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Digital Signage

Digital signage uses display technology like LCD screens to present dynamic advertising and informational content in a centralized and controlled manner. It can be interactive using touchscreens or non-interactive. Benefits include capturing attention, displaying flexible and location-specific content, and increasing revenue. Common applications are in airports, hospitals, schools, hotels, shopping centers, and showrooms. The AD Show software allows creating layouts, uploading content, scheduling playlists, and remotely managing signage networks.

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Chiranjivi RajHans
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151 views

Digital Signage

Digital signage uses display technology like LCD screens to present dynamic advertising and informational content in a centralized and controlled manner. It can be interactive using touchscreens or non-interactive. Benefits include capturing attention, displaying flexible and location-specific content, and increasing revenue. Common applications are in airports, hospitals, schools, hotels, shopping centers, and showrooms. The AD Show software allows creating layouts, uploading content, scheduling playlists, and remotely managing signage networks.

Uploaded by

Chiranjivi RajHans
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What is Digital Signage ?

•Screen Based Communication

•Digital Signage uses display technology, typically LCD displays to


present advertising or informational content.

•Dynamic Full Motion Graphics ,Video & Real


Time Information.

•Complete Centralized Control

• Interactive (Touch Screen Based ) or Non Interactive.


Benefits of Digital Signage
•Captures Customer Attention

•Displays Information according to Date,Time,Language & More

•Display Content according to Specific Region or Location.

•Flexible , Immediate Content Changes & Delivery to Specific LCD.

•It can be used to replace traditional paper signage, or to bring


broadcast-type content into new venues.

•Complete Centralized Control (Over Network)

• Increased Revenue.
Applications
Airport / Railway Stations / Bus Stands
/Metro Stations
Information related to Timing , Destination , Flight/Vehicle
No./Train No. can be displayed on LCD Monitor at Various
location across the location & can be Updated according to your
requirement.

Simultaneously Advertisements Slots can be created to create


additional revenue.
Applications
Hospitals
Information related to Operation Timings , Doctor on Duty , Lunch
Dinner Menu or any other Information related to Patients ,
Doctors can be displayed on LCD Monitor at Various location
across the location & can be Updated according to your
requirement.

Education Videos related to Ortho can be played in Ortho


Departement & accordingly related Videos can play videos
related to their Departments.
Applications
Schools/Colleges
Information related to Time Table can be displayed on LCD
Monitor at Various location across the location & can be Updated
according to your requirement.
Applications
Hotels/Conference Rooms
Information related to Meetings in Conference Rooms of hotels
or Corporate Houses , Buffet Menu , Local Sight Seeing Venues
with Pictures , Information regarding facilities provided by the
Hotel can be displayed on LCD Monitor at Various location across
the location & can be Updated according to your requirement.

Simultaneously Advertisements Slots can be created to create


additional revenue.
Applications
Shopping Centers/Shopping
Malls/Showrooms.
Information related to Products , Movies , Special Offers ,
Discounts ,Happy hours can be displayed on LCD Monitor at
Various location across the location & can be Updated according
to your requirement.

Simultaneously Advertisements Slots can be created to create


additional revenue.
Applications
Interactive Displays (Touch Screens)

Showrooms & Cinema Halls can place Touch Screen Monitors for
Customers to have live Video of Upcoming Products similarly
visitors can interact with Touch Screen to see the Movie Trailors.
Implementation
Costs of systems can vary widely depending on the size of the
installation. A single display for information in a lobby may cost a small
amount, but larger scale retail systems like those installed in shopping
malls may be quite costly.

•Content production must be done on a regular basis, costs can vary


depending on the complexity and frequency of updates.

•Digital signage does not require interaction from employees or


customers, so there should be no resistance or usability issues with the
technology.

•Training and usability must be taken into account if content is to be


produced or maintained internally.
Return of Investment (ROI)
Digital signage can add value to a company both directly and
Indirectly

• Directly by decreasing costs associated with frequently updating


paper signage.

For e.g Take Chain selling Mobile Phones they have to update their
models quite frequently & every time they have to print new meterial
for Marketing . Digital signage can reduce their Advt. / Marketing
cost.

• Indirectly by increasing revenues through more effective marketing,


specifically at the point of sale

Through Advertising products at your location.


AD Show
Digital Signage Management
Software
AD Show
Software Features

Layout Creation : Screen can be divided into many regions and each
region can be assigned with following format of content.

Video : mp4,wmv
Picture: JPG,PNG,GIF,BMP,SVG (Duration can be defined)
Excel: XLS,XLSX
Other Formats: HTML,PDF
RSS Feeds , Local Scrolling Text
URL, Time , Logo ,Weather (Using Paid API)

The Content can be Uploaded in three different ways.


1) USB Pen Drive (Options of mainating/Deleting Previous data is there)
2) FTP/Upload option from Client Management Software . Previous data
can be deleted by using internal file browser.
3) Content can be Synched on device with Google Drive (Cloud) using
Third Party apps.
AD Show
Features

Once Layout created the items and playlist are created and Scheduling of
Layouts can be done.

The device access can be done on Local Network from any device by
opening Browser and putting in device IP to control content Upload,
Layout Design , Item Creation , Playlist creation , Local Message (Either
Static or Scrolling ) features are available in Signage Management
Software.

Instant Messaging or Instant Image can be pushed for defined time on


any Windows in the designed Layout.

Digital Signage Player can be put in Auto Start mode so that the device
plays Signage without any User Intervention.
AD Show

Layout Examples
Digital Signage Player
(Android 7.1 OS)
2GB RAM,8/16GB Storage
LAN/WiFi/2USB Ports/1HDMI
AD Show
Thanks for Watching Digital
Signage Presentation.

For Any Further Enquiry Please


Email: [email protected]

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