Measurable Usability Goals

Site URL:
Site Owner:
Site Definition
 What is the purpose of the site?

 What are the goals of the site?

 Who are the users of the site?

o Primary audience:
o Secondary audience:

Measurable
Category Level Task Priority
Requirements*
Scenari
Time
o Level
Scenari
Accuracy
o Level
Website
Success
Level
Satisfactio Website
n Level

Scenari
Time
o Level

Typical usability goals include time, accuracy, overall success, and satisfaction measures.

U.S. Department of Health & Human Services - 200 Independence Avenue,

1
S.W. - Washington, D.C. 20201
 EXAMPLE

Site URL: Usability.gov

Site Owner: U.S. Federal Government
Site Definition

 What is the purpose of the site?

o Usability.gov  is the leading resource for user experience guidelines and best
practices, serving practitioners and students in the government and private
sectors.

 What are the goals of the site?

 The goal of the site is to provide
o Credible, trustworthy, reliable, research-based and peer-reviewed
content.
o Timely, current and well-timed content, resources, and knowledge.
o Evergreen reference material that remains applicable over time.

 Who are the users of the site?

o Primary audience: User Experience professionals (Federal and non-Federal),
web managers,
o Secondary audience: senior managers, students

U.S. Department of Health & Human Services - 200 Independence Avenue,

2
S.W. - Washington, D.C. 20201
 Measurable
Category Level Task Priority
Requirements*
95% of users will be
able to use the
Locate a Heuristic
Scenari alphabetical list to
Time Evaluation in the Med
o Level search for terms on
Glossary the glossary list in
under 2 minutes
95% of users will be
Scenari Locate the latest blog on able to locate the
Accuracy Med
o Level Usability.gov latest blog with less
than 2 false clicks
90% of users will be
Locate the usability able to find the
Website
Success Guidelines Search High Usability Guidelines
Level database within two
Interface
seconds.
95% of users will rate
the experience the
Satisfaction rating of four experience of using
Satisfactio Website
or better on a one to five Low Usability.gov a four or
n Level
scale where five is the best. five on a one to five
scale where five is the
best.
90% of users will be
able to find and open
Scenari Locate the Kick-Off
Time High the Kick Off Meeting
o Level Meeting template template within 3
minutes

Typical usability goals include time, accuracy, overall success, and satisfaction measures.

U.S. Department of Health & Human Services - 200 Independence Avenue,

3
S.W. - Washington, D.C. 20201