Unisite Subdivision, Del Pilar, City of San Fernando, 2000 Pampanga, Philippines

COLLEGE OF ARTS AND SCIENCES

Syllabus in Comm 304-3 (Introduction to Development Communication)

First Semester, Academic Year 2016-2017

Vision The University of the Assumption an Archdiocesan Catholic

Educational Institution envisions itself as the leading formator of
academically competent, morally upright, and socially responsible
Catholic leaders.

Mission The University of the Assumption commits itself to the integral

development of Catholic leaders through academic excellence,
Christian formation, and community service.

Institutional Outcomes / Graduate Attributes:

The ideal UA graduates are:

BIASA (academically competent),

MAGANACA (morally upright),

MAYAP (socially responsible)

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 UA graduates who are BIASA are able to:

1. effectively communicate orally and in writing using English and Filipino;

2. articulate broad coherent knowledge in their field of specialization;
3. demonstrate competencies required in their specific field of practice;
4. participate in the generation of new knowledge or in research and development projects;
5. apply lifelong learning skills in facing new challenges;
6. work effectively either independently or collaboratively in multi-disciplinary and multi-cultural teams;
7. manifest awareness of Filipino and Capampangan historical and cultural heritage.

UA graduates who are MAGANACA are able to:

8. manifest a living relationship with God through personal prayer, reception of sacraments and devotion to Mary;
9. Live out and practice the teachings of the church in matters of faith and morals;
10. observe honesty, fairness and justice in all of one’s undertakings;
11. assume responsibility and accountability for one’s actions and decisions;
12. demonstrate willingness to work beyond what is expected by sharing gladly and generously one’s time, talent and
treasure;
13. prioritize others over personal needs despite some personal inconvenience
14. observe professional ethics.

UA graduates who are MAYAP are able to:

15. share in the life and mission of the church;
16. practice corporal works of mercy;
17. utilize one’s expertise and talent for the common good;
18. demonstrate in one’s life a preferential option for the poor;
19. serve as an agent of social transformation;
20. participate actively in the discussion and peaceful resolution of national or local issues;
21. advocate and exercise environmental stewardship;
22. exercise responsible citizenship through law-abidance, vigilance and patriotism.

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I. Course Code : Comm 304-3
II. Course Title : Introduction to Development Communication
III. Pre-requisite(s) / Co-requisite(s) : None
IV. No. of Credit Units : three (3) units
V. Required No. of Hours : fifty four (54) hours
VI. Course Description : This course will explore on the influence of communication in a development context and

the various approaches to media’s role in society’s progress.

VII. Course Outcomes :

At the end of the semester, the students should be able to:

A. Cognitive (Scientia)
1. express the role of media in community development;
2. evaluate the relevance, potential and use of various media as tools of development;
3. recognize the essence of media content in relation to its influence to social development;
4. Trace the historical background of development communication in the Philippines; and,
5. discuss the concept of development communication both in the local and global context.

B. Affective (Virtus)
1. establish the necessity of positive portrayals in media;
2. exhibit patience and diligence in the conceptualization of a community development project;
3. recognize the significance of the various forms of media in community development;
4. translate proposals into concrete outputs that will advance the cause of the people in the chosen area of project; and,
5. show the different process, functions and techniques of developmental journalism with reference to print, electronic
and other modem media.

C. Psychomotor (Communitas)
1. conduct independent research and analysis on specific development community projects;
2. identify the various factors and actors in development communication;
3. sketch a map or design a calendar of activities as a guide for the project execution;
4. perform an equal distribution of task for the realization of the designed plan; and,
5. demonstrate the ability to execute a development community project using different media genre.

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VIII. Course Plan

VIII. 4
VIII.2 VIII.5
VIII.1 VIII.3 Teaching- VIII.6
Desired Learning Assessment /
Time Frame Course Content Learning Remarks
Outcome Evaluation
Activity
I. Concept of Development

 To discuss the
concept of Turn-taking
1. Definition
development by
2. The Right Frame
demystifying Interactive
misconceptions discussion
on the term
 To give an
overview of the Test/ Quiz
6 hours 3. The Global Picture of
global picture of Film-showing/
Development
development Lectures

 To explain the Discussion

theories and
approaches of
development Recitation
4. Development Communication:
communication
Theories and Approaches

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  To compare Role-playing/
II. Media in Development Discussion
and contrast Video Presentation
the role of Communication
traditional 1. Role of traditional and modern
and modern media in Development
Group Dynamics
media in
development

 To explain the
role of Debate
Recitation
information
technology in
development 2. Role of Information technology
communicatio in development communication
n

 To articulate
4.5 hours
on the various
forms of Lecture-
educational 3. Use of various forms of Output using any of
Discussion
communicatio educational communication folk the media
n media in media, puppetry, exhibitions,
Presentation of
relation to the theatre, posters, print
sample materials
portrayals media (newspapers, books,
related to leaflets), radio,
development television, cinema and video
films

VIII.1 VIII.2 VIII.3 VIII. 4 VIII.6

EVALUATION
Time Frame Desired Learning Course Content Teaching- Remarks
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 Learning
Outcome
Activity
III. Development Journalism
 To have a
1. Concept of journalism
clear picture
and development Slide show Recitation
of the concept
journalism presentations
of journalism
2. Historical background
and
3. Significance
development
4. Issues for development
7.5 hours journalism
a. Health
 To learn the
b. Nutrition Research
background
c. Social issues output
and identify
d. Resource use Lecture-
the issues for
e. Literacy Discussion
development
f. Agriculture
journalism
g. Environment

PRELIMINARY EXAMINATION

IV. Development Writing for

various media
1. Print Media
 To conduct an Presentation of
2. Significance and scope Group activity
assessment on data and figures
3. Types and reach of
the various through
different print media
media diagram/tables
4. Principles of writing in Lecture-
6 hours portrayal
print discussion
about some
(geared towards
issues related
development)
to
IV.1 news Video clip viewing
development Quiz
IV.2 opinion
IV.3 editorial writing

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 VIII.1 VIII.2 VIII. 4 VIII.5
VIII.3 VIII.6
Time Desired Learning Teaching-Learning Assessment /
Course Content Remarks
Frame Outcome Activity Evaluation

5. Writing for
Test/ Quiz
magazine
 To present the
principles guiding Lecture/Discussion Individual Recitation
print: magazine 6. The Community
publication Development
5 hours Creation of Group
 To explain the Page presentations Activity/Presentation
content of a 6.1 The Myth
community Group Dynamics
6.2 What it
development page
in papers should
contain

Research Work
 To discover 7. Developmental
portrayals related
to development in Communication
street plays and in street plays, Presentation of outputs
puppet shows 2. Interactions: Make a
 To present radio puppet shows general observation
4.5 hours
and television and analyze cases
programs or based on the point of
segments that 8. Radio and T.V. view of every Reporting
tackle issues journalism philosophy discussed.
related to
community
development
MIDTERM EXAMINATION
Published article placed on the DevComm Page of a Paper/Copy of DevCom Ad

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 VIII.1 VIII.2 VIII. 4 VIII.5
VIII.3 VIII.6
Time Desired Learning Teaching-Learning Assessment /
Course Content Remarks
Frame Outcome Activity Evaluation

 To review
9. Documentaries
documentaries
Viewing of
related to
documentaries
community
development
Presentation of Sample
7.5 hours  To design a
V. Community videos
community
Development
development
Project
project that is
1. Developin Writing and presenting
relevant to the
g the the proposal
needs of the
Proposal
society to attain
development

 To draft the script

of the proposed 2. Writing the Script Test / Quiz
Discussion
project for the 3. Documentation
documentation
process
6 hours

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 VIII.1 VIII.2 VIII. 4 VIII.5
VIII.3 VIII.6
Time Desired Learning Teaching-Learning Assessment /
Course Content Remarks
Frame Outcome Activity Evaluation

 To apply the
various concepts Writing workshops and
4 Editing and Polishing Presentation of
learned in the Interactive Evaluation of
7 hours the final development Community Project
development Output
project Proposal
communication
first phase

FINAL EXAMINATION
Edited Documentation of Community Development Project

IX. Course Requirements

a. Quizzes
b. Research works
c. Oral Presentations
d. Major Exam
e. Class Participation

X. Classroom Policies
Classroom Policies

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1. Active and constructive participation in class discussions is strongly encouraged.

2. Students who miss class are responsible for the day’s lessons and assignments.

3. Take down notes during class lectures/discussions

4. All assigned papers, projects and/or researches must be submitted on time.

5. Observe UA’s Cheat-Free Policy.

6. All mobile phones must be put on silent mode during class sessions.

7. Be ready to take surprise quizzes (before/during/after lectures).

XI. Grading System – AVERAGING

Prelim Grade (Prelim Grade (PG)

(Class Standing x2) + Preliminary Examination Rating = PG
3

Mid-term Grade (MG)

(Class Standing x2) + Mid-Term Examination Rating = MG
3

Partial Final Grade (PFG)

Class Standing + (Final Examination Rating x 2) = PFG
3

Final Grade (FG)

Prelim Grade (PG) + Mid-Term Grade (MG) + Partial Final Grade (PFG) = FG
3

XI. References:

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Tolentino, R.B. and Santos, J.M.C. (2014). Media at Lipunan.University of the Philippines Press. Diliman, Quezon City. Philippines

Teodoro, L.V. and De Jesus, M. Q. (2001). The Filipino Press and Media, Democracy and Development. University of the Philippines Press.
Diliman, Quezon City. Philippines

Zachary, G. P. (2007). Global Media and the Development Story: An Introduction. International Food Policy Research Institute. USA

XII. Consultation Hours: Day (s): Daily Time: 7:30 – 9:00 am Room: SAS Office

Prepared by: Reviewed and Approved by:

Melanie V. Briones, MPA, Ed. D. Arlene G. David, MAED Edna Calma, RGC, Ph.D., RP

Faculty Member Chair Dean

Department of Communication & Languages School of Arts and Sciences

MAP OF COURSE CONTENT AND GRADUATE ATTRIBUTES

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I. Course Code : Comm 304-3
II. Course Title : Introduction Development Communication
III. Pre-requisite(s) / Co-requisite(s) : None
IV. No. of Credit Units : three (3) units
V. Required No. of Hours : fifty four (54) hours

BIASA MAGANACA MAYAP

COURSE CONTENT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
A. Concept of Development
B. Media in Development
Communication

C. Development Writing for

various media
D. Development Journalism
E. Community Development
Project

Prepared by: Reviewed and Approved by:

Melanie V. Briones, MPA, Ed. D. Arlene G. David, MAED Edna Calma, RGC, Ph.D., RP

Faculty Member Chair Dean

Department of Communication & Languages School of Arts and
Sciences

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 Curriculum Map

Year Level : Third Year

Term : First Semester

Course / Subjects Psych of Intro to Argumen Broad Radio/V Intro to Intro to

Human Film & tation Journ Prod Dev. Comm.
Relation Theatre and Comm. Research
Prin and
Program Outcomes Debate
Practices

1. Effectively communicate orally and P P P P P L L

writing using English and Filipino;

2. Engage in lifelong learning and P L - L P L L

understanding of the need to keep
abreast of the developments in the field
of communication;

3. Work effectively and independently in P P L P P L L

multi disciplinary and multi cultural
teams;

4. Observe professional, social and L O P P O P P

ethical responsibility; and

5. Manifest awareness of Filipino and - - - - - L -

Capampangan historical and cultural
heritage

6. Define, access, assess and organize L P L P P P P

information and knowledge;

7. Responsibly produce, share and utilize O O - P O P O

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these information for the welfare of the
society;

8. Develop and produce communication P P - P P P P

materials in different formats and
platforms

9. Prepare communication/media plan P P - P P P P

10. Conduct communication and media - - - - - P P

research and evaluation

11. Demonstrate communication P P - P P L P

management and leadership skills

12. Develop entrepreneurial capabilities P L - - L - -

13. Observe ethical standards, practices P O - P O L P

and accountabilities in the
communication profession

14. Demonstrate a development P P - P P L L

orientation in communication work

15. Apply communication L P - P P P P

theories/models, principles, practices
and tools in development work

16. Practice the values of truth, P P - P O P P

intellectual honesty, objectivity,
openness, harmony, tolerance, flexibility

17. Conscientiousness in the practice of P p - P P P P

fair and balanced reporting as well as in
directing public opinion to what is just
and right.

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Legend : L – whether subject course facilitates learning of the competency
P - whether subject course allows student to practice competency
O – whether subject course is an opportunity for development

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