JAIPURIA INSTITUTE OF MANAGEMENT

PGDM; TRIMESTER II; ACADEMIC YEAR 2019-20

Tentative
Course Code and title OM 202 Operations Management 1.
Credits 3
Course
Term and Year II Term, 2020-21
Course Pre-requisite(s)
Course Requirement(s) Knowledge of Basic Mathematics/Statistics
Knowledge of Business Environment
Course Schedule (day and time of class)
Classroom # (Location)
Course Instructor
Course Instructor Email
Course Instructor Phone (Office)
Student Consultation Hours
Office location
Overview

In today’s competitive world, excellence in operational practices is a key for success for any business.
The purpose of this course is to educate students on various Operations Management (OM) functions in
any business organization. These concepts not only will create an awareness about this functional area but
will also impart skills in students for optimization of various processes and in developing competitive
business practices. This course will also develop skills in students with entrepreneurial orientation. The
learnings of this course will help students in making strategic decisions in long run in their careers.

The course starts with an introduction and overview of OM practices in India and its need in our
management studies. Second module covers the various concepts relating to the product and process
design and the importance of service sector, which is surpassing production sector by growing demand,
activities and participation. The module on Demand Forecasting covers the importance of demand in
various planning decisions. The module on Facility Location Planning gives emphasis on factors on
facility location planning. Facility Capacity & Layout Planning shows how Strategic Capacity Planning is
a Key to Competitiveness. It also discusses the models in service facility planning. Inventory
Management module puts stress on calculation of marginal ordering and carrying costs of inventory.
Module on Quality Management introduces Quality aspects and Quality Control Tools and concept of six
sigma. Just-in-time (JIT) and Lean manufacturing have become essential part of the Indian domestic
companies. Module on Supply Chain Management and Lean management will develop understanding of
supply chain and ways through which it can contribute to competitive advantage.

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2. Programme Learning Outcomes (PLOs): At the end of PGDM programme graduates will be able to:

PLO1: Communicate effectively.

PLO2: Demonstrate ability to work in teams to achieve desired goals.
PLO3: Reflect on business situations applying relevant conceptual frameworks.
PLO4: Deconstruct ethical business practices.
PLO5: Comprehend sustainability issues.
PLO 6: Exhibit creative thinking.
3. Course Learning Outcomes (CLOs): At the end of the course, the students should be able to:

CLO 1: Understand the role of Operations Management functions. (Factual)

CLO 2: Apply operations management conceptual frameworks to business situations.
CLO 3: Select operations management tools & techniques to take business decisions.
(Apply/Use - Procedural)

3. Mapping of CLOs with PLOs

PLO 1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6

CLO 1 I

CLO 2 R

CLO 3 M I

4. Books and References

Text Book

Operations & Supply Management, Chase R., Shankar R. and Jacobs F., TMH, New Delhi, 12 th
edition.

References

 Operations Management by Norman Gaither and Greg Frazier, CENGAGE Learning,

Edition 9.
 Operations Management along the supply chain by Russell and Taylor, Wiley India Edition,
2012.
 Service Operations Management-Improving Service Delivery: Robert Johnston and Graham
Clark, Pearson 2e.
 Service Operations Management: James Fitzsimmons & Mona Fitzsimmons, TMH

Magazines: Business World, Business India, Economic Times

On line resources

 http://nptel.iitk.ac.in,
 http://learnerstv.com

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 New edition of the book shall NOT be purchased and existing editions available in Library shall
ONLY be used.

5. Session Plan

Session Topic / Sub Topic Reading Pedagogy Session Learning CLO

Reference Outcomes
Module 1: Introduction & Overview
1 Introduction Chapter 1, Discussion At the end of the session, CLO
(Course overview, Need Page 3 - s the student will be able to 1
of the course, 22 identify the relevance of
Expectations, Operations Management in
Evaluation), Business decisions.

2 Transformation Process Chapter 2, Discussion At the end of the session, CLO

Page 28 - s the student will be able to 1
52 explain transformation
processes and Operations
Strategy for Business
Excellence.
3 Operation Strategy Chapter 2,
Discussion At the end of the session, CLO
Page 28 -
s the student will be able to 1
52 explain transformation
processes and Operations
Strategy for Business
Excellence.
Module 2: Product and Service Operations Management
4 Product Design Process, Chapter 3, Discussion At the end of the session, CLO
Economic Analysis of Page 53 – s the student will be able to 2
Product Development 88. explain concepts and
Process process of new product
design and economic
analysis.
5 Service Characteristics, Chapter 9, Discussion At the end of the session, CLO
Service Classification, Page 248 - s student will be able to 2
Service Capacity, Service 270 explain nuances of services,
Processes, Service characteristics of services,
Blueprinting blueprinting of services and
capacity management in
service sector.
6 Process Analysis Chapter 9, Discussion At the end of the session, CLO
Page 248 s the student will be able to 2
Case: - Kristen’s Cookie – 270 Case explain importance of
Company (A) Study process analysis in
(Operations Management Chapter operations management and
by Chase, Shankar, 11 will be able to apply these
Jacobs, Aquilano, Edition Page 319 - concepts in real life

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 12, pp 219). 360 situation.
Or
Case: - Pizza USA: An
Exercise in Translating
Customer Requirements
into Process Design
Requirements.
(Operations and Supply
Chain Management by
Chase, Shankar and
Jacobs. Edition 14e, pp.
268).
Module 3: Demand Forecasting and Capacity Planning
7 Demand Forecasting Chapter Discussion At the end of the session the CLO
18, page s student will be able to 2
544 – 596 Exercise explain importance of
demand forecasting in
business decisions.
8 Demand Forecasting Chapter Discussion At the end of the session the CLO
18, page s student will be able to 2
544 – 596 Exercise explain importance of
demand forecasting in
business decisions.
9 Capacity Planning Chapter 5 At the end of the session the CLO
and student will be able to do 2
Chapter capacity planning and
5A, page learning curve concepts in
137 – 186. business situations.
10 Guest Session
Module 4: Facility Location and Layout Planning
11 Facility Location Chapter15 Discussion At the end of the session the CLO
Planning, Factor & , page 460 s student will explain 3
Location Ratings along – 486. Exercise importance of location
with numerical for decisions and will be able to
Centroid Method and apply concepts in business
factor rating method. situations.
12 Product Layout – Chapter 8, Discussion At the end of the session the CLO
Production Line page 208- s student will explain 3
Balancing. 247. Exercise importance of layout
decisions and will be able to
apply concepts in business
situations in manufacturing
organizations.
13 Service Layout: Process Chapter 8, Discussion At the end student will be CLO
Layouts page 208- s able to apply layout 2, 3
Case: - Soteriou’s 247. Case concepts in business
Souvlaki Study situations in service
(Operations Management organizations.
by Chase, Shankar,
Jacobs, Aquilano, Edition
12, pp. 295)

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 14 Operations scheduling in Chapter Discussion At the end of the session the CLO
Manufacturing and 22, Page s student will explain the 2
Service Industry. 716 - 755 Exercise importance of scheduling in
operations management.
15 Guest Session
Module 5: Inventory Management
16 Introduction to Inventory Chapter Discussion At the end of the session the CLO
management, Types of 20, page s student will explain 1
inventory, Selective 628 – 678. importance of inventory
Inventory Control: ABC, management in business
VED, FSN Analysis. operations.

17 Q and P Models Chapter Discussion At the end of the session the CLO
Economic Order Quantity 20, page s student will explain 2
model with safety stock 628 – 678. Exercise importance of inventory
calculations. management in business
operations.
18 Inventory Management Chapter Discussion At the end of the session the CLO
Practices 20, page s student will be able to 2
628 – 678. Case calculate inventory levels
Case: - Green Garden Study and will be able to take
Products inventory decisions in
(Operations Management business situations.
by Norman Gaither and
Greg Frazier, pp 578)
19 Guest Session
Module 6: Quality Management
20 Various Dimensions of Chapter Discussion At the end of the session the CLO
Quality and Costs in 12, 13 s student will be able to 2
manufacturing and page 361 – Exercise explain importance of
service industries 422. quality management in
business.
21 Quality improvement Chapter CLO
techniques, Kaizen, Six 12, 13 2
sigma, 5 “S”, QC Circles, page 361 –
Seven QC tools etc. 422.

Module 7: Supply Chain and Lean Management

22 Supply Chain Chapter Discussion At the end of the session the CLO
Management 14, page s student will be able to 2
Case: 424 – 456. explain importance of
E-Choupal: Supply Chain Management
Transforming the Rural in business.
India.
Operations and Supply
Chain Management by
Chase, Shankar and
Jacobs. Edition 14e, pp.
492
23 Lean Processes (JIT) Chapter Discussion At the end of the session the CLO
14, page s student will be able to 1

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 Contemporary Issues in 424 – 456. explain importance of SCM
Operations Management in business management.
24 Recapitulation

Note :- Three additional sessions in Communication Club activity in each section for presentations
Minimum TWO flip videos and TWO online sessions to be planned in the course

6. Assessment Tasks

Assessment Description Weight CLOs

Component

Quizzes There will be Two Quizzes. 10 + 10 ---

Marks

Case Students will be required to submit 4 -5 short cases. 20 Marks CLO 1

Studies Individual analysis of case to be done by each student.
CLO 2
Four case studies shall be evaluated. PLO 3
CLO 1 will be measured through One case study.
CLO 2 (PLO3) will be measured through Three case
studies.
Group It will be on topics like Process analysis, Location 20 Marks
Project decision, Layout designing, Manpower scheduling,
Presentation TQM, Supply Chain Management etc. A live project CLO 3
PLO 3
is suggested for students.
PLO 6
Every group will deliver presentation for evaluation.
(Introductory)
Individual student’s presentation shall be evaluated.
CLO 3 shall be measured through presentation
PLO 6 shall be measured through Project report/PPT
End Term It will be based on the total course. This will consist 40 Marks CLO 2,
Examinatio of case study, application-based situation questions CLO 3
n along with conceptual review.
PLO 3
50 % CLO 2
50 % CLO 3

Note: - Individual instructors delivering this course are free to select any relevant case studies
also other than mentioned in the course outline above.

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7. Rubrics for Assessment Tasks (Quizzes, Case studies, Project Presentation, End-term exam)
Rubrics for Quiz (20%) For Grading Purpose only, NOT for AACSB

Criteria / Below Expectations Meets Expectations Exceeds Expectation

Traits Below 35 % marks 35 – below 70 % 70 % and above marks
marks
Clarity of Less than 35% answers Between 35 – below 70% and above answers
Concepts and are correct. Most of the 70% answers are are correct. Most of
ability to concepts are not clear correct. Many of the concepts are clear and
apply them and student is unable to concepts are clear and understood by the
understand the same. understood by student. student.

Rubrics for case studies (20 %) For Grading and AACSB Purpose (20 %)
PLO3: Apply relevant conceptual frameworks to business situations: Be able to identify and apply
knowledge of disciplinary or interdisciplinary theory and frameworks to business situations.

PLO3: Apply relevant conceptual frameworks to business situations.

Competencies Traits/Performance Indicators (PI)
Apply knowledge of disciplinary or 3.1 Gather relevant information about business
interdisciplinary theory and frameworks situations.
to business situations. 3.2 Select and use relevant concepts and
frameworks to business situations.

Traits Below Meets Expectations Exceeds Expectation

Expectations
Gather and Struggles to Clearly identifies the Demonstrates a
analyze pinpoint the information required. sophisticated
Relevant information Gathers information understanding of what
Information needed. Gathers from multiple valid information is needed.
information from and reliable sources. Gathers extensive
50 % weightage one source. Evidence of information from a variety
Minimal evidence search/selection of valid and reliable
of search/selection criteria. sources including
criteria. journals, texts, etc.,
specific to the subject.
Clear evidence of
search/selection criteria.

Select and Has limited Selects and uses Selects and uses relevant
Use Relevant knowledge on relevant concepts and concepts and
Concepts selecting and using frameworks. Requires frameworks. Needs no
and relevant concepts minimal assistance in assistance in selecting
Frameworks and frameworks. choosing relevant relevant concepts and
Requires extensive concepts and frameworks.
50 % assistance in frameworks.
weightage selecting relevant
concepts and
frameworks.

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Rubrics for Project / Presentation (20%) For Grading and AACSB Purpose (20 %)

Task / traits Below Expectations Meets Expectations Exceeds Expectation

(Wt) Below 35 % marks 35 – below 70 % 70 % and above marks
marks
Quality of Most group members Group members Group members
presentation could not convey conveyed but not in conveyed clearly
clearly what they had to proper manner
share

Did not demonstrate The group explained The arguments were well
the components of developed
coordination
presentation to a
The group was not able limited extent; The group was able to
clearly defend all the
to clearly defend the
members appeared components and the
presentation. disjointed and clear justifications offered
reasoning missing were satisfactory.

PLO 6: Exhibit creative thinking: Be able to generate new and imaginative ideas, make connections
between seeming unrelated phenomena and use unorthodox methods to generate a solution.
PLO 6: Exhibit creative thinking

Competencies Traits/Performance Indicators (PI)

Be able to generate new and 6.1 Generates new and imaginative ideas in project
imaginative ideas, make connections
between seeming unrelated phenomena 6.2 Make connections between seemingly unrelated
and use unorthodox methods to phenomena of operations Management and other
generate a solution. disciplines
6.3 Does not hesitate to use unorthodox methods to
generate a solution

Rubrics
Traits Below Expectations Meets Expectations Exceeds Expectation

Generate new Rarely generates new Generates many new Consistently generates
and and imaginative ideas. and unique ideas new and imaginative
imaginative Reproduces existing ideas
ideas ideas.

Connect Unable to connect Searches for new and Pursues new methods
seemingly disparate ideas. Cannot effective methods, and solutions, thinks
unrelated make connections makes connections outside the box and
phenomena between previously between previously connects disparate
unrelated ideas. unrelated ideas. ideas.
Use Tries old and tested Attempts to try Does not hesitate to go
unorthodox solutions to problems. unorthodox and beyond traditional
methods to Sticks to conventional unconventional boundaries. Prefers to
generate methods. methods to generate use an unorthodox
solutions solutions, but prefers

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 to stick to method, if one exists.
conventional methods.

Rubrics for End Term Exam. (40%) For Grading and AACSB purpose only

CLO 2 = 50 % weightage, CLO 3 = 50 % weightage

Criteria / Below Expectations Meets Expectations Exceeds Expectation

Traits Below 35 % marks 35 – below 70 % marks 70 % and above
(Wt) marks
Clarity of Only up to 35% answers Between 35 – 70% 70% or more answers
concepts and are correct. Most of the answers are correct. are correct. Most of
ability to apply concepts are not clear Many of the concepts are concepts are clear and
them and student is unable to clear and understood by understood by the
understand the same. student and able to solve student and also was
the problems given able to indicate the
additional information
required for better
decision making

Mapping PLOs with CLOs: -

CLO 1 CLO 2 CLO 3

Understand the role Apply operations Select operations
of Operations management management tools &
Management conceptual techniques to take
functions. (Factual) frameworks to business decisions.
business situations. (Apply/Use -
Procedural)
PLO1:
Communicate
Effectively.
PLO2:
Demonstrate the Ability
to Work in Teams to
Achieve Desired Goals.
PLO3:
Apply relevant I R M
conceptual frameworks
to business situations
PLO4:
Identify ethical
business practices
PLO5:
Comprehend
sustainability issues
PLO 6:
Exhibit creative I

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 thinking

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9. Time Budgeting in Course Planning:
Time Budgeted
Activity Description
30 hours
Classes 2-3 hours per week for 12 weeks
20 hours
Reading Prescribed readings and making notes
Preparation of set questions,
Including shared and group exercises 20 hours
exercises and problems
20 hours
Preparation of assignment Reading and writing
Study and revision for test and end
Self-preparations 15 hours
of Trimester examination
105 hours
TOTAL

Instructions:
Students will be expected to maintain a daily log of their learning and make an action plan. The
continuous evaluation tools would be implemented as per schedule and collected for evaluation. Students
are encouraged to visit videos available on Impartus, you tube on TED talks, and readings available at
websites like course era, etc.

10. Academic Conduct

Institute’s Policy Statements

It is the responsibility of every student to be aware of the requirements for this course, and understand the
specific details included in this document. It is emphasized that this course requires a significant
commitment outside of formal class contact.  The learning tasks in this course may include classes
(lectures or seminars), required reading, preparation of answers to set questions, exercises and problems,
and self-study. In addition, students may be required to complete an assignment, test or examination.

LMS-Moodle/Impartus

LMS-Moodle/Impartus is used to host course resources for all courses. Students can download lectures,
additional reading materials, and tutorial notes to support class participation.

 Late Submission

Assessment tasks submitted after the due date, without prior approval/arrangement, will be not be
accepted. Requests for extension of time must be made with the faculty member concerned and based on
Special Consideration guidelines. 

Plagiarism:

Plagiarism is looked at as the presentation of the expressed thought or work of another person as though it
is one's own without properly acknowledging that person.  Cases of plagiarism will be dealt with
according to Plagiarism Policy of the institute. It is advisable that students should read the Student
Handbook for detailed guidelines. It is also advisable that students must not allow other students to copy

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their work and must take care to safeguard against this happening. In cases of copying, normally all
students involved will be penalized equally; an exception will be if the students can demonstrate that the
work is their own and they took reasonable care to safeguard against copying.

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