https://www.readymadeproject.
com
[email protected]
[email protected]
+91-9920329254, 022-285504228
Project ID : 1022
Project Name : A Market Study about Laser Toner (MBA Marketing)
Project Link : https://www.readymadeproject.com/FullProjectDetail?id=156
: https://www.readymadeproject.com/QuickPay?id=156&type=mba
Project Report Table of Content
CHAPTER I – INTRODUCTION .................................................................................................. 6
1.1 Indian Printer Market- Industry Profile ................................................................................ 6
1.2 Company Profile - TVS Electronics ..................................................................................... 9
1.3 Product Profile .................................................................................................................... 13
1.3.1 About Laser Printers ....................................................................................................... 13
1.3.2 Print Quality ................................................................................................................... 13
1.3.3 Speed .............................................................................................................................. 14
1.3.4 Cost of Operation............................................................................................................ 14
1.3.5 Connection ...................................................................................................................... 15
1.3.6 Warranty ......................................................................................................................... 15
1.3.7 Software .......................................................................................................................... 15
CHAPTER 2 – SCOPE AND OBJECTIVE ................................................................................. 17
2.1 Scope of the study............................................................................................................... 17
2.1 Objective of the study ......................................................................................................... 17
2.3 Limitation of Study............................................................................................................. 18
2.4 Limitation of Study............................................................................................................. 19
CHAPTER 3 – LITERATURE REVIEW .................................................................................... 20
3.1 What is Branding? .............................................................................................................. 20
3.2 History of branding............................................................................................................. 23
3.3 Brand Equity ....................................................................................................................... 24
3.4 Purpose of Branding ........................................................................................................... 26
3.5 Brand awareness ................................................................................................................. 27
3.6 Achieving brand awareness ................................................................................................ 29
3.7 Brand Perception ................................................................................................................ 30
3.8 Brand Awareness and Perception ....................................................................................... 30
3.9 Past Studies ......................................................................................................................... 32
CHAPTER 4 – RESEARCH METHODOLOGY ........................................................................ 34
4.1 Research approach .............................................................................................................. 34
4.2 Research Philosophy........................................................................................................... 34
4.3 Research design .................................................................................................................. 34
4.4 Sources of Data................................................................................................................... 35
CHAPTER V – DATA ANALYSIS & INTERPRETATION ...................................................... 38
5.1 ANALYSIS OF DATA ...................................................................................................... 38
5.2 WEIGHTED AVERAGE ................................................................................................... 51
1/2
5.3 CROSS TABULATION ..................................................................................................... 54
CHAPTER VI – FINDINGS, CONCLUSIONS & RECOMMENDATIONS ............................. 56
6.1 Findings .............................................................................................................................. 56
6.2 Suggestion and Recommendation....................................................................................... 57
6.3 Conclusion .......................................................................................................................... 58
Bibliography ................................................................................................................................. 59
Appendix – Questionnaires ........................................................................................................... 60
Project Synopsis Table of Content
1. Introduction ................................................................................................................................. 3
2. Statement of Problem .................................................................................................................. 3
3. Objectives of Study ..................................................................................................................... 4
4. Research Methodology ............................................................................................................... 5
5. Project Analysis Plan: ................................................................................................................. 6
6. Purpose of the study: ................................................................................................................... 6
7. Limitation of the study: ............................................................................................................... 7
8. Chapter Design: .......................................................................................................................... 7
9. Literature Review:....................................................................................................................... 8
10. Refrences: ................................................................................................................................. 8
Please contact R. M. Solution. +91-9920329254, +91-22-28550428
:
[email protected] or
[email protected] https://www.readymadeproject.com
** This is readymade project, for new unique, plagiarism free project order please visit
https://www.readymadeproject.com/TrainingAndDevelopment
2/2
