Despite of slowing sales growth of e commerce industries,
Amazon
managed to increase its revenue up to $ 232.89 billion in 2018 but still
competes to the existing e commerce industries and so that company
make huge investment in to AI and the main tools Alexa – called Blue
ocean by creating demand & cost /differentiation advantages achieved
and proved that creating blue oceans bluids brans.
The blue ocean theory is so powerful that in can create brand equity that
lasts for decades.
Despite its slowing sales growth in the e-commerce industry, Amazon
managed to increase its revenue up to $232.89 billion in 2018 by
constantly improving and introducing new products. Amazon still
competes within the confines of the existing e-commerce industry and
tries to maintain its current customers; at the same time, it makes huge
investments into AI and developed uncontested market space of smart
devices that made competition in this sector irrelevant. The company’s
main AI tool Alexa created a so-called Blue Ocean, a previously
unknown market space where demand is created, and
cost/differentiation advantages could be achieved simultaneously.
Amazon products prove that creating blue oceans builds brands. So
powerful is blue strategy, that, in fact, in can create brand equity that
lasts for decades.
