“GRAHAM BALLS”

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A Creative Portfolio
Presented to
Mr. Reymajoe T. Miguel
La Patria College, Santiago City

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In Partial Fulfillment of the

Requirements for the Subject ABM9
Business Simulation

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Presented by

SOLA, GUIA CZARINA D.

ABM12B

June 2021
 INTRODUCTION

I am Guia Czarina Sola and my portfolio is a representation of all that I’ve learned and accomplish
as an ABM student. Here, I transformed the person who I want to be in the future. I also experience the role
of a person that I want to be someday.

This portfolio contains various descriptions about the business that I’ve chose and the product that
I’ve sold. It includes the strength and weaknesses of the product. It also discusses how my technique and
logical reasoning abilities have changed.

This portfolio is unique from other portfolios because it contains my experiences wherein this
experience distinguishes me from my classmates in a way that it strengthened my technique and critical
thinking skills. The world is a marketplace. We are all in business and what we’re selling is our unique
selves.

I
 ACKNOWLEDGEMENT

I would like to express my deepest gratitude, warmth, and appreciation to the persons below who
made this business stimulation successful and assisted me at every point to cherish my goal:

To our Business Stimulation Instructor, Mr. Reymajoe T. Miguel , for his vital support and
assistance. His encouragement made it possible to accomplish all of my requirements.

To my friends for cheering me up and for sharing their knowledge about what we are going to do.

To my parents for always being there by my side. Always giving the support that I need, moral and
financially.

And lastly, to our Almighty God, accomplishing this business stimulation won’t be possible
without his guidance and grace.

II
 DEDICATION

I dedicate this to my family who always guide and support me in everything that I do,
to my friends who cheer me up whenever I feel down, and to my Business Stimulation Instructor ,
Mr. Reymajoe T. Miguel , for guiding me to make this business stimulation successful.
Lastly, I dedicate this to our Almighty God, giver of knowledge and blessings

III
 TABLE OF CONTENTS

Introduction……………………….…….……………………………………………………………………...I

Acknowledgement………………..…………………………………………………………………………..II

Dedication………….….…………..….......……………………………………………………………….....III

Table of Contents…………………………………………………………………………………………IV

A. Business Description, Logo and Logo Description…………………………………...1

B. Target Market……………………………………………………………………………..2

C. Marketing Mix……………………………………………………………………………3
1. Product
2. Pricing

D. Marketing Mix……………………………………………………………………………4
3. Place
4. Promotion

E. Strength and Weakness of the Product………………………………………………...5

1. Strengths of the Product
2. Weaknesses of the Product

F. Operation of the Product (Documentation with Caption )……………..…….…...5-7

G. Presentation of Profit…………………………………………………………..………..8

H. Reflection…………………………..…………………………………………………..... 9

I. APPENDICES

Career choice…..…………………….…….………………………………………… ……………………...10

Application letter……..…….….…………..….....….……………………………………………..………11

Resume……….……………………..….………………………………………………………………...…. . 12

Documentation……….………….….…….…………………………………………………….……………15

IV
A. BUSINESS DESCRIPTION, LOGO AND LOGO DESCRIPTION

The product that I selected is Graham Balls with Marshmallow, this are dessert bites made of graham
cracker crumbs, marshmallow, condensed milk and cream; they are shaped into balls and then coated with
more crumbs.

This logo has a character that eating graham balls inside the semi-circle border which represent those
kids that will be my target market when I start to sell this product. Also, I made the fonts of this logo very
colorful just like the sprinkles of the graham balls. As you can see, I put a semi round shape on the logo
because it symbolizes that this product is open for all.

—1—
B. TARGET MARKET

A target market is a specific group of potential customers within a business’ entire addressable market
that they choose to sell to. The business creates marketing materials, ads, and products that appeal to the
group they have chosen. In my own way of thinking, the target market of this business are the people who
mostly like sweets especially the children and teens. The location of this product is mostly in parks and
playgrounds. I would be grateful if this target markets of mine are likely want to eat some sweet and creamy
food just like my product

—2—
C. MARKETING MIX

1. Product

The product that I have chose to sell is Graham Balls.

Things Needed Cost

1. Graham Cracker (crushed) P 150
2. Condense P 30
3. Sprinkles Available in House
4. Marshmallow Available in House
5. Tupperware P 5 each/10pcs.

2. Pricing

This product cost 8 php. per piece and 50 php.per order wherein it has 8 pcs. of Graham
Balls

D. MARKETING MIX

3. Place

This business may be located in a place wherein it has a lot of people specifically children
and teens. I’m going to sell this product peer to peer or it can also be in order form (for instance,
they want to buy some of this product and this product is not yet available, they can order and as
soon as possible I’ll make this product and give to them in the time or date that we have been
agreed.)

4. Promotion

Maybe the way that I will promote this product is by telling them how creamy, fluffy and
delicious my product is.

—3—
E. STRENGTH AND WEAKNESS OF THE PRODUCT

1. Strengths Of The Product

Cheap Price
The price of this product is very affordable. Compare to other snack, this product is easy to
make and easy to sell.

Location Flexibility
This product have the flexibility to move around and take the business in crowded places.
Wherever customers are, take the business there.

Saves Renting Cost

In this business you’ll save a renting cost because this can be done or sell in your own
houses.

2. Weaknesses Of The Product

This product is made with condense which is very sweet and some of the target customer of
this product will be easily disgusted.

—4—
 F. OPERATION OF THE PRODUCT (DOCUMENTATION WITH CAPTION)

In Week 10, as you can see

on the picture those are the
materials and ingredients that I
used in my product which is
Graham Balls. And this the way
on how to make it. This photo was
taken on the 12th day of April 2021.

In Week 11, Since I was not allowed to

go outside because of ECQ, I informed my
friends that they can make an order of my
product and then they will pick it up to my
house. Also, in the date of April, 17 2021, I just
sold 1 order of my product which is it cost 50
PHP and contains 8 pieces of Graham Balls.

—5—
 In Week 12 and 13, I have 3
orders which is it cost 150 PHP. I
delivered this orders because this
people are only my cousins and
their houses are near in my house.
This photo was taken on the 27th
day of April 2021

Because of lockdown, this

week(Week 14) , I only have 2 orders which
is it cost 100 PHP (50 PHP each) . I
delivered the first order because it’s near in
our house and the second one, my friend
pick up in our house. This photo was taken
on the 8th day of May 2021

—6—
 In Week 15, I have sold 4
orders of my product which it co
st 200 PHP (50 PHP each). The fir
st photo was taken on the 12th da
y of May 2021. Because I was at
my grandmother’s place, I delive
red this orders to their houses be
cause it is near at my grandmoth
er’s house.

This photo was taken on the 13th day of May

2021. I also delivered this orders to their houses
because it is also near at may lola’s house

—7—
G. PRESENTATION OF PROFIT

EXPENSES
This table represents or shows all of my expenses in my product. As you can see on the table
below the things that I needed in making my product are crushed graham (2 pcs.) that cost 150 each,
condense which cost 91 php, sprinkels and marshmallows that available in our house, and lastly
tupperwear that cost 5 php each(10 pcs.). The total expenses in making my product is 441 php.

THINGS NEEDED COST

Graham Cracker (crushed) P 150 per pack (2pcs)
Condense P 91 (1 pc.)
Sprinkles Available in House
Marshmallow Available in House
Tupperware P 5 each/ 10 pcs
TOTAL P 441

PRICE OF PRODUCT
The price of my product is 50php per order that contain 8pcs. of Graham Balls and if it is
per piece it cost 8 php.

NO. OF PRODUCT
In a 2 pieces crushed graham crackers, I made a hundred and four pieces of graham balls
that made a 13 orders.

PROFIT
This table represents or shows the profit on selling of my product. As you can see on the
table below, in 17th day of April, I only have sold 1 order which is it cost 50 php, 3 orders in 27 th day
of April that cost 150 php, 2 orders in 8th day of May which cost 100 php, I have also sold 2 orders of
my product in 12th and 13th day of May that cost 100 php, 1 order in 17th day of May and 2 orders in
19th day of May which cost 100 php. The total of all the orders I have sold on those dates are 650
php.
DATE WHEN I SOLD THE PRODUCT AMOUNT
April 17, 2021 P 50 (1 pc.)
April 27, 2021 P 150 (3 pcs.)
May 8, 2021 P 100 ( 2 pcs.)
May 12, 2021 P 100 (2pcs.)
May 13, 2021 P 100 ( 2pcs.)
May 17, 2021 P 50 (1pc.)
May 19, 2021 P 100 (2pcs.)
TOTAL P 650

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H. REFLECTION

From taking this activies, I learned a lot of things about myself academically. I learned about
my academic strengths and weaknesses, which will help me make decisions about my life and
career later on in life. For me, the most challenging part of the business stimulation is the operation
of the product. I found that operating or selling the product that I chose were difficult because of
pandemic that’s why it made sell my product so limited. I aslo found that the easiest section of the
business stimulation is in choosing and preparing what my product is.

This experience taught me that every business starts with a particular element: an idea. To
get started, you'll need to think of a company concept. Developing a marketable product or service
from your ideas is a vital component of building your business. You must assess the product or
service's functionality, benefits, and business prospects. This assignment helped me to experience
what it's like to operate and manage my own business.

The most vital lesson I learnt was that you must determine what is the greatest product that
you want to sell because if you are undecided with that, your money that you will use to start a
business will be squandered. And before you start your business, you should concentrate on one
item at a time so that you know what you're going to do and what you're going to prepare. It's also
vital to consider what customers desire. Furthermore, I'm delighted I got an amazing experience
with this activity because I am now have a clearer idea of the overall informations required in
launching a business.

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 CAREER CHOICE

In the future, I want to be

a world-class hospitality
professional with the Bachelor of
Science in Hospitality
Management program that
experience real life training
in industry-standard simulation
laboratories and gain
competencies in hotel and
restaurant management. This is a
four-year degree program that
covers the process of conception,
planning, development, human
resource, and management of the
different aspects of the hotel,
restaurant, and resort operations.
The program provides students
with technical skills, as well as
knowledge in marketing, finance,
budgeting, staffing and other
fields of business. The program
also aims to teach
entrepreneurship skills.

The career that I chose is being a Sales and Marketing Manager that responsible for
researching and developing marketing opportunities and planning and implementing new sales
plans, while being an Event Director which is responsible for organizing, mobilizing, and
coordinating the staff, event participants, officials, and administrators for the successful execution
of an event. I can see myself as an Event Coordinator and a Sales and Marketing Manager because I
am that type of person that usually want a different thing to be organized, I like the idea of
planning and coordinating such things and I also like developing a new thing that can benefit
everyone. But keep on mind that it is not the degree that will land you a great job. It is your
character and perspective in life.

— 10 —
 APPLICATION LETTER

Guia Czarina Sola

Batal, Santiago City
[email protected]
09612885487

February 26, 2021

Cole Sprouse
Sales and Marketing Assistant
Riverdale Company

Dear Mr. Sprouse

I would like to express my interest in applying for the position of the administrative
assistant in your Sales and Marketing office as was recently made available in your company.

As requested, I enclose a completed job application, my certification, my resume, and three

references.

The role is very appealing to me, and I believe that my strong technical experience and education
make me a highly competitive candidate for this position. My key strengths that would support my success in
this position include:

 I have successfully designed, developed, and supported live-use applications.

 I strive continually for excellence.
 I provide exceptional contributions to customer service for all customers.

With a BS degree in Hospitality Management, I have a comprehensive understanding of the full

lifecycle of sales and marketing matters. I have acquainted myself with a wide range of skills that allow me to
blend with the group or team’s culture and to continuously strive to reach common goals amidst failures and
setbacks. My active involvement in many academic and extracurricular activities has done so well in
developing my communication and leadership skills, which are vital in finding success in the corporate
world. I was equipped with the necessary knowledge and skills to help develop and drive effective marketing
strategies. I also have experience in learning and applying new techniques as appropriate.

With this application letter, I attach here with my resume for your full consideration. Thank you for
taking time to review my application and I am looking forward to your reply so that we can further discuss
my application.

Sincerely yours,
Guia Czarina Sola

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 RESUME

GUIA CZARINA D. SOLA

Saranay, Batal, Santiago City
09752094946
[email protected]

OBJECTIVES:

 To have a work immersion that suffices the practical application of electrical installation and
maintenance.

PERSONAL DETAILS:

Age: 17 y/o
Date of birth: April 07, 2003
Place of birth: Southern General Hospital Santiago City
Religion: Catholic/ Methodist
Gender: Female
Citizenship: Filipino
Language Spoken: Tagalog/Ilocano/English
Height: 5’
Weight: 45
Mother’s Name: Cherry Sola
Father’s Name: Stevenson Sola

EDUCATIONAL BACKGROUND:

Senior High School: La Patria College

Address: #08 Guzman St. Calao West Santiago City
School Year: 2020-2021

Junior High School: Manuel L. Quezon National High School

Address: Quezon, San Isidro, Isabela
School Year: 2018-2019

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 Elementary: Quezon Elementary School
Address: Quezon, San Isidro, Isabela
School Year: 2013-2014

EXTRACURICULAR:
 Leadership Award
 Event Planning
 Fundraising Experience
 Critical Thinking Skills
 Decision Making
 Time Management
 Creative Thinking Skills
 Business Skills
 Active Listening Skills
 Highly Organized
 Multitasker
 Excellent in Communication

ACHIEVEMENTS:

 Certificate of Recognition (Elementary Graduate)

Quezon Elementary School
Quezon San Isidro Isabela
 Certificate of Recognition (Junior High School Graduate)
Rank 3 with the average of 90
Manuel L. Quezon National High School
Quezon San Isidro Isabela

REFFERENCE:

 Hon. Sharon Somera

Brgy. Captain of Quezon San Isidro Isabela
 Reymajoe Miguel
Intsructor at Senior High School
La Patria College
 Ptr. Laverne Barroga
Pastor at Quezon United Methodist Church
Quezon San Isidro Isabela

I hereby certify the information mentioned above is true and correct to the best of my
knowledge and belief.

GUIA CZARINA D. SOLA

— 13 —