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BSBMKG433 - Assessment Task 2

This document outlines the requirements for Assessment Task 2. Students must research a company and submit written responses to 15 questions about the company's marketing plan, policies, procedures, activities, and outcomes. The assessment tasks involve describing the company's history, explaining its marketing plan and policies, profiling a market segment, developing marketing activity plans, determining resource needs, and reviewing marketing activities. Students must cite all sources using the Harvard referencing style and submit responses by the specified due date.

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Xavar Xan
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801 views3 pages

BSBMKG433 - Assessment Task 2

This document outlines the requirements for Assessment Task 2. Students must research a company and submit written responses to 15 questions about the company's marketing plan, policies, procedures, activities, and outcomes. The assessment tasks involve describing the company's history, explaining its marketing plan and policies, profiling a market segment, developing marketing activity plans, determining resource needs, and reviewing marketing activities. Students must cite all sources using the Harvard referencing style and submit responses by the specified due date.

Uploaded by

Xavar Xan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Task02: Project

Submission details
The Assessment Task is due on the date specified by your trainer. Any variations to this arrangement
must be approved in writing by your trainer.
See procedure and task specifications below for details.
You must submit a soft copy of required evidences (your answers) on the e-learning site according to
submission guideline.
Be sure to properly reference your sources of information using the Harvard referencing system.
The Trainer/Assessor may further prompt and question in order to receive answers of appropriate
quality or if further clarification required and to validate authenticity of your submitted work.

BSBMKG433 Undertake marketing activities


– Assessment Task 2 LAST UPDATED: July 2021, Version No. 1.1

Page 1 of 3
Instruction:
• To be prepared on an individual basis.
• This is an open book exam
• Assessment answer needs to be typed

Research a company to access its marketing plan, policies and procedures to undertake the following
assessment requirements:

Part 1: Research marketing information.

1. Describe your chosen company’s history/background and highlight what were the successful
factors. (200 words)
2. Explain the company’s marketing plan and its relevant marketing policies and procedures.
(500 words)
3. Write a report on the company’s concept of marketing. (500 words)
4. Identify the organisation’s marketing needs and suitable activities from its marketing plan.
(300 words)
5. Profile a market segment and identify positioning and market mix for each. (500 words)
6. Establish an organisation’s expected outcomes from marketing activities. (200 words)

Part 2: Plan marketing activities

7. Undertake analysis of basic marketing information. (300 words)


8. Develop and document work activities plans for marketing activities. (300 words)
9. How would you negotiate approval for marketing plans from project sponsor? (200 words)

Part 3: Implement marketing activities

10. Determine the resources required for a marketing activity. (300 words)
11. Identify the responsibilities and functions of identified roles performing marketing functions.
(200 words)
12. Monitor and review marketing activities. (300 words)

Part 4: Review marketing activities

13. Measure and record outcomes of marketing activities. (300 words)


14. Review marketing activities against expected outcomes and make suggestions about
improvements. (300 words)
15. Prepare reports of marketing activities (500 words) includes:
Marketing strategies analysis
New product/ideas
Marketing productivity
Profitability analysis

BSBMKG414 Undertake marketing activities


– Assessment Task 2 LAST UPDATED: April 2021, Version No. 1.1

Page 2 of 3
Cost-effectiveness analysis
Marketing function
Marketing mix
SWOT analysis
Conclusion and Recommendations

BSBMKG414 Undertake marketing activities


– Assessment Task 2 LAST UPDATED: April 2021, Version No. 1.1

Page 3 of 3

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