Subject: Call for participation in YoungWarrior– A youth led movement to combat COVID-19
Dear Students,
As India faces the brunt of the devastating second wave of COVID-19, 300 million young people represent
one of our best hopes at a solution. As institutions affiliated with the Board, we collectively engage millions
of students every year. Enabling this population to assume a leadership role during a crisis such as this, can
instill strong leadership skills, empathy as well as social consciousness amongst youth.
Thus, Central Board of Secondary Education, together with Ministry of Youth Affairs and Sports, Ministry
of Health and Family Welfare, YuWaah-UNICEF and a multi-stakeholder consortium of over 950 partners,
are activating the #YoungWarrior movement. #YoungWarrior is a nationwide movement to engage 5 million
young people to lead action against COVID-19 and impact 50 Million people.
Therefore, any student and/or teacher between the ages 10 and 30 years of to join this movement, and
safeguard themselves, their families, their communities, andthe country!
To join, you have to take the following simple steps. You will be eligible for a UNICEF certificate on
completion of tasks:
1. On WhatsApp: Type YWA and send it to +91 96504 14141
(OR)
Give a missed call to 080-66019225
2. Once you join, you can motivate 10 or more young people (10-30 yrs) to join the movement
3. Pledge to take action against COVID-19 by posting message with the phrase 'I am a #youngwarrior'
on social media, tagging 5 friends
This engagement will comprise a series of easy and real-life tasks with the #YoungWarrior earning certificate
for your actions. These actions include promoting access to verified health and essential services, vaccine
registration, COVID Appropriate Behaviours, myth busting etc. These tasks will be hosted in 10 regional
languages to protect yourselves, your families and your neighbourhood against COVID-19. The first is a
technology-based chat-bot platform called UReport (WhatsApp YWA to +91 96504 14141). The second is an
Interactive voice response (IVR)-based platform (missed call to 08066019225) for young people who may not
have WhatsApp/internet and the third is through community radio for those who have no access to phones
or internet. This will be supported by a Knowledge and learning hub (http://prachicp.com/youngwarriors/),
with indexed state specific information tools and blended learning modules that are adolescent and youth
friendly. Finally, the key messages and positive stories of youth action will be promoted on social media
through partners and influencers.
Please follow YuWaah on http://yuwaah.org/youngwarrior for more information.
Look forward to seeing our young warriors leading us out of this crisis.
‘ि शᭃ सदन’, 17, र ऊज़ इ 3ट ट शनल एᳯरय , नई
एव :य,
‘ShikshaSadan’, ᳰद:ल
17, Rouse Avenue, –110002 Area, New Delhi – 110002
Institutional
फ़ न/Telephone: 011-23216963, 23214737व बस इट/ -e-mail:
Website:www.cbseacademic.nic.inई/मल dirtraining.cbse@gmail.com,directorvoc.cbse@gmail.com
‘ि शᭃ सदन’, 17, र ऊज़ इ 3ट ट शनल एᳯरय , नई
एव :य,
‘ShikshaSadan’, ᳰद:ल
17, Rouse Avenue, –110002 Area, New Delhi – 110002
Institutional
फ़ न/Telephone: 011-23216963, 23214737व बस इट/ -e-mail:
Website:www.cbseacademic.nic.inई/मल dirtraining.cbse@gmail.com,directorvoc.cbse@gmail.com
Inviting5 million Young Warriors to fight COVID-19 in India
19th May 2021
https://www.yuwaah.org/youngwarrior
Why #YoungWarrior?
As India faces the brunt of the devastating second wave of COVID-19, 300 million young people represent one
of our best hopes at a solution. Our engagement with millions of young people last year to support the
response to COVID-19 crisis, led them to identify a strong desire, and leadership skills, to make a difference
at a crucial time like this.
Young People, the Ministry of Youth Affairs (MoYAS), Ministry of Health and Family Welfare
(MoHFW),YuWaah and UNICEF, with the support of 950+ coalition partners across Government, Civil Society,
UN Agencies and Private Sector, activated - #YoungWarrior – a pan-India movement to engage 5 million
young people across the country to address the ongoing COVID-19 crisis.
What is the #YoungWarrior Movement?
The engagement is simple so that young warriors can mobilise, connect, learn, influence and lead action
against COVID-19 accelerate a return to normalcy. Each young person has to be enroll his/her peers, and
pledge to protect themselves, their families and their neighborhoods against COVID-19 by undertaking specific
actions.
This engagement will comprise a series of easy and real-life tasks with the #YoungWarrier earning certificate
for their actions. These tasks will be hosted, both online and offline, in 10 regional languages. The first is a
technology-based chat-bot platform called UReport (WhatsApp YWA to +91 96504 14141). The second is an
Interactive voice response (IVR)-based platform (missed call to 080-66019225 ) for young people who may
not have whatsapp/internet and the third is through community radio for those who have no access to phones
or internet. Some examples of tasks include: ‘Fake news police’:train in myth-busting tools to detect
myths/falsehood/misinformation; ‘Vaccine buddy’: to encourage registration for vaccination and ‘Tension
buster’: to enable peer-to-peer mental health support by young people.
A technology-based chat-bot platform called UReportbased on whatsapp with
450 million users in India ( WhatsApp YWA to +91 96504 14141
An Interactive voice response (IVR)-based platform (missed call to 080-
66019225 ) for young people who may not have whatsapp/internet on their
feature phones
Community radio for those who have no access to phones
This will be supported by:
• Knowledge and learning hub (http://prachicp.com/youngwarriors/):Virtual library with indexed state
specific information tools &blended learning tools that are adolescent and youth friendly.
• Safe spaces and peer support:Provide opportunity for young people to ask experts questions and
share their concerns, as well as participate in activities that facilitate coping and healing with grief and
distress of crisis response
• Communications and outreach: Promote key messages and positive stories of youth action on social
media through partners and influencers
Progress
The movement has gained great momentum in its first week –
Reached 13 million 950 Partners signed up 13,000 youth have
people - social media taken action
In the Media:
• Supported by UNICEF, 5M young warriors to renew hope amidst India's second
COVID-19 wave
How will young people be engaged?
• CNN News 18: https://youtu.be/_WhE00DxI18
The first three platforms include:
For Partnering with us on this exciting initiative, please contact:
1. Lalita Sachdeva, Partnerships Specialist. Email: lsachdeva@unicef.org ; Mobile: +91 95601 98558
2. Dhuwarakha Sriram, Chief - Generation Unlimited, Youth Development & Partnerships. Email:
dsriram@unicef.org; Mobile: +919810745372
As a Partner, you can contribute in any/all of the following areas:
1. Amplify this campaign in your network (including employees) and provide support to participate
actively
2. Share any knowledge/information resources that you might have already developed in the fight
against Covid.
3. Be a part of various sub-groups to contribute towards the larger plan and coordination
4. Generate and contribute ideas that can help make this movement better
5. Offer rewards for our Youth Warriors based on their participation and progress points, etc.
