Scribd
Upload
43 views2 pages

MMAPP17 Assignment II Spring 2021

This document provides instructions for Assignment II of the MMAPP17 Human Information Behaviour course at the University of Stirling. Students are asked to develop a research proposal investigating the information needs and behaviors of a particular population group. The proposal must identify an appropriate research methodology, critically analyze relevant research methods, and recommend a methodological approach with rationale. The assignment should be 2500 words and submitted by April 9, 2021. It will be assessed based on identifying a research context, critically reviewing methods, and justifying a recommended approach.

Uploaded by

Saba Malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
43 views2 pages

MMAPP17 Assignment II Spring 2021

This document provides instructions for Assignment II of the MMAPP17 Human Information Behaviour course at the University of Stirling. Students are asked to develop a research proposal investigating the information needs and behaviors of a particular population group. The proposal must identify an appropriate research methodology, critically analyze relevant research methods, and recommend a methodological approach with rationale. The assignment should be 2500 words and submitted by April 9, 2021. It will be assessed based on identifying a research context, critically reviewing methods, and justifying a recommended approach.

Uploaded by

Saba Malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

UNIVERSITY OF STIRLING

COMMUNICATIONS, MEDIA, AND CULTURE

MMAPP17 HUMAN INFORMATION BEHAVIOUR

ASSIGNMENT II Spring 2021

For this individual assignment you are required to develop a research proposal specifying
how you would undertake an empirical investigation into the information needs and
behaviours of a particular population group (self-selected).

Learning outcomes

After completing this assignment you should be able to:

• identify appropriate research approaches and methodologies to investigate human


information behaviour
• undertake studies to identify the information needs and information behaviours of
specific population groups
• contribute to the development of tailored communication campaigns and/or information
services for specific groups

Brief

For this individual assignment you are required to develop a research proposal specifying
how you would undertake an empirical investigation into the information needs and
behaviours of a particular population group (self-selected). You will be expected to make a
case for the investigation of your chosen group and demonstrate understanding of the
research context (i.e. topic and environment) including associated design implications. You
should include critical appraisal of research methods available to you and provide a rational
for your chosen (and clearly specified) research approach and selected research
method(s), including rationale for method(s) selection in relation to other methods.

Note. Example groups to investigate can be defined by one or more characteristics


including: age, gender, ethnicity, occupation, education, socioeconomic status, health
condition.

Marking criteria

The following criteria will be used when marking your assignment:

1. Case for investigation of chosen group 10%


2. Research context and design implications 20%
3. Critical appraisal of research methods 50%
4. Recommend methodological approach including rationale for 20%
chosen approach.
Word count and presentation

This is an individual assignment of 2500 words (with a maximum allowance of +/- 10%
deviation). Please provide a word count that excludes coversheet, footnotes and
bibliography.

Ensure that you use Harvard Stirling University referencing style correctly (see:
https://libguides.stir.ac.uk/Referencing). Grammar and spelling should also be carefully
checked. British spelling should be used, not American (your computer setting can be
altered). You should use a readable typeface such as Arial, with pages numbered. Long
quotes (over one sentence) should be indented and single-spaced.

Submission

This assignment is due by 12.00 noon Friday 9th April, 2021. Electronic versions must be
submitted via the digital assessment submission facility in Canvas or in case of technical
difficulties emailed to [email protected]. Please do not email your completed assignment to
the module coordinator (marking at the University of Stirling is anonymous).

Assessment and marking criteria

The assignment is worth 50% of the mark for this module.

Deductions may be applied for poor referencing style, spelling, grammar, word use,
presentation and/or not meeting the word count requirement.

You might also like