Sanyubusiness Plan
Sanyubusiness Plan
(SCSC)
(10 /10/2017)
Th
Contents
1.0 Executive Summary...............................................................................................................................4
1.1 Business Objectives...........................................................................................................................4
1.2Mission Statement..............................................................................................................................4
1.3 Guiding Principles..............................................................................................................................5
1.4 Keys to Success..................................................................................................................................5
2.0 Company Description............................................................................................................................5
2.1 Ownership.........................................................................................................................................5
2.3 Start-Up Summary.............................................................................................................................6
2.4 Location and Facilities........................................................................................................................6
3.0 Products/Services..................................................................................................................................6
3.1 Products/Services Descriptions.........................................................................................................6
3.2 Competitive Comparison...................................................................................................................6
3.3 Product/Service Sourcing..................................................................................................................6
3.4 Future Products/Services...................................................................................................................7
4.0 Market Analysis.....................................................................................................................................7
4.1 Main Competitors..............................................................................................................................7
4.2 Market Segments...............................................................................................................................7
4.3 Market Tests......................................................................................................................................7
4.4 Target Market Segment Strategy.......................................................................................................7
4.5 Market Needs....................................................................................................................................7
4.6 Market Growth..................................................................................................................................8
4.7 Positioning.........................................................................................................................................8
5.0 Marketing Strategy and Implementation..............................................................................................8
5.1 SWOT Analysis...................................................................................................................................8
5.1.1 Strengths....................................................................................................................................8
5.1.2 Weaknesses................................................................................................................................8
5.1.3 Opportunities..............................................................................................................................8
5.1.4 Threats........................................................................................................................................8
5.2 Strategy Pyramid...........................................................................................................................9
5.3 Unique Selling Proposition (USP).......................................................................................................9
5.4 Competitive Edge...............................................................................................................................9
5.5 Marketing Strategy and Positioning...................................................................................................9
5.5.1 Positioning Statement................................................................................................................9
5.5.2 Pricing Strategy.........................................................................................................................10
5.5.3 Promotion and Advertising Strategy.........................................................................................10
5.5.4 Marketing Programs.................................................................................................................10
5.6 Sales Strategy..................................................................................................................................10
5.6.1 Sales Forecast...........................................................................................................................10
5.7 Milestones.......................................................................................................................................11
5.7.1 Table showing Milestones........................................................................................................11
5.8 Exit Strategy.....................................................................................................................................11
6.0 Organization and Management...........................................................................................................11
6.1 Management Team.........................................................................................................................11
6.2 Accounting policy.............................................................................................................................11
6.3 Personnel Plan.................................................................................................................................11
6.4 Board of Directors............................................................................................................................12
7.0 Financial Plan.......................................................................................................................................12
7.1 Important Assumptions...................................................................................................................12
7.2 Start-up costs...................................................................................................................................13
7.3 source and use of funds...................................................................................................................13
7.4 variable costs per carton.................................................................................................................14
7.5 break-even analysis.........................................................................................................................15
7.6 operating costs................................................................................................................................18
Sanyu business plan
The Sanyu Classic School Chalk aptly named for the aromatic white pieces of chalk that will
make writing and teaching more interesting and will fill the void of original School Chalk in the
market area. It stands out from its corporate peers with their majestic branding concepts and fast
services.
The Sanyu Classic School Chalk measures its financial success in terms of increased market
share and in earnings. With a total local market of more than UGX 120millions, this is a
tremendous opportunity! The keys to success will be the ability to offer high quality school chalk
at a competitive price, take advantage of its small size, and reliance on customized branding and
this in particular will ease market penetration and customer retention.
In order to achieve these goals, Sanyu Classic School Chalk will offer majestic customized
branding that will add value to the customers’ business & fast delivery services. Because of its
small size, Sanyu Classic can enjoy larger margins in the form of lower overhead.
1.2Mission Statement
Sanyu Classic School Chalk is committed to producing high quality products with customized
branding and fast customer service which they believe is the recipe for market success.
High Quality Products – providing exemplary products at market prices – will make
customers want to return again and again
Majestic Customized Branding – branding will be done as per customer and this will
add value to customers’ businesses while giving ease to market penetration & customer
retention.
Product delivery & Quick response to Customers – although this is new in this
business, it will enable the firm to market its product to the final customer and it will be
the means of distributing our product.
2.1 Ownership
Partnerships: A Partnership is defined under Section 2 of the Partnerships Act, 2010 as the
relationship that exists among persons numbering between 2 and 20 who carry on a business
together with the aim of making profits. The Sanyu Classic School chalk will be 100%
partnership business shared among member contributors.
3.0 Products/Services
3.1 Products/Services Descriptions
Sanyu Classic School Chalk’s primary offering is writing school chalk filled with an aroma.
Complementing the chalk will be majestic customized branding that will add value to the
customers’ business & fast delivery services that will make writing and teaching more interesting
and will fill the void of original School Chalk in the market area. It stands out from its corporate
peers with their majestic branding concepts and fast services.
5.1.1 Strengths
Based on its smaller size, SCSC will incur fewer overhead costs but also sell at competitive prices. The
firm will have access to the quick surrounding schools near its premises. Straight customer deliveries will
be an added advantage.
5.1.2 Weaknesses
Since SCSC is a starting firm, market penetration will not be that easy and also introduction of deliveries
in chalk business will come with its cost since it’s new in this line of business. The SCSC has a minimal
budget and is competing against larger and more established chalk producers for market share.
5.1.3 Opportunities
One of our target opportunities is the vicinity to our customers. Secondly, differentiation of our product
from the usual ones which customers are used too, thirdly we can sell our produce at factory price and
this will help acquire the market easily and retain customers. (Both primary and secondary schools plus
tertiary institutions)
5.1.4 Threats
Since this is a new form of doing business, schools may not find it quite charming to sign contracts for
suppliers of school chalk. But with our marketing and product strategy, this is going to be piece of cake
breakthrough and they will find it welcoming and interesting.
The SCSC will target this market simply by its well selected geographic location. Since these will be
immediate customers to company premises, services such as product delivery, credit offers and low prices
will be possible.
The SCSC will target this market simply by its well selected location. Factory price and product delivery
will be the company motive.
Tertiary institutions
Product delivery, price and packaging will be designed to fit their needs.
During the first six months of operation, and during the busy holiday shopping season, the business will
send enticing adverts and sms via email addresses and mobile phones respectively. The firm will also
develop a company website in the near future.
Don’t leave any customer outside. (DLCO) with this strategy, all customers will be welcomed as
long as they fall within the limits of SCSC’s profit margin.
Since plaster of Paris is the main raw material and affects the greatly on the cost of production, a
filler material (calcium carbonate) will be used to increase volume and lower the unit production
cost without impacting the quality.
Effective distribution and wide market search of customers. This will enable SCSC to increase its
market share.
Control of wastage of material and financial resources
5.7 Milestones
Listed below are the milestones for SCSC:
5.7.1 Table showing Milestones
Milestone Date
Secure occupancy of premises 20XX(JAN)
Purchase of machinery 20XX(JAN)
Premises installation 20XX(JAN)
Open for Business 20XX(JAN)
Secure customer contracts 20XX(JAN)
Position Wage/Day
Machine operator 8,000
Two Packagers 16,000
The wage includes Total as Per
food. Ten working Daily Week
hours. 24,000 168,000
Break-even analysis
machinery
chalk making machine 12000000
chalk dryer 900000
chalk trays 50000
weighing scale 45000
stapling machine 35000
total 13030000
rent premises
first three months 600000
Use of Funds
start-up cost 13950000
operating capital 2384400
total use of funds 16334400
7.4 variable costs per carton
VARIABLE COSTS PER CARTON
raw materials per carton
raw material particulars cost(shs)
gypsum powder 9000
calcium carbonate 2800
lavender flavor 500
lubricant 300
TOTAL 12600
packaging cost per carton
material particulars cost(shs)
carton box 2000
empty packets 4000
sticker 300
glue 50
staples 10
sealing tape 10
TOTAL 6370
other costs per carton
particulars cost(shs)
electricity 500
labor 400
TOTAL 900
TOTAL VARIABLE COST PER 19870
CARTON
From the table above, the cost of production per carton is nineteen thousand eight hundred seventy
shillings only (19,870shs). The fixed cost is rent that is approximated to two hundred thousand shillings
(200,000shs).
7.5 break-even analysis
BREAKE-EVEN ANALYSIS
cartons fixed cost variable cost total cost total revenue total profit t profit/t cost ratio t profit/t rev
0 200000 0 200000 0 -200000 -1
1 200000 19870 219870 39900 -179970 -0.818529131 -4.510526316
2 200000 39740 239740 79800 -159940 -0.667139401 -2.004260652
3 200000 59610 259610 119700 -139910 -0.53892377 -1.168838764
4 200000 79480 279480 159600 -119880 -0.428939459 -0.75112782
5 200000 99350 299350 199500 -99850 -0.333556038 -0.500501253
6 200000 119220 319220 239400 -79820 -0.25004699 -0.333416876
7 200000 139090 339090 279300 -59790 -0.17632487 -0.214070892
8 200000 158960 358960 319200 -39760 -0.110764431 -0.124561404
9 200000 178830 378830 359100 -19730 -0.052081409 -0.054942913
10 200000 198700 398700 399000 300 0.000752445 0.00075188
11 200000 218570 418570 438900 20330 0.048570132 0.046320346
12 200000 238440 438440 478800 40360 0.092053645 0.084294069
13 200000 258310 458310 518700 60390 0.131766708 0.11642568
14 200000 278180 478180 558600 80420 0.168179347 0.143967061
15 200000 298050 498050 598500 100450 0.201686578 0.167836257
16 200000 317920 517920 638400 120480 0.232622799 0.188721805
17 200000 337790 537790 678300 140510 0.261272988 0.207150229
18 200000 357660 557660 718200 160540 0.287881505 0.22353105
19 200000 377530 577530 758100 180570 0.312659083 0.238187574
20 200000 397400 597400 798000 200600 0.335788416 0.251378446
21 200000 417270 617270 837900 220630 0.357428678 0.263313045
22 200000 437140 637140 877800 240660 0.377719183 0.274162679
23 200000 457010 657010 917700 260690 0.396782393 0.284068868
24 200000 476880 676880 957600 280720 0.414726392 0.293149541
25 200000 496750 696750 997500 300750 0.431646932 0.301503759
26 200000 516620 716620 1037400 320780 0.447629148 0.309215346
27 200000 536490 736490 1077300 340810 0.462748985 0.316355704
28 200000 556360 756360 1117200 360840 0.477074409 0.322986037
29 200000 576230 776230 1157100 380870 0.490666426 0.329159105
30 200000 596100 796100 1197000 400900 0.503579952 0.334920635
31 200000 615970 815970 1236900 420930 0.515864554 0.340310454
32 200000 635840 835840 1276800 440960 0.527565084 0.345363409
33 200000 655710 855710 1316700 460990 0.538722231 0.350110124
34 200000 675580 875580 1356600 481020 0.549372987 0.354577621
35 200000 695450 895450 1396500 501050 0.559551064 0.358789832
36 200000 715320 915320 1436400 521080 0.569287244 0.362768031
37 200000 735190 935190 1476300 541110 0.578609694 0.366531193
38 200000 755060 955060 1516200 561140 0.587544238 0.370096293
39 200000 774930 974930 1556100 581170 0.596114593 0.373478568
40 200000 794800 994800 1596000 601200 0.604342581 0.376691729
The machine capacity is 12000 pieces, assuming 10 working hours a day; a machine can produce 120000
pieces of chalk which is equivalent to 40 cartons per day. In a week, a total of 280 cartons can be
produced. 40 cartons can be produced at a cost of seven hundred ninety four thousand eight hundred
shillings only per day (794800shs). But for start, since we are limited with capital, we assume a three days
operating cost. i.e. (2384400shs)