Content

Name of the chapters Page Number

Content i

Institute Certificate ii

Certificate from Company iii

Acknowledgement iv

Executive Summary v

List of Tables vi

List of Figures vii

1. Introduction 1

2. Industry Profile 3

3. Company Profile 10

4. Scope & Objectives of the Study 21

5. Research Methodology 23

6. Data Analysis & Interpretation 25

7. Findings & Recommendations 41

8. Conclusion 44

Appendix (Questionnaire) 46

Bibliography 50

i
Institute Certificate

ii
Certificate from Company

iii
 Acknowledgement

I take this opportunity to express my gratitude to all of them who in some or

other way helped me to accomplish this chall enging project in Prabhat Dairy
Private Limited, Shrirampur. No amount of written expression is sufficient to
show my deepest sense of gratitude to them.

I am extremely thankful to Mr. Inderpal Sing, General Manager, Prabhat Dairy

Private Limited for his valuable guidance and support to complete this project .
I am also thankful to Mr. Ajay Sathe, Assistant Manager - HR&IR, Prabhat
Dairy Private Limited for his timely help in conducting survey and completing
this project.

I am thankful to Dr. Chasker, Director, for providing this opportunity. A

special thanks to my mentor Dr. Usha Ranawade, HOD & Professor, MBA
Department, for her valuable guidance to complete this project.

My final gratitude goes to all the respondents who have helped me in

conducting the survey at Prabhat Dairy Private Limited.

Thank you,

Swati Arun Kadam

iv
 Executive Summary
The growth of organization is dependent on the talent of the employees. Acquiring appropriate
talent for a particular job is first challenge for the organization. Developing talent from the existing
employees also take time and incurs cost to the company. Therefore, retaining the existing talent
is very crucial for the development of the organization. Therefore, it is important to conduct the
study on talent retention practices in Prabhat Dairy.

The main objective of the study is to examine talent retention practices at Prabhat Dairy. The sub-
objectives of the study are 1) To study Employee Retention Strategies 2) To assess the working
environment 3) To examine Health and Safety Measures 4) To study Family Welfare Measures 5)
To study Rewards and Recognition 6) To examine Organizational Culture 7) To study Employee’s
job satisfaction.

Descriptive and exploratory research designed is used for this study. The study is based on primary
data. The primary data has been collected by conducting the survey with the help of questionnaires.
Total 52 employees have been interviewed from Production, Marketing, Logistic, Admin,
Research & Development, Finance and Human Resource departments. The employees from low
to high level are been considered for study to understand the opinions of all the level of employees.
Descriptive statistics such as table, graph, charts, frequency, mean etc. is used to analyze the data.
Data is analyzed with the help of statistical software such as SPSS and Excel.

Study revealed that less than 20 percent respondents are agreed on career development,
management support for higher education, job security, welfare measures, fringe benefit and
employee’s participation in management activities. Similarly, less than 30 percent respondents are
agreed on working environment, employee treatment, employee’s suggestion and grievances, fair
treatment in organization. However, more than 90 percent respondents are satisfied on sanitation
facilities & hygiene, safety & health instruction courses, first aid box and firefighting methods.

The organization should focus on improving salary, job security, management, working condition
and recognition & reward as these are the top five important factors which influence to the most
of the employees to remain in organization for a long period.

v
 List of the tables
Sr. Table
Particulars
No. No. Page no.
1 6.1 Gender Profile of employees 26
2 6.2 Age group of employees 26
3 6.3 Marital Status of employees 27
4 6.4 Education Profile of employees 27
5 6.5 Department of employees 27
6 6.6 Designation of employees 28
7 6.7 Employees’ service 28
8 6.8 Employee Retention Strategies 29
9 6.9 Working Environment 30
10 6.10 Health and Safety Measures 31
11 6.11 Family Welfare Measures 33
12 6.12 Rewards and Recognition 34
13 6.13 Organizational Culture 35
14 6.14 Employee’s job satisfaction 36
15 6.15 Superior subordinate relationship 38
16 6.16 Factors which influences employees to remain in the organization 39
17 6.17 Participation in training programs conducted by company
39
18 6.18
Frequency of training programs attended in a year
39
19 6.19 Reason of not attending training 40
20 6.20 Type of training program offered by company 40
21 6.21 Employees suggestion to improve the retention level of
employees in company 40

vi
 List of the figures
Sr. Figure
Particulars
No. No. Page no.
1 2.1 Cow and Buffalo milk production of top 10 countries in 2013 4
2 2.2 Cow milk yield across world’s top milk producers (2013) 4
3 2.3 Dairy Market in India 5
4 2.4 Trend in total milk production in India 5
5 2.5 India’s Major Milk Production States (Fiscal Year (April to
March)) 6
6 2.6 Milk production in Maharashtra from 2010-11 to 2014-15 6
7 2.7 Major milk producing districts in Maharashtra (2013-14) 7
8 2.8 Market share of dairy products (2014-15) 8
9 2.9 Company shares in dairy products sales (2014) 8
10 2.10 Share of different regions in exports of dairy products (value terms) 9
11 6.1 Employee Retention Strategies 29
12 6.2 Working Environment 30
13 6.3 Health and Safety Measures 32
14 6.4 Family Welfare Measures 33
15 6.5 Rewards and Recognition 34
16 6.6 Organizational Culture 35
17 6.7 Employee’s job satisfaction 37

vii
 CHAPTER 1
INTRODUCTION

1
 CHAPTER 1
INTRODUCTION
This chapter includes the introduction to project. The talent plays a critical role in the development
of any organization nationally and globally. Identifying, deploying, developing and retaining the
appropriate talent is the challenge for any organization. Therefore, this study focuses on talent
retain practices at Prabhat Dairy Private Ltd.

An organization is dependent on its manpower. If the employee continually switch the job, then
the organization cannot perform well as the cost of training the new employee again and again will
be high and loss of the talented workforce will always be a problem for the organization. To retain
the talented employees many organizations offer benefit plans such as retirement plans, health
insurance plans, fringe benefits etc.

This project is divided in seven chapters such as 1) Introduction, 2) Industry profile, 3) company
profile, 4) Scope and Objectives of the study, 5) Research Methodology, 6) Data analysis and
interpretation and 7) Findings, Recommendations, Appendix and References.

First chapter describes the entire structure of the project. Second chapter is divided in four
categories such as 1) Global Scenario of Milk Industry, 2) Indian Scenario of Milk Industry, 3)
State-Wise Scenario of Milk Production in India and 4) Market Scenario of Milk Industry in India.
Third chapter is divided in eleven categories such as 1) Introduction to Prabhat Dairy Private
Limited 2)Structure of the organization 3) Quality 4) Infrastructure 5) Clients of the company 6)
Products 7) History of the Company 8) Vision 9) Value 10) Organizational Culture and 11)
Sustainability. Fourth chapter includes scope and objectives of the study. Fifth chapter includes
research methodology. Sixth chapter includes all the analysis of data and interpretation. Seventh
chapter is divided in three categories such as 1) findings of the study, 2) recommendation, and 3)
conclusion of the study.

2
CHAPTER 2
INDUSTRY
PROFILE

3
 CHAPTER 2
INDUSTRY PROFILE
This chapter includes global, Indian, State-wise scenarios of milk industry and market scenario of
milk industry in India.
2.1 Global Scenario of Milk Industry
India is one of the largest milk production country of Cows and Buffalos followed by U.S.A,
China, Pakistan, Brazil, Germany, Russia, France, New Zealand and Turkey (Refer Figure 2.1).
But India ranks on 9th position in the yield of milk production globally (Refer Figure 2.2).
Therefore, there is a need to increase the yield of milk production in India.
Figure 2.1: Cow and Buffalo milk production of top 10 countries in 2013

Source: FAOSTAT
Figure 2.2: Cow milk yield across world’s top milk producers (2013)

Source: FAOSTAT

4
2.2 Indian Scenario of Milk Industry
The dairy industry in India is still predominantly unorganized with approximately
30% of marketable milk being routed through the organized channel (2014). Private
players account for approximately55% of marketable surplus milk routed through the
organized channel and rest 45% is procured by the cooperatives and government (Refer
Figure 2.3).
Figure 2.3: Dairy Market in India

Source: IMARC
Indian milk industry is growing by 4 percent with compound annual growth rate since 2011 to
2016 (Refer Figure 2.4). Indian government is planning to double the farmers’ income
by 2022 by developing allied sector particularly increasing the milk production.
Therefore, milk industry is expected to grow by faster rate in India .
Figure 2.4: Trend in total milk production in India

Source: Basic Animal Husbandry & Fisheries Statistics, 2014, PTI

5
2.3 State-Wise Scenario of Milk Production in India
Uttar Pradesh is one of the largest milk production state in India followed by Rajasthan, Andhra
Pradesh, Gujarat, Punjab, Madhya Pradesh and Maharashtra (Refer Figure 2.5).

Figure 2.5: India’s Major Milk Production States (Fiscal Year (April to March))

Source: Department of Animal Husbandry, Dairying, and Fisheries

Maharashtra State being seventh largest milk production state in India, it shows increasing trend
in the production of milk from 2010 (Refer Figure 2.6)
Figure 2.6: Milk production in Maharashtra from 2010-11 to 2014-15

Source: Dairying in Maharashtra, A Statistical Profile 2015, NDDB

6
Figure 2.7: Major milk producing districts in Maharashtra (2013-14)

Kolhapur, Ahmednagar and Pune are the largest milk production districts in Maharashtra State

7
2.4 Market Scenario of Milk Industry in India:
Indian dairy industry is growing at a faster rate. Milk contributes 58 percent, followed
by Ghee 19, Paneer 6, Khoa 6, Curd and Yoghurt 5, Butter milk and Lassi 3, Ice -
cream 1, Milk Powder 1, Butter 0.5 and C heese 0.3 percent in dairy industry in India
(Refer Figure 13).
Figure 2.8: Market share of dairy products (2014-15)

Source: CRISIL Research

The Gujarat Co-operative Milk Marketing Federation Ltd acquires 16 percent market share,
followed by Mother Dairy Fruit & Vegetable Pvt Ltd 9, Karnataka Cooperative Milk Producers
Federation Ltd 8, Glaxo Smith Kline Consumer Healthcare Ltd 6, Tamil Nadu Cooperative Milk
Producers Federation Ltd 5 and others 56 percent in Indian dairy products sale (Refer Figure 2.8)
Figure 2.9: Company shares in dairy products sales (2014)

Source: Euromonitor

8
Figure 2.10: Share of different regions in exports of dairy products (value terms)

Source: APEDA Agri Exchange

Interpretation: India is the one of the largest exporter of milk globally. India export Bangladesh
23.5 percent, followed by Pakistan 17.6, united Arab Emirates 17.6, Nepal 11.8, Butan 5.9,
Morocco 5.9, Singapore 5.9, Philippines 5.9 and Oman 5.9 percent in terms of the value of total
export of dairy products of India.

9
CHAPTER 3
COMPANY
PROFILE

10
 CHAPTER 3
COMPANY PROFILE
This chapter includes company introduction, structure of the organization, quality details,
infrastructure details, clients, products, history of the company, vision, value, organizational
culture and sustainability of Prabhat Dairy Private Limited
3.1 Introduction to Prabhat Dairy Limited

Prabhat Dairy Private Limited is an integrated milk and dairy products company in India catering
to institutional as well as retail customers. We produce fresh, dry, frozen, cultured and fermented
dairy products, including pasteurized milk, flavoured milk, sweetened condensed milk, ultra-
pasteurised or ultra-high temperature (UHT) milk, yoghurt, dairy whitener, clarified butter (ghee),
milk powder, ingredients for baby foods, lassi and chaas. We sell our products under our retail
consumer brands as well as ingredient products or as co-manufactured products to a number of
institutional and multinational companies.

Our integrated business model encompasses almost all aspects of the dairy industry value chain,
including cattle feed supply, engaging with farmers on cattle health and milk production,
procurement of raw milk, and the production, supply and sale of a range of processed milk and
dairy products. We believe that our integrated business model enables us to leverage the dairy
industry value chain, ensure efficiency in costs and operating margins and exercise more control
over the production process resulting in quality products.

Healthy pasteurised milk, tasty ‘Cow’s Ghee’, refreshing ‘Flava’ flavoured milk, versatile ‘Milk
Magic’ ‘sweetened condensed milk’, ‘All Rounder’ skimmed milk powder, rich ‘Milk Magic’
dairy whitener ensure Prabhat connects with every moments of consumers life – from morning’s
glass of milk to evening’s mouth watering desserts.
Prabhat Dairy Private Limited is an integrated milk and dairy products company in India catering
to institutional as well as retail customers. Prabhat Dairy Limited is also coined as one of the largest
Sweetened Condensed Milk manufacturer in India. Being one of the largest dairy player with wide
range of milk and products our objective in establishing this page is to invite the key audience who
are from this sector who can contribute and add more value in providing insights, discuss ideas
and helpful topics.
 Specialties: Dairy ingredients, Sweetened Condensed milk, Lassi, Dahi, Butter milk,
Shrikhand, Cheese, Paneer, Flavoured milk, Ghee, Dairy Whitner, Gulab Jamun Mix
 Website: http://www.prabhatfresh.com
 Industry: Dairy
 Type: Public Company
 Headquarters: Nirmalnagar, Post- Tilaknagar, Tal- Rahata, Dist-
Ahmednagar, Rahata,Maharashtra 413720 India

11
  Company Size: 501-1000 employees
 Founded:1998
3.2 Structure of the organization
A) Board of Directors

1. Sarangdhar R Nirmal - Chairman & Managing Director

2. Vivek S Nirmal- Joint Managing Director

B) Executive Board

1. Ashok Sinha- Independent Director

2. Seemantinee Khot- Independent Director

3. Rajesh Shrivastava- Independent Director

4. Haresh Shah- Additional Independent Director

5. Soundararajan Bangaruswamy- Independent Director

12
C) COMMITTEE

1. Stakeholder’s Relationship Committee

Ashok Sinha – Chairman
Sarangdhar Ramchandra Nirmal – Member.
Vivek Sarangdhar Nirmal – Member.
2. CSR Committee
Seemantinee Khot – Chairman
Sarangdhar Ramchandra Nirmal – Member
Rajesh Srivastava – Member
3. Audit Committee
Soundararajan Bangaruswamy – Member
Ashok Sinha – Member
Rajesh Srivastava – Member
Seemantinee Khot – Member
Vivek Sarangdhar Nirmal – Member
Haresh Shah – Chairman
4. Nomination and Remuneration Committee
Ashok Sinha – Chairman
Seemantinee Khot – Member
Rajesh Srivastava – Member
Haresh Shah – Member
5. Risk Mangement Committee
Sarangdhar Ramchandra Nirmal – Chairman
Vivek Sarangdhar Nirmal – Member
Rajesh Srivastava – Member
Haresh Shah – Member

13
3.3 Quality

Prabhat is committed to maintain quality and food safety at all steps of the milk processing chain
from procurement of milk to dispatch of finished products. Company have established a dedicated
internal quality control team which has the responsibility to ensure compliance with good
manufacturing practices (GMP) guidelines of relevant governing agencies in India.

We have received several quality certifications for its products and production facilities, including
certification from Food Safety and Standards Authority of India (FSSAI) for pasteurized milk,
flavoured milk, butter, ghee and fermented milk products, AGMARK quality certification by the
Government of India for ghee and butter, and ‘Halal’ certification for UHT and flavoured milk
products, skimmed milk powder, whole milk powder, dairy whitener, and sweetened condensed
milk.

Company is also ISO 22000:2005 certified for pasteurized milk, flavoured milk and ghee.
Prabhat’s commitment to quality has been recognized by the Industry, for e.g. company have been
awarded the “CII National Awarded for Food Safety 2014” by the Confederation of Indian
Industry for our strong commitment to good hygiene and manufacturing practices. Similarly, it
is also been awarded for “Commitment to supplier quality expectations” in 2012 by Mondelez
International.

3.4 Infrastructure

Prabhat has 2 state of the art manufacturing unit at Shrirampur and Turbhe, Navi Mumbai. We
have established automated production facilities at our Shrirampur and Navi Mumbai facilities
equipped with advanced technology which ensures operational efficiencies including lower
production losses, strict quality control and ability to process large orders. In addition, the
technology infrastructure connects the procurement and production processes. We also use
computerized milk testing facilities and comprehensive enterprise management programs covering
production, sales, finance, purchase, stores, inventory, storage and payroll functions.

The manufacturing facility is complimented with a wide range of packing and filling machines
supplied by Indian and overseas suppliers.

All the manufacturing and packing facilities follow proper zoning to ensure HACCP compliance.

14
We have implemented significant information technology infrastructure across our business
functions. In addition, our integrated technology infrastructure connects our milk collection
facilities, production facilities and branches for real time control over production process and
operating data. We have also implemented automated milk testing facilities and advanced
integrated business management software relating to production, sales, finance, purchase, stores,
inventory, storage and payroll functions.

We believe that our modern equipment, trained work force, stringent operational and quality
control procedures, integrated information technology infrastructure and managerial expertise
result in greater operational efficiencies as well as compliance with quality and hygiene standards.
3.5 Clients of the company

3.6 Products

A. Ingredient Business
 Sweetened Condensed Milk
 Skimmed Milk Powder
 Whole Milk Powder
 Dairy Whitener
 Concentrated Milk

15
B. Consumer Business
 Cow Ghee
 Curd (Dahi)
 Prabhat Nutri 100
 Pasteurized Milk
 Cheese
 Paneer
 Shrikhand

C. Co-manufacturing

Prabhat co-manufacture products include UHT milk, specialty milk powders, curd (dahi), clarified
butter (ghee), flavoured milk, dairy whiteners, yogurts, processed and concentrated milk, and ice
creams for various institutional customers including Britannia Industries Limited, Mother Dairy
Fruit & Vegetable Private Limited and Heritage Foods Limited. Prabhat had entered into
agreements for Production and packaging of these products.

GHEE – DMART AND FUTURE GROUP

ICE CREAM – MOTHER DAIRY
CHAAS AND DAHI – HERITAGE, BRITANNIA AND RELIANCE

D. Procurement: Milk Collection System

Prabhat Dairy Limited milk collection facilities includes more than 450 milk collection centres,
over 15 milk chilling plants and over 80 bulk milk coolers.

Our milk collection facilities have automatic milk testing equipment and specialized storage
facilities, to test, collect and store raw milk at these milk collection facilities before being
transported to our production facilities. The Milk collection centres are run by company’s
procurement partners, called “Prabhat Mitras”, to co-ordinate the milk procurement process with
milk farmers thus enables the company quality of the raw milk procured.

16
3.7 History of the Company:

17
3.8 Vision

To be highly respectable leading milk food company that is committed to thoughtful

& sustainable socio-economic development

3.9 Value

1. Act like owner with passion

2. Respect & warmth in behavior
3. Learn, think, improve & share
4. Be honest to self
5. Sorry, No compromise on quality
6. Partnering in progress with our family of farmers, customers, employees &
associates
7. Cost consciousness
8. Save natural resources

3.10 Organisational Culture

Prabhat is a professional, progressive, honest, wealth sharing & people caring organisation.
As a progressive organization, Prabhat adopts latest practices & techniques across all the business
verticals. Be it sales management or manufacturing technology or improving cattle productivity,
Prabhat implements best in the class practices.
The group is run professionally and follows best of the management strategies. Honesty and
transparency is a hallmark of all dealings with Government, business associates & consumers.
Prabhat strongly believes that wealth is to be shared and practices it with full commitment.
The group pro-actively connects not only with employees but also with their families. Various
events, get togethers, lively competitions led actively by Directors, ensure a common thread is
woven to link all the stake holders from various business verticals.

18
 3.11 Sustainability

Sustainability of organization is based on environment, people, Food safety and quality. Therefore,
company emphasis of these areas.

A) Environment

Prabhat is supporting and maintaining environmentally responsible practices beneficial for

everyone – customers, employees, suppliers and the communities in which Prabhat operates.

Prabhat’s environmental audit program includes periodic evaluations of all our manufacturing
practices which covers audit of air and water quality, waste management practices, spill prevention
and control, hazardous materials management, and employee awareness.

Worldwide social responsibility audit and compliance followed by environmental conscious

Global organizations is mandatory at Prabhat.

B) People

1) Farmers: Prabhat interacts with large number of Farmers on daily basis. On time payment,
fair valuation & remunerative prices ensures prosperity sharing with all the marginal farmers.

Prabhat has implemented various welfare measures to uplift life of farmers like:
 Cattle breeding for milk productivity improvement
 Assured supply of quality cattle feeds
 Veterinary support services for better cattle health
2) Employees: At Prabhat, employees are important stake holders. A conducive environment
space to express and excel ensures each employee contributes to the company’s welfare. Formal
and informal interactions have fostered atmosphere of “One Team” across all the functions and
through the hierarchy.

Freedom of expression, opportunity to experiment and action empowerment makes Prabhat world
a truly enjoyable place to be in.

3) Suppliers

 Prabhat treats suppliers with respect and make them realize their importance and the role they
play in managing the entire value chain by abiding food safety laws.

19
 Prabhat has developed line managers who periodically review each supplier status, keep them
informed about the ever changing trend of food safety by making on time risk assessments.

 Prabhat remains connected to our suppliers. Prabhat is aware that what goes in comes out.
C) Food safety and quality

To ensure that products manufactured at Prabhat’s manufacturing units adhere to stringent quality
standards of multinational & Indian buyers as well as millions of families, Prabhat has
implemented an internationally accepted Total Quality Management (TQM) system.
Total Quality Management (TQM) is a quality oriented approach to manage business. This
approach is directed at attaining quality in all the aspects of business –be it Production, R&D or
Supply chain.

TQM process involves:

 Identifying and communicating quality goals
 Implementing top of the class processes & systems
 Deployment of trained manpower

Utilizing world class manufacturing facilities to achieve stringent quality goals Develop MIS for
monitoring and for continuous improvement.

20
 CHAPTER 4
SCOPE AND
OBJECTIVES OF
THE STUDY

21
 CHAPTER 4
SCOPE AND OBJECTIVES OF THE STUDY
This chapter includes scope and objectives of the study.
4.1 Scope of the Study
The growth of organization is dependent on the talent of employees. Acquiring appropriate talent
for a particular job is first challenge for the organization. Developing talent from the existing
employees also take time and incurs cost to the company. Therefore, retaining the existing talent
is very crucial for the development of the organization. Therefore, it is important to conduct the
study on talent retention practices in Prabhat Dairy Private Limited.

4.2 Objectives of the Study

The main objective

To study the talent retention practices at Prabhat Dairy Private Limited.

Sub-objectives of the study

1. To study employee retention strategies

2. To assess the working environment
3. To examine health and safety measures
4. To study family welfare measures
5. To study rewards and recognition
6. To examine organizational culture
7. To study employee’s job satisfaction

22
 CHAPTER 5
RESEARCH
METHODOLOGY

23
 CHAPTER 5
RESEARCH METHODOLOGY
This chapter includes research designing, sampling techniques, sampling method, sampling size,
data collection strategy and tool, type of data, statistical tools of data analysis and limitation of
study.
Research Designing: Descriptive and explorative research designed is used for the study
Sampling Techniques: The probability sampling method is used for the study.
Sampling Method: Simple random sampling method is used for study.
Sampling Size: The Sample size chosen by the researcher is 52 respondents, which are from the
junior executive to senior level.
Data collection strategy: Survey Method
Data collection tool: Questionnaire
Type of data: Study is based on primary & secondary data. Primary data collected through survey
with the help of questionnaire. Secondary data is collected from Prabhat Dairy and different
research papers, articles, new etc.
Data analysis: Descriptive is used to analyze the data. Descriptive statistics such as table, graph,
charts, mean is used for the study. The data is analyzed with the help of MS-Excel and SPSS
software.
Limitation of the study: Study is based on the talent management practices at Prabhat Dairy in
Maharashtra.

24
 CHAPTER 6
DATA ANALYSIS &
INTERPRETATION

25
 CHAPTER 6
DATA ANALYSIS AND INTERPRETATION
The chapter includes the information and analysis of Prabhat Dairy Private Limited employees’
gender, age, marital status, education profile, designation, department and length of service at
Prabhat Dairy Private Limited. It also consists the details of employee’s retention strategy, working
environment, health and safety measures, family welfare measures, rewards and recognition,
organization culture, employee job satisfaction, superior subordinate relationship, influencing
factors to remain employee in the organization, types and frequency of training programs and
employee participation and employees suggestion to improve the retention level in organization.
The analysis of it is as follows:

Table no. 6.1 Gender profile of employee

Frequency Percent Valid Percent Cumulative
Percent

Male 35 67.3 67.3 67.3

Valid Female 17 32.7 32.7 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 67 and 33 percent respondents are male and
female respectively.

Table no. 6.2 Age group of respondents

Frequency Percent Valid Percent Cumulative
Percent

Less than 25 years 1 1.9 1.9 1.9

25 to 30 years 3 5.8 5.8 7.7

30 to 35 years 15 28.8 28.8 36.5

Valid 35 to 40 years 18 34.6 34.6 71.2

40 to 45 years 12 23.1 23.1 94.2

45 to 50 years 3 5.8 5.8 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 35, 29, 23, 6, 6 and 2 percent respondents are
in the age group of 35 to 40, 30 to 35, 40 to 45, 25 to 30, 45 to 50 and less than 25 years
respectively.

26
Table no. 6.3 Marital Status
Frequency Percent Valid Percent Cumulative
Percent

Married 43 82.7 82.7 82.7

Valid Unmarried 9 17.3 17.3 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 83 and 17 percent respondents are married
and unmarried respectively.
Table no. 6.4 Education Profile of Employees
Frequency Percent Valid Percent Cumulative
Percent

Up to High school 4 7.7 7.7 7.7

Diploma Holder 2 3.8 3.8 11.5

Valid Bachelor Degree 26 50.0 50.0 61.5

Master Degree 20 38.5 38.5 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 50, 38, 8 and 4 percent respondents have
studied bachelor degree, master degree, up to high school and diploma holder respectively.
Table no. 6.5 Departments of Employees
Frequency Percent Valid Percent Cumulative
Percent

Finance 3 5.8 5.8 5.8

HR 5 9.6 9.6 15.4

Logistic 9 17.3 17.3 32.7

Production 14 26.9 26.9 59.6
Valid
Admin 6 11.5 11.5 71.2

R&D 6 11.5 11.5 82.7

Marketing 9 17.3 17.3 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 27, 17, 17, 11.5, 11.5, 10 and 6 percent
respondents are working in Production, Logistic, Marketing, Admin, Research & Development,
HR and Finance respectively.

27
Table no. 6.6 Designation of Employees
Frequency Percent Valid Percent Cumulative
Percent

Accountant 2 3.8 3.8 3.8

Asst. Manager 3 5.8 5.8 9.6

Business Analyst 5 9.6 9.6 19.2

CFO 1 1.9 1.9 21.2

Engineer 2 3.8 3.8 25.0

Executive 11 21.2 21.2 46.2

General Manager- HR 1 1.9 1.9 48.1

Jr. Executive 5 9.6 9.6 57.7

Valid Manager 4 7.7 7.7 65.4

Office Executive 1 1.9 1.9 67.3

Receptionist 2 3.8 3.8 71.2

Scientist 1 1.9 1.9 73.1

Secretarial 1 1.9 1.9 75.0

Sr. Executive 6 11.5 11.5 86.5

Sr. Manager 2 3.8 3.8 90.4

Supervisor 5 9.6 9.6 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 21, 11, 10, 10, 10, 8, 6, 4, 4, 4, 4, 2, 2, 2, 2
and 2 percent respondents are Executive, Sr. Executive, Jr. Executive, Supervisor, Business
Analyst, Manager, Assistant Manager, Senior Manager, Accountant, Engineer, Receptionist,
CFO, General Manager- HR, Office Executive, Scientist and Secretarial respectively.
Table no.6.7 Employees’ service
Frequency Percent Valid Percent Cumulative
Percent

Less than 5 years 27 51.9 51.9 51.9

5 to 10 years 24 46.2 46.2 98.1

Valid
10 to 15 years 1 1.9 1.9 100.0

Total 52 100.0 100.0

Interpretation: The above table reveals that around 52, 46 and 2 percent employees are working
with the organization less than 5, 5 to 10 years and 10 to 15 years respectively.

28
Table no.6.8 Employee Retention Strategies
Strongly Strongly
Strategies
Disagree Disagree Neutral Agree agree
1. Job Security. 3.8 53.8 27.4 15 0
2. Promotion opportunities. 0 15.4 48.1 36.5 0
3. Welfare Measures. 9.6 61.5 17.3 11.5 0
4. Help in Career Development. 34.6 48.1 17.3 0 0
5. Management supports for Higher
education. 40.4 44.2 15.4 0 0
6. Training and Development programs. 25 9.6 0 65.4 0
7. Rewards & Recognition. 36.5 11.5 21.2 25
8. Fringe Benefits. 11.5 55.8 19.2 7.7 5.8
9. Workers participation in management
activities. 17.3 44.2 23.1 7.7 7.7
Figure no.6.1 Employee Retention Strategies

Employee Retention Strategies

9. Workers participation in management activities. 17.3 44.2 23.1 7.7 7.7
8. Fringe Benefits. 11.5 55.8 19.2 7.7 5.8
7. Rewards & Recognition. 36.5 11.5 21.2 25
6. Training and Development programs. 25 9.6 0 65.4 0
5. Management supports for Higher education. 40.4 44.2 15.4 0
4. Help in Career Development. 34.6 48.1 17.3 0
3. Welfare Measures. 9.6 61.5 17.3 11.5 0
2. Promotion opportunities. 0 15.4 48.1 36.5 0
1. Job Security. 3.8 53.8 27.4 15 0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

Interpretation: The table 6.8 and graph 6.1 revealed the following things:
1. Around 54, 27, 15 and 4 percent respondents are disagree, neutral, agree and strongly disagree
regarding job security respectively.
2. Around 48, 36.5 and 15 percent respondents are neutral, agree and disagree regarding
promotional opportunities respectively.
3. Around 61.5, 17, 11.5 and 10 percent respondents are disagree, neutral, agree and strongly
disagree regarding welfare measures respectively.
4. Around 48, 35 and 17 percent respondents are disagree, strongly disagree and neutral regarding
help in career development respectively.

29
5. Around 44, 40 and 15 percent respondents are disagree, strongly disagree and neutral regarding
management support for higher education respectively.
6. Around 65, 25 and 10 percent respondents are agree, disagree and strongly disagree regarding
training and development programs respectively.
7. 36.5, 25, 21 and 11.5 percent respondents are strongly disagree, agree, neutral and disagree
regarding rewards and recognition respectively.
8. Around 56, 19, 11.5, 8 and 6 percent respondents are disagree, neutral, strongly disagree, agree
and strongly agree regarding fringe benefit respectively.
9. Around 44, 23, 17, 8 and 8 percent respondents are disagree, neutral, strongly disagree, agree
and strongly agree regarding employee’s participation in management activities respectively.
Table No. 6.9 Working Environment
Strongly Strongly
Strategies
Disagree Disagree Neutral Agree agree
1. Working Environment is comfortable. 0 44.2 30.8 25 0
2. Communication system is good. 0 0 1.9 84.6 13.5
3. Employees are treated with due respect. 0 50 26.9 23.1 0
4. Employee’s suggestions and grievances
0 73 1.9 25 0
are considered.
5. Good Work done is appreciated. 0 42.3 11.5 34.6 11.5
6. Fair treatment of employees. 0 50 36.5 13.5 0
7. Better co-ordination among coworkers. 0 1.9 48.1 38.5 11.5
8. Transport facilities provided are good. 0 5.8 40.4 42.3 11.5

Figure No.6.2 Working Environment

Regarding Working Environment

8. Transport facilities provided are good. 05.8 40.4 42.3 11.5
7. Better co-ordination among coworkers. 1.90 48.1 38.5 11.5
6. Fair treatment of employees. 0 50 36.5 13.5 0
5. Good Work done is appreciated. 0 42.3 11.5 34.6 11.5
4. Employee’s suggestions and grievances are considered. 0 73 1.9 25 0
3. Employees are treated with due respect. 0 50 26.9 23.1 0
2. Communication system is good. 1.9
0 84.6 13.5
1.Working Environment is comfortable. 0 44.2 30.8 25 0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

30
Interpretation: The table 6.9 and graph 6.2 revealed the following things
1. Around 44, 31 and 25 percent respondents are disagree, neutral and agree regarding working
environment respectively.
2. Around 85, 13 and 2 percent respondents are agree, strongly agree and neutral regarding
communication system respectively.
3. Around 50, 27 and 23 percent respondents are disagree, neutral and agree regarding employee
treatment respectively.
4. Around 73, 25 and 2 percent respondents are disagree, agree and neutral regarding employee’s
suggestion and grievances respectively.
5. Around 42, 36, 11.5 and 11.5 percent respondents are disagree, agree, neutral and strongly agree
regarding employee’s work appreciation respectively.
6. Around 50, 36.5 and 13.5 percent respondents are disagree, neutral and agree regarding fair
treatment respectively.
7. Around 48, 38.5, 11.5 and 2 percent respondents are neutral, agree, strongly agree and disagree
regarding employee coordination respectively.
8. Around 42, 40, 12 and 6 respondents are agree, neutral, strongly agree and disagree regarding
transport facility respectively.
Table no.6.10 Health and Safety Measures
Strongly Strongly
Provision
Disagree Disagree Neutral Agree agree
1. Pure drinking water facilities are
provided at work place. 0 53.8 15.4 17.3 13.5
2. Toilets are maintained hygienically. 0 0 5.8 80.8 13.5
3. Rest rooms and canteen are
maintained well. 1.9 59.6 38.5 0
4. Food is offered at subsidized rate. 0 67.3 32.7 0 0
5. Safety and Health instruction courses
conducted by the organization are good. 0 0 0 48.1 51.9
6. First aid box maintained at work place
are good. 0 0 0 63.5 36.5
7. Fire Fighting methods followed by the
organization are good. 0 0 0 38.5 61.5

31
Figure no.6.3 Health and Safety Measures

Health and Safety Measures

7. Fire Fighting methods followed by the organization are…0 38.5 61.5
6. First aid box maintained at work place are good. 0 63.5 36.5
5. Safety and Health instruction courses conducted by the…0 48.1 51.9
4. Food is offered at subsidized rate. 0 67.3 32.7 0
3. Rest rooms and canteen are maintained well. 1.9 59.6 38.5 0
2. Toilets are maintained hygienically. 05.8 80.8 13.5
1. Pure drinking water facilities are provided at work place. 0 53.8 15.4 17.3 13.5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

Interpretation: The table 6.10 and graph 6.3 revealed the following things:
1. Around 54, 17, 14 and 15 percent respondents are disagree, agree, neutral and strongly agree
regarding pure drinking facilities respectively.
2. Around 81, 13 and 6 percent respondents are agree, strongly agree and disagree regarding
sanitation facilities and hygiene respectively.
3. Around 60, 38 and 2 percent respondents are neutral, agree and disagree regarding rest room
and canteen facilities respectively.
4. Around 67 and 33 percent respondents are disagree and neutral regarding subsidized food
respectively.
5. Around 52 and 48 percent respondents are strongly agree and agree regarding safety and health
instruction courses respectively.
6. Around 63.5 ad 36.5 percent respondents are agree and strongly agree regarding first aid box
availability respectively.
7. Around 61.5 and 38.5 percent respondents are strongly agree and agree regarding firefighting
methods respectively.

32
Table no.6.11 Family Welfare Measures
Strongly Strongly
Provision Disagree Neutral Agree
Disagree agree
1. Prevailing staff quarters facilities is
57.7 17.3 25 0 0
good
2. Educational loans for wards and self
53.8 46.2 0 0 0
are appreciated.
3. Provision for job opportunities for
0 9.6 48.1 42.3 0
family members.
4. Company have tie ups with hospitals. 0 7.7 3.8 80.8 7.7
5. Health camps facilities provided for
0 51.9 1.9 38.5 7.7
employees and family members.
6. Insurance schemes provided by the
0 0 69.2 23.1 7.7
organization are good.
7. Retirement Benefits schemes provided
such as Pension, Provident Fund, and 0 44.2 23.1 26.9 5.8
Gratuity are appreciated.
8. Loans are provided for personal
42.3 53.8 3.8 0 0
expenses.
Figure no.6.4 Family Welfare Measures

Family Welfare Measures

8. Loans are provided for personal expenses. 42.3 53.8 3.80
7. Retirement Benefits schemes provided such as…0 44.2 23.1 26.9 5.8
6. Insurance schemes provided by the organization are…0 69.2 23.1 7.7
5. Health camps facilities provided for employees and…0 51.9 1.9 38.5 7.7
4. Company have tie ups with hospitals. 0 7.7 3.8 80.8 7.7
3. Provision for job opportunities for family members. 0 9.6 48.1 42.3 0
2. Educational loans for wards and self are appreciated. 53.8 46.2 0
1. Prevailing staff quarters facilities is good 57.7 17.3 25 0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

Interpretation: The table 6.11 and graph 6.4 revealed the following things:
1. Around 58, 25 and 17 respondents are strongly disagree, disagree and neutral regarding staff
quarters facilities respectively.
2. Around 54 and 46 percent respondents are strongly disagree and disagree regarding education
loan facilities respectively.
3. Around 48, 42 and 10 percent respondents are neutral, agree and disagree regarding provision
of job opportunities for family members respectively.

33
4. Around 81, 8, 7 and 4 percent respondents are agree, strongly agree, disagree and neutral
regarding company tie ups with hospital respectively.
5. Around 52, 38, 8 and 2 percent respondents are disagree, agree, strongly agree and neutral
regarding health camps facilities respectively.
6. Around 69, 23 and 8 percent respondents are neutral, agree and strongly agree regarding
insurance schemes respectively.
7. Around 44, 27, 23 and 6 percent respondents are disagree, agree, neutral and strongly agree
regarding retirement benefits schemes respectively.
8. Around 54, 42 and 4 percent respondents are disagree, strongly disagree and neutral regarding
loan facilities for personal expenses respectively.
Table no. 6.12 Rewards and Recognition
Strongly Strongly
Provision Disagree Neutral Agree
Disagree agree
1. Salary Structure 0 32.5 28.8 34.6 4.1
2. Over time salary 0 36.5 40.4 23.1 0
3. Yearly Bonus Scheme 1.9 17.3 50 28.8 1.9
4. Performance Based Incentives 0 5.8 51.9 34.6 7.7
5. Performance Appraisal System in
Practice 0 26.9 36.5 25 11.5
Figure no.6.5 Rewards and Recognition

Rewards and Recognition

5. Performance Appraisal System in Practice 0 26.9 36.5 25 11.5
4. Performance Based Incentives 05.8 51.9 34.6 7.7
3. Yearly Bonus Scheme 1.9 17.3 50 28.8 1.9
2. Over time salary 0 36.5 40.4 23.1 0
1. Salary Structure 0 32.5 28.8 34.6 4.1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

Interpretation: The table 6.12 and graph 6.5 revealed the following things:
1. Around 35, 32, 29 and 4 percent respondents are strongly agree, disagree, neutral and strongly
agree regarding salary structure respectively.
2. Around 40, 37 and 23 percent respondents are neutral, disagree and agree regarding over time
salary respectively.

34
3. Around 50, 29, 17, 2 and 2 percent respondents are neutral, agree, disagree, strongly disagree
and strongly agree regarding yearly bonus scheme respectively.
4. Around 52, 34, 8 and 6 percent respondents are neutral, agree, strongly agree and disagree
regarding performance based incentives respectively.
5. Around 36.5, 27, 25 and 11.5 percent respondents are neutral, disagree, agree and strongly agree
regarding performance appraisal system respectively.
Table no. 6.13 Organizational Culture
Strongly Strongly
Provision Disagree Neutral Agree
Disagree agree
1. The working environment is open &
trustworthy. 5.8 3.8 57.7 3.8 28.8
2. Morale in the company is high. 5.8 3.8 57.7 30.8 1.9
3. Supervisors do spend good deal of
time in listening to employee’s ideas. 0 3.8 63.5 21.2 11.5
4. Employees are allowed to take
responsibility and authority. 0 26.9 34.6 26.9 11.5
5. Organization provides scope for better
career development plans. 5.8 61.5 21.2 11.5 0
6. Organization recognizes human values
and culture. 0 25 63.5 11.5 0
7. Communication is effective at all
levels. 0 32.7 32.7 23.1 11.5
8. Safe working environment is
provided. 5.8 3.8 26.9 53.8 9.6
Figure no.6.6 Organizational Culture

Organizational Culture
8. Safe working environment is provided. 5.83.8 26.9 53.8 9.6
7. Communication is effective at all levels. 0 32.7 32.7 23.1 11.5
6. Organization recognizes human values and culture. 0 25 63.5 11.5 0
5. Organization provides scope for better career… 5.8 61.5 21.2 11.5 0
4. Employees are allowed to take responsibility and…0 26.9 34.6 26.9 11.5
3. Supervisors do spend good deal of time in listening to …03.8 63.5 21.2 11.5
2. Morale in the company is high. 5.83.8 57.7 30.8 1.9
1. The working environment is open & trustworthy. 5.83.8 57.7 3.8 28.8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

35
Interpretation: The table 6.13 and graph 6.6 revealed the following things:
1. Around 58, 29, 6, 4 and 3 percent respondents are neutral, strongly agree, strongly disagree,
agree and disagree regarding open and trustworthy working environment respectively.
2. Around 57, 31, 6, 4 and 2 respondents are neutral, agree, strongly disagree, disagree and strongly
agree regarding moral in company respectively.
3. Around 63.5, 21, 11.5 and 4 percent respondents are neutral, agree, strongly agree, and disagree
regarding supervisor’s readiness to listen employee’s idea.
4. Around 34, 27, 27 and 11 percent respondents are neutral, disagree, agree and strongly agree
regarding freedom to the responsibility and authority in work respectively.
5. Around 61, 21, 11 and 6 percent respondents are disagree, neutral, agree and strongly disagree
regarding career development plan respectively.
6. Around 63.5, 25 and 11.5 percent respondents are neutral, disagree and agree regarding human
values and culture in organization respectively.
7. Around 33, 33, 23 and 11 percent respondents are neutral, disagree, agree and strongly agree
regarding communication effectiveness at all the level respectively.
8. Around 54, 27, 9, 6 and 4 percent respondents are agree, neutral, strongly agree, strongly
disagree and disagree regarding safe working environment respectively.
Table no.6.14 Employee’s job satisfaction
Strongly Strongly
Statement Disagree Neutral Agree
Disagree agree
1. The degree of independency to execute
0 30.8 32.7 36.5 0
a job.
2. Scope for personal growth and
0 38.5 46.2 15.4 0
development.
3. Level of job security in the company. 0 36.5 48.1 15.4 0
4. Scope for future career in the
0 38.5 46.2 15.4 0
organization.
5. There is no discrimination in salary
0 69.2 1.9 13.5 15.4
paid to employees.
6. Support & guidance received from
0 38.5 30.8 15.4 15.4
superiors.
7. The promotional opportunities
0 38.5 32.7 28.8 0
provided in the organization.
8. Grievances handling procedure. 0 0 38.5 46.2 15.4
9. Leave facilities offered by the
0 36.5 32.7 28.8 1.9
company.

36
Figure no.6.7 Employee’s job satisfaction

Employee’s job satisfaction

9. Leave facilities offered by the company. 0 36.5 32.7 28.8 1.9
8. Grievances handling procedure. 0 38.5 46.2 15.4
7. The promotional opportunities provided in the…0 38.5 32.7 28.8 0
6. Support & guidance received from superiors. 0 38.5 30.8 15.4 15.4
5. There is no discrimination in salary paid to employees. 0 69.2 1.9 13.5 15.4
4. Scope for future career in the organization. 0 38.5 46.2 15.4 0
3. Level of job security in the company. 0 36.5 48.1 15.4 0
2. Scope for personal growth and development. 0 38.5 46.2 15.4 0
1. The degree of independency to execute a job. 0 30.8 32.7 36.5 0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree Disagree Neutral Agree Strongly agree

Interpretation: The table 6.14 and graph 6.7 revealed the following things:
1. Around 36, 33 and 31 percent respondents are agree, neutral and disagree regarding
independency to execute job respectively.
2. Around 46, 39 and 15 percent respondents are neutral, disagree and agree regarding scope for
personal growth and development respectively.
3. Around 48, 37 and 15 percent respondents are neutral, disagree and agree regarding job security
respectively.
4. Around 46, 39 and 15 percent respondents are neutral, disagree and agree regarding scope for
future career in the company respectively.
5. Around 69, 15, 14 and 2 percent respondents are disagree, strongly agree, agree and neutral
regarding no discrimination in salary paid respectively.
6. Around 39, 31, 15 and 15 percent respondents are disagree, neutral, agree and strongly agree
regarding supervisor’s support and guidance respectively.
7. Around 38, 33 and 29 percent respondents are disagree, neutral and agree on promotional
opportunities in organization respectively.
8. Around 46, 39 and 15 percent respondents are agree, neutral and strongly agree regarding
grievances handling procedure respectively.
9. Around 36, 33, 29 and 2 percent respondents are disagree, neutral, agree and strongly agree
regarding leave facilities respectively.

37
Table no. 6.15 Superior subordinate relationship
Q.15 Please rank the following factors with respect to superior
subordinate relationship in the organization (from 1 to 14
accordingly). Major Respondents' responses
Particular Rank Percentage
1. Approachability of Superior 1 58
6. Superior acts like a coach 2 58
10. Superior is a task master 3 58
12. Superior considers others suggestions and opinions 4 57.7
13. Superior maintains friendly relationship 5 58
8. Superior helps in completing the work 6 79
5. Clarity in explaining the task to be accomplished 7 71
3. team Work & Co-ordination 8 58
11. Superior makes working environment pleasant 9 65
4. Respecting of co-workers, subordinates 10 57.7
7. Superior is a good counselor 11 90
9. Superior is impartial 12 63
2. Recognition of employee for their achievement 13 57.7
14. Superior cares for workers personal welfare 14 58
Interpretation: The above table reveals that the majority of respondents have given first rank to
approachability to superior and followed by 2) Superior acts like a coach, 3) Superior is a task
master, 4) Superior considers others suggestions and opinions, 5) Superior maintains friendly
relationship, 7) Superior helps in completing the work, 7) Clarity in explaining the task to be
accomplished, 8) team Work & Co-ordination, 9) Superior makes working environment pleasant,
10) Respecting of co-workers, subordinates, 11) Superior is a good counselor, 12) Superior is
impartial, 13) Recognition of employee for their achievement and 14) Superior cares for workers
personal welfare.

38
Table no. 6.16 Factors which influences employees to remain in the organization

Q. 16. Please rank the following factor that influenced you to

remain the organization (from 1 to 10). Major Respondents' responses
Particular Rank Percentage
1. Salary 1 100
8. Job security 2 42
5. Management 3 55.8
4. Working conditions 4 56
7. Recognition and reward 5 42
2. Retirement Benefit 6 50
10. Company Image in the society 7 50
3. Career Development 8 63.5
6. Fringe benefits 9 42
9. Loyalty towards the company 10 56
Interpretation: The above table reveals that the majority of respondents have given first rank to
salary, followed by 2) Job security, 3) Management, 4) Working condition, 5) recognition and
reward, 6) Retirement benefit, 7) Company image in society, 8) Career development, 9) Fringe
benefits, and 10) Loyalty towards the company.
Table no. 6.17 Participation in training programs conducted by company

Frequency Percent Valid Percent Cumulative Percent

Yes 34 65.4 65.4 65.4

Valid No 18 34.6 34.6 100.0

Total 52 100.0 100.0

Interpretation: the above table 17 revealed that around 65 and 35 percent respondents have
attended training program and have not attended it respectively.
Table no. 6.18 Frequency of training programs attended in a year

Frequency Percent Valid Percent Cumulative Percent

1 27 51.9 79.4 79.4

Valid 2 7 13.5 20.6 100.0

Total 34 65.4 100.0

Missing System 18 34.6
Total 52 100.0

Interpretation: the above table revealed that around 79 and 20 percent respondents (who have
attended training program) have attended the training program 1 and 2 times in a year respectively.

39
Table no. 6.19 Reason of not attending training
Frequency Percent Valid Percent Cumulative
Percent

34 65.4 65.4 65.4

Couldn't get change for it 8 15.4 15.4 80.8

Valid
Newly Joined 10 19.2 19.2 100.0

Total 52 100.0 100.0

Interpretation: the above table 19 reveals that around 15 and 19 percent respondents have not
attended the training program because of lack of chance and due to newly joining respectively.
Table no. 6. 20 Type of training program offered by company
Frequency Percent Valid Percent Cumulative
Percent

On-the job 31 59.6 91.2 91.2

Valid Both 3 5.8 8.8 100.0

Total 34 65.4 100.0

Missing System 18 34.6
Total 52 100.0

Interpretation: the above table revealed that around 91 and 9 percent respondents (who have
attended training program) have attended the training program on the job and both (on the job
and off the job) respectively.
Table no. 6.21 Employees suggestion to improve the retention level of employees in company
Frequency Percent Valid Percent Cumulative Percent

Employee motivation 3 5.8 5.8 5.8

Flexibility 7 13.5 13.5 19.2

Frequent meetings 7 13.5 13.5 32.7

More increment 8 15.4 15.4 48.1

More Support in execution 1 1.9 1.9 50.0

Valid
More training 8 15.4 15.4 65.4

16 30.8 30.8 96.2

Target oriented reward is needed

Timely feedback 2 3.8 3.8 100.0

Total 52 100.0 100.0

Interpretation: the above table revealed that around 31, 15, 15, 13.5, 13.5, 6, 4 and 2 percent
respondents have suggested that target oriented rewards, more increment, more training, flexibility
in work, frequent meetings, employee motivation, timely feedback and support in work execution
is needed to retain the employees respectively.

40
 CHAPTER 7
FINDINGS &
RECOMMENDATIONS

41
 CHAPTER 7
FINDINGS AND RECOMMENDATION
This chapter includes findings of the study and recommendation of the study.
7.1 FINDINGS OF THE STUDY
1. Less than 20 percent respondents agreed on career development, management support for higher
education job security, welfare measures, fringe benefit and employee’s participation in
management activities. However, around 36 and 65 percent respondents are agreed on promotional
opportunities & training and development programs in company.
2. Less than 30 percent respondents agreed on working environment, employee treatment,
employee’s suggestion and grievances, fair treatment in organization. However, more than 50
percent employees are satisfied on communication system, employee coordination and transport
facility.
3. Less than 40 percent respondents are agreed on purified water drinking facilities, rest room and
canteen facilities. However, more than 90 percent respondents are satisfied on sanitation facilities
& hygiene, safety & health instruction courses, first aid box and firefighting methods.

4. Less than 40 percent respondents are agreed on staff quarters facilities, education loan, insurance
schemes facilities, retirement benefits schemes and loan facilities for personal expenses. However,
most of the employees are agreed on job opportunities for family members and health camps
facilities and company tie ups with hospital.
5. Less than 40 percent employees are satisfied on salary structure, over time salary, yearly bonus
scheme and performance appraisal system.
6. Less than 40 percent employees are happy on working environment open and trustworthy, moral
in company, supervisor is ready to listen employee’s idea, freedom to the responsibility and
authority in work, career development plan, human values and culture and communication
effectiveness at all the level. However, more than 60 percent employees feel working environment
is safe in company.
7. Less than 36 percent employees are agreed on independency to execute job, scope for personal
growth and development, job security, future career, no discrimination in salary paid, supervisor’s
support and guidance, promotional opportunities and leave facilities. However, 61 percent
employees are happy about grievances handling procedure.

42
7.2 RECOMMENDATIONS
1. The organization should focus on career development, management support for higher education
job security, welfare measures, fringe benefit and employee’s participation in management
activities because only less than 20 percent employees are satisfied on it.
2. The organization should focus on improving working environment, employee treatment,
employee’s suggestion and grievances, fair treatment in organization because less than 30 percent
employees are satisfied on it.
3. The organization should focus on improving purified water drinking facilities, rest room and
canteen facilities because less than 40 percent employees are happy about it.
4. The organization should focus on improving staff quarters facilities, education loan, insurance
schemes facilities, retirement benefits schemes and loan facilities for personal expenses because
less than 40 percent employees are satisfied on it.

5. The organization should focus on improving salary structure, over time salary, yearly bonus
scheme and performance appraisal system because less than 40 percent employees are satisfied on
it.
6. The organization should focus on improving happy on working environment open and
trustworthy, moral in company, supervisor is ready to listen employee’s idea, freedom to the
responsibility and authority in work, career development plan, human values and culture and
communication effectiveness at all the level because less than 40 percent employees are happy
about it.
7. The organization should focus on improving independency to execute job, scope for personal
growth and development, job security, future career, no discrimination in salary paid, supervisor’s
support and guidance, promotional opportunities and leave facilities because less than 36 percent
employees are satisfied on it.

43
 CHAPTER 8
CONCLUSION

44
 CHAPTER 8
CONCLUSION

This chapter focuses on the learning from this summer internship and conclusion of the study.
As an intern, I had enriching experience. I learned many things being a part of the Prabhat Dairy
Private Limited. It helped me to develop my research skills and techniques while conducting
survey and writing the report. It helped me to understand the facilities provided by employer and
expectations of employees.

The study concludes that the organization should focus on improving salary, job security,
management support, working condition and recognition and reward as these are the top five
important factors which influences to the most of the employees to remain in organization for a
long period.

45
APPENDIX: QUESTIONNAIRE
“A STUDY OF TALENT RETENTION PRACTICES AT PRABHAT DAIRY PRIVATE
LIMITED”
Dear Sir/ Madam,
This questionnaire will be used to collect information regarding the employee’s employment experience
with the company. As a part of this data gathering, the information collected will be used to identify the
areas needed for improvement, analyze the factors attributing to retention, and hopefully improve future
employment prospects. All responses will be kept confidential and the results are used for academic purpose
only. Kindly provide us with the following information.

Thank you,
Swati A. Kadam - MBA Student - III Semester (ITERM, Akurdi, Pune-411033)
Demographic Information
1. Name & Mobile no.

2. Gender Male Female

3. Age Group

4. Length of Service in the present

organization ( in Years)
5. Designation
6. Department Finance HR Logistic Production

Admin R&D Marketing

7. Educational Background Up to High school Diploma Holder Bachelor Degree

Master Degree
8. Marital status Married Unmarried

9. Employee Retention Strategies

Please show your agreement/disagreement on important each strategies of organization is to you.
strategies

Disagree

Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree

9.1 Job Security.

9.2 Promotion opportunities.
9.3 Welfare Measures.
9.4 Help in Career Development.
9.5 Management supports for Higher education.
9.6 Training and Development programs.
9.7 Rewards & Recognition.
9.8 Fringe Benefits.
9.9 Workers participation in management activities.

46
10. Working Environment

Provisions

Disagree

Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree
10.1 Working Environment is comfortable.
10.2 Communication system is good.
10.3 Employees are treated with due respect.
10.4 Employee’s suggestions and grievances are
considered.
10.5 Good Work done is appreciated.
10.6 Fair treatment of employees.
10.7 Better co-ordination among coworkers.
10.8 Transport facilities provided are good.

11. Welfare Measures- A) Health and Safety Measures

Provisions

Disagree
Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree
11.1 Pure drinking water facilities are provided at work place.
11.2 Toilets are maintained hygienically.
11.3 Rest rooms and canteen are maintained well.
11.4 Food is offered at subsidized rate.
11.5 Safety and Health instruction courses conducted by the
organization are good.
11.6 First aid box maintained at work place are good.
11.7 Fire Fighting methods followed by the organization are good.

B) Family Welfare Measures

Provisions

Disagree
Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree

11.8 Prevailing staff quarters facilities is good

11.9 Educational loans for wards and self are appreciated.
11.10 Provision for job opportunities for family members.
11.11 Company have tie ups with hospitals.
11.12 Health camps facilities provided for employees and family
members.
11.13 Insurance schemes provided by the organization are good.
11.14 Retirement Benefits schemes provided such as Pension,
Provident Fund, and Gratuity are appreciated.
11.15 Loans are provided for personal expenses.

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12. Rewards and Recognition

Provisions

Disagree
Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree
12.1 Salary Structure.
12.2 Over time salary.
12.3 Yearly Bonus Scheme.
12.4 Performance Based Incentives.
12.5 Performance Appraisal System in Practice.

13. Please rate the following statements with reference to organizational culture on a scale between 1 to 5.
statement

Disagree
Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree
13.1 The working environment is open & trustworthy.
13.2 Morale in the company is high.
13.3 Supervisors do spend good deal of time in listening to
employee’s ideas.
13.4 Employees are allowed to take responsibility and
authority.
13.5 Organization provides scope for better career development
plans.
13.6 Organization recognizes human values and culture.
13.7 Communication is effective at all levels.
13.8 Safe working environment is provided.

14. Please rate the following statements with reference to employee’s job satisfaction on a scale of 1 to 5.
statement

Disagree
Disagree
Strongly

Strongly
Neutral
S. No.

Agree

Agree

14.1 The degree of independency to execute a job.

14.2 Scope for personal growth and development.
14.3 Level of job security in the company.
14.4 Scope for future career in the organization.
14.5 There is no discrimination in salary paid to employees.
14.6 Support & guidance received from superiors.
14.7 The promotional opportunities provided in the
organization.
14.8 Grievances handling procedure.
14.9 Leave facilities offered by the company.

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15. Please rank the following factors with respect to superior subordinate relationship in the organization
(from 1 to 14 accordingly).
Particular Rank
1. Approachability of Superior
2. Recognition of employee for their achievement
3. team Work & Co-ordination
4. Respecting of co-workers, subordinates
5. Clarity in explaining the task to be accomplished
6. Superior acts like a coach
7. Superior is a good counselor
8. Superior helps in completing the work
9. Superior is impartial
10. Superior is a task master
11. Superior makes working environment pleasant
12. Superior considers others suggestions and opinions
13. Superior maintains friendly relationship
14. Superior cares for workers personal welfare

16. Please rank the following factor that influenced you to remain the organization (from 1 to 10).
Particular Rank
1. Salary
2. Retirement Benefit
3. Career Development
4. Working conditions
5. Supervision/Management
6. Fringe benefits
7. Recognition and reward
8.Job security
9. Loyalty towards the company
10. Company Image in the society

17. Training programs:

17.1 Have you attended any training programs conducted by your company?
Yes No Can’t say
17.1.1 If Yes, How many training programs you have attended in a year _____________
17.1.2 If No Please, specify the reason?
________________________________________________________

17.2 What type of training program does the company offers?

a. On-the job. (In-house training) b. Off-the Job c. Both

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BIBLIOGRAPHY
1. Dairy Sector in India: Opportunities in Key States and Products, Yes Bank Ltd,
2. Will double farmers’ income by 2022, says PM Modi, The Indian Express, April 17, 2017
3. Prabhat Dairy Private Limited, Shrirampur, Ahmednagar

WEBLIOGRAPHY
http://www.prabhatfresh.com assessed on May 15, 2017

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