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DULCE FLAN - Marketing Mix Strategies

This document is a business marketing mix proposal for Dulce Flan, a business selling leche flan in Maramag, Bukidnon. It outlines the 7Ps of the marketing mix: Product is leche flan; Price is PHP 100 for a medium size targeting low-income individuals; Promotion focuses on budget-friendly flan; Place is a location near a gas station in Maramag; People target market are men and women aged 16-45 in the area; Process involves ordering, preparation and delivery; and Physical evidence is the packaging.

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Dablo, Jewel G.
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695 views2 pages

DULCE FLAN - Marketing Mix Strategies

This document is a business marketing mix proposal for Dulce Flan, a business selling leche flan in Maramag, Bukidnon. It outlines the 7Ps of the marketing mix: Product is leche flan; Price is PHP 100 for a medium size targeting low-income individuals; Promotion focuses on budget-friendly flan; Place is a location near a gas station in Maramag; People target market are men and women aged 16-45 in the area; Process involves ordering, preparation and delivery; and Physical evidence is the packaging.

Uploaded by

Dablo, Jewel G.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CENTRAL MINDANAO UNIVERSITY

Senior High School Department SY 2020-2021

DULCE FLAN

A Business Marketing Mix Proposal


Submitted to
Ms. Jennyvi Cañete
Entrepreneurship Adviser

In Partial Fulfillment
of the Requirements of the Subject
Entrepreneurship

Bacsarsa, Michael
Bagares, Jonathan
Dablo, Jewel
Lentija, Oysler
Rubas, Kathleen
Sinanggote, Aj

March 2021
CENTRAL MINDANAO UNIVERSITY
Senior High School Department SY 2020-2021

Marketing Mix is a set of elements that need to be determined by a company to promote its
brand/product effectively.

The marketing mix entrepreneurs will use is the 7Ps which are: Product, Price, Promotion, Place, People,
Process, and Physical evidence.

 PRODUCT

Leche Flan is a dessert made up of eggs and milk with a soft caramel on top. It has been a regular item in
the menu of cafes and restaurants because of its lusciousness and taste. Leche Flan is also used as an
ingredient for other desserts and sweets.

 PRICE

Dulce Flans has a price of Php 100.00 (a medium size) and will target individuals who belong to the Low
Income Class Level (Php 10,000 and below)

 PROMOTION

The idea of the "Dulce Flan" was retrieved from the Spanish word "Dulce" itself, which means sweet
combined with the 'Flan' referring to the open-topped pastry case with a savory and sweet filling. Dulce
Flan specializes in producing Budget-friendly Leche Flans. The owners/entrepreneurs will be the creators
and will also be responsible for sustaining all the costs for the products needed.

 PLACE

Dulce Flan will be located at Purok 1B, North Maramag, Bukidnon, and is nearby the Shell Gas Station.
The entrepreneurs chose this location because it is also close to the highway and customers will have
great ease. The entrepreneurs aim to sell Leche Flans in the Northern and southern parts of Maramag,
Bukidnon. The distribution of products could be a meet-up with the entrepreneurs, pick up, or service
delivery.

 PEOPLE

Dulce Flan's Target Market will consist of Men/Women, aged between 16-45 years old, and reside in the
Southern/Northern part of Maramag, Bukidnon.

 PROCESS

When a customer orders a product through Dulce Flan’s Facebook page or in contact with the owners
personally, the steps involved would be first, that the customers will have an exchange of information
with the owners on the product size and deciding whether to pick up, meet-up or to have a delivery
process. Then the Flan maker prepares the Leche flan in a safe and clean container, lastly handling it to
the delivery personnel to deliver the product.

 PHYSICAL EVIDENCE

Dulce Flans has a price of Php 100.00 (a medium size) and will target individuals who belong to the
Low Income Class Level (Php 10,000 and below)

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