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Pratibha: Career Objective

Pratibha has over 10 years of experience in brand management and marketing roles. She is currently the Brand Manager for Brufen and vitamins at Abbott India, where she leads product strategy, launches, profit and loss management, and developing the innovation pipeline. Previously, she held similar roles at Bajaj Consumer Care and KraftHeinz India, where she managed brands, launched new products, drove sales and profits, and led marketing campaigns. She has an MBA from IIM Ahmedabad and BE in electronics.

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117 views2 pages

Pratibha: Career Objective

Pratibha has over 10 years of experience in brand management and marketing roles. She is currently the Brand Manager for Brufen and vitamins at Abbott India, where she leads product strategy, launches, profit and loss management, and developing the innovation pipeline. Previously, she held similar roles at Bajaj Consumer Care and KraftHeinz India, where she managed brands, launched new products, drove sales and profits, and led marketing campaigns. She has an MBA from IIM Ahmedabad and BE in electronics.

Uploaded by

Thc HR Team
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PRATIBHA (August 15’ 1990, Female)

CAREER OBJECTIVE
To learn and be successful in a dynamic environment, seek challenging responsibilities and fulfill personal and organizational
goals through my hard work and dedication
SUMMARY
A collaborative, bold and all-round personality who can adapt to continuously changing environment while keeping the goal in
mind and delivering the key responsibilities on-time-in-full
CAREER SCAN
• Abbott India Limited Brand Manager Brufen, Vitamins category Nov’19-Present
• Bajaj Consumer Care Ltd. Brand Manager [Innovations, Hair care] Dec’18-Nov’19
• KraftHeinz India Pvt. Ltd. Brand Manager [Glucon-D] Nov’14 - Jul’18
• GroupOn India Summer Intern [Pre-Sales] Apr’13 -May’13
WORK EXPERIENCE
ABBOTT INDIA LIMITED., BRAND MANAGER (BRUFEN, VITAMINS CATEGORY)
KEY RESPONSIBILITIES
• Strategizing the complete product portfolio for analgesics category
• Launching the topical analgesic spray BRUFEN POWER with differentiated consumer offering of one-shot
technology & ingrained consumer insight of ‘wastage in sprays’
• P&L management to make sure that the new launches are profitable as opposed to the existing tablet portfolio
• Developing the innovation pipeline for analgesic category (Rx & Cx)
• Developing brand strategy & product portfolio for Vitamin & Mineral Supplements category (Rx, Rx-Cx, Cx)
• Identifying the right consumer needs and potential product opportunity catering to the need-gap.
• Creating the brand activation plan involving onboarding of nutritionists and Dieticians
BAJAJ CONSUMER CARE LTD., BRAND MANAGER, [INNOVATIONS, HAIR CARE]
KEY RESPONSIBILITIES
• Creating consumer validated innovation pipeline for iconic brand, Bajaj Almond Drops Hair oil with launch readiness
in 2019-20 period
• Enhance the equity of Bajaj Almond Drops in South India while exploring the consumer insights specific to the region
• P&L management for the recent launches in hair-care portfolio (Cool Almond Drops Hair oil, Bajaj Amla Hair oil)
• Tracking the post-launch performance and introducing tactical/ strategic changes to increase the business contribution
of Cool Almond Drops and Bajaj Amla hair oil
KRAFTHEINZ INDIA PVT. LTD., BRAND MANAGER, [GLUCON-D]
KEY RESPONSILITIES
• Strengthening the energy drinks segment by elevating Glucon-D brand to a consumer verified emotional proposition of
‘Jeet ka dum, hardum (All-Round energy)’ from a functional angle of “Sirf pani nahi, Glucon-D wala pani (Not just water,
but Glucon-D water)’
• Building Innovation pipeline on energy drink while exploring ready-to drink format, aerated drink format, energy tablet,
after-workout hydration drinks with learnings form major global beverage brands
• Extending the line variants of Glucon-D with the consumer validated products (launch of Glucon-D Mango Punch flavour)
• P&L management for Glucon-D (Top line, Bottom line, Market share, Market penetration)
• Media planning & management (above & below the line) for effective & impactful deployment of Glucon-D campaigns
to build spontaneous awareness, strengthen brand equity and key metrics on brand imagery
• Customised and syndicated research planning, briefing with key agencies across the globe and analysing the reports
leading to actions points to support to pre-determined objective/ action
• Micromarketing depending on demographic, geographic, trade channels & portfolio differences
KRAFTHEINZ INDIA PVT. LTD., ASSIATANT BRAND MANAGER, [GLUCON-D]
KEY RESPONSIBILITIES
• Project management & ensuring high quality visibility @ Point of Sale
• Effective execution of various BTL activities in alignment with the strategic objective of the brand while combining the

Contact: +91-7045152607 | [email protected]


PRATIBHA (August 15’ 1990, Female)
outputs of various activities to maintain positive RoI across BTL platform
• Analysing the relevant internal and external data to identify potential threats and opportunities for the brand
• Point of contact for various internal and external stakeholders to maintain the day-to-day business on brand
• On-Time-In-Full execution of various artworks/ consumer offers/ POSM and supplementary media vehicles
KRAFTHEINZ INDIA PVT. LTD., ASSISTANT MANAGER, [SALES, FOODSERVICE]
KEY RESPONSIBILITIES
• Top-line delivery of KraftHeinz India Foodservice business for pan India and maintaining the relations with key accounts
• Managing the entire distribution set up comprising of 10 TSIs (Territory Sales In-charge) & 4 SOs (Sales officers)
covering 95 large distributors serving QSR and key hotel clients
• Implementing Channel plans, point-of-sale visibility templates & strategic business planning with key
customers/distributors; Sales team training and development
• lead a team of 29 interns hired to carry out market research on various new products to be introduced in market
• Single point of contact for development of new products from the B2B team. Coordinating with cross functional teams
across countries
KRAFTHEINZ INDIA PVT. LTD., MANAGEMENT TRAINEE, [SALES]
KEY RESPONSIBLITIES
• Achievement of highest ever month on month sales of legacy brand Heinz Tomato Ketchup for customer across India
in institutional channel
• Artwork making and POS branding communication for various B2B products (Heinz Tomato Ketchup Lea & Perrins,
Heinz Tomato Paste and Puree)
GROUPON INDIA, SUMMER INTERN, [PRE-SALES]
OBJECTIVE
• To determine the feasibility of Pre sales team
o Analysed the performance of present sales team and recognised the gaps in m performance
o Recommended the introduction pre-sales team with effect on productivity and consistency
• Appreciated for result oriented approach and commitment to work for two months
RECOGNITIONS & POSITIONS OF RESPONSIBILITY IN COLLEGE
•Recognized for successful leadership of ‘Artwork task force’ to deliver 111 artworks in a time-frame of 72 hours
•National Finalist in Brighter Ideas: GTM Strategy of innovative product (Godrej, India)
•Finalist in International level competition: Run an NGO; (IIM A Confluence); Strategy to nationalize and successfully
run an NGO for Blind children.
• Finalist in National level competition: The Next Chanakya; (IIM A Confluence); Political campaign strategy for a
national political party
• 2nd Runner up in Sparsh: Distribution & Marketing model of 276 villages (IIM B Vista)
• Live Project: Scenario planning for Real Estate Sector with Monitor Deloitte Group
• Developed digital marketing strategy for 2 mobile applications developed by L&A Tech
• Performed market demand assessment; valuation of firm using financial model
• Member, IIM A Cultural and Theatrical Society, IIM Ahmedabad
o Part of production team for multiple plays with an audience of 400+
• Member, Faculty Student Interaction Club, IIM Ahmedabad
o Pioneered and co-edited (1 of 3 editors) volume I of IIM A Faculty Profile Directory
EDUCATION
2012-14 2008-12 2007 2005
PGDM (IIM A) BE(DCE) XII X
CGPA: 2.962/4.33 72.1% 86.2% 87.2%

*As of today, Glucon-D brand from KraftHeinz India has been acquired by Zydus Wellness Pvt. Ltd.
Contact: +91-7045152607 | [email protected]

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