A RESEARCH PROJECT

ON

“A COMPARATIVE STUDY OF BRAND PREFERENCE OF

TVS MOTORS & BAJAJ MOTORS”

V/s

(SUBMITTED IN THE PARTIAL FULLFILLMENT FOR THE

AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION)

UNDER THE GUIDANCE OF: - SUBMITTED BY:

Mrs. Shelly Gosain Sumit Aggarwal
MBA Faculty MBA /05/09
2005-2007

N.C.COLLEGE OF ENGINEERING, ISRANA

(KURUKSHETRA UNIVERSITY, KURUKSHETRA)
 CONTNETS

Sr. No. Particulars Page No.

1. Declaration 3

2. Certificate from Institution

3. Acknowledgement 4

4. Executive Summary 5

5. Introduction to Bajaj Motors 6-22

6. Introduction to TVS Motors 23-42

7. Objectives of the Study 43-44

8. Research Methodology 45-47

9. Analysis & Interpretations 48-60

10. Findings 61

11. Limitations 63

12. Suggestions 65

13. Bibliography 67

14. Annexure 69-72

 Questionnaire

2
 DECLARATION
I SUMIT AGGARWAL, Roll no-09, M.B.A. 2 nd year of my college N.C.

college of Engineering, Israna, Distt. - PANIPAT, here by declares that final

project report entitled “A COMPARATIVE STUDY OF BRAND PREFERENCE

OF TVS MOTORS & BAJAJ MOTORS” is an original work and the same has not

been submitted to any other institute for award of any other degree.

A seminar presentation of the training report was made on the date

_______________ and suggestions as approved by the faculty, were duly

incorporated.

SUMIT AGGARWAL

3
 ACKNOWLEDGEMENT

Getting a report ready requires the work and effort of many people. I would like to

thank all those who have contributed in completing this report.

First and foremost, I would like to acknowledge Mrs. Puja Walia Mann H.O.D

of M.B.A Dept in N. C. College of Engg. Israna (Panipat), for giving me the

opportunity to do work on this project.

I would like to thank my special mentors:

Mr. S. K. Narang External Guide of the Project, faculty member of N. C. College

of Engg. Israna (Panipat).

Mrs. Shelly Gosain External Guide of the Project, faculty member of N. C.

College of Engg. Israna (Panipat).

SUMIT AGGARWAL

4
 EXECUTIVE SUMMARY
As today’s market is becoming very competitive. To compete and survive in this

competitive market one has to be aware about the customer changing requirements. This is

the motivating force behind the choice of this topic. The main objective of market analysis

is to gain insight of the changing trends, to know how referenced company i.e. Bajaj motors

& TVS motors is performing in the two wheeler industry. The market analysis will reveal

the information to the management of the company what is the market share of the

company, consumer behaviour regarding Bajaj & TVS brand and recent trends in bikes.

As it is primary data based survey but somewhat secondary data is also used to have

insight in to the company profile and the various companies operating in the two-wheeler

industry. Research design used for this project is exploratory research design. Exploratory

research studies are those in which the problem is defined from scratch. In this research

information is collected from the market with the help of questionnaire.

Study revealed that there are many companies operating in the market and Bajaj &

TVS motors is the famous name in two wheeler industry due to its quality and customer

relationship management. Now the company is emphasizing on advertisement of its brand.

5
6
Bajaj Auto Ltd.

It is one of India's top ten companies in terms of market capitalization and among the top

five in terms of annual turnover.

Established in 1945, it was incorporated as a trading company. From 1948 till 1959, it

imported scooters and three wheelers from Italy and sold them in India. It then obtained

a production license in 1959 and struck a technical collaboration with Piaggio of Italy in

1960.

Scooter production commenced in 1961. Three wheeler productions followed in 1962. Its

collaboration with Piaggio expired in 1971 and since then the Company's scooters and

three wheelers are sold under the "Bajaj" brand name.

Under the "Horizontal transfer of technology" policy, Maharashtra Scooters Ltd., a

Company with 24% equity participation by the Company and 27% participation from

Maharashtra State Government's Western Maharashtra Development Corp. was formed

in 1975. Production facilities are located at Satara, in Maharashtra State. This helped

augment production capacities. The unit continues to assemble scooters from CKDs

supplied by the Company. These scooters are marketed through the Company's

distribution network and under the Company's brand name.

7
 The Company's second plant was set up in 1984 at Aurangabad, in

Maharashtra State. In this plant, scooter production commenced in 1986; three wheeler

production commenced in 1987; and scooterettes and motorcycle facilities were

commissioned in 1990 & 1991 respectively.

From 1961 when the annual production was about 4000 units, today the Company has

become a market leader with annual production in excess of 1.35 million units and with

product offerings in all segments (mopeds & scooterettes, scooters, motorcycles, three

wheelers).

Milestones

2007
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
Bajaj unveils new brand identity, dons new symbol, logo
January
and brandline
2003
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the
February
executive motorcycle segment.
2001

8
 Bajaj Auto launches its latest offering in the premium bike
November
segment ‘Pulsar’.
January The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
1999
Caliber motorcycle notches up 100,000 sales in record
time of 12 months.
Production commences at Chakan plant.
1998
June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
Legend, India’s first four-stroke scooter rolls out of
July 25th
Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Auto
rickshaw are introduced.
1995
November
Bajaj Auto is 50.
29
Agreements signed with Kubota of Japan for the
development of diesel engines for three-wheelers and with
Tokyo R&D for ungeared Scooter and moped
development.
The Bajaj Super Excel is introduced while Bajaj celebrates
its ten millionth vehicle.
One million vehicles were produced and sold in this
financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.

9
 Bajaj Avenger

Bajaj Avenger with its high end performance and highlighting features gives the

guarantee of secured and comfort riding.

Its aesthetic feature includes low-slung cruiser with a flamboyant chrome outlook for a

better looks.

Its comfort feature incorporates its comfortable seating arrangement. Its wider saddle

seat, special backrest for pillion with lowest saddle height, lowest center of gravity,

forward foot riding posture provide desired satisfaction to the rider as well as to the other

passenger.

Assurance of longer travel of 140 mm is being given due to the presence of longest front

telescopic front suspension.

Its powerful lighting like 60/ 55-watt halogen headlamp thinks about the security of the

rider even at night.

10
 TECHNICAL SPECIFICATIONS OF BAJAJ AVENGER
Dimension & Weight
Overall height 1060 mm
Overall length 2185 mm
Overall Width 750 mm
Wheelbase 1475 mm
Ground Clearance 162 mm
Kerb weight 154 kg
Fuel Tank Capacity 14 Litre
Engine
Digital Twink Spark Ignition (DTS-i),
Type
TRICS -III, Air-cooled
Stroke (2/4) 4-stroke
No. of cylinders Single cylinder
Bore x stroke
Displacement 178.6 cc
Electrical 12V AC
Transmission
No. of Gears 5 speed manual transmission
Clutch
Performance
Maximum Power 16.5 bhp / 12.15 kW @ 8000 rpm
Max. Torque 15.22 Nm @ 6000 rpm
Start Kick Start
Suspensions
Front Telescopic longest stroke, 140mm
Triple rate Spring, 5-way adjustable,
Rear Hydraulic Shock Absorbers, Vertical travel,
90mm
Brakes
Hydraulically ventilated operated Disc
Front
Brakes - 262 mm
Rear Drum Brake, 130 mm
Tyres
Front 17
Rear 15

11
 Bajaj Discover

Discover your inner desire of riding faster than the horse with Bajaj Discover. Equipped

with various highly advanced accessories and captured with many eye-catching features,

this bike can never fail to drag your attention towards it.

Manufacturers of this bike have not constricted their expertise only on its better

performance, but also shown their creativity by putting certain elegant features in it like

its dazzling body graphics; muscular, sturdy and classy body lining; optoprism head lamp

with twin pilot lamps which is placed in a jet canopy styled fairing with a smoked visor,

stylish tail lamp, full function twin pod console, fluid grab rail design etc.

For the comfort of the biker, this bike is equipped with Spring and Spring (SNS) rear

suspension with triple rated springs assuring longest travel of 110mm, telescopic front

suspension of 30mm diameter with the promise of longest travel of 135mm in its class.

Its lighter and stronger 17" alloy wheels are responsible for the superior performance of

this super bike.

12
This bike comes in two different variants :

 Bajaj Discover

 Bajaj Discover DTSi

Bajaj Discover

Bajaj Discover with 4 stroke, 111.6 cc engine with digital CDI and TRICS III delivers

power of 8.5 bhp (6.26Kw @7500rpm. Its unstoppable exhausTEC (Torque Expansion

Chamber) technology provides mileage of 101 kmpl to make one move mile after mile.

Bajaj Discover DTSi

Tale behind the jadoo (magic) of Bajaj Discover DTSi is hidden on its power delivery of

8.57 kW (11.51Ps) due to its 125 DTSi engine and its superior mileage.

To give any bike a kick-start is one of the mentionable factors. But this bike has also

come up with the solution of this matter by having equipped with first class electric start.

TECHNICAL SPECIFICATIONS OF BAJAJ DISCOVER

Engine / Transmission
Type 4-Stroke, DTS-I, Natural Air Cooled
Displacement 124.52 cc
Max Net Power 8.47 kW(11.51 Ps)@8000 rpm
Max Net Torque 10.8 Nm @ 6500 rpm
Clutch Wet, Multidisc Type
Ignition system Microprocessor controlled Digital CDI
Starting system Kick Start / Self Start
Frame Double cradle tubular type
Suspension
Font suspension Telescopic

13
 Trailing arm with coaxial hydraulic shock absorbers &
Rear suspension
coil springs
Brakes
Mechanical expanding shoe & drum type – 130 mm
Front Brake
diameter
Mechanical expanding shoe & drum type – 130 mm
Rear Brake
diameter
Electricals
System voltage 12V (AC + DC)
Battery type 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)
Electric start – 35/ 35W Optoprism- Halogen lamp, Kick
Headlamp
start – 60/55 W Round Headlamp
Tail lamp 5/21 W
Brake lamp 10 W
Turn signal lamp 10 W
Horn 12 V, Dc
Tyre
Front tyre size 2.75 x 17, 4PR
Rear tyre size 3.00 x 17, 6PR
Fuel Tank capacity 10 Litres (2.3 liters for reserve)
Dimensions
Length 2030 mm
Width 760 mm
Height 1065 mm
Wheel base 1305 mm
Turning circle dia 2100 mm
Ground clearance 179 mm
Kerb Weight 125 kg – Kick start / 129 kg – Electric start
Other Features
Ride Control Switch Yes
Ignition cum St.lock Yes
Headlamp Shape Round / Fairing
Console Angular – Twin Pod
Lockable Seat Yes
Dipper Yes
Turn Indicator Push Cancel
Choke Yes

14
Day Flasher Yes

Bajaj Platina

Its elegant Platinum silver color with chrome graphics is desperately catching the eyes of

many finicky bike lovers. Graphic tint engine and transmission with black silencer are

really leaving good appeal to the eyes of the viewers.

To add more aesthetic value to this bike, it is further equipped with exclusive streak

design side panels and sleek rear panels with fluid grab rail design.

Other mentionable features for making this bike more reliable are chrome heat shield and

annular chrome rings housed in a sporty console.

Its lighting arrangement like optoprism headlamp with clear lens blinker is encompassed

here for safer riding.

TECHNICAL SPECIFICATIONS OF BAJAJ PLATINA

Dimension & Weight
Overall height 1090 mm
Overall length 1990 mm

15
Overall Width 770 mm
Wheelbase 1275 mm
Ground Clearance 162 mm
Kerb weight 113 kg
Fuel Tank Capacity 13 Litre
Engine
Type Natural Air-cooled
Stroke (2/4) 4-stroke
No. of cylinders Single cylinder
Bore x stroke
Displacement 99.27 cc
Electrical 12V AC +DC
Transmission
No. of Gears Constant Mesh Type
Performance
Maximum Power 6.03 kW (8.2bhp)@ 7500 rpm
Max. Torque 8.05 Nm @ 4500 rpm
Start Kick Start
Suspensions
Front Hydraulic, Telescopic type, 125 mm travel
Rear Hydraulic, ‘SNS’type, 100 mm travel
Brakes
Front Drum type, 110 mm/130 mm
Rear Drum type, 110 mm/130 mm
Tyres
Front 2.75*17", 41 P
Rear 3.00*17", 50 P

16
 Bajaj Pulsar DTSi

Generation next technology included in the package of the equipments of this highflying

bike is the revolutionary digital biking. Digital biking is the combination of various

advanced systems like digital CDI, TRICS III and Digital Twin Spark ignition (DTSi).

Its highly masculine outlook with sporty, dashing structure gives the complete

satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the situation of

overcrowded street due to the presence of 17" alloy wheels with 1330 mm wheelbase.

Its comfort statement includes front telescopic suspension, Nitro X - Nitrogen assisted

rear gas shockers with triple rated spring. Due to these comfort features, this bike is

highly accommodative in any terrain.

Different high-end features like improved clutch, cylinder head with Roller Rocker Arms,

optimized intake and exhaust systems & new valve timings provide feeling of proper

17
riding. Its advanced ExhausTEC (Torque Expansion Chamber) technology ensures the

higher performance at lower rpm.

This bike comes in two different variants:

 Pulsar 180 DTS-i UG

 Pulsar 150 ES DTS-i UG

Pulsar 180 DTS-i UG

This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22

Nm @ 6000 rpm. Its engine capacity is 180 cc.

TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 180 DTSi

Dimension & Weight
Overall height 1035 mm
Overall length 1990 mm
Overall Width 730 mm
Wheelbase 1330 mm
Kerb weight 140 kegs
Fuel Tank Capacity 15 liters
Engine
Type Digital Twin Spark Ignition (DTS-i), Air Cooled
Stroke (2/4) 4 - stroke
No. of cylinders Single Cylinder, 2 Valves
Bore x stroke 63.5 mm x 56.4 mm
Displacement 178.60 cc
Electrical 12 V (AC + DC)
Transmission
No. of Gears 5 speed manual transmission
Clutch 16.5 bhp / 12.28 kW @ 8000 rpm

18
Performance
Maximum Power 14.74 bhp @ 8000 rpm
Max. Torque 15.22 Nm @ 6000 rpm
Start Kick / Electric Start
Suspensions
Front Telescopic Forks 135 mm Stroke with anti stiction
Rear Triple Rate Spring, 5 way adjustable,
Brakes
Front Hydraulically Operated Disc brake, 240 mm.
Rear Mechanically expanding 130mm Drum Brake
Tyres
Front 2.75 x 17 Size
Rear 100 / 90 x 17 Size

Pulsar 150 ES DTS-i UG

Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance

of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc.

TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 150 DTSi

Dimension & Weight
Overall height 1035 mm
Overall length 1990 mm
Overall Width 750 mm
Wheelbase 1330 mm
Kerb weight 137 kegs.
Fuel Tank Capacity 15 liters
Engine
Type Digital Twin Spark Ignition (DTS-i), Air Cooled
Stroke (2/4) 4 - stroke,
No. of cylinders Single Cylinder, 2 Valve
Displacement 143.9 cc
Electrical 12 V (AC + DC)

19
Transmission
No. of Gears 5 speed Manual transmission
Performance
Maximum Power 13.5 bhp / 9.94 kW @ 8000 rpm
Max. Torque 12.28 Nm @ 6500 rpm
Start Kick / Electric Start
Suspensions
Telescopic Forks 135 mm Stroke with anti stiction
Front
Teflon bushes
Triple Rate Spring, 5 way adjustable, gas assisted NitroX
Rear
Shock Absorbers with vertical travel of 100 mm
Brakes
Front Hydraulically operated disk brake, 240 mm.
Rear Mechanically expanding 130mm Drum Brake
Tyres
Front 2.75 x 17 Size
Rear 100 / 90 x 17 Size

Bajaj Wind 125

If you like flying high with the wind without the wings, then Bajaj Wind125 is the must

buy for any bike lover. Its 125cc K-TEC engine producing power of 10.8 bhp (7.95 kw)

provides torque of 9.8Nm@7000rpm.

Its 13 litre contoured fuel tank with the eye catching trapezoidal optoprism headlamp,

aluminum die cast grab rail, dual tone body etc. are accelerating its market demand so

20
rapidly.

For super biking this motor cycle has stored various key features for its rider like longer

stroke Hydrodynamic (HDS) Suspension, aerodynamic frame geometry, easy gear

shifting mechanism, smooth kick start mechanism, ergonomically designed seat, glide

like handling, 800mm of saddle height etc.

To assure fully secured and safer riding, this bike is loaded with the features like wheel

base of 1260mm, drum brakes of 130 mm in the rear and disc brake (optional) of 240mm

in the front, MFR indicators, optoprism halogen headlight, tail lamp etc.

TECHNICAL SPECIFICATIONS OF BAJAJ WIND 125

Engine
Single cylinder, 4Stroke , natural air cooled, Gasoline
Type
engine
Displacement 124.6cc
Bore x Stroke 54x54.4 (mm)
Max Power 10.8 Ps (7.92Kw) at 8500 rpm
Max Torque 9.8 Nm at 7000 rpm
Ignition Digital Ignition
Transmission 5 Speed, constant mesh type
Ignition System
Digital Ignition with Variable Ignition Timing
Igniter
Characteristic (DC-CDI) With Engine Over-speed limiter
Electrical System
Multi-focal Reflector type with Halogen Lamp
Head Light
(35/35W)& Pilot Lamp
Tail Light Multi-focal Reflector type with 5/10 W Lamp
Side Indicator Multi-focal Reflector type with 10 W Lamp

21
Reflex Reflector Rear Reflex Reflector
Horn 12V DC
Battery 12V , 2.5 Ah
Instruments & Control
3 Pod Instruments Cluster with

 Speedometer, Odometer & Trip Meter

Instruments Cluster
 Tachometer
 Fuel gauge

Handle bar mounted switches with Functions

 Lights ON-OFF
 Horn
Control Switches
 Dipper
 Push Cancel Side Indicator
 Pass

Ignition switch Combined Steering & Ignition Lock

Stop switches Front and Rear Brake switches
Dimensions
Wheelbase, mm 1260
Overall length, mm 2025
Overall width, mm 740
Overall height, mm 1115
Saddle Height, mm 800
Ground clearance, mm 155
Kerb weight (kg) 121
Fuel Tank
Full Tank Capacity 12
Reserve Capacity 2

22
23
TVS Motor

TVS Suzuki, a leading two wheeler company began with

the vision of the founder of the Sundaram Clayton Group,

the late T.S. Srinivasan - 'to design, develop and produce

an affordable moped for the Indian family.' This vision was

realized in 1980 when TVS 50, India's first two-seater

moped rolled out of the factory at Hosur in Tamil Nadu,

Southern India.

A byword for ruggedness and reliability, the TVS 50 proved to be a promising success

and paved the way for many successes for TVS Suzuki ever since. The TVS 50 XL, a

proven, much sought after moped; likewise, the TVS Champ and the Super Champ,

created for those who want economy fused with sporty looks. And now the new XL

Super With a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in

the country.

Alongside the economy two wheeler range, it has constantly worked on innovating the

motorcycle segment as well.

24
The Suzuki Samurai was launched for the time conscious urban commuter.

The Max 100 R was engineered for those who demanded strength and ruggedness.

The Suzuki Shogun was for those who wanted raw power.

And today, TVS Suzuki continues to keep one step ahead of its time by creating India's

first 5 speeds, 140 cc motorcycle - The Suzuki Shaolin. The TVS Scooty, a 60 cc

Scooterette, is yet another example of the company pioneering a new category and

emerging as market leaders in it.

As for other wins, 'Team TVS' has conquered every major race and rally in the country

from the road to the racetrack, with each of the TVS bikes being a winner. And each time

the 'Team TVS' has won on the track or off it, our customers have secured a better

product for their personal transportation.

TVS Apache

TVS Apache with its shapely streamlined tank and engine design is really an eye -

stopper. Its smooth and flawless finish makes this bike desirable to the market.

25
Its tough but light 6 spoke black alloy wheels are really supportive for better control and

excellent riding of this two wheeler. Its uniquely designed head lamp has become one of

the best head turner in the market of two wheelers.

Its 240 mm disc brake is helpful in stopping one in any sudden situation to avoid

accident. Its all gear start and low friction engine with RCF technology are the key factor

of better efficiency of this bike.

It is further equipped with various upgraded technology like monotube inverted gas filled

shocks, IDI lean burn, iE surge (intake and exhaust resonator), synchro stiff chassis etc.

for the proper safety and security of the persons seating on the bike.

It is found in different colors:

 Classic Nero

 Fiery Rojo

 Pure Azul

 Burnished Argent

TECHNICAL SPECIFICATIONS OF TVS APACHE

Dimension & Weight
Wheelbase 1260 mm
Kerb weight 136 kgs
Fuel Tank Capacity 16 Ltr
Engine

26
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 57 mm x 57.8 mm
Displacement 147.5 CC
5.0 Ah (Kick-Start) / 12 Volts, 9.0 Ah
Electrical
(Self-Start)
Transmission
No. of Gears 5 Speed Constant mesh
Clutch Double Cradle
Performance
Maximum Power 9.95 kw / (13.5 bhp) @ 8500 rpm
Max. Torque 12.3 Nm @ 6000 rpm
Start Kick Start / Electric Start
Suspensions
Telescopic Fork, 105 mm Front
Front
Suspensions
Rear Monotube inverted Gas filled shox (MIG)
Brakes
Front Disc Brakes, 240 mm at Front
Rear Drum Brakes, 130 mm at Rear
Tyres
90 x 90 x 17 (Kick-Start) / 90 x 90 x 17",
Front
Spoked Wheel (Self-Start)
Rear 100/80 X 18” – 90/90 X 18”(optional)

TVS Centra

With the excellent body graphics, TVS Centra comes with VTi engine. Its digitally

controlled ignition timing and temperature sensors ensure its reliability and fuel

27
efficiency.

Its better mileage is the result of fuel wastage reduction system and friction reduction

technology. Power and economy indicator can be said as the mileage controller.

Its mesmerizing body lining, stunning muscular fuel tank, stylish trapezoidal MFR

headlight accentuates the creativity of the manufacturers along with their technical

expertise.

Its methodically designed ergonomic seats and 5 step rear shock absorbers give complete

guarantee of comfortable and smooth riding.

It is found in different colors:

 Blazing Red

 Deep Black

 Teitian Blue

TECHNICAL SPECIFICATIONS OF TVS CENTRA

Dimension & Weight
Wheelbase 1235 mm
Kerb weight 109 kg
Fuel Tank Capacity 11 Litres
Engine
Type Air Cooled
Stroke (2/4) 4 Stroke

28
No. of cylinders Single Cylinder
Bore x stroke 51 mm x 48.8 mm
Displacement 99.8 cc
Electrical 12V 35/35W, A/C Digital CDI
Transmission
No. of Gears 4 - Speed transmission constant mesh
Performance
Maximum Power 7.5 bhp / 5.59 kW @ 7500 rpm
Max. Torque 7.5 Nm @ 5000 rpm
Start Kick Start
Suspensions
Front Telescopic suspension, 100 mm travel
Hydraulic with co-axial spring - 73 mm,
Rear
travel
Brakes
Front Drum brake 110 mm
Rear Drum brake 110 mm
Tyres
Front 2.75
Rear 2.75

TVS Fiero

TVS Fiero has come with all the advanced features in it. Two models of this brand are

having different customized features. Some stylish features included in this bike are

single radius tyre, fashionable tyre with round flushed clock and stylish crash guard, die

cast aluminum pillion footrest along with eye-catching saree guard etc. Other features are

its highly effective head light with halogen lamp and taillight.

29
There are found two models in TVS motors:

 TVS Fiero F2

 TVS Fiero FX

TVS Fiero F2

This bike comes with 4 stroke air cooled OHC engine delivering maximum power of 12

bhp (8.95kW) @ 7000 rpm and torque of 10.5Nm @ 6500rpm. To get superb mileage, its

CV carburetter is helpful which operates a pressure sensitive diaphragm with constant

vacuum allowing it for smooth power transitions.

While engine response is determined by digitally mapped ignition system, on the other

hand determinations of better pick up and better mileage results from power-economy

mode.

This bike is fully equipped with variety of lighting fittings like multi reflector headlamp

with halogen bulb, stylish indicator etc. Its instrument panel is available with various

advanced instruments like fuel gauge, speedometer, tachometer, power-economy mode

indicator etc.

Other important features included in this bike are chrome silencer with muffler guard,

triple rated 5-step shock absorber etc.

It is found in different colors:

30
  Deep Black

 Metallic Silver

 Blazing Red

 Teitian Blue

TECHNICAL SPECIFICATIONS OF TVS FIERO F2

Dimension & Weight
Overall height 1110mm
Overall length 2020mm
Overall Width 750 mm
Wheelbase 1270mm
Ground Clearance 155mm
Kerb weight 124kg
Fuel Tank Capacity 13 litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4-stroke
No. of cylinders Single Cylinder
Displacement 147.5cc
Electrical 12v 2.5Ah
Transmission
No. of Gears 4 - speed transmission
Performance
Maximum Power 12 bhp / 8.95 kW @ 7000 rpm
Max. Torque 10.5 Nm @ 6500 rpm
Start Kick
Suspensions
Front Hydraulically damped telescopic suspenions
Rectangular box swing arm, 5- step adjustable shock
Rear
absorber, Triple rated spring
Brakes
Disc brake at front, 240 mm / Drum brake 130 mm
Front
(Optional)
Rear Drum brakes at rear 130 mm dia

31
Tyres
Front 2.75
Rear 90 / 90 x 18

TVS Fiero FX

TVS Fiero FX comes equipped with 147.5 cc 4 stroke single cylinder air-cooled engine

delivering maximum power of 12 bhp (8.95 kw) @ 7000 rpm and maximum torque of

10.5 Nm @ 6500 rpm.

While wider wheelbase gives the support to the bike for better gripping on road. On the

other hand its advanced suspension gives the assurance of smooth riding.

For passenger's comfort and convenience, this bike comes with relaxing seats and ample

foot space.

Its highly effective headlight secures night riding with halogen lamp and taillight.

TECHNICAL SPECIFICATIONS OF TVS FIERO FX

Dimension & Weight
Overall height 1110 mm
Overall length 2020 mm
Overall Width 750 mm
Wheelbase 1270 mm
Ground Clearance 155 mm
Kerb weight 124 kg
Fuel Tank Capacity 13 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder

32
Displacement 147.5 cc
Electrical 12 V, 2.5 Ah
Transmission
No. of Gears 4 - Speed transmission
Performance
Maximum Power 12 bhp / 8.95 kW @ 7000 rpm
Max. Torque 10.5 Nm @ 6500 rpm
Start Kick Start
Suspensions
Front Hydraulically damped telescopic suspensions
Rectangular box swing arm, 5- step adjustable shock
Rear
absorber, Triple rated spring
Brakes
Disc brake at front, 240 mm / Disk brake 130 mm
Front
(Optional)
Rear Drum brakes at rear 130 mm dia
Tyres
Front 2.75
Rear 90 / 90 x 18

TVS Star

TVS Company has come up with different kinds of motorcycles, which are marketed

with all customized specifications. TVS Star is one of the most market friendly bikes of

this company. This has all the technical attributes, which are required in the market

nowadays.

There are found two models in TVS motors:

33
  TVS Star

 TVS Star City

TVS Star

TVS star with its stylish body graphics and muscular body framing is ruling over the

market of bikes.

Its 4-stroke air cooled OHC engine delivers power of 5.5 kW @ 7500rpm. Its elegant

head lamp, powerful indicators provide safer riding even at dark night.

It is found in different colors:

 Red

 Black

 Blue

TECHNICAL SPECIFICATIONS OF TVS STAR

Dimension & Weight
Overall height 1058 mm
Overall length 2002 mm
Overall Width 700 mm
Wheelbase 1250 mm
Ground Clearance 165 mm
Kerb weight 104 kg
Fuel Tank Capacity 16 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder

34
Bore x stroke 51.0 mm x 48.8 mm
Displacement 99.7cc
Electrical 12V 35/35 W, CDI
Transmission
No. of Gears 4 - Speed constant mesh
Performance
Maximum Power 5.50 kW @ 7500 rpm
Max. Torque 7.5 Nm @ 5500 rpm
Start Kick Start
Suspensions
Front Telescopic hydraulic fork 110 mm stroke
Spring loaded double acting hydraulic
Rear
shocker 78 mm stroke
Brakes
Front Disc brake 110 mm dia. at front / Drum
Rear Drum brakes 110 mm dia. at rear
Tyres
Front 2.75
Rear 3.0” x 18

TVS Star City

Its stylish alloy wheels and sleek designed new exhaust are taking the breath away of

every bikers. Other features like single touch ride switch shocks, extra grip tyres etc can

be very much helpful in riding this bike in any terrain.

Its powerful headlamp and useful parking light leave an additional impression on buyer's

mind.

Its new Roller Cam Follower (RCF) technology results in reduction of engine friction. Its

engine maintains the mileage of 102 kmpl.

35
It is found in different colors:

 Red

 Purple

 Black

TECHNICAL SPECIFICATIONS OF TVS STAR CITY

Dimension & Weight
Wheelbase 1250 mm
Kerb weight 104 kg
Fuel Tank Capacity 16 Litres
Engine
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 51.0 mm x 48.8 mm
Displacement 99.7 CC
Electrical 12 Volts
Transmission
No. of Gears Speed Gears, Constant mesh Only
Performance
Maximum Power 7.5 bhp / 5.50 kW @ 7500 rpm
Max. Torque 7.5 Nm @ 5000 rpm
Start Kick Start
Suspensions
Front Telescopic hydrolic fork,(110 mm stroke)
Spring-loaded hydraulic shocker (78mm
Rear
stroke)
Brakes
Front 110 mm Disc Brakes
Rear 110 mm Drum Brakes
Tyres
Front 2.75

36
Rear 3.0

TVS Victor

This bike comes equipped with various advanced and market capturing features and

equipments. This is the main reason that this category of motorcycle from TVS Motors is

giving tough competition to its competitors.

Its lighting arrangement is well planned to prevent accident even at night. This lighting

arrangement includes angular multi reflector, trapezoidal head lamp with halogen bulb,

shapely turn signal lamps, clear lens on tail lamp for enhanced rear view etc.

Various models found in TVS Victor like:

 TVS Victor GLX

 TVS Victor GX

 TVS Victor Edge

TVS Victor GLX

Its 125 cc VT-i engine delivers power of 10 bhp (7.36 kw) and mileage of 85 kmpl. This

fuel economy duralife engine is highly temperature sensitive which is helpful in sensing

37
the low temperature of the engine. Accordingly engine activates spark plug and advances

the ignition timing.

This bike is equipped with various high-end designs, which include digitally designed

petrol tank with knee recess, twin pod instrument panel with Econometer, fuel gauge, trip

meter and tachometer etc.

Its comfort feature comprises triple rated 5 step adjustable rear and telescopic front shock

absorbers, which result in synchronized suspension.

It is found in different colors:

 GLX Red

 GLX Blue

 GLX Black Silver

TECHNICAL SPECIFICATIONS OF TVS Victor GLX

Dimension & Weight
Overall height 1136 mm
Overall length 2017 mm
Overall Width 770 mm
Wheelbase 1260 mm
Ground Clearance 164 mm
Kerb weight 118 kg
Fuel Tank Capacity 13 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder

38
Bore x stroke 54.5 mm x 53.5 mm
Displacement 124.8 cc
Electrical 12 V, 35 /35 Watt, Digital ignition
Transmission
No. of Gears 4 - Speed constant mesh
Performance
Maximum Power 7.16 kW @ 7500 rpm
Max. Torque 9.5 Nm @ 5500 rpm
Start Kick Start
Suspensions
Front Telescopic oil- damped, 105 mm travel
Rear Hydraulic with co-axial spring, 75 mm travel
Brakes
Drum brake 130 mm dia. / Disc brakes 240 mm
Front
(Optional)
Rear Drum brakes 130 mm dia. at rear
Tyres
Front 2.75
Rear 3.0” x 18

TVS Victor GX

Its 110 cc awesome duralife engine delivers maximum power of 6 kW (8.1 bhp) and

maximum torque of 8.1 Nm. Single down tubular frame with engine reduces the

discomfort of the vibration. This motorcycle comes with new all up gear mechanism

along with convenient gear shifting.

Its rider switch is included in this bike to absorb the optimum rear shock with or without

a pillion rider. Telescopic front forks along with rear shocks are present in this bike to

provide synchronized suspension system.

39
Rectangular swing arm for easy gripping and anti-skid special compound tyres make this

bike stable in any road condition. Microprocessor digital ignition system determines the

optimum ignition system.

This Bike comes with different colors:

 Red

 Blue

 Black

 Grey

 Green

TECHNICAL SPECIFICATIONS OF TVS Victor GX

Dimension & Weight
Overall height 1136 mm
Overall length 2017 mm
Overall Width 770 mm
Wheelbase 1200 mm
Ground Clearance 164 mm
Kerb weight 113 kg
Fuel Tank Capacity 11 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder
Bore x stroke 51 mm x 53.5 mm
Displacement 109.3 cc
Electrical 12 V, 35 /35 Watt, Digital ignition
Transmission
No. of Gears 4 - Speed constant mesh
Performance

40
Maximum Power 8.1 bhp / 6 kW @ 7250 rpm
Max. Torque 8.1 Nm @ 5500 rpm
Start Kick Start
Suspensions
Front Telescopic oil- damped, 100 mm Travel
Rear Hydraulic with co-axial spring, 75 mm travel
Brakes
Front Drum brake 130 mm dia. at front
Rear Drum brakes 110 mm dia. at rear
Tyres
Front 2.75
Rear 3.0” x 18

TVS Victor Edge

Its 125 cc duralife engine with low friction and Roller Cam Follower (RCF) technology

delivers super power of 9.2 bhp and better mileage. Its Nitro Gas3 shocks assure the

problem free driving. This bike is equipped with Econometer, which maintains the

ignition timing through microprocessor and keeps an eye on the mileage.

To make this bike safer, manufacturers of this bike have selected alloy wheels, and super

stop front and 130mm large rear disc brake for proper security of the biker and complete

pleasure of riding. Its rectangular swing arm and a new frame with additional reinforced

brackets for engine mounting ensure the proper stability of the bike.

It is found in different colors:

 Red Gold

 Black Blue

 Blue Gold

 Silver Blue

41
  Black Copper

TECHNICAL SPECIFICATIONS OF TVS VICTOR EDGE

Dimension & Weight
Overall height 1058 mm
Overall length 2002 mm
Overall Width 700 mm
Wheelbase 1240 mm
Ground Clearance 165 mm
Kerb weight 117 kgs
Fuel Tank Capacity 11 Litres
Engine
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 54.5 mm x 53.5 mm
Displacement 124.8 CC
Electrical 12 Volts
Transmission
No. of Gears 4 - Speed Gears, Constant mesh Only
Performance
Maximum Power 9.2 bhp / 6.77 kW @ 7000 rpm
Max. Torque 10.0 Nm @ 4000 rpm
Start Kick Start
Suspensions
Front Telescopic Oil-Damped, 105 mm Front Suspensions
Nitro GAS3 Shock Absorbers, Co-axial Spring with
Rear
5 Step Adjustable Preload, 75 mm at Rear
Brakes
240 mm Disc Brakes (Disc) / 130 mm Drum Brakes
Front
(Drum)
Rear 130 mm Drum Brakes
Tyres

42
 90 x 90 x 17 (Disc) / 2.75" x 18" , Spoked Wheel
Front
(Drum)
Rear 3.0 (Disc) / 3.0" x 18" (Drum)

43
 OBJECTIVES OF THE STUDY
Advertising plays a major role in present market conditions in making or modifying the

consumers’ purchase decision. Also every task is objective oriented. The major objectives

for our study are:

1. To study the need analysis of consumers.

2. To analyze the consumer decision-making process with due attention to factor

responsible for it.

3. To know the brand loyalty among the consumer.

4. To find out the motivating factors for consumer in purchasing the bikes.

44
45
 RESEARCH METHODOLOGY
A large portion of society depends upon two-wheelers for transportation and travel,

therefore the relationship between the customers and the market players must be

established and explored to make the marketing effort fruitful and profitable. Thus it is

reflected in the above wording that the present study shall be useful in meeting and

exploring the proposed objectives. Therefore to make the present study meaningful, the

data shall be collected from various sources such as journals, newspapers, Internet, etc. that

will serve as the base for the secondary data and for interacting with the respective users

of the two-wheelers.

Steps of Methodology

Research Design

46
Collection of
Data Organization
of Data Presentation
of Data
Analysis of
Interpretatio
Data
n of Data

Research Instrument

The proposed study is based on both primary and secondary data. The main sources of the

secondary data to be used in the study shall be collected through newspapers, magazines,

and journals, published reports of the industry (two-wheelers) players and the Internet.

For the primary data the customers shall be contacted with the questionnaire

designed to gather the data relevant with objective of the study.

Sampling Plan

For the purpose of gathering the primary data the customer numbering 200 (approx.) shall

be contacted with the help of a questionnaire. The sampling shall be random and discrete.

Area for Sample

The area, which will be considered for the purpose of present study, will be

Panipat only.

47
48
 ANALYSIS & INTERPRETATION

Q.1) Do you have a bike?

Bike No. of Respondents

49
 Yes 160

No 40

200

150

100 No. of Respondents

50

0
yes no

Analysis

It is clear from the above diagram that most of the people own the bike.

Q.2) Which company bike you have?

Company Name No. of Respondents

Bajaj 60

50
 Hero Honda 80
TVS 35
Yamaha 25

25 Bajaj
60
35 HeroHonda
80 TVS
Yamaha

Analysis

It is clear from the above diagram that the Bajaj and Hero Honda company are the market

leaders.

Q. 3) Are you planning to purchase a bike?

Planning to Purchase No. of Respondents

51
 Yes 90

No 110

120
No. of Respondents

100
80
60 Series1
40
20
0
Yes No

Analysis

It is clear from the above result that mostly customers ae not planning to purchase the

bike.

Q. 4) Which brand you preferred?

52
 Brand Name No. of Respondents
Bajaj 60
Hero Honda 70
TVS 40
Yamaha 30
No. of Respondents

80
70
60
50
40 No. of Respondents
30
20
10
0
Bajaj Hero Honda TVS Yamaha
Brand Name

Analysis

It is clear from the above diagram that the most of the people will prefer Bajaj and Hero

Honda as a brand.

Q.5) Why this particular brand you preferred?

53
 Reasons No. of Respondents
Style 35

Mileage 45

Colours 35

Design 40

Durability 45

Durability

Design
Reasons

Colours Series1

Mileage

Style

0 10 20 30 40 50
No. of Respondents

Analysis

It is clear from the above diagram that the most of people will prefer brand Bajaj and

Hero Honda because mileage, durability and design.

54
Q.6) For what purpose you purchase the bike?

Purpose No. of Respondents

For Comfort 40
For Profession 60
For Style 20
For Daily use 80

Purpose

40 For Comfort
80 For Profession
For Style
60 For Daily use
20

Analysis

It is clear from the above diagram that the most of the people use the bike for their

profession and daily use.

55
Q.7) Who influence you to purchase the bike?

Factors No. of Respondents

Advertisement 25
Celebrities 30
Neibours 20
Friends 35
Brand Name 40
Family 50
No. of Respondents

60
50
40
30 Series1
20
10
0

Factors

Analysis

It is clear from the above diagram that most of people influenced by the family, brand name

and friends to purchase bike.

56
Q.8) Are you brand loyal?

Brand Loyal No. of Respondents

Yes 130

No 70

150 130

No. of 100 70
Responden
ts 50 Series1

0
Yes No
Brand Loyal

Analysis

It is clear from the above diagram that most of people are brand loyal.

57
Q.9) If you suggested anybody to purchase bike, which brand you

suggested?

Brand Name No. of Respondents

Bajaj 65

Hero Honda 75

Tvs 35

Yamaha 25

25
65 bajaj
35 Hero Honda
TVS
Yamaha

75

Ananlysis

It is clear from the above diagram that most of people suggested Hero Honda and Bajaj

brand anybody to purchase the bike.

58
Q.10) Why you suggested that particular brand?

Factors No. of Respondents

Comfort 40
Cheaper Source 25
Style 30
After Sale Services 45
Value for Money 25
Various Schemes 35

45
50 40
40 35 Comfort
30
No. of 30 25 25 Cheaper Source
Respondents Style
20
10 After Sale Service

0 Value for Money

1 Various Schemes
Factors

Analysis

It is clear from the above diagram that most of people suggested brand because of style,

comfort and various schemes.

Q.11) What are the price factors, which motivate you to buy the bikes?

59
 Price Factors No. of Respondents
Reliable 55
Off Season 40
Schemes 50
Discounts 45
Any Other 10

Any other 10
Price Factors

Discounts 45

Schemes 50 Series1

Off Season 40

Reliable 55

0 20 40 60
No. of Respondents

Analysis

From the above diagram it is clear that the price factor such as reliable, discount and

schemes motivate the people to buy the bike.

Q.12) From where did you purchase the bike?

Factors No. of Respondents

Authorized Dealers 80
CSD Canteens 40

60
 Financers 60
Any other 20
No. of Respondents

90 80
80
70 60
60
50 40 Series1
40
30 20
20
10
0 CSD Canteens

Financers

Any other
Authorized
Dealers

Place Factors

Analysis

It is clear from the diagram that the most of the people buy the bike from authorized

dealers and financer.

61
FINDINGS

62
 It was found that the customers are brand loyal to Bajaj and Hero Honda, only

because of after sale services and less maintenance ability.

 Most of the people need the bikes for their profession and for the local journey.

 People are mostly motivated by user life style, peer group and status factors to buy

the bikes.

63
LIMITATIONS

64
 Consumers sometimes find it difficult to express their feelings due to various

barriers and thus the results may be far from reality.

 The time and money are also big constraints in the course of the research process.

 The sample size being smaller may not lead to the generalized results for a larger

population base.

65
SUGGESTIONS

66
 TVS Company will go for more advertisement by using celebrities for making

brand preference.

 TVS have concentrate on the style, design & comfort in their bikes.

 Sales promotional schemes can be offered by TVS Company to meet competition

with leading companies.

 TVS Company should launch the new models frequently in a market so that they

can build the brand image of its bikes among the customers.

 The company has provided more after sales services.

67
68
 BIBLIOGRAPHY

TEXT BOOKS: -

Research Methodology - C. R. Kothari

Research Methodology - G. C. Beri

Marketing Management - Philip Kotler

WEBSITES: -

www.google.com

www.tvsmotor.in

www.bajajauto.in

69
70
 QUESTIONNAIRE

Name……………………………………………………………….

Occupation…………………………………………………………

Age………………………………………………………………….

Sex…………………………………………………………………..

Q. 1) Do you have a bike?

Yes …… No ……

If yes, give the answer of Q. No. 2 otherwise go to Q. No. 3

Q. 2) Which company bike you have?

Bajaj …… Hero Honda ……

Tvs …… Yamaha ……

Q. 3) Are you planning to purchase a bike?

Yes …… No ……

Q. 4) Which brand you preferred?

Bajaj …… Hero Honda ……

Tvs …… Yamaha ……

71
Q. 5) Why this particular brand you preferred?

Style …… Mileage ……

Colours …… Design ……

Durability ……

Q. 6) For what purpose you purchase the bike?

For Comfort …… For Profession ……

For Style …… For Daily use ……

Q. 7) Who influence you to purchase the bike?

Advertisement …… Celebrities ……

Neibours …… Friends ……

Brand Name …… Family ……

Q. 8) Are you brand loyal?

Yes …… No ……

Q.9) What are the price factors, which motivate you to buy the bikes?

Reliable …… Off season ……

Schemes …… Discount ……

Any other ……

72
Q.10) From where did you purchase the bike?

Authorized Dealers …… Financers ……

CSD Canteens …… Any other ……

Q. 11) If you suggested anybody to purchase bike, which brand you

suggested?

Bajaj …… Hero Honda ……

Tvs …… Yamaha ……

Q. 12) Why you suggested that particular brand?

Comfort …… Cheaper source ……

Style …… After Sales Services ……

Value for money …… Various Schemes ……

(Signature)

73