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Parle Intro

Parle Products is an Indian food company founded in 1929 in Mumbai by Mohanlal Dayal Chauhan. It owns popular biscuit brands like Parle-G, which became well-known following the success of products in the late 1940s. The original Parle company split into three companies owned by different family factions, with a majority owned by Parle Agro. Parle Products manufactures biscuits and confectionery, with its vision being to impart sustainable development values to stakeholders through corporate social responsibility initiatives.

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4K views6 pages

Parle Intro

Parle Products is an Indian food company founded in 1929 in Mumbai by Mohanlal Dayal Chauhan. It owns popular biscuit brands like Parle-G, which became well-known following the success of products in the late 1940s. The original Parle company split into three companies owned by different family factions, with a majority owned by Parle Agro. Parle Products manufactures biscuits and confectionery, with its vision being to impart sustainable development values to stakeholders through corporate social responsibility initiatives.

Uploaded by

radhika
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INTRODUCTION

PARLE product limited is an Indian food products company. It owns the famous
biscuit brand parle-g.
Headquarters “Ville parle, Mumbai Maharashtra.
Since 1929, we have grown to become India's leading manufacturer of biscuits and
confectionery.
As the makers of the world's largest selling biscuit, PARLE-G, and a host of other
very popular brands, the PARLE name symbolizes
quality, nutrition and superior taste.

An in-depth understanding of the


Indian consumer psyche has helped us
develop a marketing philosophy that
reflects the needs of the Indian
masses. We have made it a tradition to
deliver both health and taste, with a
value-for-money positioning that allows
people from all classes and age groups
to enjoy PARLE products to the fullest.
HISTORY

PARLE Products company was founded in 1929 in India by the Chauhan family of
Vile PARLE, Bombay.
PARLE began manufacturing biscuits in 1939. In 1947, when India became
independent, the company launched an ad campaign showcasing its Glucose
biscuits as an Indian alternative to the British biscuits.
The PARLE brand became well known in India following the success of products
such as the PARLE-G biscuits and cold beverages like Gold Spot, Thumbs Up and
FROOTI.
The original PARLE company was split into three separate companies, owned by the
different factions of the original Chauhan family, with a majority of it owned by Parle
Agro products:
All three companies continue to use the family trademark name "Parle". The original
Parle group was amicably segregated into three non-competing businesses. But a
dispute over the use of "Parle" brand arose when Parle Agro diversified into the
confectionery business, thus becoming a competitor to Parle Products.
In February 2008, Parle Products sued Parle Agro for using the brand Parle for
competing confectionery products. Later, Parle Agro launched its confectionery
products under a new design which did not include the Parle brand name.
In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery
brands under the brand name "Parle" or "Parle Confi" on condition that it clearly
specifies that its products belong to a separate company which has no relationship
with Parle Products.
In 1929, Mohanlal Dayal Chauhan, who was a trader of silk, based in Mumbai,
bought an old factory to manufacture confectionery, such as boiled sweets.
He was highly inspired by the Swadeshi movement, which promoted the production
and use of Indian goods. Chauhan sailed to Germany to learn the art of
‘confectionery-making’. He returned in 1929, with required skills and high-tech
machinery.
parle-g success story
Chauhan’s small factory was situated between the villages, Irla and Parla, and
employed just 12 men with the Chauhan family themselves serving multiple roles like
engineers, managers, and confectionery makers.
The work at the factory used to be so hectic, that it is believed that founders forgot to
name it. And within time, it came to be known as Parle.
NAME OF FOUNDER
MOHANLAL DAYAL CHAUHAN
In 1929, Mohanlal Dayal Chauhan, who was a trader of silk, based in Mumbai,
bought an old factory to manufacture confectionery, such as boiled sweets.
He was highly inspired by the Swadeshi movement, which promoted the production
and use of Indian goods. Chauhan sailed to Germany to learn the art of
‘confectionery-making’. He returned in 1929, with required skills and high-tech
machinery.
parle-g success story
Chauhan’s small factory was situated between the villages, Irla and Parla, and
employed just 12 men with the Chauhan family themselves serving multiple roles like
engineers, managers, and confectionery makers.
The work at the factory used to be so hectic, that it is believed that founders forgot to
name it. And within time, it came to be known as Parle.
VISION, MISSION AND VALUE STATEMENT

VISION
To ensure benefit to society and to the corporation for sustainable development by
imparting measurable values to all stakeholders in every aspect of our operations.
Ensuring Corporate Social Responsibility is adopted through principles
implementations that contribute to our country's social, cultural, and environmental
development and help in developing the awareness on these issues .

MISSION
To work on the popularity, adoption, and implementation of the concept of Corporate
Social Responsibility while adding measurable values to the community and to our
company along with managing related processes to the advantage of all concerned
in a way that becomes model for other corporations for replication. The Company’s
CSR mission is to contribute to the social and economic development of the
community. Through a series of interventions, the Company seeks to mainstream
economically, physically and socially challenged groups and to draw them into the
cycle of growth, development and empowerment.

OBJECTIVES
The Company's CSR mission is to contribute to the social and economic
development of the community. Through a series of interventions, the Company
seeks to mainstream economically, physically and socially challenged groups and to
draw them into the cycle of growth, development and empowerment.

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