are here to stay.

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