Management Presentation on Coca Cola
Introduction
• Coca cola currently offers nearly 500 brands in over 200 countries or
territories.
• Provides 1.7 billion servings a day.
• Coca cola owns more than ½ of the world’s beverages, affordable in
all the countries.
• The coca cola family includes like• Fanta• Sprite• Kinley water•
Kinley soda• Thumps up• Coca cola• Minute Maidorange• Minute
maidnumbu fresh• Fresca• Nestea• Limca• Coke diet maaza.
• company focus on 4P factors for success of soft drink
• Introduced in Pakistan in 1953 under the name Coca Cola Beverages
Pakistan Limited (CCBP)
History
• Coca-Cola was founded in May 1886 by Dr. John Pemberton
• Name was finalized by John partner “Frank M Robinson
• Only 9 servings of the soft drink were sold each day
• Headquartered in Atlanta Georgia
• Industry served Beverages
• Areas served Worldwide
Visions
• To become the best place to work
• To provide the whole world a quality beverage brand
• To make a difference by helping, building and
supporting poor communities around the world( 3rd
world countries of Asia and Africa)
• Being highly effective and fast growing organization
Missions
• To refresh the world
• To inspire moments of happiness and optimism
• To create value for customers and make difference
Values
• Leadership The courage to shape a better future
• Collaboration To work in a good environment with the
suppliers for the production of more health effective
drinks
• Integrity Be real
• Passion Committed in heart and mind
• Diversity More brands
• Quality What we do, we do well
Business Strategies
• Differentiation strategy from competitors
• Making strong brand image as ecofriendly and socially
responsible company
• Strategic Focus on:
1. Driving growth and profit earning
2. Investing in brand and business
3. Continuously increase efficiency by controlling supply chain
management
4. Quality management
Continue Strategies
• Corporate level strategy is based on Growth using the
strength in marketing and innovation
• Coca cola is also driving increased efficiency and
effectiveness of its systems
• More focus on health and for the well being of the
common human
SWOT Analysis
Strengths
• Strong brand image
• Socially responsible
• Market leader in soft drinks
• Seasonal advertising (Ramzan offer)
• Sponsoring in sports
• Coke studio
• The company has associated its brand with emotions of the
community in which it operates
Weakness
• Direct competition with competitors
• Continuous drinking of Coca cola cause health issues
• Previous failed products such as coke zero
• Highly health conscious consumers
Opportunities
• Have strong market pull and can introduce new product into
market
• New innovation in product development
• More resource allocation on sponsorship and sports
• Producing new healthy and environmental friendly products
• More investment on coke studio and Corporate Social
responsibility
Threats
• Threat from new substitutes
• Health conscious consumers increased
• High bargaining power of large stores and groceries
• Consumer can easily switch to other drinks such as mineral water
and coffee due to health issues related with Coca Cola
PESTL ANALYSIS
Political Factors
• Government rules can effect the company
• Food and health department also has direct relation
• Political stability of any country has direct relation with the distribution of
products
Economic Factors
• Every country in which Coke is delivering products has to be clear about the
economic condition of the country
• Per person income has to be consider in pricing
• Current economy of the designed state can effect Coca Cola
Continue PESTL
Social Factors
• Socio-culture of the societies has also impact on Coca Cola
• Social norms of Pakistan are different from USA, so the
company is advertising differently
• Coca Cola is also attracting consumers by connecting with
different festivals of Pakistan such as Eid special offers and
Ramzan offers
Continue PESTL
Technological Factors
• Coca Cola is investing more on research and development to
produce healthy products
• More innovation in product development
• More advanced machinery is used for production
• Social media is used for connecting with the audiences
Continue PESTL
Legal Factors
• The company has strong rights and also gives rights to the
employees
• It has patented all of the products so the competitors cannot
imitate
• It also adheres to the environmental laws related with the
company and produces recyclable products
Threat of new Entrant Threat of substitutes
(Low) (Very strong)
Rivalry among existing firms
(High)
Bargaining power of suppliers Bargaining power of buyers
(Low) (Medium)
