OUR BRAND

TOUCHING
LIVES ONE
BREADSTICK
AT A TIME
Fazoli’s offers a vast menu of traditional
Italian favorites headlined by our world-
famous, mouthwatering breadsticks. But
after nearly 30 years as a leader in the OUR VALUES:
Quick-Service Restaurant industry, we
know success is about more than what’s Great guest service is what we do
in the sauce.
People come first
From our flavorful menu to our internal
Integrity is everything
operations, we never stop improving
our business. We don’t compromise on Teamwork makes the difference
our commitment to quality, ensuring our
Pursuit of excellence is never-ending
guests and franchisees only get the best
in all categories.

OUR MISSION:

To serve America premium

quality Italian food, fast,
fresh & friendly.

2
OUR CONCEPT

WHAT MAKES
US DIFFERENT?
The QSR industry is a very crowded
space filled with burgers, chicken and
tacos. At Fazoli’s, the only Italian QSR
concept, we do things differently. It
starts by offering what we call the
elevated QSR experience at each of our
over 200 locations. “We’re so
That means on top of our cravable, Italian differentiated that
cuisine, we serve guests an unforgettable we own the space.
experience in a contemporary restaurant
That’s powerful stuff.”
environment. And, it’s all available at an
affordable price. No one in the industry can MIKE FEINMAN
do what Fazoli’s does at a $7 price point. FAZOLI’S FRANCHISEE, TEXAS

It’s the Little Things That Count

Although our customers are enjoying a QSR meal, they
get the same service and quality they would expect from
a sit-down restaurant. Dine-in guests never have to use
plastic plates or flatware and have access to unlimited
breadsticks. We don’t compromise quality for to-go
guests, either (the proof is in the packaging).

Now that’s what we call value.

3
 OUR GROWTH
POTENTIAL

THERE’S NO $1,567,895
BETTER TIME Average Net Revenue
TO FRANCHISE Top 3rd of Franchised Restaurants
WITH FAZOLI’S
Fazoli’s is a differentiated concept
with limited competition. We provide 26.4%
a strong value proposition for the Average Cost of Goods Sold -
consumer and a substantial investment
Company Restaurants
proposition for the franchisees.

99%
“ Franchisee Recommended
2017 FBR Survey

95%
“Fazoli’s provides a remarkably
good dining experience at a
value and price point that no Unit Continuity Rate
one can touch. There has never Since 2015
been a better time to be a
Fazoli’s franchisee than now.”
BOB SIRKIS
12 – 20
New Openings
FAZOLI’S FRANCHISEE, GEORGIA
Per Year
4
OUR PROMISE

SUSTAINED
AND STEADY
GROWTH
STARTS WITH
A PROMISE
Our success rides on the satisfaction
of our guests. And we empower them
to share their Fazoli’s experience with
“We are proud of our teams
us, good or bad. That’s why we post
the direct line to our top executive & operations and this
leaders — Carl T. Howard, President shows our commitment and
and CEO and Doug Bostick, Senior Vice
confidence in our team’s
President of Operations — in each of
our restaurants. ability to deliver on this
promise every day.”
DOUG BOSTICK
SR. VICE PRESIDENT OF OPERATIONS

OUR PROMISE

Our guests are our top priority,

and we make it a point to
prove it every day.

5
OUR FOOD

FOOD FOR
PEOPLE WHO
KNOW GREAT
WHEN THEY
TASTE IT

“
We created Fazoli’s for everyday people
looking for exceptional Italian cuisine at a
price point that doesn’t break the bank.
And every dish is made to order using
fresh, high-quality ingredients. “We have a better menu
From cravable seasonal offerings and than we’ve ever had.
Limited-Time Menu items to classic There’s a new energy in the
pasta entrées and salads, Fazoli’s
concept. We have great
provides a flavor for every palette.
value, we do it right and our
guests see that.”
MARK CRAYNE
FAZOLI’S FRANCHISEE

OUR FOOD:

Classic Italian favorites

made with fresh
high-quality ingredients

6
 OUR REACH

AND WE NEVER LET

THEM FUGEDDABOUDIT
We love filling our guests’ stomachs with Fazoli’s even when they’re not dining in-restaurant.
So, our off-premise revenue streams make it easy for your customers to enjoy Fazoli’s
anytime, anywhere, any occasion.

Drive-Thru
Every Fazoli’s location has a drive-thru option, so guests
can satisfy their craving for breadsticks even when they are
on-the-go.

Catering
Catering is a crucial initiative at Fazoli’s because it drives
revenue, allows new customers to try our cravable cuisine
and maximizes labor hours.

Pronto Pick Up & Mobile App

The Fazoli’s mobile app and Pronto Pick Up area make it
easy for guests to enjoy our cuisine wherever they want. It
also keeps them engaged with digital coupons, notifications
and loyalty points.

“I’ve been doing this for 22 years, and it’s been profitable every year.”
DUANE MCINTYRE | FAZOLI’S FRANCHISEE, ILLINOIS
7
OUR FAMILY

BUT,
Y-FAZOLI’S?
We deliver on making the brand better
every year. And, we take care of our
own. We believe that real change comes
from the inside out. So, we put a strong
emphasis on brand culture while also
perfecting our operational systems
and processes. This way, we’re able “Fazoli’s is a company that is
to provide the best value to not only really moving forward. As a
franchisees but their employees, too. It’s
franchisee, they offer great
how we keep our guests happy and the
reason they keep coming back. support and shared values.”
TERRY CHEPY
FAZOLI’S FRANCHISEE

at
Fazoli’s
we’re
family Trusted and experienced
leadership

Strong brand reputation

Stable and growing system
performance

High growth potential

Attractive financial performance
Operational & portfolio
compatibility
8
OUR LEADERS

BUILD REVENUE
BY BUILDING
RELATIONSHIPS
At Fazoli’s, we believe reputation is

95%*
earned, not given. From the customers
to our franchisees and employees, no
matter who you are, we make it a point
FRANCHISEES
to build our reputation with every life we
touch. And it starts with relationships.
SAY THEY...
That’s why our leadership team is
so easily accessible. If you call, they
promise to always answer as soon as
possible. Respect the Leadership
It’s how we evoke change in our business Trust the Brand Vision
for the better. And it’s proven through
Feel Valued as a Franchisee
a steady and growing sales trend, high
franchisee satisfaction rates and strong Enjoy Operating the Business
customer loyalty.
*FBR Fazoli’s Franchise Satisfaction Report, 2017

“What I am most proud of is the relationship with our

franchisees. Our collaborative relationship is one of the
keys to the success of the Fazoli’s brand and is something
myself and our leadership team focus on every day”
CARL HOWARD | PRESIDENT AND CEO

9
OUR TRAINING
& SUPPORT
WE TAKE CARE
OF OUR OWN
Fazoli’s has one of the most
comprehensive, hands-on training
programs in the franchise industry
because we believe there’s always room
to learn and grow. Our extensive manager
training program is followed by two
weeks of on-site opening support. We
also help you stay on track throughout
your franchise journey with supplemental
workshops and e-learning tools.

Our Support Doesn’t End

There, Either
As operators of over 50 Fazoli’s locations,
we understand what goes into running a
successful restaurant. That’s why we also
support our franchise partners in the
following areas:

• Real Estate & Site Selection

• Design & Construction
• Restaurant Information Systems
• Labor and Cost Controls
• Profitable Sales Drivers
• Cleanliness & Safety
• Supply Chain & Distribution

10
OUR MARKETING

IT’S HOW WE
KEEP THEM
CRAVING FOR
MORE
Every year, we implement widespread
marketing strategies and roll out
promotions proven to drive traffic,
help upsell and cross-sell products, as Marketing Support
well as forge meaningful connections & Guidance:
with existing and future guests. We
• Grand Opening Marketing
even provide a comprehensive yearly
• Annual Marketing & Media Planning
marketing calendar, including limited-
• Quarterly Promo Planning & Materials
time and value menu offerings.
• Brand Communications
• Social Media, eFamily, Public Relations
• Catering Planning
• Local Restaurant Marketing

creative & • In-House Creative Development

Cravable
Advertising

11
OUR AVAILABLE
MARKETS
BRING FAZOLI’S TO YOUR
COMMUNITY
We are seeking experienced multi-unit franchisees looking to disrupt the QSR industry with
us. Fazoli’s is growing in the states highlighted in green, with a focus on suburban markets of
larger DMAs, mid-size cities and smaller markets with populations as low as 25,000*.

OPEN MARKETS

*Although we prefer multi-unit franchisees, we will consider single-unit options in specific geographic areas where appropriate

12
OU R E X P EC TAT IO N S

DO YOU SHARE
OUR PASSIONS
AND VALUES?
We’re not interested in bossing you
around, we’re interested in making
you a partner in business. Owning
a Fazoli’s franchise is a serious but
rewarding commitment. We’re looking
for operators who have a collaborative
mindset and share our dedication to
high standards, including:

A track record of success in

the restaurant industry

Multi-unit operator experience

An appreciation for the

franchise relationship

A desire to offer a rewarding

work environment and
memorable experience for our
guests

An ability to truly partner

with Fazoli’s and other
franchisees

13
OUR Development
criteria
INVESTING IN THE FAZOLI’S
FRANCHISE CONCEPT
We prefer area development agreements of three to 10 restaurants but will consider
one- to two-unit commitments in smaller markets and communities.

Net Worth — $1,500,000

Criteria Liquidity — $500,000

Ability to Invest Minimum of 20% of

Total Project Cost

Free-Standing Restaurant
$1,098,000 - $1,739,818
3,300 sq. ft. & 3,600 sq. ft. with drive-thru
Investment
End-Cap Restaurant
$646,200 - $1,058,000
3,000 sq. ft. with drive-thru

All fees and costs are outlined in our Franchise Disclosure Document (FDD). Request a copy
of our FDD to help determine if owning a Fazoli’s is the right choice for you.

14
 INTERESTED IN JOINING

THE FAZOLI’S
FRANCHISE FAMILY?

LET’S TALK

1-800-446-4368 | [email protected]

ownafazolis.com