5 IMPORTANT RULES

TO REMEMBER TO BE AN AWESOME +
ETHICAL CLICKFUNNELS AFFILIATE

We are so excited for you to get started with our ClickFunnels affiliate program.

Did you know that, since we began, we have paid out over $52 million in commissions? In fact, in 2018
alone, we paid out over $22 million in commissions, and it shows no signs of slowing down.

We encourage you to join our private Facebook group specifically for our affiliates. That way, if you ever
have any questions about a funnel or a strategy you’re using, you can ask any one of the thousands of
helpful members inside.

You can join here: www.facebook.com/groups/clickfunnelsavengers

The chapters written inside this book are from some of our top affiliates. Before you read the book,
though, we’d like to share a very important note.

Internet marketing is a fast-evolving market. What might have been okay just six months ago might not
be okay now. With algorithms and new policies changing frequently, it’s very important to remember that
it is your responsibility to do your own due diligence as you promote our affiliate program. You should
always comply with all FTC regulations and laws. In addition, we ask that you read and comply with our
Terms of Service:

• ClickFunnels Terms of Service: signup.clickfunnels.com/user-terms

• ClickFunnels Affiliate Terms of Service: signup.clickfunnels.com/affiliate-agreement

To help you better understand our affiliate code of conduct, we’d like to briefly explain five golden rules
to being an awesome and ethical ClickFunnels affiliate. Please note that this is in no way a substitute for
legal counsel. You may still get in trouble if you do not do your due diligence. These are general guidelines
only to help communicate ethical affiliate practices.

A F F I L I AT E B O O T C A M P 2
 A F F I L I AT E R U L E S

01 Using Testimonials + Disclaimers

EXPLANATION: Any testimonials must have a disclaimer warning that the success they're
hearing about doesn't guarantee their own success. You also must have express permission from
the person giving the testimonial, and it is against our TOS to solicit our customers for testimonials.

These results are not typical and your experience

will vary based upon your effort, education, business
model, and market forces beyond our control. We
make no earnings claims or return on investment
claims, and you may not make your money back.

02 Honest + Clear Advertising

EXPLANATION: If you are using the word FREE you must clearly state what the prerequisites
are for the free gift or bonus.

I'll give you this cool thing ABSOLUTELY free!!!

I'll give you this cool thing ABSOLUTELY free when you sign up for X at $97/month

03 Income Claims + Substantiation

EXPLANATION: Any income claims must be substantiated (in other words, it must true and
backed by evidence,) as well as a disclaimer that just because you did it, doesn't automatically
mean they will.

How you can earn $4,000 a month passively without having a product of your own.

How I earn $4,000 a month in passive income through the ClickFunnels Affiliate
Program, even without my own product.*
*Your results will vary based on your effort, education, and market factors beyond our control.

A F F I L I AT E B O O T C A M P 3
 A F F I L I AT E R U L E S

04 Affiliate Funnels + Links

EXPLANATION: Many social platforms don't allow this anyway, but even if they do, as an
affiliate, it's your job to bridge the gap and introduce your prospects to YOU and your business
first, before buying ClickFunnels. You also must disclose that you are an affiliate.

Driving traffic straight to an affiliate link

Driving traffic to your own affiliate funnel

05 Trademarked Terms + Advertising

EXPLANATION: If an average internet visitor can't tell between your funnel and a ClickFunnels
official one, then it needs to be changed. That means it must be stated that you are an affiliate,
and not use third-party trademarks (ours and others). Bidding on our trademarked terms will
be immediate grounds for removal from the affiliate program.

Pretending to be ClickFunnels official by bidding on trademarked

terms or designing funnels that exactly replicate ours.

A F F I L I AT E B O O T C A M P 4
 A F F I L I AT E R U L E S

Create a bridge funnel that's yours, and once they understand

who you are and what you do, send them to ClickFunnels.

Current trademarks that cannot be used in paid advertising bids on Google and similar platforms:

• Software Secrets • ClickFunnels • Freelancer Secrets

• One Funnel Away Challenge • Perfect Webinar • Funnel Swag
• Marketing Secrets • Actionetics MD • Funnel Builder Secrets
• One Funnel Away • DotCom Secrets • Funnelhacker TV
• Actionetics MD • SuccessEtc • Funnel Hacker Radio
• Two Comma Club • Traffic Secrets • Funnel University
• ClickFunnels Design Mark • Expert Secrets • Funnel Hacking Live
• Funnel Hack-a-thon • Network Marketing Secrets
• FunnelHacking • 30days

Now, a word of caution. The following chapters and accompanying interview videos were recorded prior
to this publishing. While we’ve done our best to make sure that everything was compliant at the time
of publishing, it is possible that something that is recommended in this book or in the accompanying
interview videos may no longer be compliant. It is your responsibility to make sure that whatever strategy
you’re using is compliant at the time you’re using it. When in doubt, please post your questions in our
Facebook affiliate community and we’ll be happy to help.

Lastly, we want to remind you that our most successful affiliates understand that affiliate marketing isn’t
simply about sending some ad money to an affiliate link and hoping for the best.

On the contrary, our top affiliates have done what we are recommending you to do: they have built
their own businesses and grown their own audiences, using ClickFunnels to do so. That’s why they feel
comfortable marketing ClickFunnels to their own communities. They have dedicated their time and
energy to publishing valuable content, helping their customers, and creating amazing offers and bonuses
that work well with our products.

So if you’re ready to become an awesome and ethical ClickFunnels affiliate, let’s dive right in!

A F F I L I AT E B O O T C A M P 5
 A FEW O F OU R D R E A M CA R WI N NERS: G R EG JEFFRIES, PENG JO O N & JACO B CA RIS

In 2018, ClickFunnels paid out over $22 MILLION

dollars in commissions to our affiliates, and CONTENTS
98 people qualified for a dream car (where
ClickFunnels pays out an extra $500/mo.
when affiliates have referred more than 100
07 Julie Stoian
active members that they can use to pay for
17 Steve J. Larsen
their dream car!)
40 Dave Gambrill

48 Rachel Pedersen
But what's the difference between the top 57 Jim Edwards
affiliates that are crushing it (we call them SUPER
AFFILIATES), and the others who are still trying to 73 Greg Jeffries
make it work?
80 Jacob Caris
To find out the answer, we asked our SUPER
AFFILIATES what they would do to try and reach 97 Dana Derricks
their goal of becoming a SUPER AFFILIATE if they
had to start over from scratch. 102 Joe Marfoglio
In response, sixteen of them sent us detailed plans, 116 Spencer Mecham
breaking down each step they would go through to
reach their goal of becoming a SUPER AFFILIATE 127 Marley Baird
in 100 days!

This book is the compilation of these SUPER

142 JR Rivas
AFFILIATES' plans. Read this book from start
150 Josh Rhodes
to finish, choose a chapter that speaks to you,
implement one of their plans, and you could be on 160 Tyler S. Clark
your way to becoming a SUPER AFFILIATE too!
170 Billy Gene

179 Peng Joon

 JULIE STOIAN
S U P E R A F F I L I AT E
Julie Stoian is a digital marketing expert and coach, currently
making her mark on the internet as Executive Partner and VP of
Marketing at ClickFunnels. She’s also the co-founder of the popular
brands Create Your Laptop Life® and Funnel Gorgeous.
Julie has inspired and equipped thousands of up-and-coming
business owners with the skills and strategies they need to
create, build, and grow profitable online businesses.
Julie has been featured widely on podcasts and media outlets such as
Anderson LIVE, BBC World Have Your Say, Rachael Ray, Content Academy,
Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio.

READ JULIE’S 7 STEPS TO SUCCESS

 JULIE STOIAN

Congratulations! You’ve taken a huge step today in deciding that you want to pursue ClickFunnels Super
Affiliate status.

By doing so, you’re going to not only embark on a journey to establish a recurring revenue stream which
will continue to serve you and your business month after month, but you’re also going to be performing
tasks that will lay the foundation for a thriving business you can take far beyond affiliate marketing (if
that’s what you want).

As they say, it’s all about the journey.

The journey laid out in this introductory chapter will take about 100 days, but, if I’m being honest, that’s
really only a guideline. You can do it in less if you dedicate yourself fully to it. Or, you can take it a bit slower
if you’ve got other things on your plate.

One of the best things about affiliate marketing in general is that you can choose how much you want to
engage in it. Is it the main meal? Or a side dish to your overall business?

Either way, this plan is going to lay out some clear pathways for you to succeed.

So let’s get started!

01 Decide What Your Role as a ClickFunnels Affiliate Will Be

It might surprise you that you’re starting here by looking inward instead of “choosing a niche”
first. (Don’t worry, you’ll get to that shortly.)

First, understand the three main roles that you can embody as a ClickFunnels affiliate, which will
help you down the line when it comes to serving your audience. They are:

• The Service Provider

• The Advertiser
• The Thought Leader

The Service Provider is someone who does the work for others. A Service Provider could be a
freelancer, or maybe they run an agency. The main way they will sell ClickFunnels as an affiliate
is to offer a service package that is centered around their client’s use of ClickFunnels. For
example, a Service Provider could build a client’s website, but only if that client agrees to build
their website on ClickFunnels.

The Advertiser sells ClickFunnels by running ads to an offer of which ClickFunnels is a part.
What’s the nice thing about being an Advertiser for ClickFunnels? You have so much more than
the 2-week free trial to pitch. It can be a lot easier to run ads to Russell Brunson’s other offers,
like his books DotCom Secrets and Expert Secrets. Through the power of ClickFunnels’ “sticky
cookie” feature, those individuals who grab the books using your affiliate link and end up using
ClickFunnels down the line are still counted as a user under your affiliate ID!

The Thought Leader is an influencer who uses their platform to promote ClickFunnels as an
affiliate. This can be done through blog posts, podcast interviews, YouTube videos, and more.

A F F I L I AT E B O O T C A M P 8
 JULIE STOIAN

The Thought Leader’s goal is to grow their platform and then show their followers how using
ClickFunnels is a necessary part of their business development.

So, which should you choose to become?

While it’s true that many people may end up adopting a few of these roles simultaneously (i.e. a
Thought Leader might also run ads), stick with one role before trying to take on others.

The best role you can pursue to start is that which you are already doing, if you have a business
in some form.

Maybe you’re already freelancing in some capacity and can add services to your list of offerings
that include ClickFunnels-centered jobs.

Maybe you’re already developing a small following as a personal brand which you can lobby as
a Thought Leader.

If you’re completely starting from scratch, choose the route of Service Provider. As you’ll see in
this chapter, offering services is one of the fastest ways to get started. You don’t need a huge
marketing budget for ads, and prospects are literally everywhere - especially if you pursue local
businesses and are willing to put in the leg work of going “door to door.”

02 Understand Who Your Prospect Is

There are four groups of people you could go after as a ClickFunnels affiliate:

• People who have no idea what ClickFunnels is

• People who are using other page builders that they paid one time for (Thrive, Optimize
Press) which integrate with their main website platform (usually Wordpress)
• People who are using other page builders that they need to pay for monthly
(LeadPages, Instapages)
• People who are ready to use ClickFunnels, but just haven’t bitten the bullet yet

Now, understand that the title of this step is not “Decide Who Your Prospect Is.” If that were the
case, everyone reading this chapter would probably go after category #4 because they think
that’s the low-hanging fruit.

What you need to do is understand who your prospect is based on what role you decided to play
in Step 1.

Which role did you choose? What types of prospect does that role serve?

For instance, if you’re a Service Provider seeking to sell your website-building services to local
businesses like florists, you have to recognize that many of those folks don’t have any clue what
ClickFunnels is. Those prospects would fall into category #1 above.

Why is understanding your prospect so important?

A F F I L I AT E B O O T C A M P 9
 JULIE STOIAN

When you know who your prospect is based on the role you play, you will understand how to talk
to them, present your offer to them, write copy for them, and sell to them.

If your prospect is in category #1 and has no idea what ClickFunnels is, you aren’t going to
convince them to sign up by talking about all of ClickFunnels’ advanced automation features.
You need to start back at the beginning and explain these concepts in this order:

• What a funnel is
• How having a funnel is more important than having a website
• ClickFunnels is the best software out there for building funnels

If your prospect is in category #2 and is using a page builder that acts as an accessory to their
Wordpress website, you can highlight the features that ClickFunnels brings to the table that
their current solution lacks:

• ClickFunnels is an all-in-one solution; everything is housed under one software, not

piecemealed together.
• ClickFunnels’ tech team works around the clock to secure your websites and
prevent hacking.
• ClickFunnels provides built-in solutions you’d usually need additional plugins for
(e.g. membership areas, automated webinars, payment gateways, etc.).
• Native integrations make joining additional software that you’d like to use a breeze.
• ClickFunnels allows you to maintain multiple domains on the same platform.

If your prospect is in category #3 and is paying a recurring monthly fee for their current page
builder, you can highlight the differences like you would have done for a category #2 prospect,
but you can also bring price into the equation and talk about how much more they’re going to
get for just a slight increase in price.

If your prospect is in category #4 and is ready to begin using ClickFunnels, it largely comes
down to the offer you’re putting together surrounding their purchase of ClickFunnels, which will
be discussed in Steps 4 and 5.

03 Choose a Niche Where Your Prospects Are

This step goes a bit hand-in-hand with the previous step. Once you fully understand who your
prospect is, you’re still left with a large potential pool of people to serve. You need to get more
specific so you can craft a more applicable offer to that audience (Steps 4 and 5) and focus your
marketing efforts to them (Step 7).

A F F I L I AT E B O O T C A M P 10
 JULIE STOIAN

Here are some niches you might consider:

• Restaurant/Bar Owners • Landscapers

• Real Estate Agents • Plumbers, Electricians, Roofers
• Dentists • Florists
• Chiropractors • Online Entrepreneurs
• Salon/Spa Owners (e.g. authors, coaches, speakers, etc.)
• Gym Owners • Owners of Private Clubs
(e.g. horseback riding,soccer, etc.)
• Accountants/FinancialPlanners

Choose only one of these niches to start. You can always come back and repeat the process laid
out in this chapter with another niche once you’ve found success with one first.

04 Choose Between a Free or Paid Offer

Even if you are the most incredible copywriter in the world, it can still be difficult to “sell” people
on a piece of software up front.

Plus, even in the case of ClickFunnels, there are other affiliates out there trying to pitch exactly
the same products as you.

How, then, can you differentiate yourself in the market and make it clear to your prospects that
they should sign up for ClickFunnels under you and not anyone else, while also presenting to
your prospect a deal so sweet they could never turn it down?

The answer is simple: craft an irresistible offer.

Russell has already put together his offers for his affiliates to promote, and you can check out
every single one of them in your ClickFunnels affiliate dashboard.

There’s Expert Secrets, DotCom Secrets, Funnel Builder Secrets, the ClickFunnels software
2-week free trial, and more.

Instead of just offering these alone to your prospects, you can add on items to the package that
are only available to those who sign up for ClickFunnels under you as an affiliate.

Here’s an example.

If you’re a Service Provider trying to sell your website-building services to a dentist, you might
usually charge $10,000 for a full package that includes a migration of their existing website
content to their new fully branded website and some marketing services to help them garner
traffic. However, if they sign up for ClickFunnels using your affiliate link (ClickFunnels is where
you’re going to build their new website, after all), you’ll make the offer just $8,000.

This package positions all the materials together as one offer for one price. It’s not about
getting ClickFunnels first then buying your services separately. The prospect will receive the

A F F I L I AT E B O O T C A M P 11
 JULIE STOIAN

ClickFunnels item as part of the package they pay you. This is a paid offer. Your paid offer needs
to sell the results and benefits of both ClickFunnels and your services.

Now, it is possible that you could have presented the items in this package another way. You
could offer the entire website-building service for free if they use your ClickFunnels affiliate link,
then upsell them to your additional marketing services package. This would be an example of
leading with a free offer. The website-building offer gets them in the door and using ClickFunnels.
Then, you earn money with your additional paid services. Your free offer sells them on your paid offer.

For a Service Provider, neither way is necessarily wrong. It all depends on what you have the
time and resources to do, but due to the amount of work involved in fulfilling their offers, Service
Providers often use, and are successful with, paid offers. Free offers are not required.

Anyone who wants to run paid ads or any other type of traffic that isn’t “door to door,” however,
is going to have to lead with a free offer.

You see, Service Providers going “door to door” already have their lists of leads. They’re easy
to find through a Google search and other methods (see Step 7). Many of them are brick and
mortar businesses with actual physical addresses.

Advertisers and Thought Leaders trying to capture prospects’ purchases online need to collect
the information of their leads first.

If you’re a Thought Leader trying to encourage your email subscribers to sign up for their 2-week
free trial of ClickFunnels, you can offer a bonus training course all about how to use ClickFunnels
plus a 30-minute onboarding call to make sure they get their account set up properly.

In the example above, the Thought Leader is making a free offer to their prospect. There is no
additional charge to the individual signing up for ClickFunnels besides their cost for the software.
The training course and onboarding call are complimentary.

An Advertiser must also lead with a free offer because it’s well-known that ads to cold audiences
that lead straight to sales pages don’t convert. Instead, by making a free offer first, you can
entice the lead, collect their contact information (email address), make a paid offer, then follow
up with them if they don’t buy in.

An Advertiser might offer a free sales funnel report using a Facebook ad to their prospects
before making a paid offer, which could be the ClickFunnels free trial.

05 Craft Your Free or Paid Offer

Once you know your role as an affiliate, understand your prospect, and have decided whether
you want to lead with a paid or free offer, it’s time to put that offer together.

The keys to assembling a good affiliate offer are listed below:

• Your offer needs to be specific to your prospect and their current comfort level with
funnels and ClickFunnels.
• Your offer needs to satisfy your prospect’s objections to want to try ClickFunnels.

A F F I L I AT E B O O T C A M P 12
 JULIE STOIAN

• Your offer needs to be high in value that it would be a poor choice for them not to try or
buy from you.

There are many things you can create as part of your offer, but they all fall within four basic categories:
migrations, share funnels, free gifts, and consulting.

Migrations. Migrations are a service that you can offer to those who are currently using other website
or sales funnels solutions. Performing a migration means you are helping the prospect migrate all their
content from one platform to ClickFunnels.

Migrations can be time intensive, so remember to set a limit for the maximum number of pages you include
in your migration offer. You don’t want someone who has been in business for 20 years taking advantage of
your time by having you move 200+ funnels over to ClickFunnels for free!

Share Funnels. ClickFunnels has an incredible feature which can help their affiliates make more sales. If
you create a funnel in your own ClickFunnels account, you can give a free copy of it to someone else by
sharing a special link for that funnel (a share funnel link) with them.

Those who already have a ClickFunnels account will have your funnel template copied into their account
instantaneously, and those who aren’t ClickFunnels users yet will be prompted to start their free trial. The
best part? You’ll automatically be given affiliate credit for their free trial because they signed up using
your share funnel link!

Share funnels are fantastic as offers for local businesses or anyone who needs to do lead gen (e.g. dentists,
yoga studios, spas, chiropractors, etc.). The more specific your funnel design is to a particular industry,
the more likely the prospect is to want it. You’ll really be able to shine here if you know the ClickFunnels
editor well.

Free Gifts. Anything you can offer for free to someone who signs up for their ClickFunnels free trial under
your affiliate link is considered a free gift, technically, but you want to consider here what can really be
most passive for you as the affiliate, such as free training courses or ebooks.

Just like with the migrations mentioned above, offering your time or services for free as part of your offer
can be quite valuable, but also very consuming. You may not be able to give hundreds of hours to every
prospect, and you need to carefully consider that before committing to it as part of your offer. A good
alternative might be live group masterclasses, “hot seats,” free Facebook groups, or other ways to serve
multiple people at one time.

One of the best parts of offering free gifts away is that you don’t necessarily need to know much about
ClickFunnels to do it. You can purchase or obtain the rights to white-label products. You can invite guest
speakers to come teach your group masterclasses. You can interview experts for your training course.

Consulting. Finally, you can offer consulting as part of your offer. While potentially more time-consuming,
which should be considered, if you offer consulting strategically, you can leverage it as a way to upsell
your prospect to your full coaching or consulting packages.

If you are in a bit of a time crunch, the nice thing about consulting is that you don’t have to put in much, if
any, up-front work (i.e. writing an ebook or recording a training class). However, consulting usually does
mean that you have to have the knowledge to perform, and you should also have in-depth knowledge of
ClickFunnels, marketing, traffic, or sales funnels.

A F F I L I AT E B O O T C A M P 13
 JULIE STOIAN

06 Build Your Funnel for Your Offer

Before you take your offer to your prospect, you need to set up a way to detail what your offer
includes, establish a price (if a paid offer), capture leads, and follow-up with potential buyers.
You need a funnel.

Service Providers. The funnel for Service Providers is the simplest, consisting of only two
pages: a sales page and order page. On your sales page, place the details of your free or paid
offer and include buttons that lead to the order form page where prospects can purchase.

Advertisers. An advertiser’s funnel can also be simple, but will look different from a Service
Provider’s funnel. Advertisers are sending paid traffic from ads on platforms like Facebook to
landing pages where the prospect or lead’s information will be captured first. On this landing
page, place the details of your front-end free offer.

Only after the lead opts in will they be presented with a sales page detailing your paid offer (i.e. “Click
the button below to sign up for your 2-week free trial of ClickFunnels and get these bonuses!”)

A F F I L I AT E B O O T C A M P 14
 JULIE STOIAN

Thought Leaders. The Thought Leader’s funnel is similar to that of an Advertiser. As a Thought
Leader, though, you aren’t restricted to using paid traffic only to get eyeballs on your landing
page for your free offer. You can also use your content platforms like your blog, podcast, or
YouTube channel. You can also use other Thought Leaders’ platforms by guest posting, doing
podcast interviews, being on summits, and more.

Thought leaders can present their paid offer to leads who opt in on their landing page like
Advertisers do, or they can nurture their leads first though a series of follow-up email sequences
before making a formal pitch.

07 Market Your Free or Paid Offer

Finally, once your funnel is built, it’s time to take your offer to your prospects.

Service Providers. As stated in Step 1, Service Providers will have the easiest time with Step
7 because they have the most avenues to reach their prospects outside of paid advertising.
Service Providers can go “door to door” (both literally and figuratively) to find business owners
in need of their paid or free offers by using these methods:

• Search Groupon to see what companies are listing offers. These are companies
which are already paying for advertising (you have to pay Groupon to get your
business featured there) and therefore have a budget to spend on things like web
services, online marketing, ads, and more.
• See who is advertising in your local direct mailings and newspapers. Just like
Groupon, these companies have to pay to be in these magazines and mailings but
are definitely not seeing the return on investment (ROI) from the amount they spent.
• Search Google maps, the white pages, and business directories looking for listings
of prospects.
• Attend business expos or local business events / meet-ups to discover companies.

A F F I L I AT E B O O T C A M P 15
 JULIE STOIAN

Once you’ve gathered your list of prospects, there are numerous ways Service Providers can reach out
to them:

• Visit their offices. Make cold calls. Send cold emails. Send direct mail.
• Send private messages to business’ Facebook pages.
• Have business cards printed that you can share with prospects at any time.

Don’t forget about helping companies find you, too, by setting up booths at farmers’ markets, flea
markets, arts shows, and craft fairs. You can also post flyers on bulletin boards at relevant places (e.g.
local Chamber of Commerce, coffee shops, etc.)

Remember that as a Service Provider, you only need a few leads to start. Referrals and word of mouth can
be very powerful. Remember to get testimonials from all your satisfied clients!

While the ideal scenario is to reach out to the person at a company who has the ultimate decision-
making power (i.e. Director of Marketing), the hardest part for a Service Provider is often getting past
the “gatekeeper. The gatekeeper is usually an executive assistant or anyone who screens calls and takes
initial inquiries from sales people. The key to doing this is with a really good script.

If you need to sweeten the pot, though, go ahead and build a funnel and show it to them right in the email
or private message. Your job is to sell them on the power of lead generation via the web. If you can do that,
ClickFunnels is a no brainer.

Advertisers. Advertisers rely solely on the power of paid ads to drive traffic to their free offers. The key
for Advertisers is to have a clear understanding of their niche and information on their ideal prospect so
they can focus their ad targeting and retargeting specifically to them.

Thought Leaders. Thought leaders market their offers to their audiences through brand development.
You need to have a platform that is capable of reaching people if you want those people to sign up for
ClickFunnels. That means you need to create a platform online where you can distribute content.

Ideally, you’ll first create a central hub for your brand (i.e. a website) where your first content creation
will begin through your blog. Many people may not like writing, but having written content which is
discoverable through search engines like Google is still one of the most powerful ways to be found as a
Thought Leader. Plus, it’s one of the quickest ways to begin producing content.

Get your Wordpress blog up and running. Create a content calendar to outline how often and when you
will publish new posts. Write your first blog post. Optimize every post with links that lead readers to your
free offer.

Once you have that set up, you can branch out and master other platforms you don’t own (like YouTube,
for example) and other mediums like audio and video to reach more people and grow your audience and
email list.

A F F I L I AT E B O O T C A M P 16
STEVE J. LARSEN
S U P E R A F F I L I AT E

For two years, Steve Larsen was the Lead Funnel Builder at ClickFunnels for
Russell Brunson and put over 500 sales funnels under his belt (but honestly,
he lost track a while ago). Eventually, he left ClickFunnels as an employee to get
his own Two Comma Club Award and his business crossed $1 million 13 months
later. His podcast, Sales Funnel Radio, was created to share best practices
and teach the finer points of marketing and “funnelology.” Steve’s approach
to offers are so attractive that fans body-check their own grandmas just to
buy! Long walks on the beach aren’t his thing, but he loves slappin’ five.

READ STEVE’S 14 STEPS TO SUCCESS

 STEVE J. LARSEN

Affiliate marketing is actually where I made my first dollar online. I was in college, and I was finally going
to take the class I wanted to: “Internet Marketing." As I got to the first class, the teacher stood up on day
one and asked, “Who here can define SEO?” I wanted to throw my desk at him. I had already been actively
building products and learning on my own. Plus, the class material was easily 10 years old.

So I stood up, drew a funnel (though I didn’t know that’s what it was), and said, “I don’t want to be here. I
want to build this!”

To my shock, the teacher agreed. I grabbed the other guy that looked bored out of his mind, and we held
our own “class” for three hours every day with one goal: make as much money online as we could. Affiliate
marketing is what I turned to and where my personal false beliefs melted away as I watched that first
dollar come back in.

Affiliate marketing has held a very specific place in my business with a very specific strategy ever since.

What I’ll teach in this chapter will allow you to outperform, out-value, and out-revenue other affiliate
marketers by leaps. This is my proven method that I personally use, and it’s allowed me to run circles
around others. It’s not small, but it works! Don’t get flustered by it.

To start right out, I believe the reason I was asked to contribute to this book is because of my unique style
of creating affiliate offers, which I’ll share here. In fact, the purpose of this chapter is for me to teach my
offer creation and campaign methods as it pertains to affiliate marketing.

At the time of writing this, I am not a ClickFunnels Dream Car contest winner. I do promote ClickFunnels,
but it hasn’t been my explicit focus. I have, however, won big affiliate contests without a monsterous list
like others. I’ve also placed high in several affiliate contests both while spending money and also without
spending a dime.

So, I want to be clear here. What I’m going to teach is the same method I’d use if I were new or experienced,
whether I had cash for ads or not, and regardless if I was publishing or not. I’d use this if I had a list and
following or if no one knew my name. It’s the same method regardless, and it works because it’s not about
an industry, product, or price point. It’s about marketing.

For me and my business, affiliate cash is not personal profit. I use affiliate marketing as “gravy cash
injections” into my business so I can launch expensive projects I’ve been wanting. Kind of a way to pseudo
crowd-fund. I’ve leveraged affiliate marketing several times in the last three years for just that: leveraged
explosion into an expensive project that my business cash flow couldn’t otherwise handle (e.g. events,
authors, unique teams, etc.).

I don’t do affiliate marketing as the main core revenue in my business, but it’s like icing on the cake. It’s
an accelerant I use only when it makes sense for me to promote.

Let me explain what most people do when they jump into affiliate marketing.

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How to Be Bad at Affiliate Marketing

Here’s the process that most people follow:

1. They create an affiliate account and copy their link.

2. They paste their affiliate link in a couple places, hoping people click on it.
3. They make clickbaiting pseudo-slandering content titled “Scam Exposed…”
with their affiliate link.

(Steve Larsen’s soul bleeds as their actions stop there because they think that’s marketing.)

A quick note about using “clickbait” content to sell affiliate products: I totally get wanting lots of clicks.
However, I’ll always have personal friends, family, loved ones, or others who are trying to understand
what I do professionally. “So, what do you do again, Steve?" they ask me. If they go Google my name and
articles titled, “Scam! Steve Larsen Exposed Here!” who were written by well-meaning affiliate marketers
just collecting commissions and ranking traffic, it defames me. Or, it just puts the idea of defamation in
the reader’s head. Others don’t know that’s what’s going on. I’ve had this happen before. I understand
why people do it, but I think it’s incredibly stupid.

I’m not here to teach you cheesy outdated methods meant to trick someone into buying. Plus, if I sell
to someone attracted by a title like that, they’re likely to be the worst customer on planet earth. I don’t
let my personal affiliates do stuff like that. There’s already enough negativity out there to be leveraging
controversy for controversy’s sake and the sale alone. I am extremely slow to go the extra mile for an
affiliate of mine that uses slandering content just for the sale. Study what I’m going to teach you in this
chapter, and you won’t need to use incredibly dumb clickbait methods. I’ve never needed to, and I’ve won
and placed high in many affiliate contests. Do good, be good my friends.

Back to the main point...

Just because someone else created the product, doesn’t mean you don’t have to create your own
marketing. You need to learn affiliate marketing, not affiliate link pasting. Yes, marketing. Not sales. Not
closing. Not fluffy branding junk. Marketing is the act of changing beliefs for the intent of a purchase.

Affiliate marketing is a great place to start if you don’t have a product because most people get so distracted
by the CREATION of their product that they take ZERO thought over the marketing of their product.

What I’m saying is affiliate marketing is like the training wheels to your own product marketing and an
epic way to know if you’re doing it right and getting paid for your work. In my insanely strong opinion,
there’s very little difference in marketing activities for your own product versus someone else’s product.
So, fumble on someone else’s product for a while until you’re ready for your own.

How to Make Affiliate Marketing Easy

Affiliate marketing gets easy when you understand where you fit and where you don’t.

For me, the purpose of affiliate marketing is to create sales, not new markets. That’s super important. In

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other words, I don’t use the Expert Secrets book method of making a “New Opportunity” and new market
when I’m promoting someone else’s product.

I still create a unique offer and sales message (which we’ll get into), but all I’m trying to do is bring
ClickFunnels closer to ClickFunnels’ dream customer who they’re already trying to reach.

In this way, I can piggyback off of their expensive campaigns, tons of pre-made content, and momentum
already in motion from ClickFunnels’ company itself. This is one of the core ideas that drives my affiliate
marketing campaigns.

Ask questions like, “How can I align myself with the momentum ClickFunnels (or others) already has in
place? What info can I gather from ClickFunnels about their future campaigns for this product? Can I
move my efforts to coincide with the huge noise I know they’ll make?”

It takes A LOT of momentum and pressure to get a product moving. I’m not looking to go through all the
work it takes to get a whole new market started. That’s fun, but not when it’s not my own product. Here,
you’re a paid middle-man. It’s commission-only. It’s a sales position.

I’m sure someone disagrees, but make it simple on yourself by reaching those who are already highly
likely to buy, but just haven’t yet. How can you reach and educate them?

When my affiliate campaigns align closely to ClickFunnels’ campaigns, I can use them in the future and
even make my efforts evergreen with ads (which all has been working very well). Of course, I never copy
ClickFunnels’ campaigns.

How I Would Become a ClickFunnels Super Affiliate in 100 Days

There are four key phases of my affiliate campaigns and strategy:

1. Choosing A Money-Prone “Who”

2. Becoming Unique
3. Creating Easy Affiliate Funnels
4. Crafting Your Promotion, Launch, and Evergreen Strategy

Even though there’s an unlimited number of ways to make a lot of money, the “road length” in each way
isn’t the same at all. Read that again. I want the shortest roads to cash. I want to stack all the cards in
my favor from the beginning that I can. So what you’ll see is four “cards” that I make sure are in my favor
before I ever start building anything.

NOTE: It may look like there’s a lot going on as I lay this out. Honestly, there is, but you have a full 100
days! That’s more than three months, and it’s a ton of time. We used to joke at ClickFunnels that we
got more done in a day than most people did in a year, so we called each day a “funnel year." You have
100 full “funnel years” to do this! While this is definitely an aggressive plan, it’s still exactly what I’d do. I
recommend reading this entire plan before doing anything. Don’t fixate on the clock. You have plenty of
time. Just act.

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PHASE 1 CHOOSING A MONEY-PRONE “WHO”

01 Choose A Money-Prone “Who”

Step 1 will be a heavy research phase. This is the part most people skip. All good marketing
starts with deeply understanding the “who” you’re trying to sell.

Go to ClickFunnels.com, and see their quiz on the top right of the page. It begins with the ten
industries or categories that are buying from ClickFunnels. As you click on each, a separate
onboarding campaign loads based on your selection.

Marketing that tries to speak to all isn’t marketing. Choose one! Remember, the customer you’re
selling to is the customer ClickFunnels is already actively trying to reach but isn’t reaching for
some reason. You’re just there to close the gap.

You must choose a money-based target. Not all of those 10 industries on ClickFunnels’ list are
naturally high-dollar industries or scenarios. Remove the industries who are least likely to pay
for a recurring software like ClickFunnels. You can make them work, but usually it’s a longer road
to the sale simply because their revenue numbers are smaller. It’s harder for their cash flow to
justify buying monthly subscriptions, even if it is ClickFunnels. Who then would be the most
likely and easiest buyer of a monthly ClickFunnels subscription?

For me, it’s business owners who are selling “wealth” products in the agency/freelancer,
information products, and coaching/consulting spaces. I may consider bloggers if they’re
already big or local businesses if they’re in the professional services category.

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Besides that, you want the best cards in your hand by selling “wealth” (not health or relationships), in one
of those specific areas. You will be getting very specific so your messages can say things like “Funnels For
Agencies” or “Auto-Lead Machines For Coaches."

After you choose one, make a list of influencers in that industry. They’ll only make your list if you can
answer the following questions (this is critical):

Brief Targeting Checklist:

• Do they have an existing business? (Startups are harder to sell.)

• Do they build lists and have a list of their buyers? (This shortens the sale.)
• Do they sell a mid-tier priced product? (It’s easier to sell a subscription service.)
• Are they already doing things online? (This drastically shortens the sale.)
• Do they actively drive traffic? (This shortens the sale.)

• Are they publishing regularly on at least one platform? Which one? (This is a massive
accelerant for my strategy.)

You are done with step 1 when:

• You know who your one dream customer is. This is not, “Who could I sell to?” This is, “Who
is likely an easy, long-term buyer of ClickFunnels?”

• You know what tools your dream customers are already using to run their business and
make money.

› Which tools can you throw rocks at?

› Which tools will they throw rocks at with you? (Very key! It’s an acknowledgement
that the tools they’re using are no longer adequate.)
› Why did your dream customer start using these tools in the first place?

• What is the #1 way Russell Brunson is already selling ClickFunnels successfully to your
dream customer?

› How can you model his offer, sales message, and campaigns?
› How can you piggyback on his content? What promotions is he about to
create huge momentum with?

• You have listed at least 50 influencers that fit the Brief Targeting Checklist above.

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PHASE 2 BECOMING UNIQUE

02 Become Unique
Now that you know who you’re talking to, your mission in this step has two parts. Number one,
you need to strategically choose which ClickFunnels product you’ll promote. Number two, you
need to begin pulling out the ingredients to make a sales message and offer that you dream
customer can only get from you (even though it’s affiliate marketing, muahaha).

ClickFunnels Affiliate Products. To become a ClickFunnels Super Affiliate in 100 days,

you want speed. You will need to “purchase” your customer with either your time (content,
relationships, etc.), or your money (ads). Start with time, even though money is faster than
time. Eventually you want enough cash flow to increase your speed through paid advertising.
Choose a ClickFunnels product that will give you awesome commissions upfront.

ClickFunnels gives 40% recurring commissions on its software, but that can be small for a
while. Don’t promote ClickFunnels directly to start. Promote Funnel Builder Secrets ($1,997 x
40% commission = $798.80) or the like so you can dump those earned commissions into ads.

This essentially lets you use your commission to liquidate your ad costs and acts like a break-
even funnel would. Choose only one mid-ticket product to build your campaign around. In this
chapter, we’ll use Funnel Builder Secrets as the example.

Sales Message and Offer. The easiest way to start collecting ingredients for a sales message and
offer is to start collecting reactions that your dream customer and list of influencers are already
having to the same product you want to sell. Make sense? This is almost a type of Ask Campaign.

To do so, start messaging influencers something like:

“Hey it’s cool to see your influence exploding. Serious congrats to you. But, you
have a different perspective than I do because of your position. So I just wanted to
see what you think about this whole Funnel Builder Secrets thing? I’m sure you’ve
seen it. Is that what you’ve been using for all your online stuff? Do you think I
should get into it? Sorry for the left field question here. Hope it’s cool to ask.”

You should completely expect that most will not respond. You just need one or two to indulge
you to give you an idea on why they haven’t jumped on ClickFunnels yet. They’re literally giving
you the fuel for your unique sales message and offer-to-be.

If you can’t get ahold of them, post that same message on their social pages. Start talking to
their following. If that doesn’t work, start reading review sites about Funnel Builder Secrets
pertaining to your dream customer, and post there. If that doesn’t work, keep digging!

The point is that the list of your dream customer’s common objections to buying Funnel Builder
Secrets and ClickFunnels is not coming from your own head. You don’t fill your own wallet, so
you need to get out of your own way and ask those who you’re trying to sell. This is key!

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Once you have a list of common objections, sort them into the top three strongest reasons someone isn’t
buying. These will become the basis for your unique sales message and offer. Create three unique stories
to help your dream customer overcome their three common objections.

Now, every product we buy solves a “problem” we had. However, every time we solve one problem,
additional problems show up that weren’t there before we solved the first problem. For example, let’s
say someone buys the Funnel Builder Secrets product to let them build funnels. What a cool solution to
a problem. But now, they have a list of problems that they didn’t have before they bought Funnel Builder
Secrets. Like, how will they get traffic? How do they hire a support agent? What products should they
sell? What is marketing? Do they need to be on all social media platforms?

Guess what? These “problems” aren’t really problems at all. They are opportunities for us, the seller,
to offer more products to our buyers! Russell Brunson teaches that these new problems or “follow-up
problems” are solved when the buyer purchases additional products that serve their new issues.

Now, when someone buys the main Funnel Builder Secrets product, they also get a bunch of “follow-up”
problems, but you’ll be there with additional other solutions (meaning, products) to solve the “follow-up
problems” they didn’t have beforehand.

But you don’t have to sell the buyer new products necessarily. Alternatively, you can create a special,
unique offer that includes products to go along with their purchase of Funnel Builder Secrets that will
solve the “follow-up problems” that will emerge after they buy. This makes the Funnel Builder Secrets
offer sexy and perceived as risk-free.

Designing a unique offer for Funnel Builder Secrets is the final thing you need to do in this step.

Put the Funnel Builder Secrets offer in front of your dream customers. See what problems they’re afraid
of and create simple products to solve their potential “follow-up problems” which Russell didn’t solve
in his offer. Give these products away for free when someone buys Funnel Builder Secrets through your
affiliate link. Make sense? Sound like a lot? It really isn’t. Check out this example:

Customer Problems Russell's Solution Example

(Follow-Up Problem) (Product to Solve Problem) ClickFunnels Offer
"What if I run out of funnels in my account?" "I'm giving you a full account, free for 6 months!" 6 Months Enterprise Account

"How do I build a funnel?" "I'm gonna give you training on how to build it!" Funnel Hacks Masterclass

"But... how do I get traffic?" "I have a product about traffic you're getting for free!" Traffic Secrets Membership

"How do I write the sales scripts?" "I'm giving you all my scripts for free!" 12 Months Access to Funnel Scripts

Additional Big Follow-Up Problem Your solution they get when they buy through you

"Hey dream customer, when

Additional Big Follow-Up Problem Your solution they get when they buy through you you buy through me, you'll
get this AND this!"
Additional Big Follow-Up Problem Your solution they get when they buy through you

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Easy affiliate sales happen when you create your own simple products to solve more follow-up
problems that weren’t addressed by the original offer.

You are done with step 2 when:

• You know what ClickFunnels product you’re promoting.

• You have a list of common objections -and- you have narrowed down the top three
objections (or follow-up problems) not covered or solved by the product owner.
• You have drafted your unique affiliate products that you are adding to your
ClickFunnels offer.
• You have a unique URL forwarding to your ClickFunnels offer affiliate link.

03 Draft Your Sales Message, Create Your Offer, and

Connect with Influencers
This week has a few goals. The first is to create a draft of your unique sales message. The second
is to begin creating as many of the info products in your new unique offer as possible. The third
is to start creating relationships with your list of 50 influencers and begin gathering interviews
with them.

Sales Message Draft. Products do not sell themselves. Ever. There’s no such thing as setting a
product in front of crowds of people and expecting them to just come hand you money. People
need to be guided in the sales process, and they actually WANT to be guided, too.

Take the top three follow-up objections and problems, and create a story for each of them using
the Epiphany Bridge Script in Expert Secrets. It is your best shot at creating a new belief in your
dream customer. You will use these stories later in your content as well.

Unique Offer Products. It’s time to create the products you’re going to add to Russell’s
ClickFunnels offer as a bonus.

Keep this simple. This is easily the biggest place people get stuck. The products you’re creating
to add to the ClickFunnels offer will usually be information products because of their ease of
fulfillment, huge margins, and simplicity in creation.

You can easily interview other people (as shown in the next step), and give the recordings as a
product. Or, transcribe the interviews into a booklet. Or, rip the audio files from the interviews,
bundle it with several other interviews, and create an audio mini-course. Keep it simple.

Once, all I offered as my bonus product was a free ticket to my next in-person event. The perceived
value was huge, simple to put together (I was going to do my event regardless), and got a lot of
people to my live event (one of the hardest things to get people to). All parties benefited.

Influencer Interviews. Set up a Calendly or online scheduling link to begin interviewing an

influencer everyday (if possible). You want to be BUSY! You want to have your calendar full! These
interviews will be for a podcast show you’ll be launching next week. Also use the interviews in
several combinations for products.

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The show will be targeted at your dream customer. For example, if you know you’re trying to
sell stage-speaking coaches on using ClickFunnels, make a show that will be interviews of other
successful stage-speaking coaches. Guess who’s going to listen to a show like that? Other, not-
as-successful stage-speaking coaches. Guess what the call-to-actions will be? Several kinds of
ClickFunnels downloads, such as free lead funnels, which are your ClickFunnels share funnels
from your ClickFunnels account.

Most people won’t turn you down for an interview. Even when you’re just starting out, most
people return your calls because you have your own show. You’re going to leverage the existing
momentum influencers have to direct at your ClickFunnels affiliate link. Without doing so, the
road is expensive on your time and money.

It’s difficult to imagine a scenario in any business where you would NOT leverage the power of
publishing. It’s an insane door-opener if you just do it. Publish consistently for a year, and come
find me if your life isn’t dramatically different and unrecognizable compared to now. You can
screw up 99% of the strategies in this chapter, but merely publish regularly, and everything
will turn out great. Publishing is the insurance policy, security blanket, and buffer to any of your
business endeavors.

You are done with step 3 when:

• You have your Epiphany Bridge Script filled out for each of your unique three stories.
• You have lots of your unique offer products getting built.
• You’re setting up interviews with influencers who want to talk about their story
and tools they are using to make their business successful.

NOTE: The first three steps of this plan is the hardest part. It’s a lot of activities to set stuff up.
The remaining weeks are much easier moving forward as you’re simply using proven campaign
strategies in an uncommon way to create noise.

PHASE 3 CREATING EASY AFFILIATE FUNNELS

04 Build Your Podcast Show Page

With tons of research in hand, a sales messages, a unique offer, budding relationships with
influencers, and a show you’re going to publish on, you are ready to start “Phase Three” of this
overall plan and build a few easy affiliate funnels. These are methods I personally employ, and I
know they work. Several methods are how I really started making consistently awesome cash as
a ClickFunnels affiliate, which pays for a lot of my personal business expenses.

The goal for this week is to make yourself “attractive” enough to interview influencers. There’s a
few housekeeping items you need to take care of to do this.

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The first thing you need to do is set up a “Show Page” for your podcast. You are going to record each of
your interviews as video for Youtube, then pull the audio for iTunes, and transcribe it for a blog. But, you
need somewhere to direct your new following and influencers.

Buy a domain (or use the free one that comes with a ClickFunnels account) like “myshow.com," and put
it in ClickFunnels. Then, build a “show page” for your podcast. Don’t get bogged down in page-building
details. Use a pre-built ClickFunnels template that’s very similar to the page below. Don’t overthink it.
This shouldn’t take more than a day.

You’ll notice that there’s a few links across the top. They’ll link to “Coming Soon” pages. Your logo will
come from Iconfinder because it’s free, and having a logo has been overrated for a LONG time.

Take your iPhone out (or your computer camera), briefly film your Origin Story (as taught in Expert
Secrets), and make it the first video on the page. Feature two interviews on the page.

Record a brief podcast intro, nothing fancy, on free GarageBand software. If you don’t have that software,
go to a public library whose computers may have it or similar software. Make it work!

You are done with step 4 when:

• You have your “show.com” page done.

• You have made a simple show intro and outro.

• You are getting dream customer influencers to schedule interviews on your

new show and are starting to record them.

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05 Launch Your Podcast and Build a Resources Page

In this step, your whole goal is to launch your new show and interviews you have been collecting,
continue doing interviews, and build a full Resources page.

In fact, the first thing you should build is your Resources page. Back when I got more serious
about affiliate marketing, I started noticing that a few marketing gurus were creating their own
Resources page and all they had on it was a list of the tools they were using to run their business.
Each resource had an affiliate link below. I watched Pat Flynn pull this off probably four years ago
and showed how much money he was making from it (which blew me away). So, about three
years ago, back when I launched my first show, I did the same. The results were nuts! In a short
amount of time, I almost had as much money coming in as my actual job!

I since have expanded on this strategy. It’s no longer just a page with a bunch of affiliate links. I
looked at my business bank statement, found 51 different tools I pay for, and I now have a video
describing the role of each tool in business. My affiliate link is underneath each. I know this
sounds impossibly too simple, but it works and pays for a good chunk of my personal business
expenses. Many of my personal show episodes suggest that people check out that page as the
call-to-action, which just keeps the affiliate revenue flowing.

The diagram below shows what this page will look like. Spend one day filming a strategy video
for each tool you use and then spend one day putting it all together.

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Next, launch your new show. Batch-create all your content. It’s much faster. Have at least six
episodes pre-recorded at this point (along with several interviews), and release them in this order:

1. Your personal business story (using the Epiphany Bridge Script) and what others
can expect from you
2. The story you wrote to address the first common objection (from week 3)
3. The story you wrote to address the second common objection (from week 3)
4. The story you wrote to address the third common objection (from week 3)
5. An invitation to go to your “show.com/resources” page and get the list of resources
top influencers are using (ClickFunnels will be a suggested resource at the top).
6. Your first influencer interview

Continue releasing influencer interviews until your income exceeds $4,000 per month. Moving
forward, rotate call-to-actions in your episode outros between your Resources page, your “show.
com” page, a freebie download, and “Free Summit Coming Soon” page.

You are done with step 5 when:

• You have your Resources page built.

• You launch your show with the first two episodes published.
• You continue to collect interviews.

06 Build Your Freebie, SOAP Email Series, and Summit Waiting

List Page
The reason you are building so many little one-page assets right now is it gives you several
chances to collect someone’s email address. Your best long-term customers will come from
your content, not your ads. While your Resource page appeals to some, it won’t be interesting to
others. Try again with another valuable asset you can offer for free.

All you should care about at this point is collecting interviews with influencers and building
an email list. Since your content is primarily interviews, you’ll basically be “list hacking” and
leveraging the audiences already created by others.

Expand on your “show.com” page, and add a freebie for leads to download after they opt in.
The download will be your top five favorite interviews so far in video, audio, and text format. The
second page a lead lands on after opting in will tell them to look in their inbox for the freebie
download and give them instructions on how to download an unadvertised bonus (a pre-built
auto-lead funnel) with instructions about how to set it up. Of course, this will be a share funnel
from your ClickFunnels account.

You can get a shocking number of ClickFunnels affiliate sales like this. This is another strategy
I used for my first show almost three years ago. I picked up a list of over 2,000 people and 20

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ClickFunnels affiliates really quickly like this. I know it works. Keep it simple.

The funnel will look like this diagram below:

Create a SOAP email sequence (found in DotCom Secrets). It will act as one of the main methods to
ascend someone from all your free stuff to your summit and can easily be turned evergreen.

The “Summit Coming Soon” page will be important as you begin to approach influencers to be featured
in the event. You don’t need a full blown funnel here, just a coming soon page with an opt-in for a waiting list.

You are done with step 6 when:

• You have made a simple “freebie” using assets you have already collected.
• There is a SOAP series written and created to promote the summit towards the
end (all single-page assets you have made will add people to this series).
• You have created a simple “Summit Coming Soon” waiting page.

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07 Build the Registration Page for Your Summit Funnel

The major goal for this step is pretty simple: build the registration process for your summit
funnel and get 30 people signed up to “speak” (the interviews will all be pre-recorded) on the
virtual event.

Before you start approaching that kind of influencer though, you need social proof. Approach
your favorite people that you interviewed and who could also get other influencers excited to
speak, and ask if you can put their picture and bio on the registration page. Approach other
influencers with this page, and ask them to speak, leveraging the fact that you already have a
few influencers on the page.

Word of caution: I’ve had many jokers try to use this strategy WITHOUT actually having people
say yes. They’ll just put big people on a page to use as leverage, then they’ll approach other
speakers. That’s stupid. People have done this to me. When I called those big names to verify
they were speaking and we found out what was happening, both of us felt taken advantage of.
I’ve had a few who, I’m pretty sure, just used my name to get others to show and speak. That’s
hot garbage. Your road will be short in this profession if you do that. That’s not the Dream 100.

Just work the process and start asking. Total rejection is expected for a while unless you’ve
already been contributing to your relationship with them and increasing their status by actually
interviewing them (alas, the reason you should start interviewing so early).

Once you have your Summit Registration page, process, and date looking great, personally reach
out to 30 influencers and ask them to virtually speak on the Summit. Address a couple “A” level
influencers, maybe ten “B” level influencers, and the remaining 16 or so “C” level influencers.
Start with the “C’s." Ryan Holiday called this “Trading Up The Chain," which he used specifically
for content, but you can use to get ahold of big influencers.

Ask each to be interviewed on the Summit, get on an episode for your new show, and possibly
contribute a written article (easier to get than you think, and you can use it later.)

You are done with step 7 when:

• You have a simple Summit Registration page up.

• You are actively reaching out to 30 influencers to speak.
• You’re adding new faces to your Summit Registration page as they agree.
• You’re getting invited to speak on other influencers’ shows to promote the Summit.

08 Finish Your Summit Funnel

In step 8, your main goal is to finish the Summit Funnel and collect speeches for the Summit.

Three of the reasons you are doing a Summit is to get influencers to see how ClickFunnels could
work for them, build an email list quickly, and get a cash injection for ads. This way you won’t
have to borrow any money or put any of your own money into paid advertising.

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Finish your Summit Funnel. After someone registers, they’ll have a one-time chance to pre-buy
the recordings for $97, or they can wait and pay $147 later. Your third page in the funnel will give an
unadvertised bonus, a free pre-built auto-lead funnel. You will tell everyone who registers for the Summit
that they should download it before the Summit starts.

You can use Youtube Live, which is free, and it will let you put the video right in the ClickFunnels page. The
huge advantage of doing this is because of the nifty Facebook Comments Element that can be natively
in ClickFunnels. It’ll let you collect comments and give people the option to publish them on Facebook,
right from the same page as the embedded video. The bigger reason you want to do this is because most
people don’t know those comments can be moved to other ClickFunnels pages and updated, live. You
might get a lot of social proof on your sales page later.

Also build an email sequence similar to the Live Webinar Sequence found in Expert Secrets to create
more scarcity and urgency for the sale as the Summit comes to a close. This is how the funnel will look:

You are done with step 8 when:

• You have the Summit Funnel and event completely planned and built.
• You are getting invited to speak on other influencers’ shows to promote the Summit.

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PHASE 4 CRAFTING YOUR PROMOTION, LAUNCH, & EVERGREEN STRATEGY

09 Promote Your Summit and Draft Your 21-Day Challenge

By now, you are targeting a buyer that ClickFunnels is already in motion to sell. You have your
own unique offer and sales message. You are leveraging the followings of other influencers, and
you have several small funnels creating a list (and probably some cash by now). Whew! It’s time
to start Phase Four for the deeper promotion and launch.

The goal of this step is to continue making noise for the Summit, link all pages to the Summit
Registration page, and draft your own 21-Day Challenge.

Pursue influencer shoutouts as a way to make “noise” about your Summit online. Reach back
out to everyone who has agreed to be on the Summit, and ask them if you can do a Facebook
Live to their audience to promote the free event. If they don’t agree, approach them with a pre-
written post to put on social media or email (whichever platform they have better relationships on).

Go through each of the pages you have created in ClickFunnels so far and make sure there’s a
thin, full-width row at the top of key pages advertising the Summit that read, “Free Summit >
Click Here To Register [[countdown clock]]..."

Also make sure that every opt-in, email list, and social media presence eventually all lead to the
Summit Registration page.

Now, onto drafting the topics for your own 21-Day Challenge. The numbers people pull from
challenges are astounding, so you’ll be doing the same. The final day of my your Summit,
pitch your $47 challenge. It will be the culminating event in your entire plan with the intent to
onboard people into actually using ClickFunnels (so they keep it) and guide them through the
purchase process.

One of the greatest skills I’ve learned from Russell is the ability to repurpose content to an extent
most are unaware of. So, you will take the five Summit interviews you have collected so far which
most closely promote ClickFunnels and put them in an order that makes sense to consume.
Take any articles influencers may have created and make them free downloads and references
through the first five days.

Day six and seven are simple Q&A and “Catch Up” days with you. They’re easy, you just show up
and answer questions. Just end each question with, “When you get your free ClickFunnels trial
(if you haven’t already), you’ll see more of how that works.” Bring it back to getting ClickFunnels
each time.

Now, ClickFunnels, in all of its mega-speed momentum, has already dedicated massive
resources to research, design, and create epic onboarding sequences that are custom to the
industry you’re coming from. It’s amazing. So why on earth would you go through the eye-
bleeding process of creating all of that on your own? The content topics of days 8 through 21 will
come from what ClickFunnels has already created based on the industry I chose. I’m not saying
to steal; I’m saying you should see the topics, lessons, and case studies ClickFunnels already

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put together and create your own training on each of them in your challenge. Bam! Heavy lifting done!
Draft the topics during this step.

You can see an outline below of the simple 21-Day Challenge. You’ll eventually turn it into an evergreen
challenge moving forward:

You are done with step 9 when:

• You have more noise online for the free Summit.

• You have rechecked that your key pages, sequences, and social media all lead to the Summit.
• You have drafted 21 topics for your challenge.

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10 Execute Your Summit and Sell Your 21-Day Challenge

Step 10 is finally here, and the goal for this week is to do the actual Summit and sell the 21-
day challenge.

Your Summit is low pressure because all of the speeches have been pre-recorded. You literally
just have to press play over and over. The Summit will last 3 days. The first two days will be
speeches. There is no free replay. The morning of the final day will be your pitch for the challenge.
You are going to use the webinar script in Expert Secrets to sell them your $47 21-day challenge.

Their purchase of the 21-Day Challenge will include:

• A Day-By-Day Guide on Setting Up Their First Funnel

• A Free Discovery Call: You’ll use the Four Question Close from Expert Secrets
to sell them on your unique ClickFunnels Offer that you created back in step
2. Ideally, you are not the one making these phone calls. It’s pretty easy to find
phone closers in the ClickFunnels Facebook group nowadays.

• A Bundle of Free Pre-Built Share Funnels: to get their business moving along.
I’m going to give free pre-built share funnels throughout my content.

• Fast Action Bonus=The Summit Replays: This makes it a “Lose/Win” offer,

which is a sexy way to make it look like you’re the one losing out. They can either
buy replays for $147, or pay $47 for all the above.

The last half of the final day will be three of your favorite speeches from the biggest influencers.
Their speeches will have the Call-To-Action to buy the 21-day challenge at the bottom of the
screen. In between each of the final speeches, you’ll read some of the most amazing testimonials
you’ve collected so far.

Give people 48 hours after the Summit ends to buy the 21-day challenge. I’ll use the scarcity/
urgency sequence in Expert Secrets to do so.

You are done with step 10 when:

• You have completed your Summit and closed out the 21-day challenge sales.
• You have a phone closer giving people their free discovery call with the Four
Question Close to upsell them immediately on your ClickFunnels offer.

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11 Start Your 21-Day Challenge

Follow the topics you drafted in step 9. Stay completely focused on the challenge this week.
Over delivering is your goal for the next three weeks.

I’m the coach that gets on live calls (and yells a lot) for Russell’s 30-Day One Funnel Away
Challenge. Here’s a few tips I’ve learned after running them:

• Typically, keep your calls short and actionable. There’s no reason to get long winded.
• Have a specific task they need to go complete each day before the next call.
• Make a free OPEN Facebook Group for your Challenge so they can publicly push
each other.
• Let them drop a single-word cheer when they finish the day’s task (e.g. #Done,
#BOOM, #Complete, etc.).
• Record everything. It can be used to evergreen the challenge later.
• Tie each day back into the final product you want them to buy. It’s the ultimate
pre-frame for your ClickFunnels unique offer.
• Interact a lot with those in the challenge, by name.
• Go live each day at the same time.
• Remind them that the recordings to the challenge are no longer available after
the challenge is over. When it’s done, it’s done. Then, ONLY include the recordings
in your unique offer when they buy ClickFunnels through you.

You are done with step 11 when:

• You have completed putting on the first seven days of your challenge.
• You are reaching out to those who did the Summit to thank them and give
them a copy of their branded speech.
• You are still publishing twice a week and talking about the successes of
the Summit and the new 21-day challenge to build evergreen pressure for
the future listeners.

12 Continue Executing Your 21-Day Challenge

Step 12 is all about continuing your challenge, but you are also starting to make the adjustments
you need to evergreen the Summit you just finished.

Your primary focus is preparing and delivering content for the second week of your challenge.
Like you have already planned, follow the topic choices ClickFunnels already chose in their
onboarding sequence, but model the one that fits the “who” that you’re selling.

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For example, if you are trying to get the professional stage-speaker community to buy
ClickFunnels through you, and all of my content and campaigns have been talking to them so
far, you should click on and follow the Coaching/Consulting onboarding sequence right off of
ClickFunnels.com home page. The methods, topics, and case studies ClickFunnels is already
trying to sell you with is the same material you should gain inspiration from to create your own
content for weeks two and three of your challenge.

Speaking from experience, the first time you do a challenge, it can take half a day to prepare
and deliver the content each day. No sweat! You’re developing an amazing asset for the future.
It’s also easy to see who the “all star” students of your challenge are. Start reaching out to them
to ask how their new ClickFunnels experience is going. Use their feedback to tweak your final
unique offer and sales message that you’ll be delivering to them at the end of your challenge.

The only other thing you would do this week is turn your Summit funnel evergreen.

You are done with step 12 when:

• You have completed delivering the second seven days of your challenge.
• You are still publishing twice a week and talking about the Summit being
open again for those who didn’t watch the first time.
• You are collecting feedback from the all star students.

13 Finish the Final Week of Your 21-Day Challenge

In step 13, finish up your 21-day challenge, which will challenge viewers to get a single funnel up
and running in their business using share funnels from your ClickFunnels account.

By this point, you are totally aware that several will have already purchased ClickFunnels
through you. Be careful to reach out and give them your bonuses as if they bought your chosen
promoted ClickFunnels affiliate offer (for example, Funnel Builder Secrets) from you anyway.
However, the focus of this week is to drop the final week of training, and do it well.

So, this week is all about over delivering again, but it’s meant for you to start gearing up to
drop the final sale of your unique ClickFunnels offer. You’re going to build a single sales page in
ClickFunnels that highlights everything they get from you when they buy. Include all relevant
testimonials you’ve collected so far. Also let them know step by step how to buy and how to get
your bonuses. Use the abbreviated Perfect Webinar Hack from Expert Secrets as your script.
The offer will not be available forever.

One thing we did during the final week of the first One Funnel Away Challenge was what I call
the “review machine." There are several services out there that will help you collect testimonials
and success stories from your customers, then auto-publish them to social media platforms.
They’re typically not very expensive, and it allowed me to say things like,

“If you liked today’s training, I’d appreciate a little feedback. Go to www.XYZreview.
com to leave an honest review. I’ll choose the coolest review tomorrow and do a
live one-on-one session with them in two days.”

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We collected HUNDREDS of raving reviews. I was careful to drop that URL to those in the
challenge at points when my training was extra “juicy." That many reviews published on social
media took the Challenge to a whole new level and primed the pump for the next sale.

You are done with step 13 when:

• You have delivered the final week of your challenge.

• You have a single page that sells your unique ClickFunnels offer.
• There’s a social media “review machine” auto-collecting testimonials.

14 Turn Your Challenge into an Evergreen Affiliate Machine

This is the week where you begin to make preparations to evergreen your challenge. You can
get 100 people to buy ClickFunnels from you, but if they all ended their subscriptions, then your
passive income and Super Affiliate status is gone! You should expect around a 10% churn rate
per month (pretty normal for a browser-based software app) and you need to have ads running
to keep your account level healthy. Little events like the Summit and 21-day challenge will boost
your account level, but those ads are key to maintaining your affiliate sign up numbers in the
future. So, this week, set up your evergreen challenge funnel, and sit it on the back of your free
Summit funnel.

Create a schedule to go live publicly on your Facebook group for Q&A with your ClickFunnels
account buyers. Download your favorite sessions, and use them as podcast episodes with your
affiliate link at bottom. Also publish your favorite success stories. This is one of the ways to
create that flywheel effect with your success rolling on itself.

You are done with step 14 when:

• You have set up your challenge evergreen funnel.

• You are gathering and publishing success stories at podcast episodes.

WRAP UP
BOOM! I know that was a lot, but honestly that’s what I’d do. I have over THREE whole months
of action steps, after all!

Moving forward, I’ll treat this work like the business it is and keep creating more front-end
products for even more buzz, like a crowd-created free+shipping book with the influencers I
have a relationship with now, big giveaway contests, or exclusive interviews with ClickFunnels
pros with my affiliate link at the bottom. I’m going to dump all profits back into ads for my
Summit and 21-day challenge until I’m making at least $4,000/mo.

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It’s also a big part of my strategy moving forward to do private trainings about the $297 package of
ClickFunnels for those who already bought ClickFunnels through me, so I can get people to upgrade and
triple my income.

Just to recap what I did here: I’m targeting one dream customer who can easily afford a monthly
subscription, and I’m going for audiences that ClickFunnels already has momentum towards. I’m just
closing the gap with a little more customization than ClickFunnels has capacity for.

The strategy I’m using is to first build a list off of influencers’ lists. I’ll use interviews, a resources page,
freebies, and most importantly, publishing to create noise and opt-ins.

Those will all lead to a free 3-day Summit to build credibility with influencers and further build a fast list.
On the last day of the Summit, I’ll sell a 21-day challenge following the topics and assets already created
by ClickFunnels to guide them through the setup of their first funnel, the 2-week ClickFunnels trial period,
and get them some early successes. Then I’ll sell them my unique ClickFunnels offer.

“The obstacle is the way. The impediment to action advances action. What stands in the way becomes
the way.” - Ryan Holiday

Get after it.

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DAVE GAMBRILL
S U P E R A F F I L I AT E

Dave Gambrill is an executive coach, leadership consultant, and serial

entrepreneur who is on a mission to help people unleash their awesome on the
world. Having worked in pharmaceutical sales, professional sports marketing,
and served in the United States Navy supporting the Marines in a combat
medicine role, he has a unique, unmatched perspective as it relates to success
and leadership. He has coached Fortune 500 and INC 5000 executives, Olympic
and professional athletes, and thousands of entrepreneurs and small business
owners. One of his passions is helping fellow speakers, trainers, coaches, and
consultants generate multiple revenue streams both online and offline.

R E A D DAV E ’S 7 ST E P S TO S U C C E S S
 DAV E G A M B R I L L

If you’re someone who wants to see results in week one, you can probably skip this chapter. Why? My
strategy is focused on building a strong foundation and forging relationships the first few weeks before
we even consider making an affiliate recommendation to anyone. I’ve found that your conversion of new
sales will be better and your retention rates will be higher with a slower, more methodical approach. It’s
easy to get people to buy something, but the real power is in getting people to have success with your
recommendations and stick around for the long term. Our goal here is monthly recurring revenue, right?

I also understand that lots of people are starting their journey to become a ClickFunnels Super Affiliate
as a side-hustle and just don’t have hours and hours of time to devote to this every day, so I wanted to
offer something that is doable with a few hours of effort each week. Although the method in this chapter
will probably start off slower than some of the other options in this book, you can still get yourself to
ClickFunnels Super Affiliate status within 100 days.

01 Understand the Massive Results Framework (VS4T)

In my various business ventures, I’ve come up with a framework for execution that guides me.
I call it the “Massive Results Framework” which is:

Vision + Strategy + Team + Tactics + Tools + Telemetry = Massive Results

I often refer to it as VS4T for shorthand and it’s explained as follows:

• Vision is the “why” and big picture.

• Strategy is the high-level overview of how to accomplish the mission.
• Team is the people I’ll hire or work with.
• Tactics are the daily and weekly tasks and other things I need to execute on.
• Tools are the systems and resources that help me execute + automate where possible.
• Telemetry is the data I’m reviewing to see how we’re tracking.
• Massive Results is the end result we’re looking for, which, in this case, is recurring
affiliate income.

02 Grasp the Bigger Vision

Based on VS4T, the first thing you need to do is get a really strong understanding of your vision
and your “why” and clearly define what massive results you want to achieve.

• Why are you doing this?

• Why do you want to create a strong, residual revenue stream?
• Why do you want to create more time freedom?
• What will this new revenue and time freedom do for you and your family?
• What charities will you be able to bless with more donations?

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When you tie your “why” to something that makes your cry, either tears of joy or pain, then it’s
very powerful. Since I have two college-age kids and another one in high school, my “why” is
often tied to being able to get my kids through college debt free. This is a powerful motivator
that keeps me focused on continually driving new revenue. If you don’t have a powerful enough
“why,” you’ll give up on your affiliate dreams and goals at the first small challenge that comes
your way.

Using the idea of “Begin with the End in Mind” from Stephen Covey’s classic, 7 Habits of Highly
Effective People, once your high-level vision is locked on, you now want to get crystal clear on
the massive results you want to achieve.

It’s not enough to simply say, “I want to become a ClickFunnels Super Affiliate in 100 days.”
Specifically, what does that mean to you? Go through the list below to get crystal clear on your
massive results you want to achieve:

• Get as clear and detailed as possible.

• Set big goals, and then have monthly, weekly, or even daily benchmarks.
• Write them down.
• Put the benchmarks in your calendar.
• Make a vision board.
• Put photos of the things you want on your computer desktop and phone wallpaper.
• Set daily reminders on your phone throughout the day that simply ping you with your
“why.” Routinely visualize having and doing the things you want.
• See all of this clearly in your mind’s eye.

Even if you want to skip this important vision-casting and goal-setting step, either because you
don’t see the value in it or you see it as some crazy mumbo jumbo, do not skip this step. In fact,
spend the first two weeks of your 100 days doing this if you have to.

There is a wealth of scientific data as to why this works (look up “reticular activating system”
and “habituation”). If you fail to properly prime your brain with what you are trying to do, it
will simply react to whatever comes your way. If you want to be one of the people that persist
and find massive success in affiliate marketing, this step is critical. As Zig Ziglar teaches, “You
cannot make it as a wandering generality; you must become a meaningful specific.” Take the
time to get specific and build a strong foundation.

03 Focus on Your Strategy

Following VS4T, now it’s time to focus on strategy.

I define strategy as the high-level steps I need to take in order to execute on my vision and achieve
my massive results. For my high-level strategy, I’ve relied on building strong relationships and
adding tons of value to people first before making affiliate recommendations or asking for the
sale. Why? Because it works, and science backs it up. People will take affiliate recommendations

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and buy from people they know, like, and trust, so my goal is to become that known, likeable, trusted
person as fast as possible with integrity.

To start with, you must go sign up for a ClickFunnels trial. Yes, as far as I’m concerned, it’s required. How
in the world will people come to know, like, and trust you and your recommendation if you’ve never used
the product?! It’s hard to recommend a product with integrity if you don’t use it, and people will be able
to tell if you don’t.

Start going through the onboarding education and steps that are on your dashboard. This piece is critical
because later you may need to help your referrals with their onboarding questions, and you want to be
able to speak from experience. You don’t need to complete all of the onboarding now, but add 30 minutes
to your schedule each day to knock it out until it’s complete.

Then, go read and review two important things I recommend which have shaped my philosophy:

First, read “1,000 True Fans” by Kevin Kelly. When reading, simply change the concept in this blog post to:
“My goal is to get 1,000 people who would take my affiliate recommendations seriously and take action.”

Second, read Influence: The Psychology of Persuasion by Dr. Robert Cialdini. People take advice and do
business with people they know, like, and trust. This book provides the six major psychological levers you
need to pull to make it happen. If you don’t want to read the whole book now, there are plenty of short
interviews with Dr. Cialdini online where he provides a great overview.

Next, do a thorough audit of all of the groups, clubs, forums, and communities you’re a part of, both
online and offline, to determine where you might already be an authority and see how and where you can
add value.

An easy way to tackle this is to jot down a list of all the roles you play. For me, that includes things like dad,
spouse, brother, son, lacrosse coach/referee, leadership consultant, executive coach, corporate trainer,
digital marketer, etc. Look at your calendar for the last few months to see what groups you spend a lot of
time with. What recurring events or meetings do you participate in? What Facebook or LinkedIn groups
do you often provide answers in?

Also start to think about what people commonly ask you for advice and help about. For this exercise, feel
free to write down anything and everything that comes to mind because you can always narrow it down
later. You may find it useful to capture these notes in Evernote or another cloud-based app so you can
access and edit them anywhere.

While doing this, something will start to jump out at you: you are already an authority about something
in one or more groups.

There are people who already trust your advice about specific subjects. You don’t need to be the smartest
person in the world about the subject; you just need to be farther ahead on the path of mastery than
most of the people in your spheres of influence. Remember, in the eyes of a 2nd grader, a 5th grader is an
expert or authority.

In my case, as I was building my executive coaching and leadership consulting business, I kept having
other people who were doing the same thing asking me about my online marketing activities. They
wanted to know what books I was reading, what tools I was using, and what marketing channels I was
seeing the most success with. I really didn’t intend to provide any formal training or advice on this, but
the questions kept coming, so I noticed I could add value to these people through my recommendations.

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You may also notice something similar in the hobbies, sports, or clubs you participate in. In
my case, I’ve been around the sport of lacrosse as a player, coach, and referee since 1981. As I
would referee games and tournaments at the youth level, I would often have parents, coaches,
and even other referees asking me about the rules and other specifics of the game. At first
I would recommend books and other online resources (sometimes via affiliate partnerships),
until I eventually created my own online training program. These are the kind of connections and
situations you are looking for. You can always build and grow new audiences later, but if you want
a quick start, it’s wise to work with what you’ve already got established.

Next, come up with a list of common issues or themes these communities wrestle with. Browse
the Facebook and LinkedIn groups. See what questions are being asked. If may even be helpful
if you post a question in the group along the lines of, “What is your current biggest struggle
with … ?” or “What do you wish you knew when you first started (with this subject)?” To start
positioning yourself as an authority, answer some questions regularly in the group without any
calls to action. Just add value and build relationships.

You can also use Google to gather some data. Do searches for “topic + forum” and “topic +
rss.” For example, if your topic of expertise is cake decorating, simply search “cake decorating
+ forum.” Spend some time in these communities doing the same thing mentioned above and
take good notes on what you find.

This information will give you a good idea of the pain points they have that you’ll be able to solve
later with your affiliate recommendations. It will also give you the information you need to build
affiliate offers and bonuses and create the hook, story, and offer Russell describes in Expert Secrets.

Also, start thinking about how ClickFunnels can help solve some of the issues. Are people having
trouble generating leads? Do they need ways to monetize their message or blog? Do they need
more sales? These are all things ClickFunnels can help with and you should start thinking about
how to position it to your audience based on what you’ve been uncovering in your research.

04 Assemble Your Team

In VS4T, now is the time to look at the team you’ll assemble to help you with the next steps. I
won’t spend a lot of time here because in this case, many of us start out flying solo, and you
probably won’t be hiring a full-time team. However, you should at least start to consider who
might be able to help you as you execute on your mission.

One of my favorite places to find freelancers has been Fiverr. You can find people on there to help
you with graphic design, video editing, and all kinds of other stuff. However, if you are looking for
funnel-specific help, the recently launched Funnel Rolodex from ClickFunnels is an outstanding
resource. You can find it at: www.funnelrolodex.com.

Another great resource is the ClickFunnels Affiliate Avengers Facebook group. There, you can
get your questions answered and find people to collaborate with.

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05 Assess Your Tactics and Tools

You’ve been doing lots of homework up until this point, and now it’s time to put it all into play via
tactics and tools.

Go to your ClickFunnels affiliate dashboard, and see what products you want to promote and
what links you’ll need. This decision should be based on your research of your audiences. There
are often webinars and other lead magnets in the ClickFunnels affiliate center that directly
address some of the challenges you’ve uncovered.

Since the links are usually long, I like to “pretty them up” by using a URL redirect from my domain
or using a service like Bitly or ClickMagick. If you choose a third-party option to mask your
affiliate links, just be sure they redirect the full link and that they don’t cut off critical elements.

It might be helpful to store all of your original links and shortened versions in a spreadsheet or
Evernote document so you can cut and paste them easily.

In some limited cases, it may be ok to share these links in the communities and forums you’ve
been adding value to. If that’s an option, when you are answering questions each day in the
forums and it’s appropriate, you can share the link as part of your answer.

Next, build a “bridge page.” If you’ve been learning the ClickFunnels platform as suggested
earlier, this will be easy. A bridge page is simply a page where you can better position the affiliate
offer directly to your audience and capture their contact info so you can build your email list.

For example, if I was positioning the offer to my fellow executive coaches, I might talk about the
top seven ways you can use ClickFunnels to attract new high-paying coaching clients. The only
call-to-action on that page would be a big button with my affiliate link embedded.

Since I believe that video is one of the best ways for people to get to know, like, and trust
someone, I often put videos on my bridge pages. You can quickly shoot a video on your phone
and upload it to YouTube so you can embed it on your page. Don’t worry about editing and
making it professional. People are drawn toward authenticity and transparency, so just be you.

If you want to add even more value to your audience and deepen your authority with them,
create an autowebinar funnel where you teach and show how ClickFunnels will help them. If you
are a little more tech-savvy, a live demo funnel is another option. Again, the goal here is to teach
something and show how your affiliate offer makes sense for the prospect.

Once these bridge pages are established, you can share them in your social media posts and
forums. I’d also shorten or mask these links too. Continue sharing each day as you answer
questions in the forums, but don’t just go in with the intent of posting your links. Use them only
where they make sense.

06 Pay Attention to Your Telemetry

Now that you’ve got things running, pay attention to your Telemetry. In this case, the data that
will be useful is in your ClickFunnels statistics within your affiliate dashboard. You want to see
how many people are hitting your bridge pages and compare that to how many people are

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signing up for free trials with ClickFunnels. If some bridge pages are converting better than
others, try to uncover why. Run a split test by changing an element (copy, images, etc.) and see
if that helps conversions. Funnel Scripts is a great tool to help you with copy that converts and
it can be found at: www.funnelscripts.com.

It’s also time to start doing challenges. One of the best ways to differentiate yourself as an
affiliate is for you to have an offer/bonus stack. Since people are starting to look to you for
advice now about marketing online, you can create a closed Facebook group where you provide
group coaching as a bonus.

You can add your own challenge and other bonuses to your bridge pages. For example, you can
add: “For the next 25 people who grab a ClickFunnels account via my link, I’ll add you to our
group coaching and accountability group on Facebook as a special bonus.”

Make sure you create some scarcity with either number of participants or challenge closing date.
Since our goal is to have 100 ClickFunnels accounts, set up at least 4-5 different bridge pages
with your challenges and promote them via the social media groups you’ve been participating in.
Also, if you set up your bridge pages to capture names and emails (or are using a FB Messenger
bot), be sure to blast your new challenge offer there as well.

If you decide to post your challenge bridge page directly to your social media profiles, make sure
you add this critical social proof element. Post that you’ve got spots open for the first 25 people,
and tell them to reply to the post with “I’m in!” or something similar once they’ve secured their
ClickFunnels account which adds them to the challenge. This adds social proof that others are
joining in, and it also helps keep your post in their newsfeeds longer.

In your challenge group on Facebook, simply help people walk through the process of
onboarding. Provide weekly updates as to what they should be doing and share different “share
funnel” options with them based on their needs. Even though there are literally hundreds of
ClickFunnels share funnels and templates available, most people will not notice them, so having
you highlight them is a big bonus for them.

There are two main reasons you want to do these challenges and accountability groups. One is
that it’s a great, value-added incentive for people to join ClickFunnels via your affiliate link. But
most importantly, you want to make sure they implement and see some success very quickly.
Why? The faster you have them seeing success and integrating other facets of their online
presence, the longer they’ll stick around as a ClickFunnels client, and the longer you’ll receive
commissions. Remember, it’s easy to get someone to opt in for the trial, but it’s another thing
entirely to get them to stick around long term. So, it’s definitely in your best interest to help
them see success quickly. You’ve done all this hard work to get them, now you want to make
sure you keep them.

07 Gather Testimonials and Scale

As we near the end of our 100 days you should now have close to 100 people using the platform
or in the trial phase. If you want to see ongoing success, this next step is critical. While the
people in your challenge groups are in the “honeymoon phase” and seeing success, get them to

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provide a testimonial for both you and the platform. If they will do a video for you, even better! I usually
provide a brief request like this:

“Congratulations on your recent success with the program. In order to help others see how
powerful the ClickFunnels platform is, would you be willing to provide a brief testimonial on
the product and my accountability group? If so, simply reply with your thoughts or shoot
a 1-3 minute video explaining how you are having success and how it’s helping you and/or
your business. I’ll be using this testimonial in my marketing of the program. We’ll also be
using your name (unless you’d prefer I only use initials.) Thanks in advance for your help!”

You can add these testimonials to your bridge funnels for even more social proof. Once you have your
bridge pages locked on and they are converting well, it’s simply a matter of repeating the process over
and over. Now that you’re making some revenue, it might also be time to investigate ads to drive traffic
to your pages, but I’ll leave that to other experts since that’s not my wheelhouse. A good place to start
though, at least for Facebook ads, is Facebook Blueprint.

You can take this entire method and use it for just about any affiliate promotion for both products and
courses to see massive results. I’ve used it time and time again to promote everything from $97/mo.
offers to $10,000 coaching programs. Yes, it takes a little time, but when you build the foundation of
“know, like, and trust” with your tribe, you can continue to recommend products and services over and
over and over. Just remember, the goal is to help people achieve their own success using the tools you
recommend. Help a lot of people find success, and you’ll have all the success you can handle!

A F F I L I AT E B O O T C A M P 47
RACHEL PEDERSEN
S U P E R A F F I L I AT E

Known as “The Queen of Social Media.” Rachel is the CEO and owner of her social
media marketing agency The Viral Touch, Full-time Social Media Consultant and
Strategist, and Founder of Social Media United. Rachel is a top social media
marketer and consultant, worldwide viral sensation, and leading authority on story-
telling through social media and Facebook ads. Rachel’s journey began in 2016
while working in her 9 to 5 (actually, it was an 8 to 5) day job. Within 6 months,
she replaced her income and built a clientele that she loved working with. Rachel
is also a mother to 3 beautiful children and wife to her supportive husband!

R E A D R A C H E L’ S 1 4 S T E P S T O S U C C E S S
 RACHEL PEDERSEN

I’ve made $43,202.35 in ClickFunnels affiliate commissions at the time of writing this.

Here’s the crazy thing: it was never a major focus of mine. It all happened fairly easily. It was mostly
passive income, as I spend maybe 5 hours a month MAX on this.

It NEEDED to not be my primary focus because I run (2) million-dollar businesses, have 3 kids (I had a
baby this past year!) and make time for friends and family.

Now listen, I know my ClickFunnels commissions do not total a million dollars or something crazy, but it’s
more than my husband and I used to make COMBINED in a year.

What would making $4,000 a month mean for you and your family? Would it mean a new house? Would
it mean leaving your 9-to-5? Would it mean paying off your debt? Would it mean going on a vacation? Or
would it mean just finally being able to breathe?

For us, it’s the ability to hire a team member that bought our time back, and it is so, so worth it! Can you
imagine hiring an A-team player who saves you 30-40 hours each week?

Now, before we dive into my 100-Day Plan to Become a ClickFunnels Super Affiliate, I need to share
something incredibly important.

When I spoke at FunnelHacking Live (in front of 3,500 people while 9 months pregnant!) I shared the
single most important thing you need to know about business. Yes, this includes your affiliate business.

ALL business success stems from the relationships you build with your market, followers, and
ultimately, customers.

While I shared the awesome amount of money I’ve made with ClickFunnels commissions, please note: it
isn’t just about the money.

I’ve never ever seen my affiliates as numbers, and you can’t either if you want to be successful.

Why?

Because the ONLY way to consistently create ClickFunnels affiliate income that pays you month after
month is to CARE about your affiliates and serve them and their needs. As Russell Brunson says, “Is it
okay if I overdeliver?” Overdeliver on value every single time you offer them a new opportunity.

With that said, let’s jump right in and act as if today I wake up with NO network, NO budget, NO followers,
and I have just 100 days to become a ClickFunnels Super Affiliate.

My goal is to be making about $4,000 per month in affiliate commissions in 100 days or less. That’s
about (give or take) 80-120 ClickFunnels users signed up under my affiliate link on differing monthly
packages (not including upsells tracked via the sticky cookies... more on that later!)

I’m giving YOU my action plan.

Let’s do this.

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01 Lay the Relationship Foundation

The first week you’re going to ask yourself the following questions:

• Who do you want to serve?

• What do they need?
• What are their pain points?
• What answers can you give to them?
• How can you incorporate ClickFunnels into that answer in a win-win?
• Why should they buy through you?

You may not know the answers to these questions, but do your best to guess a loose hypothesis.
This can change without a doubt as the 100 days go on!

• What types of people do you like to work with?

• What does their business need?
• What do you know a little bit about (more than the average Joe on the street)?
• What are you the expert in?
• Which types of funnels could you see working to help your market to grow?
• What JUICY, irresistible offer can say to your future affiliates, “I understand you,
and I want to support you”?

We’re going to jot down our answers and dive DEEP into them each week (or faster if you’re an
action-taker) to make sure we do this right!

02 Identify Your “Who”

You should decide to niche down SLIGHTLY the audience that you want to help. I’ve never been a
fan of niching by demographics. Psychographics are my preference for a longer-lasting audience.

Choose your target market based on 1 or 2 demographic filters (i.e. dentists, musicians, US-
based companies) with psychographics as well. Psychographics are the core values from
which we make our life decisions. For some people this might be family. For others it might be
loyalty. Still for some it could be pursuing wealth and platform. Ideally, your person will be an
entrepreneur, freelancer, or business owner.

This week, you’re going to really focus on WHO you’re going to serve. Identify 5 people online
who are in your target market. This might sound crazy, but now you’re going to learn everything
you can about them.

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Learn all about these people. You’re not actually being a creep! You’re just doing target market
research by searching their public social media. Discover what they love, what they talk about,
and what they cannot stand!

Take as many notes as you can about your WHO that you find online. If at all possible, schedule
a phone call with them to learn more about them.

03 Identify Your Audience’s Pain Points

Now it’s time for you to become a detective. You need to discover your person’s pain. Wait... pain?

Yep, pain.

If you can understand the pain points of your target market (aka the needs they have that are
not yet being fulfilled), you can provide EXACTLY what they need.

• Are they craving more leads?

• Are they stressed that their competition is online and they are not?
• Are they wishing that their website converted?
• Are they desiring to take their teaching online to impact more lives?

You might be thinking, “Rachel, I have NO idea how to find out what their pain is.”

Well, you’re going to need to get creative! Ask them directly. Ask their friends. Poll Facebook
groups. Put your questions on social media. Research groups on social media to join, and see
what the members (your ideal customers) talk about as the pain they want to solve!

Whatever keeps them awake at night is what you need to know.

THAT is the messaging on which you center your entire affiliate campaign (and the next steps
that come).

04 Reverse Engineer the Solution

Now it’s time to reverse engineer the solution that solves their pain point. In other words, take
their goal and step backwards until you figure out what their “next logical step” needs to be.

For example:

• Goal: Create an online teaching course

• Current pain: No idea where to start
• Reverse engineer: Idea > map out offer > create sales page > secure paying
customers > create course hosting platform > online teaching course complete

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• Goal: Wants to build an email list

• Current pain: Can’t figure out the moving pieces to capture emails
• Reverse engineer: Desire > map out lead magnet strategy > create opt-in
funnel > launch > email list building on auto-pilot

You have to figure out what the pain points of your target market are so that you can create a
solution (the next logical step). If you can get your audience closer to their end goal, you have
created a piece of the solution!

05 Craft Your JUICY Offer

You COULD sell your audience on ClickFunnels, and it’s not a bad idea. ClickFunnels holds its own.

What if, instead, you were to create a unique, super attractive mini-course or mini-service
offering that allowed your market to get closer to their goal... something that others charge
$97-$997 for?

Instead of charging for this item, though, you would bundle it up as a FREE bonus for people who
join ClickFunnels through your link! How could they say no? They can’t!

That’s the beauty of this technique: you’re delivering the exact solution to their pain and
providing an action step to them to move forward with.

Plus, they would join ClickFunnels under your affiliate links, and you didn’t even have to sell. You
just delivered value, and made it easy for them to say yes.

06 Build Your List

Now that this is starting to work, I need you to recognize something super important. The power
is all in your control. The power (and money) is in your list. Your single greatest asset is the asset
YOU own.

While some people think the list consists of social media followers, that isn’t enough. Any social
media platform could shut down in an instant, leaving you robbed of your greatest asset. You
need to convert your social media followers, friends, family, Little League and Bible study onto
your email list (via opt-in of course).

You can do all of this through ClickFunnels.

07 Nurture Them Hard

As you work to capture your people on your email list, don’t let your list stagnate. You need to
nurture them. Remember, this is all about relationships!

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I aim to reach out to my list 1-2 times a week, usually to deliver value, entertain, build relationships,
or make an offer. But that’s for next week; for now, you are just nurturing, not selling.

Writing to your email list will absolutely feel uncomfortable at first, but I promise you it gets
easier as you quickly realize they are waiting to hear from you! The more you put your heart into
your emails, the more excited they get to open each one.

Some people email their list 5-7 times a week. That’s a lot, and you don’t need to email that often.
However, you should find a consistent frequency that works for you and your writing schedule.
The key word is CONSISTENT.

Got it? Nurture that list, baby!

08 Make the Offer

This might be the part that can be nerve-wracking. The reason I recommend this AFTER building
and nurturing your list (at least in the beginning) is because I want you to get your “writing
nerves” out before you make the offer.

Here’s the deal: you’re not even selling. You’re delivering a no-brainer deal!

You don’t have to put on a weird, salesy voice or anything. It can be kind of casual, but it definitely
should sound exciting! Here’s a sample template that could be helpful as you make the offer. Be
sure to tweak this!

Hey (FIRST NAME)!

I’ve been asking around and talking to quite a few (TEACHERS/MOMS/SHOP-

OWNERS/DENTISTS) - and something kind of crazy started being clear..

(PAIN POINT) is one of the main reasons so many people aren’t (OBTAINING/
ACHIEVING/GROWING) (GOAL)!!!

I put together an absolutely incredible (PROGRAM/MASTERCLASS/TRAINING/

FUNNEL) that (REDUCES PAIN POINT) so that you can (OBTAIN/ACHIEVE/
GROW) (GOAL) without losing your mind.

This is kind of crazy… But I know you’re going to love it.

It’s normally $297 - but I’m giving it away for FREE this week if you (OPT IN TO
AFFILIATE OFFER)!

If you want in - just reply to this message with YES - and I’ll get you in.

(SIGN OFF),

(YOUR NAME)

That’s not so bad, is it? You’ve got it. Go make that offer!!

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09 Sell Out Organically

This next part goes against the majority of what we’re taught. Everyone says “Spend $1,000 on
Facebook Ads to test and scale.” Here’s the thing. I run a digital marketing agency, and I’ll be the
first to tell you NOT to run Facebook Ads first, unless spending $1,000 is NOT a make-or-break
situation. If that’s the case, go ahead and run ads to your offer or funnel!

But, I will be the first to tell you that I built a six-figure business before I ever got serious about
Facebook Ads. It CAN be done.

Growing up, my dad always said, “If you don’t have the money, you’d better have the time.”
Organic social media takes time. It can either be a long, slow burn or a sweat-inducing spin-
class level workout.

Social media is one of the best places to start building your very own audience. All you have to
do is pick one platform and master it. If you are doing this full time, I would focus on two to three
platforms and work them hard.

10 Target Your Local Blue Ocean

If you’re ready to ramp up aggressively, it’s time to do the really hard thing. I wouldn’t normally
recommend this, but it’s incredibly effective to get HUGE results fast.

You’re going to go door to door.

Stick with me, this is not a plan you want to skip.

You’re going to offer a value-based service to your friends, family, and acquaintances. This is
TRULY a win-win. You’re going to offer to build a funnel for free for the people you know who
run businesses!

Yep, this one is going to help guarantee that you have ClickFunnels users who don’t want to
leave because you served them and helped them to achieve their goal. Spoiler alert: It all comes
back to The Relationship Funnel.

Offer this service to your local:

• Bakery
• Flower Shop
• Clothing Boutique
• Supermarket
• Nail Salon

...and so on and so forth. There’s just one tiny stipulation: They have to buy their ClickFunnels
account through your link. See what we just did there?

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11 Grow with Authority Jacking

I want you to focus on how incredibly powerful it would be if you could put all of the amazing
work you’ve done in Steps 1-10 in front of other people’s audiences.

That is EXACTLY what I want you to do! My good friend, Brian Burt (Inner Circle member), uses
a term called Authority Jacking.

Essentially, you connect with influencers (and friends!) and discuss bringing your value onto
their platform. When you deliver value to their audience, nearly instantaneously the audience’s
affection for their leader sees YOU as an authority.

Reach out to your friends, acquaintances, family, and peers about their podcasts, YouTube
channels, FB Lives, webinars, and more.

Allow the relationships you have with friends and influencers to give you a platform for authority.
You may be given the opportunity to work together in a JV capacity, or you might just have the
opportunity to grow their audience and value while growing your own as well.

Keep going! Don’t give up now!

12 Evaluate the Numbers

This is an incredibly important part of the process towards achieving ClickFunnels Super Affiliate
status.

Many people will tell you, “If you spent $1 and make $2 over the course of the next 2 years, you
have a great business model.”

But I get you. That doesn’t work. If you spend time, money, and energy on this business, you
need to know if this is going to work for you, and you don’t have a huge revenue runway to
sustain you in the meantime!

I need you to write down how much you’re spending per month and how much you’re making
per month. Look at the last few months’ numbers.

To keep it super simple, I calculate my total revenue and subtract my expenses. Do you have an
extra couple hundred dollars per month to throw at Facebook advertising now? If so, I think now
is your time!

13 Build Your Money-Printing Machine

IF the numbers worked out, it’s go time. This is the point in business where I feel like a crazy
pirate aboard a ship going through a torrential downpour, yelling at the top of my lungs, “THAR
SHE BLOWS! SCALE SCALE SCALE!!!”

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Literally, the moment you realize that your numbers, offer, and market are all working together,
this is the point in time where you need to determine that you’re going to keep putting $ in and
pulling $$$ out.

We’ve built quite a few of these with organic social media and paid advertising. The results?

Worth finishing the action steps for the 100 days, that’s for sure!

14 Offer MORE
It’s your turn to create an offer, grow your audience, and see how your business can grow. The
only limitation is your own mind!

Go out, and create that thing you know you were always meant to make. You’ve got this!

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JIM EDWARDS
S U P E R A F F I L I AT E

Jim Edwards helps entrepreneurs just like you go from blank

screen to compelling content and money-making sales messages
at the push of a button! (No experience required.)

READ JIM’S 18 STEPS TO SUCCESS

 J I M E DWA R D S

Jim Edwards here. Welcome to my 100-Day Plan to Become a ClickFunnels Super Affiliate.

If I had to start from zero, didn't have a list, didn't have rich friends, and didn't have a ton of money, this is
exactly what I would do. If all I had was an internet connection, a computer, access to basic software, and
a brain, this is what I would do.

I want you to understand a couple things. This plan basically has 18 steps broken into six phases. Even
though I say it's a 100-day plan, it isn't necessarily something that would take you 100 days to do. You
need to understand the phases you're going through, though, so you can understand how I've distributed
these activities out over 100 days (which is about 14 weeks).

THE 6 PHASES TO BECOMING A CLICKFUNNELS SUPER AFFILIATE

1. Understand why you promote 4. Start adding consistent value to your niche
what you do as an affiliate
5. Become an expert in the eyes of your niche
2. Pick and analyze your niche
6. Engage in consistent, nonstop content marketing
3. Create your “value trade” and promotion to promote your affiliate offer

Though I’ve laid this out as 100 days, how long it takes really depends on your time availability. If you're
working full-time at something else, have another job, or have a lot of other commitments, I'm going to
assume that you can work at this for two hours a day. No matter how busy you are, if you cut out the idiot
box (TV), you're going to be able to find an hour in the morning and an hour at night. I'm going to assume
you can do that.

I'm also going to assume, though, that if you can give this 100% effort (meaning you're not working at
another job) then you can work 8-10 hours a day, five days a week on this. (God forbid you should work on
the weekends, okay?) If you can give it 100% effort, 8-10 hours a day, then this should actually not take
100 days to implement.

With that said, if I was starting from scratch, and I had little to no money, this is exactly what I would do.

PHASE 1 Understand Why You Promote What You Do as an Affiliate

01 Choose an Affiliate Program That Offers Recurring Revenue

One of my main decision points is, "Do I want to sell something where I'm just going to get paid
one time, or do I want to sell something where I'm going to earn recurring revenue?"

The first thing I'm looking at when choosing an affiliate program to promote is recurring revenue.
I want to get paid again each month, and I want to get paid again next year. I think that's critical.

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If you're going to make money, it's a lot easier to find 100 people to pay you 12 times each over
the course of the year than it is to make 1,200 individual sales.

You also want to promote a “foundational” product where the customer can't easily quit.
You want something where once they get in and start using it, there's a whole lot of pain to
disconnect. You also want to make sure when you promote something as an affiliate, the product
company has great customer service. After all, you don't want to promote something where the
company upsets your customers. Finally, you want to promote something that many different
niche groups of people can use.

ClickFunnels fits that bill perfectly!

ClickFunnels pays you recurring revenue every month, and it's really hard to quit. Once people
have their funnels set up and making money, it's hard for them to leave. They’ve got great
customer service. ClickFunnels can be used by many different niche groups of people, not just
one or two that all the affiliates are going to have to fight for.

PHASE 2 Pick and Analyze Your Niche

02 Identify Who You Will Sell To

The first week is really all about getting your mind right. You need to have the “servant” mentality.
One of the things I see with affiliate marketing is people thinking, "Okay, how am I going to sell a
bunch of stuff?" That's the wrong mindset.

What you need to think is, "How can I serve a lot of people and help them get what they want?"

You have to give value to get value in return, especially when you're promoting as an affiliate.
Everybody else can promote the exact same offer, so you have to create circumstances where
people see more value buying through you than anybody else.

In Step 2, you're going to pick an audience you're going to serve. Ask yourself these questions:

• Who are you going to sell to?

• Where are they?
• Where are they physically online?
• Where do they gather?
• How many social media groups can you find?
• How many Facebook pages can you find?
• How many newsletters are there that you could potentially
partner with or could advertise in?

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Then, you need to consider where your audience is mentally. Ask yourself these questions:

• What are their major pain points?

• What are their big desires or payoffs?
• How are you going to position the affiliate offer (in this case, ClickFunnels)? How are
you going to position ClickFunnels so it solves their pain and problems, fulfills their
big desires, and gives them the payoffs they're looking for?

Next, you want to research your competition and the solution they’re offering to your niche,
especially for the product that you're selling as an affiliate. Ask yourself these questions:

• What are their offers?

• What features do they have?
• What are the benefits?
• Who's selling to these people right now?
• Why are people buying from them?

The reason you want to do this is to differentiate your offer for the exact same product that
maybe 100,000 other people are selling as an affiliate. You want everybody to look at your offer
and say, "I know I need to buy ClickFunnels, but I need to buy it through that person."

03 Create a Giant List of Your Audience’s Problems

You should make a huge list of all of your target audience’s problems, questions, roadblocks,
and results desired. You want to make a giant list. Soon, you're going to use this list to create
content, ads, and bonuses. Your bonuses can be products, training, or anything else you can
dream up. This list is going to become the key to you developing your roadmap to success.

In this section, we’ll use the example of real estate agents.

If we think about a real estate agent, what are the problems they have? Well, they need more
sales! Their problem is that there are a ton of other realtors out there, and they don't know how
to differentiate themselves from all the other realtors. Everybody in real estate is doing it (more
or less) the exact same way.

Real estate agents are asking themselves questions like:

• How can I differentiate myself in my marketplace?

• How can I get more leads?
• How can I get more listings?
• How can I get more sales?

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• How can I work with more first-time buyers?

• How can I work with people who are qualified?

What are the results they want? They want more listings, buyers, and free time.

What roadblocks are your audience encountering on their way to reach their goals. What's
stopping them dead in their tracks? Some roadblocks for real estate agent could be:

• Online ads are expensive. (That's a big one for a real estate agent.)

• Print ads are expensive.

• Most ads don't work. (That's why they're expensive. Advertising is

only expensive if it doesn't work.)

Once you have this giant list of problems, this is what you're going to use to literally help yourself
sell your audience on your offer.

04 Tie Your Affiliate Product to Your Audience’s Problems

The next step is for you to take that giant list and tie that affiliate product in with all the things
you just listed off.

For ClickFunnels, you need to map out how this is the solution to their problems. For example, if
the problem for the client is that they can't differentiate themselves from all the other realtors,
one of the things the client could do is start creating marketing funnels to find buyer and seller
leads. That is a unique solution that 99 out of 100 realtors have absolutely no clue about.

How does a marketing funnel answer their questions? Do you remember the questions: “How
can I differentiate myself?” and “How can I get more leads?” By setting up marketing funnels
or tripwire funnels, and by setting up and selling related products, real estate agents can use
marketing funnels to differentiate themselves and get more leads.

How do I eliminate the client’s roadblocks with ClickFunnels? Again, what were the roadblocks?
Online ads are expensive. Print ads are expensive. Most ads don't work. The reason they don't
work is because the client doesn't have a conversion mechanism that works well. Funnels,
specifically marketing funnels, are going to eliminate those roadblocks.

How are you going to get your audience the results they want?

In the case of real estate agents, how are you going to make more sales for them? How are you
going to get them more listings? How are you going to get them more free time off? Easy, you're
going to use marketing funnels created with ClickFunnels to be able to help your client get more
buyer and seller leads. That's what they really want. They want more buyer leads, seller leads,
and relocation leads. The way they can do that is by using marketing funnels.

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PHASE 3 Value Trade

05 Create Your Value Trade

If everybody and their brother can promote an affiliate offer, then you need to have a strong
reason why they should buy through you. I've said this over and over, “People don't buy without
a strong reason why!”

Why are they going to buy ClickFunnels through you? You're going to create value to actually
trade them for buying through your link. At this point it's not by running better ads, it's not by
having slicker copy for ClickFunnels, but it's literally by creating an offer they can't resist and
can only get by buying through your affiliate link.

Now, your best bet is to create a “quick results companion” for the product. In this case for
ClickFunnels and real estate agents, you should consider creating an educational course that
shows how every realtor can get an extra 100 leads a month by setting up a marketing funnel in
their local market.

Or, if your target audience were plumbers, your course could be “How every plumber can 10X their
online leads.” Whatever it is, you want to ensure the bonus is whatever your target market really
wants. The key is they must do it with marketing funnels which requires them to use ClickFunnels.
That's the key. You've got to craft it so that people think, "Yes I want that. Let me pay attention."
The key is a big promise plus showing them how to use ClickFunnels to make it happen.

Don't talk in general terms. You've got to talk directly to the audience about how you're going to
help them to get results. The bottom line here is that this ‘quick results companion’ product will
be your bonus for your clients when they buy through your link.

This is how I was able to win in ClickFunnels’ 10X Secrets affiliate contest. I was able to be the
#1 affiliate for John Reese’s now legendary “Million Dollar Day.” I was the #1 affiliate for Ryan
Deiss’s “Continuity Blueprint.” I was the #1 affiliate for Armand Morin’s “Big Seminar”... twice! I
was the #1 affiliate for Yanik Silver’s “Maverick” membership site. I have placed in the top 2 or 3
in countless other affiliate contests by a country mile. Anybody could buy 10X Secrets through
anybody else, but the reason I won those huge contests was because I had amazing bonuses to
complement the main product, and I promoted the heck out of my offer.

Bottom line: if you want to sell a lot as an affiliate, it's all about the offer YOU make to go along
with the product or service you’re promoting.

As you go through this 100-day plan, you're going to be making your offer better and better as
you go. The first thing you're going to do is create some sort of a “quick results companion” for
the product. This bonus is the why they should buy from you right now, and that's the key. You
are literally going to create a product, service, or tool that they can't get anywhere else unless
they buy ClickFunnels through you. Keep it simple but keep it very valuable.

The reason you want to keep it simple is that you want to have something you can get done in
a day or two. You don't want to choose something that will take you a month to make. You just
need something right now to immediately differentiate yourself. By the way, value is based as
much on the promise as it is on the content.

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You can do a webinar to create your quick-results companion product. Pick out the top five or
ten things your audience needed to know how to do inside of ClickFunnels to be able to create
the marketing funnel they wanted, and teach that on a webinar. Bam, it's done!

You can trade the viewers a checklist. You can even do training videos, software, templates, or a
done-for-you service. Whatever it is, it must make the offer amazing.

One of the reasons why ClickFunnels is so cool is its “share funnel” feature. This is where you can
literally give out done-for-you marketing funnels by sharing templates from your own funnels
created in your own ClickFunnels account. If someone has your share funnel link, they can load
your funnel right into their own ClickFunnels account, as opposed to creating it entirely from
scratch. This feature is also a part of Funnel Scripts, so now people can share their scripts as well.

Give people templates. Give them anything to make their lives super easy once they make that
purchase through your affiliate link, but make sure they can only get it from you. That's why they
need to buy through you. You want to help them get results easier, faster, and cheaper. That's
the big thing at this stage. You're trying to get their results with ClickFunnels easier, faster,
and cheaper. Get them to the results they desire without requiring them to spend more time,
energy, and money. One example of this would be a bunch of videos showing realtors how to use
ClickFunnels to get more buyer and seller leads. It might even be a bunch of videos showing how
to get more luxury buyers or more first-time buyers.

Then, offer them a bunch of share funnels they could use immediately. Instead of making those
yourself, hire somebody to do that. If you don't have the money, make them yourself.

Offer a bunch of free reports your audience could use as private label rights (PLR) material.
(PLR means they could turn around and share those materials with their audience members
under their own brand name.) Find, make, create, or license different reports they could use
as tripwires. In the case of real estate agents, you might create something like “The Mistakes
People Make Trying to Sell Their House” or “The Mistakes People Make Trying to Buy a House.”
Try to get them some type of content they could slap their name and phone number on to use
for their own lead generation tools.

Bottom line: get your bonus offer done, created, and ready to go.

06 Create Your Affiliate Funnel

You also want to have a basic sales page set up for that bonus offer. This could be super simple:
basically a headline, a list of all the stuff they're going to get, and then literally your affiliate link
over to ClickFunnels. This is nothing complicated. This isn't some giant, long, 50-page sales
letter. It basically needs a headline, a video sales letter, and some bullets. You need to make
sure you explain to them how the bonus is delivered, though, as well. Then, your affiliate link is
the call to action. The key here is simplicity, big promise, and giving people stuff they can't get
anywhere else.

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PHASE 4 Start Adding Consistent Value to Your Niche

07 Create Your Funnel List (The Facebook Funnel)

“Building a list” can be a bunch of different things. A list can be emails. A list can be people on
social media who follow you. A list could also be people that watch a certain length of one of your
videos on Facebook. There are a bunch of different types of lists, but in the end, it's basically
getting people to follow you and pay attention to what you're doing because there’s a payoff for
them. Then, you can promote stuff to them.

You want to start answering questions on social media, forums, and groups. You want to start
adding value to the community you've chosen to serve. What you don't want to do is show up
the first day and say, "Hey, y'all! Want to buy ClickFunnels 'cause it's awesome, and it's going
to make you rich?" We’ll use the realtor example: " ... and this is going to help you sell a whole
bunch more houses and whatnot. Here's my link, go sign up."

That’s not how you do it. You must show up and become a trusted member of the community.
Also, you need to be really careful about selling in other people's groups. Most people get upset
when you pitch without their permission. They have rules against posting affiliate links in groups.

What you want to do at this stage is raise your profile. It doesn't take that long to do. It doesn't
take long for people to start recognizing you, and say, "Hey, you know, this guy, this gal, they're
actually making some great stuff, and they're posting some things. They answered my question."
You do this by sharing articles, videos, and anything else of value.

The other thing you want to do is create a Facebook group to support members of your target
audience in this area. You might create a group that's for realtors or real estate agents. You might
even call it “Marketing Funnel Hacks for Real Estate Agents” or something similar so they'll know
exactly what it is. You do this because you ultimately want to start funneling people into this group.

The group is where you're going to have some great interaction with people and make your own
rules about promoting ClickFunnels to the group. You want to entice them to join with some
type of a free opt-in offer, a report, a video, or a template. You want to make the offer for the
group very prominent on your profile. On your personal profile, you can mention the group in
your header graphic. You can put a graphic over on the left that's got an arrow to the link to your
group. You want to create it so that as people are seeing you answering questions on forums and
social media, they're going to click on your profile and say, "Oh, this guy has a group, and it's
free. Let me check it out because he's got some great information."

After they see the ad for your group on your profile and join your group, then you can market all
you want to them. This is where, once you've captured them, you can start running them over
to your affiliate offer as part of your content marketing. This is really what's referred to as your
Facebook funnel. I learned the whole Facebook funnel from a lady named Samantha Brown. She
showed me how to structure this whole process so people would see my content, click on my
profile, see I have a group, and join it. This is how you drive people from your profile over to join
your group.

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You also want to create a Facebook page that supports your group because this is where you
can run paid ads later. You're going to want to post videos to your page and share them to your
group. Then you'll be able to see which videos or content from your page is resonating with your
audience. It's much easier then to promote posts, boost posts, and run ads from your page.

Ideally, you want to encourage people in your group to like your Facebook page. The way you do
that is to just ask them.

Your actions for now include adding value daily online, and leverage that value into your
own group, into your page, on your profile, and onto any other social media or blog. If you're
answering a question in somebody else's group, take that answer and turn it into an article. Post
it everywhere else you can. Leverage the heck out of it.

Put a pinned post for your unique offer at the top of your Facebook page and group so when
people join the group or come back to the page, the first thing they're going to see is the offer
you're making.

Get into the habit of sharing value every single day online. Answer questions in groups to raise
your profile, then leverage those answers as content on your profile, your page, and in your group.

08 Bridge to ClickFunnels as the Solution

Keep answering questions on social media. Keep adding value to the community that you've
chosen to serve. Then in your Facebook group and on your page, keep leveraging those answers.
Start bridging to ClickFunnels as the solution to your leads’ problem when appropriate.

Say you're helping someone with a problem. That person might say things like:

• "Hey, I'm having trouble converting ads in the newspaper.”

• “I'm having trouble making social media work for me as a real estate agent."

You might answer:

• "Hey, instead of just running straight up ads, create a marketing funnel with a
report on your local area.”

• “Offer a monthly report on the sales, listings, and other market data in the area."

Explain that your audience members’ leads would have to give to their email if they want to get
their free report. Explain how somebody could create a marketing funnel and make that offer.
You can answer questions like these in forums and groups, but also leverage that content on
all your other properties on social media. When you repurpose that material, mention that the
fastest and easiest way to create a marketing funnel for their businesses is to use ClickFunnels.

Then drive them over to your offer page. That's the bridge between the content and your affiliate
offer. Just keep adding that value every single day. Make sure you're not just creating value in other
people's groups, but make sure that you are then leveraging that value on your own group or page.

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PHASE 5 Become an Expert in the Eyes of Your Niche

09 Become the Go-To Expert with a Masterclass

This is where you go from simply a helpful person to the person people will think of when they
think of marketing funnels in your niche. The first thing you're going to do (and this is going to be
a theme for the rest of the 100 days, and really for the rest of your life if you want to keep making
money) is keep answering questions on social media and forums. You need to keep adding value
to the community you've chosen to serve.

Then you want to do an ASK campaign to your group, your page, your profile, and all the groups
you've been adding value to for the last month.

Since you've been consistently adding value, people look for your posts. They love your little
memes, your comments, and your videos. They love all the stuff you're putting up there. Now
you're going to ask them, "Hey, what is your biggest question when it comes to marketing
funnels to get more listings and buyers?"

You're going to ask them some kind of a question like that, and you’re going to offer a free
masterclass in exchange for them giving you their answer, like this:

"Hey, I'm going to be doing a masterclass on how to get more buyers and sellers with marketing
funnels in real estate. I want to know what your biggest question is. If you ask me a question, I
will be glad to give you a free ticket to the masterclass."

Teaching this class is where you're going to prove your expertise and cement yourself as the
expert in your niche.

There are two different ways that you can do this. The easy way is to plan on delivering it on your
page or in your group as a Facebook Live. If you deliver it on your page, you can then share it into
your group. One premise of this 100-day plan is you don't have a ton of money. Well, Facebook
is free! You can use your Facebook group. You can use your Facebook page. You can do it as
a Facebook Live. Afterward, download the video and create all the content right there in your
private group. By creating this masterclass, everybody's going to see you as the go-to person in
your niche.

The second, more advanced way to deliver your masterclass, which is the way I would do it,
would be to use Zoom or GoToWebinar. Either way you choose to do it, the key is that you are
going to do a masterclass.

Gather up all the questions, and put people on notice by saying, "Hey, I'm going to be teaching
this class next week. If you want a free ticket, you need to ask a question."

Don't just depend on people to ask you questions, but comb through the places where you’re
lurking and interacting with people. Find the questions people are asking or should be asking,
and add them to your list to answer during the masterclass, too.

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10 Create Your Masterclass Registration Funnel

Also, you want to create the sales copy for your masterclass which is really simple. It's one page
that says, "Hey, I'm doing this masterclass. I'm going to teach this, this, this, this, this, and this.
Click here to register." Your audience is going to register with their name and email, and that's
all they need to do.

You will need to figure out how you'll have people register. You can do it as a Facebook event. You
don't even have to have them register if you don't want to. I would try to if I could, so I could get
those email addresses. I'm old school.

You could do it as a Facebook event, pushing everybody to join your group in order to get into
the event. Do it however you want to do it. The bottom line is: it's an event, and it's got a date and
deadline. You're doing it next week, and you're letting everybody know. Then you pick a date for
your masterclass the following week and start telling everybody they can come for free if they
ask a question.

Offer your masterclass everywhere you can, without upsetting group owners. Don't show up
and say, "Hey, I'm teaching this class, and you're welcome to come," unless it's okay with the
group owner or unless it's cool in that group. When you're in somebody else's party, you have to
play by their rules.

Also, make sure to promote the masterclass on your website, blog, Facebook profile, page, and
your own group. You should also encourage other people to promote and share it, especially
since it's a free event.

11 Deliver Your Masterclass

Keep answering questions on social media and forums. Keep adding value to the community.
This is really, really key. I'm sure you have seen people in the past in your community. They
show up out of nowhere, doing all this cool stuff. Everybody knows who they are, and then one
day they just disappear. Just about the time community members really start to take a person
seriously, suddenly, they're gone. You don't want to be that person. You need to plan for how
you're going to manage your time to keep doing this consistently.

Now onto the actual delivery of your masterclass.

Here's the thing: you're not selling anything in this masterclass. The whole point is to prove that
you're the expert, and you have the secrets the viewers need to succeed.

At the end of your masterclass, you are simply going to say:

"Hey, by the way, there's a tool that makes this super, super easy. It's called ClickFunnels. It does
this, this, this, and this, and I have a special offer for you if you're interested, where I'll give you
this, this, this, this, and this."

You're not coming out of the gate with a big sales stack, and you're not pitching for 30-50
minutes. It's just a cool, brief mention at the end.

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The purpose of this masterclass is just to create massive value so everybody leaves thinking,
"This person is amazing."

When doing the masterclass, you want to make references to ClickFunnels. You can even show
some pictures of ClickFunnels in action. Don't be so over the top, though, that people say, "This
is just an ad for ClickFunnels. There's no value here, this is just a big pitch." It's got to be content
that makes people thirsty for more.

Your masterclass is bridging the gap between where they are now and where they need to be so
they're ready to use ClickFunnels. Your masterclass is the bridge to the next logical step, which
is for them to buy ClickFunnels.

You need to be smart about it. Teach them what to do, and then position the affiliate offer as the
time saver, the speed hack, and the money saver. It's the key to getting what they want quicker,
faster, and easier than doing it themselves. It's really the key to their success.

Think about this like any recipe with spices. Too much spice is going to ruin the recipe. I love
garlic. I love onions. Thank God my wife loves garlic and onions, too. However, too much garlic?
Well, it's hard to have too much garlic, but I'm sure there is a level where a dish might contain too
much. Then, the garlic ruins the dish. If it's just right, though? Now that's magic. So that's the
thing you're looking for here when integrating your affiliate product pitch with the masterclass.
You’ve got to do it just right.

12 Increase the Value of Your ClickFunnels Affiliate Offer

You have the original “quick results companion” offer you made back in Step 5 that you've been
using to entice people to buy ClickFunnels through you. In this step, you’re going to put that on
steroids.

Continue adding value to the communities you’ve chosen to serve, but also publish your
masterclass now that you have delivered it, just like you would a product you would sell. You want
to add your masterclass to that bonus offer you created in Step 5 for people buying through
your link.

You will need to modify your offer, so go back to the original offer page and add all the information
about the masterclass. Now your offer for people to buy ClickFunnels through you is even more
amazing because before they just got the quick-start program from you. Now they also get the
masterclass!

It has them thinking, "You mean, I'm going to get this whole big class you did? I'm going to get all
these videos? I'm going to get these share funnels? I'm going to get the directions? I'm going to
get the access to your Facebook group? I'm going to get all that stuff, and I'm going to get it free
for buying something I need anyway? Sign me up!"

That's the level you want to get this offer to.

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13 Start Doing ClickFunnels Demonstrations

In your daily interaction, you want to start doing demos of ClickFunnels if you haven’t already done
them and if it's appropriate. The cool thing about ClickFunnels is that it's easy to demonstrate.

Take a problem someone has and tie it to ClickFunnels as the solution. Say your audience of
realtors has a problem. They don't know how to get people to convert from Facebook into a lead.

You can demonstrate how their problem can be solved using ClickFunnels by saying, "Oh, that's
easy. Here's what you do. You create a lead magnet with some type of a cool promise. Then you
run an ad, and you drive them to a marketing funnel which you can make through ClickFunnels.
In fact, let me show you how you can create a marketing funnel landing page in less than 10
minutes, even if you can barely point and click."

Then show them how to use ClickFunnels to do that.

All the research you’ve done finding out people's problems, questions, roadblocks, and results
desired is now going to be tied to ClickFunnels through those demos. Show them directly how
to tie ClickFunnels to the solution to their problem. It is the answer to their question, the way to
get over their roadblock, and the way to achieve their desired result. Start showing them exactly
and directly how ClickFunnels helps them.

Start pushing people to your bonus offer consistently. That's your call to action. You can use
what I call “stealth closes” really easily for that. It all starts with the words “by the way.”

For instance, “By the way, did you know that it's super easy to set up marketing funnels for your
real estate business, targeting everybody from new home buyers all the way up to luxury home
sellers? It's super easy to do, and you can do it in under 15 minutes. Click here to find out more.”

Then boom, they're going over to your bonus offer.

Another big thing that you can also do is add your demo videos to the archive that goes with
your masterclass. As you're creating this content, you're adding it to your offer to make it even
more amazing.

The cool thing, at this point, is you can also start getting testimonials from people. People are
joining ClickFunnels through your link, thereby taking advantage of your offer. Your offer is
making ClickFunnels even better for them, so you should ask people for testimonials. There's
absolutely no reason why you can't get testimonials for your bonus offer and use those to help
you market your product even further.

14 Develop Your Perfect Webinar

Now you're going to develop a Perfect Webinar. You are literally going to develop a pitch webinar
for your bonus offer. You will create the exact same type of webinar you would create if you were
pitching your own product because, essentially, you are. You’re just pitching it in such a way that
people get your product by buying somebody else's product, which is ClickFunnels in this case.

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My favorite script to use, and the one you should also use, is Russell Brunson’s Perfect Webinar
script, which is based around the “three secrets’” model. What's the big payoff your audience
wants? Realtors want more buyer leads and more seller leads. Those are the two big things that
they want. So, you would teach them three secrets to getting more buyer and seller leads on
your webinar. What do you think those secrets might be?

Secret #1: You have to be smarter than every other agent in your market, which means not doing
things the same way that they're doing. If newspaper ads worked, if real estate ads worked, if all
the things that you've been trained to do worked, then everybody and their brother would be a
millionaire. They don't work. (Explain why they’re too expensive and don’t work.)

Secret #2: You need to differentiate yourself from everybody else. That means using direct
response marketing. (Explain what direct response marketing was and why it works.)

Secret #3: If you want to make big money in real estate, you have to start using marketing
funnels. (Explain what marketing funnels are and do a demo of ClickFunnels, showing them how
easy it is to create marketing funnels.)

All of this would be followed by your bonus stack.

Everybody is familiar with the Perfect Webinar and the stack. In this case, the stack is going to
be for your ClickFunnels affiliate bonus offer: your masterclass and other goodies. The call to
action is to get the webinar attendees to sign up for the affiliate offer for ClickFunnels.

Now the cool thing specifically about ClickFunnels is that you can have people sign up for a
two-week free trial. Literally, your close on your webinar can be that your viewers can sign up for
free in that instant. They can get all your bonuses if they just sign up for free. How is that not a
million-dollar offer if you set it up that way?

15 Deliver Your Perfect Webinar

Do your Perfect Webinar live for anybody you can get to show up. Just like you promoted
the masterclass, you're going to promote the heck out of your Perfect Webinar. Promote it
everywhere you can. Make it your mission to get as many butts in seats as you can. No matter
how many or how few people you get to sign up, you will do the webinar during the week you
arrive at this step.

PHASE 6 Nonstop Content Marketing to Promote Your Affiliate Offer

16 Start Using Paid Ads

By now you ought to be about 70 days into your 100-day plan. Keep answering those questions.
Keep adding value to the community, keep doing the ClickFunnels demos, keep doing the
problems, questions, roadblocks, and results desired videos. Keep pushing people to your
bonus offer consistently.

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Do your Perfect Webinar live again for anybody you get to show up. Even though you did it the
week before, you’re going to do your Perfect Webinar live again!

Hopefully you've sold a few ClickFunnels subscriptions. Maybe you’ve sold more than a few.
Now that you've got an extra $40 or more in your pocket, you can do some paid ads.

What you’re going to do now is really pay attention to which content has been performing the
best. By now you've created a ton of content. You have made a ton of videos. You've posted text.
You've answered questions. You've done all these videos. You're going to look and see which
content has gotten the most reactions. Which content has gotten the most likes, the most
shares, the most comments? Now you're going to turn your best content, your best posts, into
ads. You want to promote at least one ad, and you want to test what kind of results you get. How
many clicks did you get over to your offer? How many clicks do you get over to your Perfect
Webinar offer?

At this point you're going to see a pattern for the rest of the 100-day plan. You’ve created your
offer, added your masterclass to the offer, and now you have a webinar where you can show
people your stack. From here on out, it's just a question of doing this over and over, pouring
gasoline on the fire. It's all about just making it happen.

Do your Perfect Webinar live again. Maybe try at a different time. Try it on a different day. See if
you can get more people to show up on Thursday at 3:00 p.m. instead of Tuesday at 9:00 p.m.
Promote at least one ad and test your results. See if you can get paid traffic to show up to your
webinar and actually convert. That is the big thing you want to see if you can do at this step. If
you can, great. If you can't, don't quit. Just know that your objective now is to try to run some
ads, get people to sign up, and run through your funnel. I'm not talking about spending $100-
$300 a day. I’m talking about maybe $5-$10 a day. Try something! You want to see if you can
get people you don't know to come watch your webinar and sign up for ClickFunnels through
your link.

17 Pick Up Speed
Do the Perfect Webinar live again for anybody you can get to show up. Promote the webinar to
the exact same people. Not everybody who knows who you are now has been to that webinar.

Run a couple of ads. One should promote and boost your most successful content. Get more
eyeballs on it, and see if you can get more action, then run an ad for your Perfect Webinar.

18 Consistency Is Key as You Wash, Rinse and Repeat

You’re sliding into the home stretch on your 100-day plan. Consistency is key. Keep answering
those questions and adding value to the community. Do those demos and push people to your
bonus offer. Do your Perfect Webinar live again for anybody you can get to show up. Promote at
least one piece of content as an ad and then test the results. Also, you should run an ad for your
perfect webinar.

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Side note: you've now done your Perfect Webinar live at least four or five times. Could you put your Perfect
Webinar into an evergreen automated offer? ClickFunnels makes it easy to create an evergreen webinar.
If you can turn your live Perfect Webinar into an evergreen webinar that you can drive people to using
your content marketing and ads, then that's what you want to do.

Basically, though, you want to keep doing what you're doing every week for the rest of your life for this
current niche audience.

Whether it continues to be you or somebody else you hire, the game is to constantly add value, spread
your expertise in the niche, and grow your profile in the niche. That's what you want to do moving forward.
The game is to maintain momentum.

But if you feel like you've gotten this niche about as big as it's going to get, then you want to go back
to Step 2 and pick a new niche audience to sell ClickFunnels to. For instance, after you conquer the
real estate niche, you might move into mortgage brokers or mortgage banks (the people who are selling
money.) It's related to real estate, but it’s a different group of people.

Then, repeat the entire process for this whole new niche. Create a bonus offer with a quick results
companion. Show them how marketing funnels help them to get more mortgage business.

Repeat this process three times this year with different niches. If you do this three times in a year, you’ll
find one market that will be your ultimate market, one that makes you say to yourself, "I can live in this for
the next year, two years, or even three years."

If you hit it on the first one, great. If not, the worst-case scenario is that you’re going to learn a lot and will
sign some people up for ClickFunnels in the process.

The bottom line is that you want to maintain the new niches and the old niches with daily content and
consistent promotion until you find the one where you ultimately want to turn your entire focus.

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S U P E R A F F I L I AT E
Greg Jeffries is an affiliate marketing expert who teaches others how to replace their
9 to 5 jobs using simple and inexpensive SEO methods and strategies. Before Greg
went full-time with online marketing in 2016 he struggled and failed for years and had
never earned more than $20k a year BEFORE taxes working a traditional 9 to 5 job. He
now generates over six figures a year actually DOING what he teaches others inside his
courses. Most people are attracted to Greg because of his down-to-earth non-hypey
style and his simple way of explaining things that other SEO courses overcomplicate.
He has a passion for helping others create time money freedom in their lives and he’s
so confident that his methods will work for anybody that he incentivizes people who
invest in his course to take action by sending them their money back once they’ve
earned back the price they paid for the course using the strategies they learn inside.

READ GREG’S 6 STEPS TO SUCCESS

 GREG JEFFRIES

A lot of people who reach out to me are fascinated by the fact that I’ve been able to create a solid
passive income stream of over five figures a month from promoting ClickFunnels as an affiliate, as well
as qualifying for the Dream Car, with nothing more than some simple search engine optimization (SEO)
tactics and other free traffic strategies.

To be honest, though, my approach is pretty simple. In this chapter, I’m going to lay out a simple blueprint
that anyone can follow to achieve similar results.

To give you some context, my initial success with ClickFunnels really started to take off when I spent ONE
month about two years ago creating a few videos each night. At the time, I had a full-time job during the
day, so I only had a few hours each night that I could invest. I created about five short videos each night on
very specific ClickFunnels keywords. By the end of 30 days, I had over 100 videos. That small investment
was what 10X’d my ClickFunnels affiliate income and took me from earning just a few hundred dollars a
month to over $3,000/mo. consistently.

So, although I know this saying is cliché and often overused, it still rings true, “If I can do this, anyone can.”

One of the top questions I get asked all the time is, “Greg, is promoting ClickFunnels as an affiliate, and
more specifically, promoting ClickFunnels using SEO strategies, a saturated market?”

No, definitely not.

There is SO much more potential for making tons of money with ClickFunnels as an affiliate, and I’ll give
you some tips and examples towards the end of this chapter to prove that to you.

If you combine me and all the other handful of active affiliates that are promoting ClickFunnels using SEO,
we’ve only barely scratched the surface of what’s possible.

01 Lay the Foundation

Just like when building a house, you need to first lay a proper foundation before getting started.

Below are the tasks you need to accomplish the first week of this 100-day plan.

Sign Up as a ClickFunnels Customer. Now, I understand that when you’re first starting out,
some of you may not have much of a budget. I get that. You’re trying to be as frugal as possible,
and while I agree that’s important, it’s within your best interest to go ahead and become a
ClickFunnels customer in order to familiarize yourself with the tool. This is going to make you a
much better affiliate, and, trust me, it’ll make you a LOT more money. Becoming a customer will
also give you the ability to share funnels. I’ll talk more about the benefits of share funnels later.
Now, if you’re trying to save as much money as possible, the $97/mo. plan is fine to start with,
but eventually you’ll definitely want to upgrade to the $297/mo. plan.

Go to the ClickFunnels homepage and create an account. Choose whichever plan you’d like. By
creating an account, this will automatically make you an affiliate of ClickFunnels, and you can
find all your affiliate links by clicking the “Affiliates” link under the dropdown menu at the top
right in your account dashboard.

Create a YouTube Account. You will be using this to create video content to promote
ClickFunnels. DON’T WORRY! You don’t have to be amazing on video or even make these videos

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yourself. Later, I’ll share several options for creating video content with you.

In order to create a YouTube channel, you will need to first create a Gmail account. For the
channel name, you could either use your name or create a branded channel name like “Funnel
Authority.” If you do decide to create a branded channel, it would be a good idea to see if that
domain name is also available, which will be your next step.

Set Up a Website. After you’ve created your YouTube channel, select a domain name and
connect your domain to your hosting account. This will be your website for creating and posting
targeted content to promote ClickFunnels. My preferred domain registrar is www.namecheap.
com. The hosting company I recommend using is www.wpxhosting.com.

If you’re having trouble coming up with domain name ideas, you can use a free tool like www.
leandomainsearch.com. Try to find a good name that has either a .com, .net, or .org extension.

I’m not going to cover how to connect your domain to your hosting account, but this is very
simple and only takes a few minutes. There are tons of tutorials online for how to do this. If
you’re not tech-savvy, just send a support ticket to your hosting solution and they’ll be happy
to assist you.

Next, install WordPress, which is the blogging platform you’ll be using to create and post content
to your website. Don’t get super hung up on what WordPress themes and plugins to use right
now. There are millions of them out there, and you can always add and change those later.

We’re going to concentrate primarily on creating content for now, because that’s what’s going
to get us traffic, and traffic equals money. You can always come back and make your website
pretty later.

Set Up a Facebook Account. You probably already have a Facebook account, but if you don’t,
then you’ll need to create one. You’ll be using this to connect with other like-minded people, and
it will also serve as a channel for building authority and exposure for yourself.

Put some thought into your profile images and bio. You may feel a little awkward moving forward,
posting screenshots about what you’re doing online to your personal newsfeed, but you just
need to get over that.

From this point on, think of your “friends” on Facebook as very precious connections, since
you can only have a maximum of 5,000. If there are people that you’re currently connected to
that you know for certain are going to contribute ZERO value to your life or business in the next
several years, go ahead and remove them.

Or, if you really want to keep your personal account separate from your business account, then
you can just create a separate Facebook account for all your business and marketing content.

Gather a List of Keywords. Next, you’ll start to gather a list of keywords that you can use to
start creating content to promote ClickFunnels. To do this, I recommend using a free tool like
KeywordTool.io.

KeywordTool.io is going to give you lists of long-tail keywords that people are actually typing in
and searching for in Google and other search engines. A long-tail keyword is just a fancy word
for a longer search query. An example of a long-tail keyword would be: “How to delete a funnel.”

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Now, the great thing about these keywords is:

• They’re super easy to rank for.

• They have almost no competition.
• They’re buyer keywords.

Now, they don’t generally get a ton of traffic each, but since they’re so darn easy to rank for, if
you have several pieces of long-tail keyword content out there, a lot of times you can be bringing
in way more traffic than if you decided to spend all your time and effort trying to rank for one
smaller-tail keyword.

In my experience, the quality of the long-tail traffic is much more likely to result in sales and
conversions. So, targeting these keywords is a win-win.

Here’s how I would start with your keyword research. Start with a root keyword.

You could just type in “sales funnel builder” to KeywordTool.io. Then, copy and save that list of
keywords to a text document. This will give you plenty of content topics to start with.

What are some other things that ClickFunnels does besides give you the ability to create sales
funnels? It can deliver emails and create membership sites.

From there, you can start to go after the more generic keywords like “best autoresponders” or
“membership site software.”

Plug each of those keywords into KeywordTool.io to create massive lists of long-tail keywords.
This process will give you content ideas that will keep you busy for months.

Once you have all the steps I just mentioned completed, you’re ready to start creating content!

Tip: If you don’t already have a separate email that you use for all your online business stuff, I
would go ahead and create that now, so you can keep all your business stuff separate from any
personal emails. To keep things simple, you can create a free Gmail account by adding your
company name to the word “marketing” such as: [email protected].

02 Familiarize Yourself with Other Tools You May Need

Now that you’ve created the essential accounts you’ll need to publish your content, it’s time
to familiarize yourself with some other optional software and tools as well develop a plan for
starting to create your content before moving forward.

Tools for Creating Videos. If you’d like to create your own videos, I recommend using a tool
called ScreenFlow if you have a Mac. For PC users, I recommend a tool called Camtasia. There is
also a free screen recording tool you might want to check out at www.useloom.com. A few other
software tools for video include:

• Content Samurai (www.contentsamurai.com) - An intelligent video creator that allows

you to create videos fast and comes with some awesome text-to-speech technology.

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• EasyVSL (www.easyvsl.com) - Software that allows you to create high-converting

videos in seconds and also has text-to-speech technology.
• Fiverr (www.fiverr.com) - Marketplace for finding an affordable spokesperson talent
for custom videos.
• VideoFire (www.videofire.io) - Live stream automation software that gives you a
massive edge in distributing your video content.

Tools for Creating YouTube Thumbnails. For creating custom YouTube thumbnails, you can
use a free tool like Canva. Canva has free templates for all sorts of social media graphics, so you
don’t have to be a designer to create amazing looking thumbnail graphics for your videos.

If you’d like a little more control over your thumbnail designs and YouTube channel graphics, you
can invest in a tool like KickassTuber at www.kickasstuber.com.

03 Offer Exclusive Bonuses

Think about bonuses you could create or give away to incentivize people to invest in ClickFunnels
through your affiliate link. One idea is to interview past Dream Car Contest winners for their
tips and strategies. You can find a list of current Dream Car Contest winners by visiting www.
whatsyourdreamcar.com.

04 Create an Action Plan

Establish a number for the pieces of content you can comfortably create each day. I would start
by deciding how many pieces of video content you can create or have created for each day.

The reason I would start here is because once you have the video content, after you upload it to
YouTube, you can easily create another piece of content for your blog from this same content
by embedding the video in a blog post and then summarizing what you talk about in the video.

So, you’re essentially doing what I call “content stretching” or repurposing the same content in
order to squeeze the most value that you can out of it. For another example, think of the Internet
as a big ocean and all the content you’re creating as hooks. The more hooks you have, the more
fish you’re going to catch.

05 Optimize Your YouTube Videos

When uploading videos to YouTube, make sure your main keyword is in your:

• Video file you’re uploading • Your tags

• Your title • Your description

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Here’s an example:

• Target keyword: How to delete a funnel

• File name: how_to_delete_a_funnel.mp4
• Video title: How To Delete A Funnel - Plus EXCLUSIVE Bonus!
• Tags: how to delete a funnel
• Description: [Your Affiliate Link} + Paragraph summarizing how to delete a funnel

When writing your description, make sure the link you want people to click is on the first line.

Your videos can either be long or short, but I prefer to make them short. As for the format, I
typically have a generic intro, then I answer or address the keyword or topic I have created my
content for, and then I segue that topic into a generic call-to-action.

The only part of the video I really have to “think” about is the main content because the intro and
call-to-action are most always going to be the same.

Here’s an example of a video script:

Hi, my name is Greg Jeffries, and in this video I’m going to show
you how to delete a funnel from your ClickFunnels account.

[…]

So, hopefully you’ve found this video helpful.

Again, this is Greg Jeffries, thanks so much for watching.

If you don’t already have a ClickFunnels account, if you click my referral link below
and create your free account today, I’ve got a special offer for you. As my way
of rewarding you and incentivizing you to take action, because I know you can
sign up for ClickFunnels using anyone else’s affiliate link, I’m going to give you a
bonus of a collection of interviews with 10 other ClickFunnels Dream Car Contest
winners and their tips and strategies for helping you get the most traction FAST.

So, again, if you aren’t already a ClickFunnels member, click the link below.

Also, feel free to connect with me on Facebook by visiting facebook.com/

yourname, and thanks again for watching!

06 Consistently Create Content

All that’s left to do now is to put in the effort of creating content, and the pace at which you do this
is going to be completely up to you. The more content you create, the faster you will see results.

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An example of your daily content schedule might look like this:

• Create five YouTube videos about the long-tail keywords you select.
• Create five blog posts from those five YouTube videos.
• Join 10 relevant Facebook groups related to entrepreneurs, make money online, etc.
• Add 30-50 targeted friends daily from those groups you are joining.

As you begin to see progress, some additional tips for scaling include:

• Posting your earnings screenshots and progress to the ClickFunnels Avengers Facebook
group and your personal Facebook newsfeed for accountability each month. This will
help you gain exposure and authority. Also, screenshots inspire other affiliates, and as a result
of posting them, people will naturally start to reach out and message you wanting to pay you
for your time.
• Creating share funnels. I’ve been saying this now for years, but share funnels are one of
the most lucrative and underrated ClickFunnels features. You can create your own funnels to
share with others, or you can collect other free share funnels that you find online (and have
permission to re-share). One of the reasons why share funnels are so powerful is if you give
your ClickFunnels users a lot to collect, eventually they’ll have to upgrade to the $297/mo.
plan, since the $97/mo. plan only allows you to have up to 20 active funnels. When people
upgrade to the $297/month plan, that means more affiliate commissions for you.
• Selling some of your funnels in the ClickFunnels Marketplace. This can add another
stream of income while you continue to promote ClickFunnels as an affiliate.

That’s it! It’s really that simple.

The challenge is going to be keeping your head down and being disciplined. There’s so many product
launches and software to get distracted by, but you don’t need to worry about any of that stuff for the
next several weeks.

Just put in the effort, and I promise it’ll pay off. Yes, it’ll be slow at first, but you’ll eventually start to gain
some noticeable traction within about 30 days. After that, your results will begin to compound.

If you stick with these simple strategies, it’s very realistic to become a ClickFunnels Super Affiliate in 100 days.

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S U P E R A F F I L I AT E

Jacob is a full-time digital entrepreneur and affiliate marketer from

Australia. Jacob previously worked in Corporate Finance for 7 years in both
Australia and the United States before starting his online Affiliate Marketing
business in April 2017. Over the next 18 months, he scaled that business
to over 6 figures while helping others achieve results along the way.

READ JACOB’S 17 STEPS TO SUCCESS

 JACOB CARIS

Affiliate marketing is a truly unique and powerful business model. It allows us to leverage proven-to-
convert products, services, and sales resources and get paid handsomely to promote them. This is why
so many people are trying to do it.

Unfortunately, most fail to ever make $1 with affiliate marketing. Why? In short, most people don’t put
enough value into the marketplace or focus enough on standing out from the crowd.

Over the next 100 days, roughly 15 weeks, I’m going to work side-by-side with you via this chapter to
implement the exact strategies and methods I used to build a 6-figure affiliate marketing business, with
ClickFunnels at the core, over the period of 18 months.

I can hear people saying already, “I don’t have time.” I did this while working full-time, often over 80 hours
per week in my corporate finance jobs across North America and Australia. You have time; you just need
to rearrange your priorities. There was a lot of trial and error for me. My goal is to show you how to cut
right to what worked best. Most importantly though, at the end of our 100 days together, I don’t want
that to be the end of your growth. I want to set you up with the core pillars you need to keep growing your
affiliate marketing business in the months and years to come. So, yes, we will focus on getting you results
with your ClickFunnels affiliate marketing in the next 100 days, but we will be setting you up for long-term
success as well. So, if you’re ready to roll up your sleeves and get to work, let’s get started.

01 Build Your Brand

You’re probably pumped up to dive in and start building everything, but I want you to take a deep
breath. You need to strategize. You first need to answer a CRITICAL question: How do you want
to brand your new affiliate marketing business?

You really have two options to choose from before you move forward and start building your
business. You need to ask yourself, “Do I want a personal branded business, or do I want my
business to have its own identity?” Let me explain the difference.

As the name suggests, in a personal branded business, YOU are the brand. You build all your
content distribution platforms and messaging around yourself and your story. On the flip side,
you may want a little anonymity online. If so, starting a new brand not associated with your
name and your backstory may be a better option.

Don’t overcomplicate this decision. If you’re really stuck, build a personal brand because you
can easily incorporate your story into messaging and therefore create a powerful sales strategy.
Your audience can more easily relate to your business and develop rapport. After all, the sooner
they know, like, and trust you, the easier it will be to sell to them. You’ll also have flexibility to
pivot the direction of your business in the future.

Once you’ve decided on either a personal brand or a business brand, you need to start getting
your branding materials together. This will continue to build in future weeks, but, for now, you
just want a slick-looking logo. There are several outsourcing websites where you can get this
done very cheaply and quickly. If you’re good with Photoshop, you can do this yourself.

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02 Create a “Placeholder” Affiliate Funnel

Now that your brand is decided on and under construction, put together a very simple
“placeholder” affiliate funnel to just get you started while you build out your traffic sources over
the next several weeks. This funnel will allow you to at least start capturing leads, emailing offers,
and hopefully start generating some small commissions while you get everything else set up.
Once your traffic pillars are set up, you will revisit this funnel and build a custom offer that helps
you stand out from the crowd. There’s no point delaying progress at this stage to build your
custom offer as you don’t have any traffic anyway. So, get this “placeholder” funnel together so
you can keep making big strides forward.

Your first affiliate funnel will be very basic and consist of only 2 steps: an opt-in page and a
thank you/bridge page. Better yet, you won’t need any additional resources to get started.
You’re going to leverage the free training that ClickFunnels provides in the Affiliate Bootcamp as
a lead magnet. Simply have a headline saying something similar to the following: “Free Training
Reveals: How To Win Your Dream Car in 100 Days by Becoming a ClickFunnels Super-Affiliate
(Valued at $997).” The page should also include a call to action to enter their email address to
receive the free training.

Once a lead opts in, they will be redirected to a thank you/bridge page. On this page, include a
simple video introducing yourself, congratulate the lead on taking action, and tell your story of
how you started on this journey. Then, direct them to click the button below your video to get
started. The button will direct them to your affiliate link for the ClickFunnels Affiliate Bootcamp.
From there, ClickFunnels will start to train your lead and sell them on the benefits of the software.

Load a simple welcome email into your email autoresponder that includes similar elements to
the video on the bridge page but also directs the lead back to your affiliate link for the Affiliate
Bootcamp. This email should be sent immediately after the lead opts in.

Since you don’t have your own fully developed email sequences yet, use the swipe files provided
by Russell in your ClickFunnels affiliate dashboard. (You can do this for all the other ClickFunnels
products you can promote as an affiliate as well.) Once you have set up some additional elements
of your business, you will advance to building your own custom emails and offers, but, for now,
you simply need to have something in place to monetize any leads that may be ready to buy.

03 Create Your Private Facebook Group

Every great leader needs a place they can address their followers. For you, your affiliate marketing
business, and your audience (they will come soon enough), this place is going to come in the form
of a private Facebook group. Honestly, there is a list of reasons as long as your arm regarding why
you need a private Facebook group of your own, but here are a few of the key ones:

• User Addiction: People spend obscene amounts of time on Facebook. You can
quickly and easily get in front of your audience multiple times a day.
• Reach: Facebook groups get WAY more reach than business pages these days.
• Security: When you run a private group, people can come inside, discuss affiliate

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marketing with other members, ask questions and learn in a safe, controlled environment.
• Culture and Community: The best groups build a real family. In this group, you’re going to
share everything about yourself and your business with your ever-growing audience. You’re
going to use it as a platform to provide value and to sell, to build your authority and build rapport.

Now that you understand why you’re building a group and the strategies around what we will be
sharing in there, here are guidelines and practical tips for getting your group setup:

• Group Type: Select a “Closed” group type. This fosters the security and community items
discussed above.

• Group Name: If you’re building a personal brand, include your name in the group name. This
makes it very clear that it is your group and helps build your brand and authority further as the
group snowballs. Similarly, if you’ve chosen another brand for your business, aim to incorporate
that into the group name for consistency. If you have a way to incorporate relevant keywords
into the name this is a bonus as you will start to appear in Facebook’s internal search engine
when people look for groups in this niche. These keywords may include words like “affiliate
marketing," “entrepreneurs," “passive income," “make money online," etc.

• Group Description: Include a detailed description that sets out what your group is all about,
the type of people you want in there, the content you’ll be providing, and, most importantly,
your rules. Everyone approaches group rules differently. The main ones are no links and no
spam, other than that it is up to you. As with the title of the group, if you can include some
keywords here it is beneficial.

• Cover Photo: Make it big and bold and bright. Incorporate the logo you had designed in Step
1, and make the color styles consistent.

• New Member Questions: Facebook has a feature that allows you to ask three questions
of people who request to join your group. Make one of these questions an offer of value in
exchange for their email address. Make another one of these questions a “password” to get
access to the group. Set up a simple Facebook Messenger Bot Automation sequence, and
create a Bitly link for it. Then, when new members go to get the password, they are subscribed
to your bot list also!

• Welcome Post: The last bit of setup you need to complete for your group is a good welcome
post. This is a post that will be pinned to the top of your group and which you will send all your
new members to when they join. It should include a story about you and your business, why
you created the group, who the group is for, what content will be in the group and what rules the
group stands by. You can also include a call to action to your funnel to start generating leads.

Once the group is set up, you need to make sure people can find it when they visit your personal profile.
When someone visits your personal Facebook profile, you need to grab their attention and guide them
down to the website link on your profile that will take them to your group. There are 4 key elements to this:

1. Cover Photo: Include a picture of yourself, your logo, and a call to action to join your group.
Put a link in the image description so they can click right over to it.

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2. Your Bio: Include a very brief description of what you do with a quick call to action to join your
Free Facebook Group. Use a little finger emoji pointing down to your Featured Photo.
3. Featured Photo: The featured photo section is below your bio. It should include a big image
saying “Join my Free Facebook Group” with more arrows pointing down to the link that leads
to your Facebook group.
4. Website Link: This is where you’ll include a link to your group that people can click to join.

Okay, so you’ve got your group set up. People can find it via your profile. You need to give it a jolt start
with your first 50-100 members. The best and easiest way to do this is to leverage your current network.
Your Facebook Messenger inbox might be full of conversations you’ve had with people in the affiliate
marketing niche. Politely reach out to them, and ask if they would be interested in joining your group.
You’ll be surprised how happy people are to help out and join. For every 100 people you ask, you may get
one that is annoyed. Don’t worry about them; it happens.

If you don’t have any contacts, you need to get active in other groups really fast. Start building relationships
and networking with people. When you’ve spoken to people for a bit, you can ask if they’d like to join. Of
course, you shouldn’t manually subscribe anyone; everyone needs to opt in themselves. Either way, you
should always be networking. In addition, a simple post on your personal Facebook profile telling your story
and why you created the group will prompt the people on your friends list in your niche to join. You just need
to get the first 50-100 as quickly as possible so you can get your group off the ground. So start hustling!

Now that you’ve got your group all set up and ready to go, here's a recommended content schedule
you should stick to in order to increase engagement in your group:

• Do a Facebook Live video at least three times per week. Facebook absolutely loves live
content, and it will explode the growth of your group because your members will love to engage
with it. You don’t have to teach something or share a ton of value each time, just get on and have
a chat, ask questions, and encourage conversation and discussion. The goal here is to build
rapport and generate group engagement. When I first started, I went live for over 40 days in a
row, and this shot my group membership to the 1,000 mark very quickly. This works, period.
• Produce two written posts per week. Supplement your live streams with
thoughtful written posts about your results and lifestyle, and keep sharing value.

With both of these forms of content, you need to train people to engage. Include very simple calls to action
such as, “Comment yes if you agree." Make the call to action something they can complete very quickly
even if they’re on the bus on their phone. Initially, don’t ask for long, open-ended responses because your
audience won’t be used to doing it. Keep it quick and easy until it becomes second nature for them to
engage with your content.

A lot of people struggle to produce content and share value, especially when starting out. When you’re new,
you’re likely consuming a ton of content from others who are more advanced in their affiliate marketing
journey. You can simply take what you read, watch, or learn, and then digest it and turn it into your own
content for your audience. Include your thoughts and how you plan to implement the content so it is
relatable for your audience. Be sure to give credit where credit is due for any unique concepts. If you’re
really stuck, do a quick Google search for keywords related to affiliate marketing. Jump to the deeper
pages in Google (page 2 and above), and you’ll find a wealth of content most people have never seen.

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In future steps, this chapter will cover how you can multiply the impact of the content you’re
producing with duplication, but, for now, start by using the above schedule and strategies.

04 Create Your YouTube Channel

Video is such a critically important form of media online these days and will form a pivotal part
of your affiliate marketing business. If you don’t like being on video, you will need to get over
your fears as soon as possible, or it will really limit your growth online. That said, this step is
about getting your new YouTube channel off the ground.

Here is how you’re going to use your YouTube channel. Initially, it will be a bit of a motley crew of
videos you put together. It’s definitely not going to be some glamorous daily fashion blog that’s
shot in high-quality 4K resolution with cinematic editing. You’re simply going to use it as another
platform to build your audience and produce content.

Here are some practical tips for getting your YouTube channel setup:

• Channel Name: Be consistent with the brand you chose in Step 1.

• Channel Branding: Either outsource or create an attention-grabbing bit of channel
art that reflects your brand, tells viewers what niche you’re in, and has a call to action
to subscribe.
• Channel Description: Include a detailed description about yourself and your
brand. Make it keyword-rich with relevant keywords (same as your Facebook
group). Include a call to action to subscribe to your YouTube channel.

That’s really all there is to getting set up. Now you need some content! When you’re first getting
started, you’re going to be focusing on a very select set of content for your affiliate business:

• Repurposing Facebook Live Videos: You’re going to be cranking out the live streams
in your group if you are following this chapter’s previous instructions. Once you
complete each one, you should download it and upload it to YouTube with a relevant
title and description. Try to include some relevant affiliate marketing keywords in the
title to start getting some organic reach.
• Reviews and Walkthroughs: Start cranking out videos showing people every
aspect of ClickFunnels and its features (Backpack and Actionetics), the ClickFunnels
affiliate program, and anything and everything to do with the other products in
the full ClickFunnels suite. There is literally an endless number of videos you can
produce. Include a call to action to get a free 14-day ClickFunnels trial in every video
and also to join the affiliate program with your “placeholder” affiliate funnel you have
already built. If you aren’t sure what to make videos about, simply search the word
“ClickFunnels” in any keyword tool like Google or YouTube, and those search engines
will tell you what people are searching for.

• Comparisons: There are a lot of software packages out there that claim to be as
good as ClickFunnels. You know they aren’t, but it sure helps give you more content

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to produce! You can start cranking out videos that analyze the feature sets of
ClickFunnels and its main competitors. By doing this, you’ll naturally arrive at the
conclusion that ClickFunnels is the best funnel-building solution and, again, can
include calls to action to get a free 14-day trial and or to join the affiliate program.

• Journey and Learning Videos: In addition to the above, you should use your channel
to document your journey, progress, and results where possible. Show people what
you’re doing, what you’re learning, and what you’re achieving. They’ll be naturally
interested in pursuing the same thing when they see it is working. Again, give them
a call to action to become a ClickFunnels affiliate with your “placeholder” affiliate
funnel. It’s all about introducing people into the world of ClickFunnels and planting
the seed of what is possible with this software and community.

05 Create Your Blog

To be 100% up front with you here, you likely won’t see a huge amount of sales from the efforts
you invest in Step 5 during these first 100 days, but that doesn’t mean it’s not worth doing. In
fact, the sooner you start building your blog, the better. The content will mature, and Google
will see its quality over time. Your blog will then slowly crawl its way up the search engine ranks.

If you invest the time this week to get your blog set up and are consistent with producing
content, you will be among a very select few in the affiliate marketing community who will reap
the rewards of free, long-term traffic that a blog provides through search engine optimization
(SEO).

You won’t be building your blog in ClickFunnels, however. Wordpress is recommended due to
the plugins available which enhance your blog’s SEO, but you will be using your blog to direct
traffic to your funnels to sell ClickFunnels and the other products in the affiliate area (e.g.
DotComSecrets, Expert Secrets, Funnel Scripts, etc.).

Again, keep the branding here consistent with what was discussed in Step 1. You will be using the
blog to produce very similar content to your YouTube Channel. You will be producing long-form
written articles providing valuable walkthroughs, reviews, and comparisons of ClickFunnels
and related products to drive traffic. You can drive traffic directly to your affiliate links where
relevant, but I also recommend you incorporate pop-ups and opt-in boxes to send traffic to your
“placeholder” affiliate funnel.

Align the written content you produce with the video content you’re producing for your YouTube
channel. This will allow you to embed the YouTube videos in your articles, and alternatively
direct people from your videos back to your blog. All of these interconnecting links between
your content will help build your brand, generate leads, and ultimately generate sales.

If you run out of written content to produce, go to a keyword tool and search for the products in
the ClickFunnels product suite. This will give you a list of more detailed search terms people are
looking for, and you can create shorter written content that specifically addresses these search
terms. You will also find that you will rank much more quickly in Google for these more specific
terms for which people are not creating as much content. It won’t flood your site with traffic, but
if you do it consistently, it will definitely add up. There are literally thousands of search queries

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you can produce content for. This same strategy applies for videos on your YouTube Channel.

Recommended Wordpress plugins to get your blog started are:

• Yoast SEO • Thirsty Affiliate

• Hello Bar • Google Analytics
• WP Zero Bounce

Regarding Wordpress themes, the key is simplicity. Pick something clean without too many bells
and whistles. The faster your website is, the more traffic Google will give you since you are giving
your audience a better user experience. Simplicity is key here.

Now you just have to start cranking out content that is high quality. I recommend a similar
schedule to your YouTube production schedule. Aim to produce one unique, quality piece of
content each week. If you can do more, that’s great, but start with a manageable amount.

Don’t forget that as each week in this 100-day plan passes and new elements are added to
your business, you also need to be maintaining the previous strategies you put in place. At this
step, in addition to creating your new blog, you should still be going live in your Facebook group,
posting written posts to your Facebook group, and uploading videos to your YouTube Channel.
Adding new layers each week builds up a list of recurring tasks to build your digital assets.

06 Build Out Your Website’s Homepage

Today you’re rounding out the core pillars of your affiliate marketing business with a simple
website where people can come and find you and your brand. If you’ve chosen to build a personal
brand, this is also called a hero page or a funnel.

You can easily build this in your ClickFunnels account. The following pages are recommended:

• Homepage: The most important thing to include on your homepage is a pop-up opt-
in form for the “placeholder” funnel you built in Step 1. Make this the main feature of
your homepage to generate leads from the people visiting your site. You can update
this in future steps when you build out your custom offer and funnel. Other key
features for the homepage are a professional looking picture of yourself and a brief
blurb about who you are or what your brand is all about. Keep it simple.
• Your Story: If people are making the effort to visit your website, they’re likely
interested in learning more about who you are, what your brand is all about, what
you do and most importantly, what you can do for them. Storytelling is key to selling
anything, so take this opportunity to write out your story. You’ll be sharing it over and
over again in this business.

• Recommended Resources: Share with your website viewers the tools and resources
you love. Obviously one of these will be ClickFunnels and will be another opportunity
to share your affiliate link. Highlight that there is a free 14-day trial.

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Once you’ve built this out, you should make sure it is reflective of your branding on your Facebook
Group, your YouTube Channel, and your blog so people can find the site if they’re interested in
getting more information about you.

07 Craft Your Irresistible Offer

So far, you have only used a really basic funnel that you could send traffic to while setting up the
other core pillars of your affiliate marketing business (e.g. Facebook group, YouTube channel,
blog). Now that those are set up and you have a routine to produce content and grow your
audience on each of these platforms, it’s time to up your game and craft an offer that will make
you stand out from the crowd.

Currently there are over 50,000 affiliates in the ClickFunnels affiliate group. You MUST stand out
to become a Super Affiliate. Ultimately, you want to create a unique selling proposition with an
irresistible offer.

Here are some tips for building your custom offer:

• Look at what the big players are offering and see if you can get your hands on it,
including the rights to offer it to your own audience.
• Connect with big affiliates and interview them to try to get their secrets. Bundle these
up as bonuses.
• Find good content you can private label and bundle it up.
• Offer copies of Russell’s books to anyone who signs up (they only cost $7 and will
serve to immerse your prospects in the ClickFunnels world).
• Offer coaching calls where possible.
• Leverage share funnels as much as possible. Build up a huge catalogue of desirable
funnels across a range of sectors and industries, and give them away to people who
sign up.

If you combine all of the above, you’ll very quickly build a killer offer that people will want to get
their hands on.

08 Craft Your Custom Offer Funnel

Now that you’ve built out your custom offer, you need a funnel for it. A simple opt-in page detailing
what you’re offering followed by a bridge page that explains who you are, shares your story, and
has all the details of your offer would serve you best. Keep following up with daily emails about
all your amazing bonuses from Step 7, and direct your leads to get their ClickFunnels free trial.
Aim to put this offer in front of people 12-15 times before changing up the follow-up sequence to
offer other ClickFunnels products.

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09 Drive Traffic to Your Custom Offer Funnel

Time to get some traffic! You’re going to blast your new offer out to all of your traffic channels
and let them know what is on the table. Here is your to-do list to spread the word about your
new offer this week:

Go through all your existing YouTube videos, and update your descriptions to include a link to
this offer.

• Crank out some new YouTube videos explaining your offer.

• Update your blog to include the new funnel in your opt-in boxes and pop-ups.
• Update your personal/business website to incorporate the funnel and your offer.
• Introduce your Facebook group members to your offer and go live in your Facebook
group a few times this week explaining why they should join ClickFunnels using your
affiliate link (because your custom offer is so valuable).
• Blast your email list and Facebook Messenger bot list a few times to let your
subscribers know about your new offer.

Basically, this week you want to scream from the rooftops to anyone who will listen about your
new offer so that anyone on the fence about getting ClickFunnels know what is available to them
if they join with you. Make sure they know all the extra value they’re getting and that you’re
there to help them. Remember, people buy from people they know, like, and trust. You can also
spend some time this week building bonus offers for the other ClickFunnels products. When
you sell these, they won’t directly get you sign-ups, but they build your cash flow which you can
reinvest in more paid traffic down the line. It also gets people “sticky cookied” to you so when
they eventually get ClickFunnels, you’ll get affiliate credit. Spread your wings and get creative.

10 Increase Your Facebook Group’s Engagement

with a Live Video Challenge
Now that you have your custom offer and funnel in place, focus on stepping up your content game.
You’re going to implement a strategy to sky-rocket the engagement in your Facebook group.

How far you take this week and how much content you produce going forward will ultimately
depend on your schedule. If you have time, crank up your output on whatever platform is giving
you the best traction and results.

By this point, your Facebook group should be growing nicely on auto-pilot. To increase your
engagement and membership in your group, remember that Facebook loves live video content
so you should take that into overdrive. Ordinarily, it’s not recommended that you allow others
the right to go live in your group (unless approved by an admin) because things can get out of
hand with self promotion, but in this step, you’re going to give people the opportunity to share

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their story, their goals, and where they are in their journey. This achieves three really powerful
things for both your business and the group as a whole:

• Engagement will sky rocket with the increased and regular live content.
• People in the group will get to know each other, and it will bring your
community together.
• You’re giving people the opportunity to learn and practice a new and
important skill (live video) in a safe and controlled environment.

When I did this in my group, I ran it over 10 days and rewarded everyone that finished all 10
days of lives in a row with a 30-min. free coaching call. This incentivizes people to actually take
action. In addition, I made it mandatory that they comment and engage with at least three other
people’s live videos during the contest. I wanted everyone to feel like they were being supported
through this because it can be hard for some people to do. When I ran this contest, the results
were awesome! The group’s engagement sky rocketed, and we had 16 people finish all 10 days.
At the end of it, they were all very thankful for the opportunity and were all 100 times more
confident about putting their face on camera and going live in their own businesses. Win, win,
win! Another tip is to give people the topics to discuss in their lives each day. By handing them a
schedule, people are way more likely to stick to it which is better for both parties in the long run!

11 Increase Your Traffic with Paid Advertising

Over the last 9 steps, you’ve focused on getting set up the right way to generate free traffic from
three main sources: your Facebook group, your YouTube channel, and your blog. From this step
onward, you’re going to pivot your focus to get you moving with paid traffic.

You’re going to be leveraging three paid traffic platforms in particular in the next steps, so you
need to get them set up first. They are Google, Bing, and Facebook.

You will be using Google and Bing ads to get your offers in front of people who are searching for
particular words, phrases, and terms on these search engines. This is called “search marketing."
To set up a Google ads account, you can simply login with any existing Google account. You will
need to create a Bing ads account separately. This is very simple.

A guide to the ins and outs of search marketing with Google and Bing could be a separate book
altogether, but here are some basics to get you started.

The goal of search marketing is to get your ads in front of people who are already in the market for
your products and services or are searching for a solution to a problem your product can solve.

You can be very specific with the keywords you target. There are four types of keywords you
should understand before you start running ads on Google and Bing:

• Exact Match: As the name suggests, if you tell Google or Bing to target an Exact
Match keyword, your ad will only show up when this exact keyword is searched. Any
variations or extra words or phrases included in the search query will mean your ad is

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not displayed. You tell Google or Bing you want to use Exact Match by putting square brackets
around your keyword like this: [Sales Funnel]. If you ran an ad for this keyword, it would only
show up when someone specifically types “Sales Funnel” into Google or Bing.

• Phrase Match: Again, as the name suggests, Phrase Match allows you to tell Google and Bing
you want your ad to appear when someone searches for a particular phase in the exact order
you want. You tell Google and Bing you want to use Phrase Match by putting quotation marks
around your keywords. For example, if someone searched “Best Sales Funnel Builder” in the
exact sequence it appears in the quotation marks, your ad would appear. If the words were in
a different order or if there were extra words in the search query, your ad would not appear.

• Broad Match Modified: This keyword type allows you to be more broad with who you target.
You can choose certain keywords and tell Google and Bing to show your ad if they appear
anywhere in the person’s search query, regardless of what the other words are or what order
they appear in. You tell Google and Bing you want to use this keyword type by putting a plus
sign in front of each keyword. For example, if you chose the keywords “+Website +Builder,”
your ad would appear in any search query that contains those two words regardless of the
order or what other words are included in the search terms.

• Negative Keywords: Negative Keywords are keywords that you don’t want your ads to
show for. They’re more important when using the Broad Match Keyword type. For example,
if you were running broad matched ads for sales funnel builders, you might include Negative
Keywords such as “Login” or “Refund” because people searching these terms may already
have a ClickFunnels account, and you don’t want your ad being erroneously clicked on and
wasting your budget.

Craft the ad copy specifically to the keyword you’re targeting. The cost of your ads is heavily driven by
what Google calls your “quality score." A key factor in this is the relevance of your ad copy and landing
pages to the keyword being targeted and the search term. Therefore, create specific ads for specific
keywords. For example, don’t run an ad for sales funnel builders but target the phrase “ice cream” just
because you think this will help your ad get shown more. Someone searching for ice cream isn’t looking
for sales funnel builders. Google will figure this out, and it will be harmful to your quality score, resulting
in your ad costs going up.

As with all paid advertising online, you’re buying real estate, so take maximum advantage of it. Use as
many characters as you can in your ads to take up as much space as possible. Your goal is to grab the
attention of the right people searching on Google. Use the space available to you. Search marketing is a
huge wide world, but these tips will get you started on the right foot.

To complement your search marketing, you will be using Facebook ads to target people based on their
interests and retarget people who visit your pages from your search marketing efforts. Finally, assuming
you have a Facebook account already, you already have a personal Facebook ads account. However,
you should set up a Facebook business account. This is simply because if Facebook doesn’t like some
of your ads, they can very quickly shut your account down. If they shut down a personal account, you
can’t advertise any further without creating a new Facebook account altogether (which is against their
terms). However, if a business account gets shut down, you’re able to make another business account
quite easily. You will be producing ads that are fully compliant with Facebook’s Terms and Conditions, but
sometimes it’s a bit random whether your ads get approved or not.

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12 Become a “Rookie Coach”

By this point, using the free traffic strategies covered in earlier steps, if you’ve been hustling
really hard, you should be seeing some results start to come in.

Now you’re going to leverage those results and what you’ve learned to help others start their
own affiliate marketing businesses centered around ClickFunnels. I call this the “Rookie Coach”
method. This is a strategy that served me really well when I was transitioning from 100% free
traffic and starting to dabble in paid traffic.

You’re essentially going to be coaching people looking to get started with the ClickFunnels
affiliate program and showing them how they can set up an affiliate marketing business just like
you have if they sign up for a ClickFunnels account using your link. You’ll be handing them the
business model you’ve just set up for yourself over the last several weeks. You might feel like you
don’t know enough to be a coach, but you’ll be very surprised at how much you’ve learned since
beginning this chapter when you stop and reflect.

Set up a really simple funnel to pitch this service:

• Opt-In Page: Be sure to touch on what you’re going to share with them, what you
can offer them and include some curiosity to get their email address. Simple opt-in
pages convert the best.

• Bridge Page With Steps: Use a video to pitch your offer. In the first one, explain
the Dream Car contest and the ClickFunnels affiliate program, show your results,
and show the key elements of your business you’ve built out over the several weeks.
Hook them at the end by saying, “Watch the next video below to learn how you can
get 100% free coaching from me to replicate my affiliate marketing business.” In the
second video, explain how you’re offering free coaching and mentorship to people
looking to build a profitable affiliate marketing business if they sign up for a free 14-
day ClickFunnels trial. It’s a no brainer offer. They get a free coach and mentor with
proven strategies in exchange for simply signing up for a free trial for an awesome
software tool they need anyway. Win-win, right?

• Follow-Up Email: Obviously, not everyone is going to sign up right away, so you need
to follow up with emails sharing your results and showing your strategies at a high
level. Show them what you’re doing, and let them know that if they want to learn
how to replicate your success, all they have to do is get a free 14-day ClickFunnels
trial. Simple. Keep sending them back to that sign-up page. Sometimes it can take
15-20 times of them seeing the offer to jump in, but stick with it and it’ll convert. It’s
a unique, irresistible, and no-brainer offer.

13 Drive Traffic to Your “Rookie Coaching” Funnel

In the previous step, you set up your new “Rookie Coaching” funnel. In this step, you’re going to
start getting eyeballs to it using your free channels and the paid methods you previously set up.

It goes without saying you should blast all your audiences and platforms with this new offer.

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Crank out some YouTube videos sharing it. Drop some fresh blog posts. Definitely do multiple
Facebook Live sessions explaining what you’re offering. This is likely where most of your students
will come from because by this point they know, like, and trust you.

For those of you who are ready to step it up and start playing with paid search traffic, target people
already interested in the ClickFunnels affiliate program and are searching for information about
it on Google and Bing. Most people running ads for these keywords will be simply promoting the
Affiliate Bootcamp, so your free coaching offer will really stand out.

You will need to beef up your opt-in page to be compliant with Google, Bing, and ClickFunnels’
Terms of Service. They don’t allow bridge pages that have the sole purpose of sending someone
to another page, so include more details about your offer and your results. You still want to
capture the lead’s email address, but you just need to give more information about what you’re
offering to avoid upsetting Google and Bing.

For those of you that want to get even more advanced with this, you can start running Facebook
ads to this funnel too. You can send cold traffic to it by targeting people interested in Russell
Brunson AND affiliate marketing. These people will be your ideal audience to get started. You can
also retarget the people who visit your funnel from Google and Bing. Just install the Facebook
pixel on your funnel, and retarget everyone that visits the first page of your funnel. Don’t get
spooked here; it’s quite simple.

14 Serve Your Coaching Students

In this step, don’t focus on building new funnels or implementing any new strategies. Focus on
serving the coaching students you’ve bought in from the last step. Give them your undivided
attention because the more you can help them out, the better their results will be replicating
this blueprint which will lead to more people wanting to work with you.

Be sure to actively stay in touch with everyone via either a private Facebook group for all your
students or via Facebook Messenger if you want to work more closely with everyone. Promptly
reply to all of their questions. Go above and beyond. Remember, their results are your results.

What you will start to notice are common questions, uncertainties, or issues that your students
are facing. Use these as prompts to create new content and video training. Over time, you’ll
build up a library of training resources that really cut to the core of the major issues facing your
students, and this will serve to automate the whole process a lot more, giving you time back to
focus on the rest of your business.

You can also consider taking your coaching offer one step further in this step. You could
considering bundling up a set number of hours of coaching calls (using Skype or Zoom) in
exchange for your students upgrading to one of ClickFunnels higher ticket packages such as
Funnel Builder Secrets. This will give you a big hit of commissions you can use to reinvest in
more ads to grow your business even more. Always be thinking of ways you can 10x your offer
to your audience to walk them through your affiliate value ladder. This will allow you to generate
more income faster which, in turn, you can reinvest to grow exponentially.

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Be sure to keep cranking out the high-quality content for your blog and YouTube channel this
week, and keep that engagement going in your Facebook group. You can use what you’re doing
with your private coaching as ideas for content for these platforms which will likely generate
more interest in your offer.

15 Build an Automated Ecosystem of Funnels & Follow-Up Sequences

By this step you should be rolling along nicely with your free traffic methods and now also serving
and taking on new coaching students with the “Rookie Coach” method. These strategies are all
great, but they don’t provide you any leverage. Also, there is limited automation to be found
in those strategies. Now that you’ve got some results and some money coming in, it’s time to
reinvest and scale up your paid traffic efforts with some more automated funnels.

What most people do with an online business when they start seeing commissions coming in
is this: they take the commissions straight out of their businesses and spend them. This will kill
your business before it really gets going. Cash flow is the oxygen your business needs to survive.
Everyone should reinvest as much as they can, especially early on, to focus as much as possible
on growth. This will allow you to build a much bigger business in the long term.

In this step, you will build a custom funnel to promote the free 14-day ClickFunnels trial, but you
want to be capturing emails too. Get some inspiration from the ClickFunnels homepage and
other pages you see people running ads to, but get creative. Really highlight the key features of
the software and the fact that a 14-day trial is available with a 30-day money back guarantee.
Keep directing people back to opt in to get access to the free trial.

Once they opt in to your funnel, have an email send your affiliate link to them. At this point though,
you want to try to maximize customer value immediately, so you should test a range of one-time
offers such as the DotCom Secrets book, Expert Secrets book, and the Funnel Builder Secrets
webinar. By adding a link to register for the webinar after they opt in, you can massively increase
your customer value quickly if even a small percentage of people actually buy because the product
offers higher commissions. This will not only subsidize ad costs but will make you profitable
more quickly than most affiliates. Build a robust follow-up sequence that is at least 30 days long,
sending your leads back to the free trial, the webinar and all of the other ClickFunnels products.
Stack in your bonuses from your customer offer. Load up the value to make it a no-brainer offer.

Replicate this strategy with all the ClickFunnels products, and build an ecosystem of funnels
and follow-up email sequences that promote and cross-promote all the products. This will get
your audience absorbed into the ClickFunnels world as quickly as possible which means they’re
likely to buy and keep using the software.

16 Drive Traffic to Your New Affiliate Funnels

It’s time to get some eyeballs to your new affiliate funnels. The core strategy I recommend here
is to leverage Google Adwords and Bing to get traffic to your funnels. You will be following up
with leads via email, but you will also use the data and traffic you gather to retarget them on
Facebook and maximize your return on investment (ROI).

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Initially, keep your keyword focus narrow using Phrase Matching keywords. Then, as you get
more comfortable, you can start going broader while still maintaining control using Negative
Keywords. Here are some category ideas for Adwords and Bing keywords:

• Questions related to sales funnels

• Information about sales funnel building software
• Information about digital marketing that relates to sales funnels

The strategy is simple here: get people onto your email list who are already searching for
sales funnel builders, marketing software, or a solution to their problem. These are your ideal
target audiences and customers. Then you should follow up aggressively with email. Get them
immersed in the ClickFunnels world and culture and the likelihood that they keep using the
software for longer skyrockets.

If you have time, consider personally reaching out to anyone who signs up for a trial to offer a
helping hand. Find out what their problems are. Find out why they got the software in the first
place, and point them in the right direction. This online world can be overwhelming, so lower the
barrier to entry and eliminate resistance points by helping people as much as possible. It will
only help to increase your average customer value long term.

17 Reflect on What You’ve Achieved

In this final step, take some time to look back and reflect on what you’ve achieved over the last
100 days. Consider everything from three perspectives, and ask yourself the following questions:

• Personal Growth: What you have learned? What new skills have you acquired? What
mindset and perspective shifts have you had? Where do you see your online business
heading in the coming weeks, months, and years?
• Strategy: What’s working best for you? What fits your style of operating? What fits
your lifestyle? What audience is responding best to your content?
• Finances: Do you have any unprofitable ads/sets/groups/campaigns you need
to cull or tweak? Have you signed up for any new software or tools over the
last 100 days that are costing money but you simply aren’t using? Have you
joined any other trainings or masterminds from which you aren’t benefiting?

Reflecting on the above will help keep you focused and your business lean. You’ll be ready to
tackle the next 100 days and beyond head on.

In addition to doing all of the above, be sure to keep paying attention to all the things you’ve set
up over the previous steps from afar. You should understand, though, that it is okay to take some
time away from social media, YouTube, your blog, your funnels, and your business to reflect and
reset. It will all be there when you get back, and you’ll be in the best frame of mind to crush the
next 100 days and beyond.

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 JACOB CARIS

If you’ve stuck me with to the end of this chapter, taken consistent action every day and really immersed
yourself in the world of ClickFunnels and affiliate marketing, I want to offer a massive “Congratulations”
to you, my friend. There are so many people out there who want to enjoy the spoils that an affiliate
marketing business can provide. After all, the time, location, and financial freedom are truly unique to
this business model. Unfortunately, so few are willing to put in the consistent work and effort required to
make it happen, especially when first getting started.

Don’t be average. Go above and beyond. Do the work required every day, and everything can change for
you. You’ve got the methods and the strategies. This blueprint works. This business model works. It’s up
to you now to go get it. With this chapter in hand, you’re well on your way to long-term affiliate marketing
success, and I look forward to seeing you on the Dream Car contest website as a winner very soon.

A F F I L I AT E B O O T C A M P 96
DANA DERRICKS
S U P E R A F F I L I AT E

Dana is a world-class copywriter, author of 9 epic books, master of the

Dream 100, and coach to thousands of entrepreneurs across the globe.

R E A D D A N A’ S 1 4 S T E P S T O S U C C E S S
 DANA DERRICKS

01 Take an Inventory of Your Talents

First, list out all the hobbies, interests, and natural-given talents you have. This could include
anything, even golfing, movies, or graphic design.

02 Narrow Down Your Audience

Next, narrow down and laser-target a specific audience associated with your specific talents. For
example, you might choose golf equipment store owners for which you could provide graphic
design services.

This is critical. Don’t be like me, all over the place. The fastest way to get stretched WAY too thin
and spin your wheels is to not be laser-focused on WHO you’re serving.

QUICK SIDE STORY: I went to sleep one day, many moons ago, reflecting on what all I had
faced that day. In the morning, I tended to a dentist client of mine re-working their website copy.
Then, by noon, I was fielding a consulting call with a mobile phone app for tracking your parking.
To finish my day, I was helping a guy from the UK sling dead rats. Yep, freeze-dried dead rats,
shipped right to the doorsteps of reptile owners.

That was my wakeup call. I needed to focus on one audience.

03 Start Brain-Dumping Your “Value Nuggets”

Start brain-dumping all the content and “value nuggets” you possess into a document, audio
file, or anywhere else you can get them out (think of this like taking Scrabble pieces out of the
bag and onto the table).

04 Package Your “Value Nuggets”

Next, package your “value nuggets” (aka content) into small offers that you can get in the hands
of folks to consume in various different methods like booklets, email series, audio files, and
social posts.

Make SURE there’s a very clear path from the end of your offer into your affiliate offer. In other
words, if your booklet is called, “The 3 Mistakes Graphic Designers Make That Kills Their Chances
of Making a Deal,” you need to make sure the end of your booklet transitions from revealing
those mistakes to presenting your affiliate offer as the solution to avoid those mistakes.

Make SURE your content is value-centered. Make it SO good you could legitimately sell it.

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05 Position Yourself as the Go-To Person for a Specific Result

Position yourself as THE go-to person when your audience is looking to achieve a specific
RESULT. For example, when somebody posts a question like, “Who’s the best graphic designer
for my golfing store website?” you want other people to refer and tag YOU in the comments.

As Russell says, don’t try to be everything for everybody. Plant your flag in the ground, and own
your new identity as THE __________. For example, I am THE Dream 100 expert.

06 Start Digging Your Well

Provide free value on your social platform of choice. Master ONE platform before moving on to
another. This is where you will start to build your organic audience.

07 Look the Part

Button up your social media so you “look the part” in case somebody searches for you online,
which they will. Strip out all the nonsense, unfriend the trolls, and put appropriate titles on
your profile.

08 Identify Groups Where Your Audience Exists

Identify groups (Dream 100 style!) that already have audiences of your ideal end customer. In
this example, being that you’re the go-to for graphic designer in the golf space, it could mean
Facebook groups for entrepreneurs who sell golf equipment, folks that sell courses on improving
their golf game, and more.

The Dream 100 is the ONLY source of unlimited, FREE warm and hot leads and customers on
the planet. It costs absolutely nothing to get traffic with the Dream 100 (you just pay a share of
the sales you produce), and it takes the least amount to warm up and sell.

In fact, Russell is Dream 100’ing you and I right now by getting us (the authors of this book) to
promote and prescribe his offers for him!

09 Approach Your Dream 100 Group Owners

Approach the owner of the group or product/service and offer them your products for free.
Build a relationship and give them value. Offer them your offers for free. Give them your service
for free. Then, gently find out if they’d be interested in promoting your offer to their audience.

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10 Continue Researching and Contacting Group Owners

Continue repeating steps 8 and 9 until you’ve hit at least 15 different groups and have
successfully completed at least 3 different Dream 100 promotions with them, prescribing
your offers to their audience.

11 Incentivize Your Dream 100 Group Owners

Give an incentive for your Dream 100 group owners to prescribe your offers to their audience
via a split on your affiliate commissions, a flat fee per offer of yours they sell, or a combination.

Make sure to set up in your own ClickFunnels account a landing page with an opt-in form so that
you can capture those leads who don’t buy, or who buy your offer but not your affiliate offer. You
can re-target or “remind” them to buy later.

12 Create a Value-Driven Email and Social Campaign

Create an email and social media campaign that nurtures your new list of both buyers and non-
buyers by sending them great value-driven content daily. Post on your chosen social media
platform, and send emails through your autoresponder as well.

13 Pitch Russell’s Other Offers to Maximize Your ROI

Sprinkle in more of Russell’s affiliate offers to your list to ensure you’re maximizing your ROI on
the back end (where the REAL gold is).

Use the following “Dana, you just paid for my whole investment” 4-step system when sprinkling
in affiliate offers:

1. Pique curiosity and start to agitate their problem.

2. Throw rocks at all other possible options to relieve their problem.
3. Introduce your solution to their problem and explain how it’s made for them.
4. Give real urgency and scarcity as to why they need to buy now.

14 Repeat
This is the thing that nearly all entrepreneurs do wrong. I call this the “Run It Again” method to
literally force yourself to repeat what’s working and cut out completely what’s not.

QUICK STORY: My late high school football coach is a legend where I’m from and did something
during a game that I’ll never forget.

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 DANA DERRICKS

There we were, midway through the second quarter of a game against a rival high school. We were ahead
only two touchdowns. For coach Adler, that was like being behind two touchdowns.

The moist air rose off of our helmets as the steam rose into the Friday night lights. Twenty-two high
schoolers in opposing jerseys were doing what they lived for.

Then, WHAM!

We saw a reminder of who was in charge, and why we were all our own worst enemies. A scream from the
sidelines jolted us back into action like a dog that’s run just too far and corrects its path in response to
the owner’s yell.

“Huddle up!” Coach Adler hollered.

Then, for the entire stadium to hear, he screamed, “RUN IT AGAIN!”

Yep, he was screaming to run the same play again.

Our entire sideline could hear it.

Our offense could hear it.

The opposing team’s defense could hear it.

The opposing team’s coaches could hear it.

The entire stadium could hear it.

There was no longer an element of surprise. The defense knew we were running the same play, again.

Insane? Maybe. Effective? Definitely.

You see, Coach Adler had an unwavering plan. It was more like a formula. If a play got us four yards or
more, we’d run it again. We’d run it again until the defense stopped us. Nothing fancy. No razzle dazzle.
Just straight results.

Why is this relevant to you, might you ask?

Well, you see, what Coach Adler figured out, and what most of us fail to realize, is that we’re our own worst
enemy when it comes to doing the things that work.

Just like our high school football team’s offense, it’s not the sexy things that get us results.

Can you imagine what it felt like to watch that game, seeing us run the same plays over and over and over?

What about what it was like to play? “We’ve run this play 30 times already…” we all thought.

How about to coach? No fancy playbook. Just boring, effective football, steamrolling down the field, every
single drive.

It’s not the sexy, shiny things that get you results. It’s the old-fashioned, boring, effective things… done
over and over until they stop you.

Run the same play. Run it again. You’ve got this.

A F F I L I AT E B O O T C A M P 101
JOE MARFOGLIO
S U P E R A F F I L I AT E

Joe Marfoglio has been an entrepreneur since the early 90s. In 2010,
he saw an opportunity to help businesses market online, so he opened
an agency. His secured his first deal for $32,000 by using YouTube
as a foot-in-the-door strategy and has gone on to help hundreds of
businesses gain organic exposure on YouTube and Google.
In 2014, having established himself as a marketing and YouTube expert,
Joe began teaching his successful techniques as a co-founder of OMG
Machines. Today, Joe’s YouTube agency works with businesses that are in the
$1 million to $100 million income range, and he continues coaching to this day.

READ JOE’S 15 STEPS TO SUCCESS

 JOE MARFOGLIO

One of the best ways I know to become a ClickFunnels Super Affiliate in 100 days is to use YouTube to
generate traffic and sales. As you do that, you will also begin to build an audience that will continue to pay
you for months and years to come.

When thinking about YouTube and what keywords to go after, my take will be a bit different than what
you might expect. As a ClickFunnels affiliate, what would be the top keywords that you would want to
rank for? Many people may search for “sales funnels” or “how to build a sales funnel.” Even though these
keywords may seem right on target, I would never base my channel off of them or even try to rank for
them in the first 100 days of my affiliate journey, or even never in some cases. Why is that?

You should create a YouTube channel for one reason: to get traffic. Not all traffic is created equal. Your
message needs to get in front of the right kind of traffic. Think about the traffic coming from YouTube
as highway lanes that people travel on each day in their vehicles. Each highway has a specific kind of
traffic with people looking for a specific solution to a problem. To get their attention, you have to put up a
billboard on that highway to get them to follow you.

The ClickFunnels highway is going to have cars (aka traffic and people) looking for videos about
ClickFunnels and searching for sales funnels on YouTube, but there may not be many cars on that
highway. There are also lots of other ClickFunnels affiliates (our competition) looking to put billboards up
alongside this highway like we are. So, the cost of putting up that billboard per car will be very expensive,
meaning it will be harder to rank a video for those keywords.

For a longer keyword phrase like “how to build a sales funnel,” this highway may have slightly more traffic
(more people searching for that term), but there may not be enough traffic to justify the expense of
ranking a video for that term. The cost-to-benefit ratio is much too high.

Instead, you should look for lanes of traffic where there are lots of cars, meaning you’re trying to identify
keywords that lots of people are searching for which is going to make your billboards cheaper to advertise
(i.e. easier to rank videos). Now, these lanes of traffic may not be as specific as “how to build a sales
funnel,” but that's okay as long as you target the right type of people.

Before creating a channel, you need to make sure you’re working off a solid foundation, similar to building
a house. Imagine that you paid a contractor to build the house of your dreams, and the house is everything
you ever wanted, except for the foundation. The contractor skimped on it by not testing the soil to see if
it was firm, and he did not reinforce the foundation or even build it large enough for your home. Soon the
house starts to crack and shift. The windows won’t open or close. The roof cracks. Your dream turns into a
nightmare. The same is true for your YouTube channel. Many people create YouTube channels and videos
with the single thought around how they can make money off it, but they don’t have a plan and haven’t
laid the groundwork necessary for their channel to grow and last over time. So before creating your first
video or a YouTube channel, you need to create an Action Plan.

01 Determine Your Value Proposition

When you think about value, many times you think about something you buy or sell. When
a company creates a value proposition, they are making a statement that summarizes why a
consumer should buy their product or use their service. This statement convinces a potential
consumer that one particular product or service will add more value or better solve a problem
than other similar offerings. Companies use this statement to target the customers who will
benefit most from the product or service.

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How does this apply to your YouTube channel? You have to look at your channel as your business
or your store. The videos you create are your product or service, and the views and subscribers
are your buyers. If the videos are not getting views or subscribers (also known as “subs”), there
is something wrong with your product or the consumers are not seeing the value. Therefore,
they are not buying.

In Step 1, you will define the value your channel has to offer, and then you will create a value
statement as the foundation on which to build your videos and channel.

Your Value Proposition should explain:

• How your videos and channel solves your audience’s problems.

• What specific benefits your viewers/followers can expect.
• Why customers should listen to you over someone else.

There are three steps to creating a value statement:

1. Make a list of the benefits your channel and videos offer.

2. Identify the value you are bringing to your audience.
3. Differentiate and position your brand. Make it clear who your target audience is,
what you offer them, and how you are different.

You want the value to be crystal clear and easy to understand when someone sees your videos
or visits your channel. You want them to know your message, your challenge, your belief, and
why they should listen to you. People can be hooked or attracted initially by your “what,” but
they will stick around and feel connected to you because of your “why.”

02 Target Your Audience

Often when you get people to your products, websites, and videos, they are often referred to as
“traffic.” They can even be defined as buyer traffic, high-quality traffic, low-quality traffic, free
traffic, etc. If you view your potential subscribers and viewers as traffic, you have to look at how
that traffic gets to its destination so that you can funnel them to your channel and videos.

For example, if you were going to center your channel around “how to create a sales funnel” and
thought about that topic as a road inside of YouTube, how much traffic do you think would be on
that road? If you had to get that traffic over to your channel by posting billboards along that road,
how many other billboards (aka other channels and videos) would be competing for that traffic?

When thinking about what your channel is going to be about, you have to think about how much
traffic is available for that topic. At this point, don’t confuse finding your audience with finding
specific keywords. More specific keyword strategies will be discussed later in the chapter. To start,
if you think about the subject of sales funnels, you can incorporate that into your channel. However,
if you made that the entire focus of your channel, or if that were the core value you offered, then you
would limit the reach your videos would have and how large your channel would be able to grow.

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Since there are not that many people searching for sales funnels or ClickFunnels, even though
they are one possible target audience, you won’t get the desired results because you would be
competing on a very low-traffic, highly-competitive highway. So who do you target, and how do
you sell ClickFunnels memberships to them?

You have to find a highway that has a lot of traffic, where every traveler on that highway is looking
for what you are selling or for the value you are offering. When you think about your superpower
or your value, who would be attracted to your message?

You are looking for the sweet spot. You don't want to go too broad where your message fits
everyone and no one at the same time, but you also don't want to be so niched down that you
target just a small number of people, while isolating a ton of potential followers and buyers. The
question to ask is, “Who would be interested in using ClickFunnels?”

You know for sure that those are people who:

• Sell products online

• Want to start making money online
• Are affiliate marketers
• Want to build a list
• Have an agency

I could go on and on…

What about people who are unaware they even need ClickFunnels? Or people who don't know
what a sales funnel is or how much a sales funnel could increase their business?

My background is search engine optimization (SEO), and I own an online marketing agency
where we help small, medium and large businesses market their services online. If I were to
try to sell 100 ClickFunnels memberships in 100 days, I would focus my channel on helping
local businesses to market online. You could even drill this focus down into different niches like
dentists, chiropractors, plumbers, or real estate agents.

A different broad target audience would be entrepreneurs. For example, the channel I am
creating as I write this chapter is “DIY Entrepreneur,” and my target audience are beginners
and struggling entrepreneurs, as well as people who want to free themselves from their job to
become an entrepreneur. If you are a woman, you might want to target women entrepreneurs,
or if you are a millennial, you might target young entrepreneurs. The key is to find an audience
you can relate to (as well as those who can use ClickFunnels) and focus on bringing them over
to your channel and into your tribe.

03 Set Up Your YouTube Channel

The next step is to set up a YouTube channel and branded account. Even if you have a YouTube channel
set up already, you will want to go through this section to ensure your channel is fully optimized.

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The first thing you need to do is create your branded channel and add your title. The title is
very important. You could put a keyword there if you want, but you may want to consider some
alternatives. Think about this: whenever you leave a comment on YouTube or when someone
searches for you, this title is going to show up, so you want to make sure it clearly defines the
topic of your channel. Therefore, the title should come directly from your value statement. For
example, the value statement for my channel is, "DIY Entrepreneur, we don't just think outside
the box, we burn it and we destroy all limitations." Out of that statement, my title would be
“DIY Entrepreneur.”

Next is the header image, which is extremely important. When people come to your channel, the
header is the first thing they see. This is their first impression of the value that you will provide,
so you want to make sure it’s crystal clear and looks good. If it looks junky or if you use the
images YouTube provides, you will lose a lot of credibility. It doesn't have to be fancy or have a
lot of design. It just needs to clearly speak to your target audience so they know the value of the
channel and what you're talking about.

For example, my banner has a clear picture of me with my title and tagline. I also have a channel
logo that is on my header image, and you will probably want to create one for your channel, too.
If you are not good at Photoshop, go to Fiverr, and hire someone to create a header and a logo
for your channel for $5-$10 each.

Next is the profile image or the icon image. Many people put their logo there, but I think that’s a
mistake. I put a photo of my face there because I want to connect with my target audience. You
want to be a real person, and this profile icon image is seen throughout all of YouTube. When
you leave a comment anywhere, people see that profile image. When your channel shows up
in a search, people see that image. You want a very clear, clean photo of yourself, showing the
whites of your eyes, smiling, maybe even showing some teeth. It should be a very inviting photo
to show that you're a real person. People connect with real people more than with logos or icons.

Next, fully fill out the “About Us” page from top to bottom. Start with the description, where
you’ll want to portray your value proposition. You can place a few keywords there, but do not
stuff it. This is where people go to find out who you are. After that, fill out everything else. Put
in your contact information, and at the bottom, you will see where to put your links. It’s very
important to put in all the links to your social media, Facebook, Twitter, and to your website.
When people click “About,” those links will show up near the top of the header image.

04 Create Your Channel Trailer

A channel trailer is a short video that shows up on the home page of your YouTube channel
that is shown only to new visitors who are not subscribers. The purpose of the channel trailer
is to let people know what your channel is about, why your created it, and to share your value
proposition. It is also where you deliver a pitch to viewers to subscribe to your channel.

There are two types of subscribers. First, you’ll find the low-quality subscribers who subscribe
to a ton of channels. They’ll quickly watch your video and click subscribe. Second, you’ll find the
higher-quality subscribers who are very discerning subscribers. They’ll watch a video, go to your
channel, look at your header, and watch your channel trailer before asking themselves, "Is this a
place where I fit? Does what they're talking about on this channel resonate with me?" If it does,

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they're going to subscribe and become a high-quality subscriber. They're going to consume
more of your product, more of your content, be more engaged, and more in tune.

When creating your channel trailer, make sure you are talking to your target audience. Since you
have already defined who they are, you can even think of them as having a name like “Bill.” When
you are recording your trailer, imagine you’re talking directly to “Bill” (your target audience).
When “Bill” is watching your trailer, they're thinking, "Yes, this person is talking to me. Yes, this
is the place I want to be."

The next thing is to pitch your value proposition by telling viewers what your channel is about and
why you created it. Then, tell a bit about your story and who you are to make a connection with
your target audience. People connect with real people, so you want to use some of your story
and explain why they should listen to you. Then, let them know about your posting schedule.
For example, you could say, “I’ll be posting every Tuesday and Thursday” so viewers know when
to tune in. Finally, end with a strong call to action where you’ll ask them to subscribe to your
channel and hit the notification tab.

When shooting this video, don’t get overwhelmed or bogged down with details about the camera
and the equipment. If you're just starting out, you don’t need to buy anything. Just stand or sit
against a plain wall, and use your smartphone to shoot in HD. What is even more important than
the picture is the sound, so if you spend any money, invest in a Lavalier microphone (a small
microphone that clips to your shirt) that connects to your smartphone. You can pick one up for
about $20. With this trailer, don’t do any heavy editing, either. The most important thing is you
just shoot that trailer and get it up on your channel. You can always change it later, but you must
take some kind of action to get the ball rolling. If you are new to YouTube and creating videos,
remember: done is better than perfect. You will get better the more videos you shoot, but you
will never get better if you don’t start shooting ASAP!

05 Conduct YouTube Channel and Keyword Research

You need to find out where your target audience is spending their time on YouTube. You already
know who your target audience is, and you have given them a name like “Bill.” When “Bill” goes
on YouTube, what does he type in the search box? What channels does he visit and subscribe
to? Start typing in words that you think “Bill” is going to search for. Look at those channels.

For example, if I want to get ClickFunnels affiliates with the DIY Entrepreneur brand, I want to
find new entrepreneurs who want to start making money online or want to make more money
online. I would type into the YouTube search bar something like "how to make money online,"
"how to make passive income," "how to make $100 a day," and "how to make money online
as a beginner." When I start typing those words into the search bar, I see a dropdown box for
suggested searches. What YouTube is telling me is that people who have typed in the words
or phrases I was searching for have also typed in this other set of words. I jot down all those
searches and words, and then I start looking at the results and at those channels.

Most of the channels you'll see are probably going to have a lot of subscribers and a lot of
authority. You want to look at those big channels that are already successful, rather than the
small channels. Watch their videos. Sort the videos by the “most popular” and look at their
titles. By researching like this, you will start to see the answer to the question, “What makes

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a YouTube channel like mine successful? What is ‘Bill’, my target audience, consuming?” Look at their
titles, keywords, and thumbnails. You should even watch some of their videos. Observe the organization
and flow of the videos, and then read viewer’s comments to get an even better sense of what your target
audience wants and needs.

Next, you’re going to find some keywords to rank. If you have a brand new channel and try to rank for a
keyword like "how to make money online," it's going to be extremely difficult. You're probably not going
to outdo some of the bigger channels, but there's definitely a strategy that has proven successful in the
past to get you tons of views, traction, and subscribers.

This is a tactic I learned from my good friend Jeremy Vest. He calls this tactic “finding your channel’s
focus phrase.” You can think of it like trying to find your channel’s “how to shave.” What does that mean?
A lot of you have probably seen a video or heard about the Dollar Shave Club. They made an incredible
video that went viral everywhere on Facebook, Twitter, and YouTube with millions upon millions of views,
and that launched their company into the stratosphere. But did you know another razer company was
dominating YouTube and racking in millions of views from their hyper-targeted market (they really hit
their buyer traffic super highway), and they did it without any viral or hype videos?

That company was Gillette. What they found was that the most influential keyword in their space was
"how to shave." They centered their channel around that keyword. Now, if Gillette just wanted to rank for
"how to shave," they wouldn't get a ton of traction. It would have been really hard, right out of the gate, to
rank for that keyword. Instead, they took "how to shave" as the root keyword. Then, they looked through
suggested search terms and added words to the back of it. Gillette created hundreds of videos with that
root keyword, such as, "how to shave your head,” “how to shave your back,” “how to shave your beard,”
“how to shave your legs," and so on. Gillette made video after video with the root word "how to shave."

The reason it worked so well is that YouTube has something called a “new” tag. When you first upload
your video, for the first three to seven days, YouTube will put your video out all over the Internet to see if
anyone bites. If you go and you search YouTube right now, you will see some videos that have a little tag
that says “new” on the bottom of them. You cannot put that new tag there yourself. Only YouTube can tag
those videos as new.

When you have a new video, you can actually rank higher for very competitive keywords for a short time.
Your video will show up in the main and suggested searches. Your strategy, then, should be to create a
video every 3 to 7 days with your root keyword so that one of your videos will constantly be in front of your
audience, thanks to this “new” tag.

Next you need to get out a spreadsheet and make three columns. This is where you will compile and
organize all your keyword research and results so you can generate your video ideas. The first column is
going to be the keyword, the second column is going to be your video title ideas, and the third column will
be your video thumbnail ideas. You start with your root keyword. If, for example, my root keyword is "How
to make money online,” then I will go through the suggested searches to see what people are typing in and
searching for. That might be "how to make money online as a beginner,” “how to make money online as a
newbie,” “how to make money online fast,” “how to make money online with YouTube," and so on.

Here’s another trick to find hundreds of keywords you can choose from. If my root keyword is fairly broad,
like "how to make money," you can type in those words in the YouTube search bar followed by a space and
the letter “a.”

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The suggested search results will show you: “How to make money…”

• As a beginner
• As a kid
• At home
• At school

Then you can replace the “a” with “b,” and the suggested search results will show you: “How to
make money…”

• Blogging
• By investing
• By posting ads

Doing this, you want to get at least 50 of those “how to make money” keywords to put in the first
column of your spreadsheet. In the second column, you’ll add titles for the videos, and in the third
column you’ll place your ideas for thumbnails. For this current Step 5, though, you’re only going
to concentrate on putting your keywords in that first column, and not do the other two columns
right now. By the end of Step 5, you should have at least 50 keywords on the spreadsheet.

06 Shoot Your First Video

Select one of the keywords from your spreadsheet, and write your video’s script by following the
“show formula.” The show formula is designed to keep people engaged as they're watching your
video. With YouTube, there are a lot of distractions, and if you just put a video up showing you on
camera, people’s eyes will start to wander. Even if they like what you're saying, they may click
on another thumbnail because they have such a short attention span. You’re going to create a
video that keeps their attention and keeps them hooked throughout.

Here’s the show formula laid out:

• Create a 15-second concise introduction. This is where you’re going to hook them.
You’ll tell them the value of this video and give a hook for them to look forward to so
they continue watching.
• Place your branded intro or “bumper” [such as an opening brand graphic] that should
be no more than four to five seconds maximum. Do not put a 30- or 60-second
branded intro here. You’ll lose the majority of your viewers right there.
• Talk to your viewer about who you are and why they should listen to you for the next
15-30 seconds. Share a little bit about your story so that you make a connection with
that new visitor. Don't assume that they know who you are.

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• Share content for the next five to seven minutes. Here is where you deliver the value
(and the hook you mentioned in the first step).
• Add your call to action.

Use this show formula as an outline to write out your video script. Once you have an outline and
a tight script, take your $20 microphone and your cell phone or camera, look right into the lens,
and shoot yourself recording that video.

The next part is very important if you want your videos to get traction and a lot of views. YouTube
will serve up and rank your videos and put them on their suggested search if you can retain
viewers to watch the video all the way through. You want to keep the attention rate up past 50%,
where people are engaged with your video and not clicking away. The more people that watch
your video, the more YouTube acknowledges the viewers like your content and the more they will
serve it up to people who are searching.

The way to keep retention is to keep people's eyes visually engaged and moving. To do that,
you will add callouts and supplemental or alternative footage (known as “B-roll”) intercut with
the main shot. For example, if you say in your video, “there are three steps…,” then the words “3
Steps” could pop up on the video screen with a little “pop” sound. When you say, “step number
one is…,” a numeral one graphic could pop up.

You will want to add B-roll that will be shown for one to two seconds as you’re talking to keep
viewers visually engaged and as a pattern interrupt. Don't get overwhelmed about doing this. If
you’re not a video editor, you can easily and cheaply hire an outsourcer to take care of this type of
editing on Fiverr, onlinejobs.ph, or Upwork for $3-4 per hour. You don’t want to skimp on this step,
though. Don’t post a bunch of videos just for the sake of quantity. You want to go for quality over
quantity. Low-quality videos that don’t engage viewers visually won’t retain their attention, and
if people are not watching it, YouTube will not serve up any of your videos. It's very hard to come
back from that, so you want to make sure the videos are engaging and will retain your viewers.

07 Create Your Lead Magnet

Your lead magnet is the crux of how you are going to sell ClickFunnels. At the end of your video,
you want to give something away and send your viewers somewhere. Remember, affiliates are
not permitted to offer monetary bribes in exchange for new users. Instead, you want to create
an ethical bribe, such as giving them a blueprint to download or a free member’s area. This is
how you will collect their email addresses. Personally, I like to create a free member’s area and
a private Facebook group.

When you’re just getting started, the member’s area does not need to have a lot of content. You
can add to it as you go. It creates a way for you to keep in contact with your audience and a way
for you to own that traffic. It’s very simple to do inside ClickFunnels, where there is a member’s
template already set up. The type of training you will post in this member’s area is going to be
centered around funnels. If you are targeting local businesses who want to get more traffic and
more business, ask yourself, “How will ClickFunnels help them?” Then you are going to create
training showing them exactly that. You will also tell them how easy it is to get ClickFunnels and

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how they can get a 14-day free trial (using your affiliate link, of course). To motivate them even
more, make a few done-for-you funnels that they can have and use once they join.

In the “how to make money online” example being used in this chapter, some membership
videos might include how your leads can use YouTube to get traffic and subsequently make
money on that traffic by creating funnels.

These training videos are where you're going to teach but also integrate your pitch for the
viewers to join ClickFunnels. Even if you post a blueprint to download as your lead magnet, the
main idea and goal is to move your viewers from YouTube to both your member’s area and your
Facebook group to watch your free training videos.

You will also create a free private Facebook group where you will post every day, answer people's
questions, and stay engaged with them. Eventually, you’re also going to do some live streams in
that Facebook group to answer their questions and keep them engaged so they get to know you.

08 Build Your Funnel

The great thing about ClickFunnels is that they have hundreds and hundreds of templates you
can use. Again, don’t get bogged down at this step. You want to choose a very simple template.
I like a white background, bold headlines, a clear call to action, and large buttons. Simply ask
for an email address, and that's it. Make it as easy as possible for them to opt in with the least
amount of resistance, and possibly get them into your Facebook group as well.

Be sure to put your Facebook and Google pixels on this landing page. Even if you're not doing any
paid advertising right now, you still want to start to build them in. It doesn't cost you anything,
and you can always use these later.

Create an opt-in video for your landing page and keep this video very brief. Pitch them the value,
why they should opt in, and tell them about the training they're going to get in your member’s
area. Again, simple is better.

09 Create Your Email Follow-Up Sequence

Once your viewers opt in to your member’s area and Facebook group, you want to talk to them
right away by sending them five emails.

You won’t pitch anything in these follow-up emails. They're all going to be value-driven with
actionable content. As soon as you have them made, you will put your YouTube videos in these
emails. Inside ClickFunnels there are templated “Seinfeld emails” you can you use. Seinfeld
emails are basically about nothing but are oddly effective by making a connection with new
leads, typically through a story-arch of emails that build a relationship while subtly introducing
them to your product or service. Inside of Actionetics, you’ll find templated email sequences
already made that you can edit to fit your niche and your offer that are going to talk to your
target audience. At first, set these emails to send once every two days.

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10 Create Your Bonus

The bonus offer you will create is going to be something extra of value that you give away when
leads purchase ClickFunnels. (This is in addition to the free member’s area and Facebook group.)

This bonus could be anything from a personal funnel that you built which they can adapt to
a special upgraded member’s area with more advanced training. You could record a special
webinar, or host a Skype call with your buyers to discuss a strategy for their business or funnel.

If I were just starting out and needed to make money, I would offer a strategy session, which is a
15- to 30-minute Skype call. To get that personal strategy session with me, the lead would have
to opt in for the 14-day free ClickFunnels trial and then actually purchase ClickFunnels.

After creating your bonus offer, add it to your email sequence, member’s area, and Facebook group.

11 Create Titles and Thumbnails for All Your Keywords

It’s time to go back to YouTube. Open your keyword spreadsheet, create titles, and plan thumbnail
copy. Many people will shoot a video and try to figure out its title and thumbnail later, but it's
a lot easier and more effective if you have all the titles and thumbnail copy written out on your
spreadsheet beforehand. You want to hook the person and keep them watching in that first 15
seconds of your video, so the video has to match with your title and what your thumbnail looks
like. Your title and your thumbnail are clickbait, but if they don't match what you say in the first
15 seconds of your video, you're going to lose people.

Titles are where you want to place your video’s hook and build curiosity. Ask yourself again,
“What is ‘Bill’ going to click on?” That's what you want to think about when writing titles. It’s best
to keep the keyword at the front of the title. For example:

• Keyword: "How to make money online as a beginner”

• Great title: “How to Make Money Online as a Beginner Even If You Have No Money or
Even If You're Broke"

For the thumbnail, don't simply repeat the title. The thumbnail is your visual hook. You want to
have a close-up image with as few words as possible on your thumbnail, but you also want that
hook to be strong enough that it moves their eyes to your video’s title. If your video title is "How
to Make Money Online as a Beginner Even If You Have No Money or Even If You're Broke," then a
good thumbnail might include a picture with an excited facial expression with some emojis like
dollar bills or dollar symbols. You might write text on the thumbnail that says “Make $100 a Day.”
If ‘Bill’ is on YouTube and sees that, he will be intrigued by the idea of making $100 a day online,
causing him to click your video. The title and thumbnail together have to build curiosity.

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12 Upload Your First Video to YouTube

There are a couple of tools you can choose from to help you upload videos to YouTube, like VidSpy,
VidIQ, or TubeBuddy, which are Chrome extensions that will help you optimize your videos.

Once your video is uploaded to YouTube, add your title and write out your description. In the
description, the first two sentences are the most important. YouTube only displays the first two
to three sentences below a video for viewers to see without them having to click the “Show
More” button. This is where you want to include your main keyword and your call to action.

YouTube also displays the first sentence of your content in the search results, so putting your
keyword and hook there will help get clicks. It will also tell YouTube what your video is about.

Write about 200 to 300 words for your description in total. After the first sentence, don’t repeat
the keyword over and over again. Rather, put related keywords in the content so that when
Google or YouTube crawl the video description, they know what your video is about and how to
categorize it.

After your description, type in your tags. This is where tools like Vidspy really help out. You can type
in a root tag, such as "make money online as a beginner," and it will search throughout YouTube to
find the most relevant tags for you. With a simple click you can add them to your video.

After inputting your basic video information like title and description, go to the “End Screen”
element. You can actually put on your video screen clickable graphics that will direct your
viewers where to go next. This step is very important because your spoken call to action is at
the end of your video. This is how you're going to make it super simple for viewers to take action
by putting a clickable graphic right in front of them that matches what you say in your video.

Remember then, when shooting your video, you always want to include a verbal call to action to
direct them to subscribe, go to your member’s area, and point them to another video to watch next.

For example, whenever I'm wrapping up a video on how to make money online, I will say
something like, “Okay, guys, that was the third way you can make money online. But wait! Before
you go, you're going to really want to watch this next video, and if you haven't yet subscribed to
my channel, make sure that you subscribe right now. And if you're really interested in making
money online, go over to my free member’s area.”

You can switch up the call to action depending on what you want your audience to do.

13 Kick Your Video Production into High Gear

Shoot as many videos as possible. Do them in batches. Take a day to write out the next four or
five scripts, batch shoot them all the next day, and then either send them out to your editor or
spend a few days editing them. As soon as they're edited, make sure you put them up online.

One thing to keep in mind about uploading videos is that you want to stick to a schedule. If you
have 10 videos made, you don't want to upload all ten at once followed by nothing for a long
period of time. Make sure to put them out on a schedule, using the same days and times to

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spread them out to take advantage of YouTube’s “New” tag. Posting one each day is best, but
if you don’t have that many videos ready to go, you can post one new video every two, three,
or four days so that you’re always in front of your audience. Posting on schedule is how your
channel is going to grow.

14 Offer Russell’s Funnel Builder Secrets to Your Audience

This is where all your hard work is going to pay off and you're going to start reaping your reward.
By now, you already have an email list, the number of your subscribers is growing, your Facebook
group is growing, and you're keeping in contact with everybody.

Now, you're going to offer Russell's Funnel Building Secrets to your audience. It is a great high
ticket offer that ranges between $1,997 To $5,997. To get the details of this offer, simply go to
your ClickFunnels affiliate area. Step 14 is when you will make a big pitch to your audience to
sign up as many new members for ClickFunnels as possible.

To give you an idea of how powerful this offer is, when we were promoting ClickFunnels, we had
about 25 to 30 members signed up to start. When we did this special offer webinar, we sold over
$100,000 worth of ClickFunnels in one week. We got over 100 new members, and then after a
couple of weeks, we had over 200 by doing this exact tactic that I’ll tell you about now.

Create a ClickFunnels special event. Sign people up for this super special webinar. You can start
talking about it, emailing about it, and getting people psyched and signed up for this webinar.
You’ll make a special landing page just for this webinar. You’ll begin sending emails and posting
the pre-webinar videos on this new landing page to bring people to your special 5- to 7-day event.

On the kickoff of the event, if you start it on a Monday, do a special live stream video where you're
going to talk about how great ClickFunnels is and what they are going to learn from Russell.
Next, you're going to email that video out, live stream it, and then also take that same video and
put it on the landing page where you’re sending everyone. On Tuesday, run the webinar, and
people will come to watch it.

On Wednesday, Thursday, Friday, and Saturday, continue to email each day and get your
subscribers to watch the replay. This time, though, you’re going to create more bonus content,
more information, and more reasons to engage them. You’ll create more live streams where you
bring people on for testimonials or things like that, and again, you will post all of that onto this
landing page. If someone watched the webinar and was interested, but didn't buy it right away,
during these next few days you will be pushing them over the edge to buy it.

Finally, on the closeout day, do a special webinar to let them know the offer is ending and it’s
their last chance to get this amazing deal. If you really want to crush your ClickFunnels week,
create a special one-time only bonus for those who buy the offer. This bonus is different than
your standard bonus. It is meant to push people over the edge to a purchase. This one-time
special bonus alone might get you over 100 ClickFunnels members. I would suggest repeating
your ClickFunnels week every 3 to 6 months.

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15 Rinse and Repeat

By Day 100, you should be on your way to becoming a ClickFunnels Super Affiliate and you will
have learned to use YouTube for affiliate marketing. You’ll have a growing YouTube channel, a
thriving free member’s area, a growing email list, and an engaging Facebook group. You can
take everything you’ve learned and built and then leverage it by selling additional ClickFunnels
products or even your own!

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S U P E R A F F I L I AT E

Spencer quit his full-time marketing position in

February of 2018 to start affiliate marketing. He is a
top affiliate at multiple well-known software firms
and loves what he does. His favorite place to work is
a hammock because of the freedom it represents.

READ SPENCER’S 13 STEPS TO SUCCESS

 SPENCER MECHAM

I’d like to start by sharing a few things you should note about my 100-day plan.

The first thing is that this is not exactly what I did or even am currently doing. I am well past 100 active
ClickFunnels users, and so some of these more time-consuming items can no longer work for me. Other
parts of the plan are things I wish I would have known and done when I was starting but didn’t. Bear in
mind that I am still learning like everyone else, and my strategy is constantly changing as I learn new
information and test new ideas.

This plan is exactly what I would do if I started with zero ClickFunnels users signed up under my affiliate
link right this instant.

The second thing to note is that except for a few small pieces of the plan, my goal is to dominate the
search engines: YouTube, Google, Bing, and Pinterest. To truly dominate, I would be getting three results
on a single search page with my affiliate link. This means if someone searched for a keyword I was going
for, three of the links they could click on would indirectly or directly be mine.

Let’s go become a ClickFunnels Super Affiliate.

01 Learn Everything You Can About ClickFunnels

The first step is something I do with every affiliate program I promote. I learn the product inside
and out. You should go and learn everything you can about ClickFunnels.

Let me rant for a minute.

I am blown away by how many people trying to promote ClickFunnels know almost nothing
about the software. As I set up a promotion plan for them, I come to realize they barely know
how to use it, and they have little to no clue what makes it such a powerful tool.

How can you effectively promote and vouch for something you have never actually had any
experience with? You either have to lie or use other people’s testimonials, which is a pretty weak sell.

How can you say ClickFunnels is the best software for building funnels if you barely understand
how ClickFunnels works?

At a minimum, you should buy DotCom Secrets and take the ClickFunnels training course Funnel
Builder Secrets Lite. If you have the budget, go all in with purchases like The Perfect Webinar,
Funnel Hacks, Funnel Immersion, and the full Funnel Builder Secrets product.

You should also spend hours on YouTube watching trainings and case studies about how
ClickFunnels is being used in different industries.

As part of your 100-day plan, you will be creating oodles of content around ClickFunnels. You will
also be offering personal help to your signups. People can tell pretty quickly if you barely know
how to use the product you are teaching them about and vouching for.

Learn ClickFunnels.

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02 Conduct Keyword Research

It’s time to do a ton of research. This plan revolves around creating a significant amount of
content. There is nothing worse than staring at a blank page and trying to think of good ideas for
what content to create. Keyword research alleviates that pain completely.

YouTube. Most of your content will start on YouTube and then be repurposed on other platforms.
This means most of your content will be geared to work most effectively on YouTube.

(Never underestimate what you can do on YouTube. I owned most major crypto searches on
YouTube for most of 2017 with a brand new channel and videos so boring that no amount of
caffeine could keep a viewer awake.)

When you produce YouTube videos, the video typically has one of two purposes. It should either
rank for keywords, or it should catch people’s eyes in the suggested/recommended videos.

First, do research for keywords you want to rank for. For this, use tools like Google Keyword
Planner, Ahrefs, Keywordtool.io, and VidIQ. Look for both hot and warm keywords and phrases.

A hot keyword or phrase is relevant to someone that already knows about the existence of sales
funnel builders like ClickFunnels and is a potential buyer. An easy example of this is “best sales
funnel software,” which gets thousands of searches a month on both YouTube and Google.

A warm keyword or phrase is relevant to someone searching the internet with a problem that
ClickFunnels can solve. They probably do not know about ClickFunnels, but they are actively
searching the internet with a problem. So, if you can show them a good solution to their problem,
you have a good chance of getting them to sign up for a ClickFunnels trial. An example of a warm
keyword or phrase would be “how to sell an online course” or “how to get more leads for my business.”

Also look at a lot of competitors in your space and see what videos they are creating and what
keywords they are going for (look at their tags). Then, create an excel sheet with all the phrases
and keywords you find that you can create content around.

The next part of video research is looking for eye-catching videos. Type in “ClickFunnels” in
the YouTube search bar and click on the first 50 results. What kinds of other videos is YouTube
recommending to you? Which ones are catching your eye the best? You will find a lot of videos
with titles like, “How I made a high-converting funnel with ClickFunnels.” These aren’t necessarily
ranking for any high-volume keywords, but they are being recommended by YouTube to people
that are watching ClickFunnels-related videos.

Email. The second part of your research is getting content ideas for your email automations that
every email address you capture will go through.

This is pretty easy. Go get on ClickFunnels’ email list. Then go find all the Dream Car winners (www.
whatsyourdreamcar.com) and sign up for every lead magnet they put out. Now, when it comes
time for you to write emails to promote ClickFunnels, you have plenty of successful examples that
you can get inspiration from to create your own individual emails and multi-email campaigns.

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03 Hire a Team and Create Processes

It’s time to hire a team and create your processes! The amount of content you are going to put
out is not going to be possible unless you have at least a small team.

I should add that I don’t have a large team, nor do I spend an excessive amount per month on
my team members. Currently, my crew consists of three people all working less than 10 hours
a week.

Your first hire will be someone to take total ownership of your YouTube videos. Your goal is to sit
down and film, and then forget about the video. This will allow you to whip out 30 or more videos
in a week.

The way you can do this is to hire someone from the Philippines (onlinejobs.ph) with video-
editing skills who is also adept at computers and a good learner. You will create processes and
training in a project management software (like Asana) so they know exactly what to do with
each video. This will include editing, making a thumbnail, adding relevant CTAs, and doing all
SEO. Everything is easy to teach except the video-editing, which is why you should hire someone
already adept at that. The cost for this employee will be in the vicinity of $5 per hour.

This offshore employee will also create visuals, Pinterest posts, Facebook posts, and more.

Your next employee should be a copywriter for your blog. Depending on your blog platform,
you may prefer someone with those skills already (like Wordpress), but if they are the right
person you can teach them that. Their job will be to take your YouTube videos and turn them
into high-quality blog posts. They will also write your “hub” posts which will be discussed later
in this chapter. The cost for this employee is $10-$50 per hour. That is a huge variance, but $10
per hour can get a decent writer (mine is in Bulgaria) and $50 per hour can get a much more
experienced writer.

Your last employee will be more of a freelance web designer/strategist. In the past, I have spent
far too much of my time getting caught up in doing small things on Wordpress, so this person is
on standby whenever the myriad of issues arise. They will create your brand and site and then
maintain it. They will also do all kinds of things like getting automations set up, constructing
forms, and more. I currently pay $25 per hour for this position, but if you have financial
constraints, this can all be done yourself.

04 Create Your Brand

Time to get things moving, create your brand, and start having fun! This means deciding if
you want to create something based on your personal brand, or create a brand built around a
concept, goal, etc.

This chapter will use the real-life example which is the business I have built: Buildapreneur.

This brand is built around a concept. The reason for this is that I didn’t know, and you may not
know, where this will go in the long run. You want to be able to sell the business down the road

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if that is where life takes you. It’s pretty hard to sell a personal brand. You don’t have to know if
that’s your plan right now, but you want to keep the possibility open.

Work with your new team to build out the brand visually, and get marketing channels set up.
Those channels will be YouTube, a blog, an Adwords account, a Facebook page, a Facebook
group, and a Pinterest account. The employee with design experience will make cover photos,
profile pictures, logos, and everything else you need to be ready to roll in a few days.

Depending on their experience, they will create YouTube intros, outros, and end cards. If they
don’t feel comfortable with this, you can find someone on Fiverr to do it. Also to be created are
opt-in forms for your blog posts and your entire website.

05 Create Your Irresistible Offer

It’s time to make an offer.

Whether you have to pay for it or can get it organically, hot and warm traffic is out there. The
hard part is taking those hot and warm leads and getting them to take action right now.

So you need to create an irresistible offer.

The problem with most affiliate bonuses is that they put you to sleep. Affiliates make a stack
of 15-20 bonuses consisting of random funnels and trainings, most of which are completely
inapplicable to the target audience the affiliate is trying to convert. You’re going to make an offer
that stands out, and you’re going to limit the number of people that can participate. Then, you’re
going to promote the heck out of it.

You should consider doing something similar to an inner circle: a group of people in whose
success you are completely invested. This could include private Voxer (voice messaging app)
access to you, monthly personal coaching, and weekly group coaching. You will personally
work with them to create their first funnel, help them promote it, and more. Depending on your
budget, you may hire one more employee with experience working in ClickFunnels and give your
inner circle free access to this employee.

This would be in addition to your “boring bonuses” of courses, like helpful small software, a
private Facebook group, share funnels, and all kinds of other digital content that is easy to
deliver to the masses.

The cost for everything if someone were to pay for all this value would probably be somewhere
in the vicinity of $500 per month or $5,000 per year, but it will be free for those that are signed
up to ClickFunnels under your affiliate link. You likely won’t see many people actually using it,
but it’ll probably happen a few times.

This offer will be used to entice new and current ClickFunnels users. New users can sign up for
a regular ClickFunnels account to join your inner circle. How can current users get access to
your offer without buying, though? They can purchase the ClickFunnels product Funnel Builder
Secrets using your affiliate link, which commits them to at least six months as a ClickFunnels user.

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06 Create Your Inner Circle Application Funnel

It’s time to create your funnel. This will be an application funnel to apply for your inner circle. It
will just have a few questions to be sure the applicant has the budget to pay for the software and the
drive to stick with it past the first few months. It will also make the potential sign-ups want it more.

(Something to note is that this is not the way that I currently recruit affiliates. This is how I
would do it if I was truly trying to pull off becoming a ClickFunnels Super Affiliate in 100 days.
Currently, I send people to free funnel courses and sell ClickFunnels with much smaller bonuses
via automations and bridge pages.)

The application funnel you will create consists of a squeeze page introducing yourself and your
offer, the application, and a thank you page that will also bridge over to DotCom Secrets, which
will be required reading to be part of your inner circle.

It is important to understand that traffic that comes to this funnel isn’t niche-based because
most of it comes from search. It consists of warm or hot leads who often have a business or an
idea and have heard that ClickFunnels can potentially help.

Each YouTube video will begin and end with the offer and will also have cards throughout the
video doing the same. Each blog post has pop-ups and slide-ins that do the same, as well as an
offer at the beginning and end. Each landing page for search advertising does the same thing.

You will also be sending organic Facebook traffic to the application, which will be discussed
further in this chapter.

07 Write Your Email Sequences

Next, it’s time to write a ton of emails. You should write most of your emails yourself to add your
own flair or show your own personality.

Each email address you capture first goes through an automation that delivers the content that
was promised. Then, if the funnel made any offers or sent them to a bridge page, it pushes those
offers again.

Next, each email address goes through a soap opera sequence where you introduce yourself
and your mission. For this particular soap opera, since you are trying to become a ClickFunnels
Super Affiliate, focus on your mission to help 100 entrepreneurs succeed with funnels. This will
be a theme in all of your automations.

Finally, everyone gets pushed into a long automation that sells a mixture of high- and low-ticket
affiliate products. Low-ticket products are just break-even products that help pay for any money
I may have spent bringing in the lead. High-ticket products are used to make profits.

Since you are focusing on getting 100 ClickFunnels affiliates, you will do a mix of funnel training
videos and affiliate offers. Every few emails will make the offer to join your inner circle. (I am
always astounded that I can make an offer seven times, and on the seventh email people are still
coming out of the woodwork.)

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Do not worry about those people that unsubscribe or reply with obnoxious comments. After all,
your goal is to find 100 serious entrepreneurs that need ClickFunnels in their business. Those
that don’t fit will eventually unsubscribe. For the rest, you would like to be top of mind when the
time comes that they are ready to purchase ClickFunnels.

08 Create Your First Batch of Content

It is time to create your first batch of content, starting with the hot keywords. Create at least 30
days worth of content in a week or so. This way you can focus for a week on content and spend
the next few weeks focusing on maximizing the results of that content.

Go down the list of keywords and phrases that you have already created. Each video will take
about 30 minutes of prep time (sometimes more and sometimes less). Recording videos ranges
from 5 minutes to 30 minutes in time.

Film each video and upload the file to a Google Drive folder. Take the links to each video, and add
them to an Asana card. You can create a “master card” that can act as your template moving
forward so you can just copy the master card, add the link to the video in Google Drive, let your
team know the primary keyword and CTA, and be done.

Your team will do additional keyword research, write descriptions, create thumbnails, edit the
video, add the intro and outro, add relevant links to the application funnel, and do all of the SEO
magic to make the video start ranking.

Your writer will recreate some, though typically not all, of the videos for your blog. Then, they will
embed the video in your blog.

Some videos will also be turned into landing pages for Adwords and YouTube ads. They will look
similar to blog posts but be more action-oriented (not a squeeze page because Adwords hates
them). You can either do this yourself or have your writer and web designer create them.

Remember, your end goal for each keyword is that when someone types it into Google, they
see your video, your blog post in organic search results, and your ad in the paid ads section.
Obviously, this will rarely be the case, but if at least one or two of these occurs, it’s a win.

09 Create Content for Your Warm Keywords

It’s time to create the next batch of content for the warm keywords. For those that think that hot
keywords are too competitive (even though they aren’t), there are endless creative ways to run
with warm keywords.

Because my area of expertise is affiliate marketing, I would choose to focus on affiliate marketing-
related searches for the Buildapreneur platform we’re using as an example in this chapter,
but this can work in all kinds of niches. Since ClickFunnels can benefit any online business,
entrepreneurs across any niche can be targeted.

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For the topic of affiliate marketing, videos will include phrases such as the following:

• Best affiliate programs (focus on ClickFunnels, introduce application offer)

• How to start with affiliate marketing (teach about bridge pages and the
ClickFunnels affiliate program, offer application and link to sign up for ClickFunnels)
• What is affiliate marketing
• Highest paying affiliate programs
• How to build a list for affiliate marketing

Create other videos based on what your keyword research dictates. They may not be niche-
based, but simply people trying to increase profits, get more leads, etc.

All of this represents people looking for ClickFunnels, even though they don’t necessarily realize
it. A good number of them are action takers who could benefit from using ClickFunnels in their
businesses, including promoting ClickFunnels as part of their business model.

As with hot keywords, these videos get pushed to your team, repurposed, and placed all over
the internet.

10 Start Creating Paid Ads in Search Engines

This step is all about paid search. Many people know I have promoted ClickFunnels heavily
across paid search channels and done quite well doing so.

There are a few things to know about ClickFunnels for this step. The first one is that ClickFunnels
does not allow bidding on their branded keywords. This means you can’t target hot leads that
are searching for ClickFunnels by targeting any ClickFunnels trademarked words like the word
“ClickFunnels” or their product names like “DotCom Secrets” or “Expert Secrets."

The second thing is that paid search engines like Adwords and Bing will not allow multiple ads
to the same website to show up for a search anyway.

This is where landing pages come in. You can easily turn your YouTube videos and blog posts into
landing pages on your unique site (that no one else would be running ads to), focused on the
keywords ClickFunnels does allow. Then, you can run paid search advertising to these landing
pages promoting your offer. Multiple affiliates have done this very successfully, and this is a
guaranteed way to get your ads seen by ClickFunnels potential users and active users.

Apply this exact same method to some of the warm keywords you would like to target. Turn your
YouTube videos and blog posts into landing pages with an offer, choose keywords to target, and
run paid search traffic to those landing pages.

As noted earlier, many people assume the methods mentioned on this step are over-saturated,
and there is no way to be profitable. This is completely false. You don’t have to be a great
salesman to take someone already halfway sold on ClickFunnels and tip them over the edge.
You just need to try.

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All profits you make during this 100-day period should go straight to this step. More than likely,
all profits after 100 days will as well until you are at the point where you are making enough to
cover your costs.

11 Target Leads on Facebook Organically

Now you’ll hop onto Facebook. Most of what you have done up to this point is focused on search.
However, this step is about gathering the low-hanging fruit, and since your goal is to become a
ClickFunnels Super Affiliate in 100 days, you have to do it.

Optimize your Facebook profile. Make it action-oriented so when people visit it, they see an
immediate action to take. This is done with cover photos that point to website links. The website
link will point to your inner circle application program with a small explanation.

Then, just make friends. This is much easier to do on Facebook than in real life.

Selectively choose 5,000 people to be friends with on Facebook (the maximum limit). When
doing so, look for a few things: people that are new to ClickFunnels and potentially struggling, or
people with fairly new businesses that could benefit from ClickFunnels as well as free coaching.

These people are not hard to find on Facebook. They hang out in groups, so a big part of this
step will be researching the best groups that you can join so you can find these individuals.

Facebook makes this really easy. You can type keywords into the search bar, choose “groups”
as the type of search result you desire, and then scroll through and find relevant groups to join.

You might search for words like “ClickFunnels” or “online business” and see what kinds of groups
you can join. Look for active groups around 5,000 to about 15,000 members strong. You can
build a relationship with the group owner really easily and build a reputation in the group quickly
at that size.

In addition to joining these groups, you will become an active member of their communities. Post
useful content. Help people with questions. Create value. It will only take a few weeks of being
consistent at this until you have a reputation in a good number of groups and a relationship with
many of the owners.

Constantly add members of these groups as friends. Specifically look for people who can benefit
from your tutelage. If you are active for an hour or teach each day, this will happen fairly quickly.

The last part of this is to be consistently posting valuable tips and things you’re learning on your
own Facebook wall to continue creating an image of expertise.

Eventually you will have close to 5,000 friends, all of whom are your ideal “customer." Post
valuable comment ladders such as:

“Struggling online? I have a few open spots left in my inner circle. Normally the
cost is $5,000 per year but I’ve made it possible to join for free. Comment ‘my
turn’ if you want to learn more.”

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Reply to each message with a personal response explaining how your offer works.

This works remarkably well, but only if you have already created your reputation. If no one knows
who you are, you will get few comments and even fewer trials. It only takes a few weeks of people
consistently seeing your name for them to become familiar with you.

If you are really lucky, some of your newfound friends who own groups will be willing to let you
post offers inside of their groups. Group owners are often extremely willing to help out their
group’s most active members to reciprocate the benefit the group owner has received.

12 Create Your “Hub” Post

In this step, you will create what is called your “hub” post. This was referenced earlier in the
chapter. Essentially a “hub” post is a long “everything you need to know” page where you will
rank for major words like “ClickFunnels review” and “ClickFunnels.”

Whenever you reference ClickFunnels in videos, blog posts, and guest posts, you should link to
this page. The goal is to rank this page for primary ClickFunnels keywords. The page will have
CTAs that lead people to both your email automations and your inner circle.

This page will be 2,000 to 3,000 words long, and you will put a lot of time into it because of
how many people you will be sending to it. It will have sections about things like pricing of
ClickFunnels, the different plan features, pros and cons of the platform, etc.

This page will probably not get much traffic in the first 100 days, but you are setting yourself up
for the long run. Your goal in the long run is to NOT have to run a time-consuming inner circle.

13 Expand Your Online Profile Through Guest Posting

At this point, a lot of things are set up. You have YouTube videos being dripped out every day or
two, and you have blog posts doing the same. These pieces of content are (hopefully) slowly
climbing in the search engines, and some of the YouTube videos are already starting to rank and
show up in “recommended” searches.

You also have paid search ads up and running with both direct links and landing pages.

Since most of this is being done by your team, you can focus on building relationships as taught
in Step 11 and continue with Step 13.

In this step, you will expand your online profile even more through guest posting. Guest posting
is simply about setting up relationships with website owners so that you can provide blog posts
to their website.

There are two purposes for guest posting. One is to build links back to my “hub” pages and my
website in general so that my content begins to rank in Google. Many website owners are hungry
for content and willing to allow links back to a website if the content is quality and valuable.

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The second reason is that many guest posts can send real traffic to your offers and sites. They can rank
in Google, or the website already has an audience that will see them.

Find guest posting opportunities through the tools Ahrefs and Ninja Outreach. Ahrefs allows you to
quickly find websites that post certain types of content. Ninja Outreach allows you to automatically reach
out to hundreds of websites at once.

Also use sites like PeoplePerHour, and purchase guest posts with backlinks. This is much easier, but the
posts and links aren’t as high-quality. It can get costly.

This plan runs on a simple concept. If you know what you are doing (anyone can learn SEO, Adwords,
etc.), then it’s just a matter of putting more lines in the water. The more lines you put out, the more fish
you catch. The more tempting your bait is, the more fish will bite.

Your goal is to maximize your time so you can put as many lines in the water (content) as possible. This
is the reason for hiring the team and systemizing the content process.

Once you have everything set up, then you can get into a rhythm. For that rhythm, you are essentially
guest posting, posting on FB, and filming YouTube videos. Everything is feeding eventually into your inner
circle application or email list (which pushes your inner circle application).

In 100 days, go buy what should be everyone’s dream car: a Toyota 4Runner.

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S U P E R A F F I L I AT E
One of the top video branding leaders of our time and owner of the rapidly
growing agency Marley Baird Media, Marley and her dream team use their
expertise to position mini-celebrities and influencers as thought leaders
in their respective space. Working with top dogs like Cristy Code Red, Alex
Charfen, Steve J. Larsen, Rachel Pedersen and having worked events with Gary
Vaynerchuk, Seth Goden, Randi Zuckerberg, and Robin Sharma, Marley leads
her dream team specializing in their VIP Video Code methodology. Experts in
creating strategically viral content by getting videos to rank first on YouTube
and Google and using cross-channel video marketing for maximum reach,
Marley Baird Media brings next level video social selling to the marketplace.

READ MARLEY’S 14 STEPS TO SUCCESS

 MARLEY BAIRD

So you want to become a ClickFunnels Super Affiliate in 100 days? Wow. Not many people have the
courage or even dare I say, the audacity to do that. Our society teaches us you have to work hard for
decades until you're over 65 years old and then get a chance to enjoy your life.

How amazing is it that we're the generation that gets to shift this mindset, and that by creating new
norms, you don't have to break your back working? You don't have to trade hours for dollars, and you
don't have to stick to what society says about working in a nine to five, making a measly salary, only
getting two weeks of vacation a year, and watching your life pass you by without making it what you want
it to be.

So many families are very proud when their child is the first one in their family to go to college, but what
about being the first one to build a million-dollar business online without ever having to leave the comfort
of your home? Without ever having to even put on “real” pants if we didn’t want to? To be able to have this
goal we’re embarking on and work to execute it from a laptop anywhere in the world? How lucky are we!

I’m going to walk you through exactly what I would do and how I would do it, leaving you with a strong
foundation to continue going out there and making your impact.

01 Understand Why ClickFunnels Affiliate Offers and

YouTube Are the Key to Success
In step one, begin by diving into everything the ClickFunnels affiliate program has to offer. There
are so many offers you can be a part of to nurture your audience into loving ClickFunnels as
much as I do. Take the time to look at the testimonials and success stories of people whose lives
have been changed forever: those who have created wealth, success, and happiness beyond
what they thought possible all because of this software. On top of that, ClickFunnels has put
together some amazing front-end offers to promote:

• Expert Secrets
• DotCom Secrets
• The Funnel Cookbook
• ClickFunnels 14-Day Trial

With so many ClickFunnels offers from which to choose, you need need to find something that
really aligns with your values around which you can create content. That way, you can create
content from the heart that really aligns with your beliefs.

Next, turn your focus to the #1 best vehicle for instantly increasing your authority and reach:
YouTube videos. There’s a significant difference between Youtube content and other social
media content.

Let's say that you make a video or a Facebook live and post it on any of your favorite social
media platforms, sharing all the reasons why you love ClickFunnels. You may get a few days
of traction at best before your content disappears straight out of the digital frontier, basically
being consumed by the abyss of these platforms’ algorithms. Facebook, Instagram, and Twitter

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just push your content down into the black hole of obscurity. Face it, those platforms are so
saturated with content. Yes, you can run ads to your posts to continue to get visibility, but how
much money would you waste doing that? More than you want to, especially if you only have
100 days to reach your goal of becoming a ClickFunnels Super Affiliate!

Instead, choose to tap into the nearly untapped market that is Youtube to reach your long-term
goals. You want this plan to grow and work, not to simply produce content today that’s gone by
tomorrow! You want to generate new leads all day every day, whether you’re caught in a day
dream of mojitos and mai tais on the beach or not.

YouTube is a search engine owned by Google (the biggest search engine in the world). Since you
know “sales funnels” is an ever-trending word in Google searches, decide to plan your videos
using this keyword to drive search results to your videos. That way, the thousands of people who
are looking for the notorious “gold digger” video or “high-end nude squirrel paintings” video will
land on your videos, clicking through to your lead magnet or affiliate offer and joining your list
where you can nurture them and show them a better way to collect or sell their sultry art or get
rich without digging for gold.

And guess what? Through the power of YouTube, this is all done organically! Not a penny is
spent on paid advertising.

To recap step one: you have researched all the affiliate programs ClickFunnels has to offer and
decided which ones align with your beliefs and values. You’ve thought through ways that your
story, purpose, and mission can stand behind the content you will produce and have decided
that the best way to achieve your goals is to tap into the free and available traffic waiting inside
the YouTube algorithm.

02 Plan Your Content and Prepare for Batch Filming

A lot of the heavy lifting is going to come in on Step 2. It’s time to actually start planning out
what videos you’re going to create. As you are deciding what videos you will need to publish, ask
yourself the following questions:

• How do you want people to get to know you?

• How do you want to present yourself to the public?
• Do you want your videos to be educational, entertaining, or both?
• What can you do that's different than the thousands of hours of video content
being published every day on YouTube?
• How can you speak about your chosen ClickFunnels affiliate offer in multiple
different ways?
• Do you want to make tutorials?
• Are you going to publish vlogs, walking people through your experience using
ClickFunnels? Maybe a behind-the-scenes of what life is like because you’re using
the ClickFunnels program?

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• Should you do video reviews on the product? Demonstrating and educating your audience
about these offers?

The exciting part about YouTube and video marketing is that you could do all of these if you wanted! You
could create multiple videos in a variety of different formats.

Given your audience and the amount of time you have to engage them and get them to click through, a
combination of entertaining and educating videos would be a good choice.

Begin plotting out your videos, knowing that when someone views a YouTube video, they’re looking for a
solution to their problem. This means they want an answer quickly so they can move on. For example, if
someone searches for a tutorial on how to add a button to their sales funnel, they’ll find a video, watch
until they find the answer they need, and resume funnel building. They rarely finish watching after they’ve
gotten what they needed.

With this in mind, you need to engage your audience in a way that gives them the solution while keeping
them hooked with entertainment until the end. This way it’s far more likely they become a regular viewer
and subscriber to your channel, further increasing your “know, like, and trust” factor.

Next, focus on brainstorming. Come up with the core ideas of each video. To do that, use free tools online
to identify key phrases real people are searching for.

The first is Google Keyword Planner. This is a free tool within the Google adwords platform. While some
people might say it’s not free to use without running ads, you can still leverage the system in the following
way. Once you set up your Google adwords account, create an ad and put in your credit card information.
Then, simply go back and shut the ad off, and you’re done! You haven’t spent any money and can still
leverage this free tool.

Once inside Google Keyword Planner, take the time to type in keywords that are relevant to your video
ideas and search by volume to understand how many people are actively looking for those keywords on
Google. Since YouTube is owned by Google, the results you find as appearing in Google often will likely
appear often in YouTube as well. You can create your content based on the volume of searches for those
keywords each month.

The second tool you can use is YouTube itself. Search for any topic that comes to mind, and use what
other people are doing as inspiration for future videos. While searching, notice what auto-populates in the
search bar as you begin to type in your own ideas. This is a great way to see what others are searching for.
Type in “ClickFunnels,” and you will see all the results underneath that show the most popular searches in
YouTube related to this topic. Use those to begin your list of video topics.

Keep a running Google spreadsheet to use as a “braindump” area. You can turn to this document in the
future to generate ideas on days you’re out of them! Some of these ideas are video titles, questions
you can get from your audience, and questions you also had before figuring out the answer. If you see a
question or search title that keeps popping up through the spreadsheet, know that’s likely going to be a
hit, and add it to your filming schedule.

Here’s an example of how this process works. If people are typing into Google, “How to make a sales
funnel," title your video, “How to Make a Sales Funnel - Tutorial (insert current year)."

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When titling your videos, use words that are keyword friendly, and utilize phrases that will catch
their attention:

• How to…
• How NOT to…
• Seven simple tricks/hacks for…
• How to ____ in (insert current year)

Because these titles are relevant and engaging, your audience resonates with them and will
want to view your content.

Schedule out the value you’re going to provide and what the next step (call to action) for your
audience will be in your video. The call to action is the most important part since your goal is to
generate leads. For each piece of content you plan, also consider what the viewer’s next obvious
step is. Once you know that, you’re able to create a lead magnet for that step. It may be a freebie,
guide, PDF, checklist, video series, or some sort of offer that they can receive in exchange for
enter their email address into an opt-in form. Once they’ve done that, begin nurturing your
relationship with them through an email sequence that slowly drips out to their inbox, offering
your affiliate promotions.

To recap step two: you have conducted keyword research and decided which topics to pursue
through video. You have chosen titles for your videos and created an outline of what you want
to address in each video, including a call to action, which is the next obvious step your audience
needs for success.

03 Batch Film Your Videos

Let’s look at what we’ve accomplished so far:

• Affiliate offer: Check!

• Video titles: Check!
• Outlines: Check!
• Call to action: Check!

Next in the cue: Batch filming!

Imagine you’re sitting down right now, and you want to film a video. You need 10 minutes to set
up your equipment and another 10 minutes to break down your equipment after filming. That’s
about 20 minutes total for setup and teardown. If you had to do this eight different times to film
eight different videos, that’s 160 minutes (almost 3 hours!) wasted on just preparing and ending
a shoot.

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Now imagine you can jump cold turkey into a high-energy, entertaining video. You may need some time
to warm up and get in the groove, and you may still need 10 minutes to set up you equipment. But, if after
the first video, you’re in the groove, loving it and continue to record video after video (what’s known as
batch filming), you can save yourself the repeated setup and teardown time. If you can spend 20 minutes
in total for eight videos instead of 160 minutes, you save yourself 140 minutes!

Plus, you can save at least 20 minutes per video on post production downloading and transferring files
eight different times! By batch filming, you’re not wasting any time on all of the technical processes
because you’re simply doing them all at once.

Set up a day to batch film. A recommended schedule looks like the following:

• Equipment setup: 10 minutes

• Script writing: 5-10 minutes per script
• Rehearsing (Script Review, Reading to Yourself): 5-10 minutes each
• Filming: 15-20 minutes per video, depending on the length of the video
• Equipment teardown: 10 minutes

Holy smokes! Talk about efficiency.

When it comes to batch filming, depending on the format of the videos, keep the following in mind.

If filming a vlog, show both your personality and the behind the scenes of your life or business. However,
as you’re creating it, also plan it. Although there’s room for spontaneity in a vlog, it’s essential to still
have a storyline and especially to still have a hook. You need something to keep your audience engaged,
eliciting an emotional response, or putting your audience on the edge of their seat until the end.

If filming a tutorial, use the following format to keep your audience engaged:

• Introduce yourself and your topic: 15 seconds. (People are more likely to drop off of a video
in the first 30 seconds, so you have to make sure to hook them right away.)

• List what you’re going to talk about and the result they’ll receive by watching this video. Give
a subtle call to action: 5-15 seconds.
• Deliver the main content: Time varies with subject.
• Recap: 15-30 seconds.
• First call to action: Introduce the lead magnet or your affiliate offer.
• Second call to action: Like, comment, and subscribe to your channel.

For example, when creating a tutorial video for the ClickFunnels affiliate program, make a video about
how to put a button on your ClickFunnels opt-in page with a lead magnet offering a “high-converting
button design guide." Then while filming, say, “Here's the button that I've used in this video. To get a free
download of the top-converting designs, simply click the link below." Then, go right back into the lesson
you are teaching. It’s a valuable skill to learn to drop a CTA, or call to action, in a lesson without taking
away from what you’re teaching.

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In your second call to action, ask them to like, comment, and subscribe to your YouTube channel.
It is an important part of YouTube’s algorithm to get viewers to engage with your channel this
way, as well as a way to create authority and social proof.

When it comes to equipment, don't overthink it. You can start with an iPhone and a chair stacked
with a bunch of books on it as a makeshift tripod. Use a lamp instead of a fancy filming light. You
can totally bootstrap it, so whatever you have is what you’re going to use. It does NOT need to
be fancy.

Now, I want to be completely transparent here. I’m not always comfortable on camera, and
some days I simply don’t want to film. Everyone I've worked with at some point has said to me:

• “I'm not comfortable on camera.”

• “I'm scared of the camera."
• “There are people out there that are better than me.”
• “Who am I to speak to an audience?”

The truth is though, I know I’m not afraid of the camera. My camera is a piece of plastic and
metal. It can’t hurt me, bite me, or jump out and scare me. The most it can do is capture my
authenticity and my vulnerability. That is what at times makes me uncomfortable. In the end,
the benefits of video and how it supports my purpose trumps fear every day.

I get my fair share of haters online, and I wish I had room here to share with you some of the
laughs and funny things that people have said to me as well. Sometimes they hurt my feelings,
and sometimes they're just hilarious. When I worry less about the people who are judging me
and worry more about the people I’m trying to reach, that’s when the real results come in.

04 Edit Your Videos

In this step, you will bring it all together. You have completed your first batch filming session and
are going to begin editing. You should ideally be planning to release one video on YouTube per
week, so begin batch editing to have several you can choose from prior to launch.

Since you followed a simple format or storyline when I filmed, editing is so much easier.

Similar to equipment, editing software doesn’t have to be fancy or expensive either. iMovie is a
great solution for those just getting started. You can use free stock photos, music, and footage
to enhance your videos as well. Video templates can be purchased from VideoHive.

Once you are ready for more functionality, you can use other tools like Filmora. As your team
grows, you can make more professional or cinematic videos by investing in Adobe Premiere and
After Effects.

Design the following branded templates for each one of your videos when editing:

• Title Screen

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• Points Screens: These highlight step 1, step 2, step 3, etc. and any specifics you
want to emphasize.

• Call to Action: You can use a graphic on screen that points down towards the
description and states what they’re getting. This is often an image of the PDF or
whatever the freebie is.

• End Card: This is where YouTube allows you to put a clickable link right on the
video to subscribe, go to another video, or go to a playlist. It should last for about
the last 20 seconds of your video.

Always have these assets ready beforehand while editing. Once these branded elements are
made the first time, you can simply reuse them, only changing the titles and text depending on
the video topic.

While watching the raw footage you filmed, look for areas where “attention resets” would be
appropriate. These are the moments in video when the frame switches from looking straight on
at a person to a different angle, or the elements change like the title screens, the graphics, the
steps and the calls to action. This gives the audience something new to look at and holds their
attention. When things are moving or changing on screen, it keeps the attention of the viewer,
navigating the viewer through the story.

Most editing software allows you to do quick cuts, change out the frames, zoom in, move to a
wide angle, change to the right, the left, have a graphic come up, and more!

Add in an attention reset about every 10 seconds, which is about the natural length of time it
takes someone to blink.

05 Upload Your Videos to YouTube with SEO & Optimize Your Channel
Have you heard the famous line from the movie, Field of Dreams, “If you build it, they will come”?
Well, that’s just about the biggest lie an entrepreneur can believe, and it’s certainly not accurate
when it comes to YouTube.

As you plan out your video’s optimization, go back to the Google Keyword Planner and search
YouTube to see how and what people are searching for. Using this information, begin optimizing
in the following ways:

Video Description. The first sentences of your video’s description should always repeat the
title, keywords, and lead magnet. If links are further within the description, people may not see
them if they don’t expand the description section.

After the lead magnet links, add a paragraph or two giving a summary of the video’s content and
include your social media links so viewers can follow you on other platforms.

Tags. Tags are based on the search terms you found people were looking for when doing your
keyword research. For a video about ClickFunnels, you might use these tags: lead funnels, high
ticket funnels, sales funnels, etc. You should also insert the full title of the video as a tag.

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There are programs you can use in conjunction with YouTube to optimize your video more accurately.
These programs can often suggest tags to you to use. TubeBuddy is a good program for this.

Never use random popular tags such as “Justin Bieber” or other celebrities’ names, for example, for the
sole purpose of trying to drive traffic to your video. Doing this will cause YouTube to penalize your channel
for being spammy and violating their terms by trying to “game the system.”

Cards and End Cards. Cards are the little pop ups that are inserted very subtly in the video providing a
call to action to direct people to other videos and other links. The point of using these cards isn't to make
them click away from the video, but when they do click away, it gives YouTube data to show that the video
you are linking to in your card is a video people want to watch. In turn, YouTube will add that video to the
“suggested search” videos while people are watching.

This is the same thing for end cards, which is the last 20 seconds of your video. Here YouTube allows you
to embed clickable links so viewers can see your other videos, playlists, and a subscribe button.

Thumbnails. This might be one of the most important things and yet the most overlooked when it comes
to video optimization. Don’t use the auto-populated thumbnail for your video provided by YouTube. It’s
not optimized at all. Instead, verify your channel so you can upload custom thumbnails. To verify, go to
www.youtube.com/verify, fill in your phone number, receive the code, and prove you’re not a robot!

You can design your own branded thumbnails using Canva or a similar program, or you can hire someone
off Fiverr or Upwork. When you do use custom thumbnails, your conversion rates skyrocket.

Remember that thumbnails are small, so avoid small text. Use big, colorful, eye-catching imagery and
large text.

Include text that is part of the title (if it is long, do not use the full title) with a large bold font. You can get
creative and find ways to imply the title with an image so you don’t actually have to write it in words.

Once your videos are optimized, you need to be sure your channel is optimized, too.

Go to your channel homepage and look over your YouTube channel art, often referred to as a “banner image."

Is it branded? Does it contain an image of you or the subject of the channel? Does it contain a slogan or
catchphrase describing what your channel is all about?

Click “customize channel” to edit your channel art and include links to your social media and website that
will appear on top of your channel art.

Lastly, look over the “about” page on your profile. Does it include a description (with keywords) to describe
you, your channel, or subject of your channel? Does it include links to your other social media or website?

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06 Repurpose Your Videos and Create a Content Calendar

Capitalize on the video content you have already produced by turning it into multiple pieces
of content! Allow each repurposed version to compliment the others in a synergistic strategy
supporting all of your social media platforms, email list, and affiliate links. Essentially, you’ll be
turning this cycle into an affiliate marketing machine!

Here are different ways a video can be repurposed:

• Mini videos • Blog posts

• Teaser videos • LinkedIn articles
• Instagram stories • Quote pictures
• IGTV (Instagram TV) • Text posts
• Instagram posts

There are so many ways to show up in an omnipresent way with just one video.

Watch back through your YouTube videos, this time looking for all the pieces that could be
standalone content to turn into mini videos. Create multiple pieces of 30-60 second clips that
give bite-size information. This could be one of the steps you taught in the video, for example.
Add an end card in the last 5-10 seconds of the video that says “Watch the full video on YouTube."
Within minutes you could create 5-8 mini videos from your original full-length YouTube video.

You can also format video clips as “vemes," or video memes. These show up on social media as
videos with the solid-colored bars on the top and bottom with either the title of the video or the
video’s captions. These are easy to create using Adobe Premiere or a free app called InShot.

Teaser videos are similar to mini videos, except they are formatted to give away less information
and have more of a hook to direct the audience to the full video. You want your viewers to be
engaged and interested enough that they’ll click through, seeing the full version of your video
and opting in to your offer.

Next, Instagram stories can only be 15 seconds and are in a vertical format to fit mobile. So
whether you make multiple stories to post back to back or just take your favorite little 15-second
stories to post alone, add a 2-4 second end card that says, “Watch the full video on YouTube."

Currently Instagram allows accounts with over 10,000 followers the ability to add links to their
stories. If you have this capability, change the end card to say “swipe up to watch the full video
on YouTube."

You can also create content for IGTV. Knowing that your video cannot be longer than 10 minutes
on this platform, add an end card around 9 minutes and 40 seconds, saying, “Watch the full
video on YouTube."

Add your custom YouTube URL to the video or the description. If your YouTube account does not
yet have a branded URL (qualification for a branded URL is based on the number of subscribers
on the channel), purchase a simple domain that you can use to redirect back to your YouTube

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URL. This will make it easier for people to remember when giving them a call to action that can’t
hyperlink straight to the video.

Send your video to get transcribed. Use Rev.com or Temi.com. Although they’re owned by the
same company, Rev hires humans to transcribe videos, and Temi is a software system that
transcribes videos. Either way, always look over the transcriptions prior to publishing.

Take that transcription and turn it into a blog post, or you can even use it as a teaser with a call
to action to drive your viewers to YouTube to watch your full video. Driving people to YouTube as
opposed to embedding it in a blog is an excellent way to drive traffic.

Once you publish the blog post on your website, repurpose the post as a LinkedIn article.

Take that transcription and highlight quotes from it that can be used as sound bites for text-
based social media posts.

Alternatively, use those quotes and design them into a quote image to be used on Facebook,
Instagram, Twitter, Pinterest, and Linkedin. Pinterest is a great platform to drive traffic from
and is really an untapped platform that not a lot of people are using effectively. You can design
Pinterest images to drive traffic back to your lead magnets, videos, and YouTube channel where
they’ll be able to receive value and be nurtured into your affiliate offer.

Once you’ve repurposed your videos, turn your attention to creating a content calendar so you
know where and when you will distribute your content.

Here is an example of a quality and strategically designed publishing plan:

• Publish a YouTube video every Tuesday.

• Post a teaser or mini video on every social media platform to drive traffic to the
YouTube channel on that same day.
• Write the blog post and LinkedIn Article. Go live on Facebook. Do Instagram stories
and Instagram Live too.
• Continue to drip out the repurposed versions of content throughout your social
media platforms as well over the coming days, weeks, and months.

It is important to drive as much traffic views, likes, and comments to your video in the first 24 to
48 hours because it shows YouTube your video has authority. The more engagement you get in
the first 24 to 48 hours since you’ve posted, the more YouTube will boost your ranking and your
video’s shelf life will be extended.

07 Promote Your Content on Social Media, Email, and Ads

Schedule your videos to automatically post using a YouTube tool like TubeBuddy. Schedule
your videos to go live at the same time every week. Your content calendar is already created, so
your strategy is in place to drive traffic to the new YouTube video. Now, you will also have them
uploaded prior to their publishing date.

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On the date your video goes live, also go live on Facebook, Instagram, and do Instagram stories,
pumping up your followers for the new video!

Share your content through your email list. In the body of the email, share a summary of the
amazing value you’re providing in your newest video. Give them a teaser, a hook about why they
should stop what they’re doing right now to go watch it. End with a call to action, which is often
a tease about the lead magnet or freebie you’re giving away. End your email with a link for your
audience to go watch your video.

By sending this email, you are able to immediately drive traffic to your video because you have
direct access to your email subscribers’ inboxes. On social media, you have to rely on people
being on the platform to see your posts.

After emailing your list, begin to utilize Facebook ads. Facebook ads are amazing for driving
traffic to a YouTube channel. With just a few dollars a day, consider running video view ads or
engagement ads to the videos you’ve just posted and get views and engagements for pennies!

Not only are you driving traffic, but you are also building your audience and retargeting list on
Facebook, lowering your ad costs when you run other ads in the future (i.e. running warm traffic
to conversion ads such as webinar registrations or sales).

This way, when your audience regularly sees your videos and authority, they’ll click through to
your offer. Additionally, as you get your content in front of your audience, Facebook’s algorithm
and pixel pools them together in your custom audiences so that you can choose to retarget
other ads to them in the future.

This helps build your audience quickly because Facebook owns Instagram, so these video ads
will also run on Instagram (as long as they are less than 60 seconds).

08 Promote Your Content with Other Influencers’ Help

Step 8 is all about promotion strategy with influencer outreach blogs and Facebook groups. The
key is value, value, value!

It’s time to dive into your “Dream 100." Create a list of people you have a relationship with, or
are willing to nurture, with audiences that would be a good fit for what you’re offering. Once you
have your list, begin reaching out to collaborate or work with them. When appropriate, you might
send them gifts, offering value and expecting nothing in return. Your goal here is to genuinely
build a relationship with them.

If you can nurture these relationships with influencers that have an audience that matches the
demographic of people you would want to reach, sharing value can be a win-win for both of you.

You might offer to do a Facebook Live together, an interview style using something like BeLive.tv
or another platform where you can share value with both of your audiences.

Reach out to multiple people. Some will jump on board immediately, and some may never
respond. That’s okay. This is an over-time strategy. For the people that agree to collaborate

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right away, begin to prepare a presentation that over delivers... creating a good reputation and
attracting more people that you’d love to collaborate with!

As you begin collaboration with influencers, talk about your YouTube channel, share your
strategies and what’s worked well for you, and end with a call to action or your contact
information. No one likes to be car-salesman spammy, but that’s not the approach you’ll take.
You are prescribing what they need because, honestly, who doesn't need ClickFunnels?

In addition to doing Facebook Live collaborations, reach out and do Instagram Lives. Collaborate
making videos for each other’s YouTube channels where you introduce the influencer, then they
take it away with their value, and vice versa!

Use the same strategy for blog posts. Reaching out as a guest blogger on their website is a great
way for you to add value and drive traffic back to your website with your affiliate offers.

Next, turn your focus to Facebook groups. Join many Facebook groups led by influencers in
your niche, and get active in them. Answer questions, provide value, offer your expertise, share
a story, be inspiring, or give advice without pitching anything. At the appropriate time, after
you’ve nurtured the relationship, offer support through a freebie, lead magnet, or an affiliate link
in a way that is truly supportive, authentic, and aligned with the group’s rules.

09 Share Your Stories

Content is going out every single week. You’re still driving traffic to your first few videos, and now
you are batching and editing more videos.

You’re putting out continuous social media content to position yourself as an authority, and
you’re showing your expertise and social proof with the affiliate offers you’re promoting.

In step 9, do the following daily:

• Facebook Live
• Instagram Stories
• Instagram Live

This will help you stay consistent and build your reach through sharing stories that will resonate
with people.

Share stories about your past struggles and how these affiliate offers changed your life in a way
that is authentic and true. Then direct them with a call to action that will connect you with your
audience, produce the outcome you desire, and give them something of value they need.

By sharing a story people relate to, your content becomes popular, possibly even viral, because
the videos that get shared the most are those filled with heartfelt stories. You might do Q&A
sessions, tell stories directly, or share your behind the scenes, but always have your affiliate link
or lead magnet ready to share.

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10 Respond to All Your YouTube and Social Media Comments

Turn your focus to responding to all your comments on Youtube and other social media
platforms. Even though genuine comments take time, this authenticity can be very powerful.
Even respond to some of the “haters” you might have! Responding with humor can cause other
audience members to see you in a new light, increasing your likeability. You may even find that
responding positively to rude comments with a light open heart can cause someone to change
their mindset.

The more you engage with your followers, the more encouraged they are to engage with you,
which will continue to increase your “know, like, and trust” factor and boost your rankings within
the YouTube algorithm and on your social media platforms.

11 Engage in Your YouTube Community

Now that you are publishing weekly on Youtube, you should also post in your YouTube community
to help drum up more engagement.

On the Youtube Dashboard, on your YouTube profile, go to the “community” tab where you can
make posts similar to any other social media platform. These can be polls, images, or posts that
you can use to raise awareness for upcoming videos and ask questions of your subscribers.

Through this tab, subscribers can comment on posts, just as they would on Facebook or
Instagram post.

In this step, and every week going forward, post several times each week and engage on other
channels’ community posts and videos. By creating a targeted list of people who have channels
about your channel topic (people who are reaching a similar demographic that your affiliate
offers could support), you can add a genuine comment or reaction to help support other
channels and drive traffic to your offer.

Another way you can help other YouTube creators is by taking notice and commenting on new
videos. This will help attract others to your channel as well. As you search for videos, filter your
results to see videos that have been posted in the last week or two. Target those first. The more
you are active on Youtube, the more YouTube is going to reward you by boosting your rankings.

12 Analyze Your Results

You now have a well-oiled machine working for you. It’s been several weeks, which means it’s
time to focus on analytics and results.

Go to your Youtube Creator studio and click on “YouTube Analytics” from the side bar menu.
This is where you can see your analytics for individual videos and for your channel as a whole.

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Create a spreadsheet so you can track your analytics week by week. Track the following:

• Watch Time: How many minutes of watch time are you getting?

• Click-Through Rate: What are your click-through rates on individual videos? If

your click-through rate is less than 4%, what can you change to increase it?

• Retention Rates: Are your retention rates/watch time over 30-40%? If not, what
can you take from that feedback to improve your future videos?

When you look at the individual videos’ analytics, you can see a graph showing how long your
audience is watching. It’s valuable to see where they are dropping off and then be able to watch
that part of the video to determine why that might have happened. Was it something you said?
Was that the part where you gave the solution they needed, so they left?

Armed with this information, you can take the feedback and know how best to create future
videos. If there are videos that don't have a great click-through rate, you can redesign and upload
new thumbnails, test them, and continue until you have a winner.

13 Track the Affiliate Sign-Ups Each Video Brings

You can use a tracking link to see which videos are bringing you the most affiliate sign-ups. It’s
simple to use something like Bitly or Improvely to create individual links for each individual video.
Tracking this will show further evidence of which videos are doing the best for your conversion
rates. With this evidence, you can decide if you want to make videos on a similar topic or a
similar format to bring yourself further success.

By knowing which videos are the most successful, you can keep posting the repurposed versions
and social media content to drive more traffic to that video.

14 Wash, Rinse, and Repeat

From here on out, it’s wash, rinse, and repeat.

Keep batching more videos. Drive traffic to them, and be active on YouTube and social media.
Continue building authority and nurturing relationships. These videos will keep ranking higher
and higher because they are a long-term asset in your business.

You only need to film, edit, and post them once, but because of YouTube’s power as a search
engine, a video can consistently bring you traffic for years to come. This will just keep growing
and snowballing. The momentum will keep building.

So keep publishing. Don't stop!

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S U P E R A F F I L I AT E

JR Rivas is the founder of EntrepreneurMaterial.com & JRRivas.com.

He specializes in helping Entrepreneurs grow their following,
build authority, and monetize their message in just 57 days.
JR has been featured on various stages and TV outlets all
over the world for his efforts in helping entrepreneurs.

READ JR’S 8 STEPS TO SUCCESS

 J R R I VAS

So, you want to become a ClickFunnels Super Affiliate in 100 days, huh?

Well, doing it before the age of 65 would mean that you could have a “1% life,” meaning a life that most
people don’t have, as the name suggests. If you want to live a “1% life,” you’re going to have to do some
1% things over the next 100 days.

First, let’s talk about who I am and why you should take some 24-year-old’s advice.

Hi, I’m JR, and over the past few years I’ve managed to grow an audience online, travel quite a bit, and
become a ClickFunnels Dream Car contest winner.

This is usually where I would drop the quintessential “but it wasn’t always this way…” line, but I’ll spare
you the details. Just know that I grew up poor as dirt. How poor? Sandwiches were dinner (PB&J but a
lot of times without the J, depending on what we had). Running water was a luxury; I went without it for 6
months once. I missed school due to car troubles. I lived in a studio apartment with my mom and sister.
My high school had a 40% drop out rate. I could go on and on.

I don’t say this to invoke sympathy at all. In fact, this was the best thing that ever happened to me! I say
it more to show you that if this 24-year-old kid, who statistically should be in jail or making $12/hr (like a
lot of my high school friends) can do it, then so can you.

01 Believe in Yourself
You’re probably thinking, “Come on JR, give me the goods. I didn’t come here for motivation.”

It’s not motivation; it’s reality. If you don’t take the time to believe in yourself and see yourself at
the 100-day finish line then it won’t happen. What do you believe in?

For me, it’s pretty simple. My goal in life is to found schools that breed entrepreneurs and the
best thinkers in the world: the “Elon Musks” and “Einsteins” of the world. My goal is to found
places that teach problem solving, not regurgitation. To do this, I need to tackle the beast that is
education reform. This is my “why” for doing what I do.

Now, let’s get into the nitty gritty.

02 Model Those Who Have Already Done It

When I first decided to pursue this dream of being a ClickFunnels Dream Car contest winner, it
seemed like a stretch. At the time, there were only about 20 people in the world that had done
it. (I was the 45th.) These weren’t “nobodies” either!

The winners included people like Todd Brown, Robert Kiyosaki, Mike Filsame, Tai Lopez, and
Grant Cardone. I looked at myself, and I said “JR, you’re not yet at the level of these people, so
you need to find what works for you.”

These people were huge, and at that time I had no email list, YouTube subscribers, Facebook
group, or following of any sort.

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I had no idea where to start but I realized one thing.

I could probably get ideas on how I could make this happen for myself by researching how the
OTHER Dream Car contest winners did it. This is public information and can be found at www.
whatsyourdreamcar.com.

I went through the list and tried to find out person-by-person HOW they got their dream car just
to see if I could generate any ideas. I googled all of them with the world “ClickFunnels” after their
name to see if I could find anything. I found their websites, Facebook profiles, LinkedIn profiles,
etc. I individually messaged as many of them as I could and asked them if I could BUY their time.

I’ll be honest. Most didn’t answer, but some did. Just talking to someone who had achieved what
I wanted to achieve was HUGE for my belief and confidence.

I’d like to give a big shout out to Josh Rhodes (Dream Car winner #18) who was one of those people
who answered my message and let me buy his time, even though I was a complete beginner.

This is step 2. The Dream Car winner list is a lot bigger than 20 these days, so you’ll have a
bigger pool of people to ask for help. The key when asking for help is this: don’t come off as a
leech. Lead with value. My approach worked because I offered value instead of being a leech.
(In this case it was money, but it doesn’t have to be.) Don’t get me wrong. It’s okay to ask for
help, but just realize successful people get BOMBARDED with messages every day from people
wanting their time. To break through, be different. Lead with value, or ask yourself, “What can I
do to make this person's life better?”

Now that you know where to start, let’s talk tactics & strategy.

03 Identify Your Niche

I’m the personal brand guy. My whole business revolves around helping entrepreneurs grow a
following, build authority, and monetize in 47 days. The way I discovered a lot of what I’m about
to share with you is through building my audience so I can get them using ClickFunnels.

Before I cover HOW to build your following so you can get them using ClickFunnels (and hopefully
buying all your other stuff), though, it’s important to note that your audience is already out
there. They’re real people going through their lives each and every day with problems, desires,
aspirations, and frustrations.

It’s important to identify who you want to serve. Who do you know that needs ClickFunnels the
most? What kind of people would you want to hang out with all the time? These can be people
like gardening shop owners, martial arts studio owners, realtors, ecommerce store owners,
agency owners, accountants, lawyers, and more.

If you’re stuck, browse the ClickFunnels Facebook group to see what people are using ClickFunnels
for. You may not know HOW to serve them right now. Don’t worry about that just yet. Worry about
finding the right niche of people who will ultimately become your ClickFunnels users.

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Before we move forward, let me cover a common misconception I hear a lot about building an
audience. Most people think you need a big audience of people to successfully sell a product or
service. This is a lie.

There are tons of Instagram influencers with 100,000+ followings selling shoutouts for $50, but
on the other hand, there are people with small followings making six figures and beyond, too
(including many of my friends and students). The audience size is not what matters. What does
matter is that you attract an audience of BUYERS

You are not trying to become a celebrity or mini-celebrity. You are simply trying to build a brand
that attracts your ideal customer, which in this case will be a ClickFunnels user.

Trying to be famous just to be famous or cover up self-esteem issues is the fastest way to fail
and be miserable. I mean it. Focus on value and your ideal customers instead. Onward...

04 Attract Your Audience of Buyers

There is a simple formula I came up with to try to attract your first 1,000 audience members
in 30 days. This involves mastering what I call the “magnetic profile funnel.” I call it magnetic
because if designed correctly, it will attract the ideal buyer to your audience.

In essence, the magnetic profile funnel is your Facebook profile, your personal Facebook profile.
You’re probably thinking to yourself, “But JR, I have friends from high school on there. I can’t use
it for business.”

That doesn’t matter. You want to become a ClickFunnels Super Affiliate in 100 days, don’t
you? Then you need to start utilizing every inch of Facebook for reaching your goals instead
of socializing, which means your profile has to be designed like a venus fly trap. The venus fly
trap emits smells that attract its ideal prey. Once the prey lands, the venus fly trap closes, and
the prey is stuck inside. This is the same scenario we’ll be using, except your customer actually
wants to be here!

Optimizing your Facebook profile begins with your “intro statement” found on the left side of
your profile. You should construct your intro statement like this:

I help __________ (your ideal customer) do __________ (the thing they want to achieve) in
_____________ (time period).

Next, let’s talk about your cover photo. Your cover photo needs to be a graphic with a call to
action that your ideal customer would be interested in. Make sure it’s visible on mobile!

A great lead magnet to advertise here on your cover photo would be a free training on how
they can achieve a desired outcome. Or, you can do what I do and have your prospect join your
Facebook group. (I’ll be writing more on Facebook groups in this chapter soon). I usually choose
a URL to feature on the cover photo that’s easy to remember and easy for the prospect to type
into their browser.

Third, let’s discuss your “featured image.” Facebook gives you the option to feature up to five
images on your profile. You don’t want to do that, though, because those five images or photos

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will occupy the same amount of real estate on your profile. They’ll be too small for anyone to really see
clearly without having to take the extra step to click and expand them. Instead, just feature 1 image which
will take up the entire “featured image” space.

This image should convey the same message as your cover photo, prompting the prospect to join your
Facebook group or take advantage of your lead magnet. Underneath your featured image, Facebook
allows you to add external links to your profile as well. Instead of featuring multiple links here, only use one
link. Your prospect is much more likely to take action when only one link is featured. I recommend having
an arrow on your featured image pointing down to the link.

Next, you need to choose the right profile image. Keep it clean. Ideally it would be something your ideal
client would be drawn to. If your ideal client is a pet store owner, your profile image could show you with
dogs. If your ideal client is a dentist, you could be holding a giant tooth. If your ideal client is a lawyer,
you may want to wear a suit. Remember, you’re going for the magnetic profile here. You want your ideal
clients to be drawn to you!

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Now, let’s talk about your profile content. Your content needs to include items your ideal client
would be attracted to if they just landed on your profile for the first time. I recommend you do
not post about politics (it never ends well) or sports (no one actually cares). This also means no
arguing with random people about stupid things that don’t matter.

You should be posting content that includes results you’ve helped others achieve, valuable tips,
tricks, or hacks, interviews with ideal customers, stories about your life that help build the bond
with YOU, and similar items.

Note that being polarizing is good, but not for the sake of just being polarizing. Be honest, be
genuine, and be authentic, and people will connect with you.

Okay, so you have the belief. You have your niche. You have your magnetic profile funnel made.
Now, how do you get people to pay attention?

This chapter is only going to cover organic methods because this will be enough to get you
towards your goal of 100 ClickFunnels users mark with the least amount of upfront cash.

First, it’s important to note that growing your audience is EASY when your message resonates
with your ideal customer. They won’t be able to ignore you. That being said, the goal is to get
people to check out your profile funnel so they’ll join your group or email list.

05 Friend Your Audience of Buyers

Every Facebook user is given 5,000 friend slots. These need to be MAXED OUT with your ideal
clients. I keep mine around 4,998 to leave room for the day Russell decides to friend request me!

Start by cleaning up your friends list. Delete people from high school you never talk to anymore,
co-workers from old jobs, and other people who generally won’t help your cause. You need to
make room for those that will!

Now, your goal is to get 4,998 people on your friends list that would make ideal clients. It’s
important to note you’re not going to SPAM people or send any kind of direct message. You
are simply going to attract them to your profile through doing interviews in other groups, doing
podcast interviews, answering their questions when they post in other Facebook group, and
overall by just being a good community member.

As you connect with people, they’ll want to know who you are. They will visit your Facebook
profile, and from there, your magnetic profile funnel takes over. It’s really that simple. Once you
get a steady flow of people friending you on your personal profile it’s up to your Facebook posts
to keep them engaged.

06 Start Your Facebook Group

Ultimately, your goal is to get your Facebook friends from your personal profile into a Facebook
group. So, if you don’t already have a group, I recommend starting one. This is going to be the
best place to engage with your audience and take the lead offering value to them.

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07 Showcase the Power of ClickFunnels with Free Value

Now that you have an audience of people who need ClickFunnels friending you on Facebook and
joining your Facebook group, how do you convert them to ClickFunnels users?

There are a few ways I did this that I will share.

The Free Academy. Using ClickFunnels, I built out an academy (membership area) of free
information that helps beginners get their businesses off the ground. You could do the same. For
example, if you’re helping real estate agents, a lesson in your free academy could be called “How
to Get 5 Hot Seller Leads on Facebook Today Even If You Don’t Have a Facebook Account Yet.”
Then, walk them through a campaign that works, and give them a ClickFunnels share funnel at
the end.

The whole idea with the free academy is that you are providing massive free value to your
audience in what seems like an exclusive way (a password-protected membership area), but all
the value you’re sharing is built around ClickFunnels. To get the most out of your trainings, they
will have to become a ClickFunnels user.

Now, a quick word on share funnels. Share funnels are funnels created inside your ClickFunnels
account that can be shared with others, even non-ClickFunnels users. They’re basically
templates of funnels you can create and give away, but the beauty for ClickFunnels affiliates
is that if someone clicks on your share funnel and signs up for a ClickFunnels account through
that link, you’ll receive affiliate credit.

Share funnels can be a ClickFunnels affiliate’s best friend, but you need to be honest about the
whole transaction with your leads. For example, you could simply say in one of your live funnel
build videos:

“Hey guys, I’m going to share this funnel with you at the end, but you will need the
tool I’m using called ClickFunnels to use it. Don’t worry if you don’t already have
an account. The link I’m going to give you gets you a 14-day free trial! Just to be
up front with you, though, I do get affiliate credit if you sign up through my link.”

Bonuses. Offering bonuses with ClickFunnels trials has been huge for me as an affiliate.
Remember that your bonus should not be a monetary bonus. ClickFunnels is already a great
offer, but by adding bonuses to anyone that signs up for their trial with your affiliate link, it
becomes even better. Plus, it incentivizes people to make sure they use your link because your
bonuses will differ from other affiliates’ bonuses (if they even offer any!) Here’s an example of
how you might pitch ClickFunnels with some bonuses:

“When you sign up to ClickFunnels through my link today, I’m also going to give
you my ‘Seller Lead Funnel 2.0,’ my buyer lead funnel, my open house funnel, and
training on how to use these!”

Offering bonuses to your leads that show them how to succeed using ClickFunnels can also help
improve your stick rate, or the likelihood that your leads will continue to use ClickFunnels after
they sign up.

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Weekly Funnel Show. At one point, I was doing a weekly “show” (Facebook Live) where my
audience voted on what funnel they wanted me to build. I would then build it on the spot for
them! I got the idea from Russell’s Funnel Fridays (www.funnelfridays.com). At the end of the
show, I would give away the share funnel for free. This often brought me a handful of sign-ups.

Webinar. Webinars worked really well, but for some reason I only did it once. I held a conversion
masterclass free webinar, showed the audience my best conversion secrets, and offered them
a ton of free training and share funnels if they signed up to ClickFunnels under my affiliate link.
There was really no big secret or format to the webinar. I showed up, told my story, showed my
tips, and asked for sign-ups! If you need inspiration for your webinar, I would suggest checking
out Russell’s Perfect Webinar materials.

Russell's Low-Ticket Offers and Sticky Cookies. Remember to take advantage of the “sticky
cookies.” Sticky cookies are designed to give you affiliate credit when a lead buys ClickFunnels
after having bought one of Russell’s low-ticket offers (like one of his books) using your affiliate
links at an earlier date. So, you don’t always have to promote the ClickFunnels trial, but you
can promote Russell’s other offers if they make sense for your audience. Remember to make
bonuses for the low ticket offers as well:

“When you get Russell’s Expert Secrets book today, I’m also going to throw in
(add in bonus).”

The $8 that a lead spends with you today could turn into a ClickFunnels commission later
down the line.

The best part about this? Once you get someone to spend $8 on one of Russell’s books, Russell
now spends his own time, energy, and money to convert that person into a ClickFunnels user
through his ads and retargeting emails, but you still get paid from their eventual purchases!

08 Focus and Follow Through

Congrats! You now have the secret formula to begin your journey to becoming a ClickFunnels
Super Affiliate in 100 days. The only question is: Will you follow through? Right now, you may feel
excitement or even overwhelm. That is totally normal.

The key is to make a plan to get results right now. Map out your next 100 days, and stick to the
plan. Don’t diverge. Don’t get distracted by the next shiny object. Put on blinders, and don’t stop
until your 100 days is up!

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S U P E R A F F I L I AT E

Josh owns two businesses built on the strong foundation of sales funnels.
In 2017, his real estate marketing consultancy was inducted into the
Two Comma Club only ten months after startup. His second business,
GroovyMarketing.biz, is a six-figure affiliate marketing and entrepreneurial
coaching agency. As a Clickfunnels Affiliate Dream Car Winner, Josh has enjoyed
the benefits of learning what many have accessed in Russell Brunson's books
such as DotCom Secrets and Expert Secrets. Josh has led INC. 5000 listed
companies and is passionate about helping others build their online business.

READ JOSH’S 7 STEPS TO SUCCESS

 JOSH RHODES

I have great news for you. There are many ways you can achieve your goal to become a ClickFunnels
Super Affiliate as this book so pristinely lays out. In this chapter, I’m going to zero in on what it looks like
inside a simple agency model.

There are many kinds of agencies out there: branding, video, design, websites, funnel building, lead
generation, you name it. The bottom line is that agencies do for their clients what their clients can’t, or
won’t, do on their own.

Don’t worry… you don’t have to build or lease groovy office space for this agency. With an agency approach
you can provide simple services in exchange for compensation via your ClickFunnels affiliate link.

Simply opening your mind to this concept alone will allow you to hit your goal. Just zoom out for a second,
and see what ClickFunnels really is in practical terms. It’s an incredible platform that you can build web assets
on. Steps of a funnel can be stacked together to create, what we would have called 12 years ago, a website.

If you’ve read even a fraction of DotCom Secrets or Expert Secrets, you’ll know that customers want
what’s “next.” Providing a done-for-you service that has ClickFunnels as the central technology (instead
of Wordpress, Weebly, Wix or Squarespace) gives you an opportunity to win big.

That’s my big picture introduction. Now let's get specific.

In the first 10 days of our 100-day plan, you need to create and confirm your strategy. Lots of foundation
will be laid here. The way I achieved success through affiliate sales was through a balanced marriage of
tactics and formula.

We need to start by identifying the “core areas of impact” needed to succeed.

Here are the areas of impact you need to obsess about over the next 100 days. You need to revisit these
four steps over and over again to make sure your strategy stays sound:

1. Identify the Target P.O.P.

2. Identify the Location of the P.O.P.
3. Identify the Offer
4. Identify the Desired Outcome

01 Identify the Target P.O.P.

In agency models, you have so many opportunities to sell ClickFunnels. So many, in fact, that
I’m only able to choose one for the purpose of this chapter. As you read the following, I hope that
you’ll use this not only as a blueprint but as a catalyst for more ways you can achieve your goal.
There are limitless ways to do so.

First things first, though. You need to identify the “pocket of people” (P.O.P.) you are going to
target. That’s step number one.

In this chapter, I’m going to focus on creating a local agency for small business owners. This is a
solid pocket of people because there are A LOT of them even around your current city and they
are hungry for more business.

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Make a list of business types first. Break it down to categories like the following:

• Restaurants • Wedding Planners • Contractors

• Fitness Gyms • Photographers • Graphic Designers
• Roofing Companies • Real Estate Agents • Co-Working Spaces
• Plumbers • Real Estate Investors • Medical Offices
• Electricians • Mortgage Brokers • Massage Therapists
• Limo Services • Insurance Agents • Any business who
needs their phone to
• Event Rental Services • Pet Stores ring and email to ding

The list above isn’t exhaustive, but it’ll get you to 100 ClickFunnels users under your affiliate link
if you are smart.

Now, niche down into each of the categories as much as possible. For example, “lawyers” can
be split into specific niches such as personal injury lawyers, bankruptcy lawyers, family lawyers,
estate lawyers, etc.

Your list of possible targets in your “pocket of people” will expand as far as you need it to
because local communities exist on the shoulders of their businesses. These local businesses
need ClickFunnels, and they need to buy through your affiliate link. They just don’t know it...yet!

02 Identify the Location of the P.O.P.

As a beginner, you may not have access to a big marketing budget. That’s totally fine and
another reason why I love targeting local business owners as my P.O.P. They are very accessible,
and they are trying to make more money.

You need to determine where you can get the attention of these business owners. Obviously,
you can always find their physical location if they are a brick and mortar style business. That’s
not always the case, though, especially with freelancers, solopreneurs, or service providers who
visit their customers in order to fulfill the product (e.g. roofers, plumbers, garage door repair
companies, etc.).

There are two mediums you can use to get their attention. You can either use “sniper fire” and do
one-on-one marketing, or you can do one-to-many marketing. We’ll talk more about the one-on-
one strategy later. For now, let’s focus on group marketing where you can reach and potentially
sell ClickFunnels to multiple business owners faster (without spending a ton on marketing that
might not work).

Remember: just because you are targeting local businesses doesn’t mean you are limited to
your local area. I would just encourage you to start there because it will be easier to get traction,
test your messaging, and grab the low hanging fruit.

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Here are a few group ideas you can tap into and expand on in your local search:

• BNI Group Meetings

• Chamber of Commerce Meetings
• Local Business Facebook Groups
• Local Business Linkedin Groups
• Community Events
• Independent Group Meetings (Try searching www.meetup.com/find/career-business)

Each of the above can be divided into industries as well.

03 Identify the Offer

This is probably the most important work you will do. If you’ve read DotCom Secrets or Expert
Secrets, you’ll know that there is a difference between pitching a product and an offer.

In my experience, the offer is what sets you apart from the thousand other distractions in the
marketplace that business owners face.

The offer for an agency model is layered and needs to drive people to sign up for ClickFunnels
using your affiliate link. You can also get affiliate credit by inviting them to ClickFunnels through
a share funnel link which I’ll cover in a few pages.

Below is a list of potential services you can provide. Pick one or two for now. Be sure to choose
based on your confidence of the subject or experience if you have any in that category. That will
speed things up for you on the next step.

Also note, like the previous lists, these can be divided into a multitude of more specific services.

Possible agency services you can offer might include:

• Lead Generation Service

· Landing page development · Linkedin advertising
· Google Adwords/Adwords Express · Birthday promotions
· Facebook advertising · Local contest funnels
· Instagram advertising · SEO/YouTube SEO

• Website Building Service

· Build simple websites on ClickFunnels · Provide page content for 1-3 pages
· Training class on how the business owner can make site changes on their own
· Provide custom 30-60 promo video on their site for free 4-12 times a year
(make it with www.animoto.com or similar service very inexpensively)

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As you can see, there are lots of niche services you can provide to local business owners who are hungry
for more customers.

Identify one now that you are comfortable with. For our purposes here I am going to choose a website
building service. Here are my two offers that I’m going to use in my march to become a ClickFunnels
Super Affiliate:

1. LEAD MAGNET: Free Website Viability Assessment

I’ll offer free website audits that allow me to add value and advice to local businesses. One
powerful way to execute this is with Loom (www.useloom.com). Loom is a free screensharing
tool that you can use to record your website assessment. It’ll even notify you when someone
views the recording. This can help you determine the best time to follow up with a prospect.

You can use this lead magnet in a sniper fire way or with a group. If you want to start with a one-
on-one approach, hire someone on Upwork or Fiverr to scrape the contact information off of
websites of the local businesses you are targeting. Then, do a screen recording of each of their
websites, offering them helpful advice on how to make their website more profitable. Then,
email them the link to your recorded assessment and wait for them to review it. Remember, if
you use Loom, you will receive a notification they have viewed your video.

One helpful thing to remember in the whole website conversation is a particular angle that
Russell Brunson popularized. You can lean hard on the “websites are dead” movement that
he coined. If you find a business who has a website that is outdated or not optimized for lead
conversion, then you’ve hit the jackpot. This is the perfect opportunity to present them with a
new and better option. Also, in many circumstances you can save them hundreds or thousands
of dollars monthly by cutting out their traditional web hosting and design firms. This leads me
to the primary offer.

2. PRIMARY OFFER: Local Business Branding Blaster Package

The primary offer I will present to the businesses if they enjoyed my website assessment is a
collection of services that will contain a high amount of perceived value. In our website building
example, this could potentially include:

• Design and Plan One Brand New Website For Your Business
• Build Out and Architecture of New Website
• Includes Up To 5 Pages Full of Your Custom Content
• Includes One New 30-60 Promo Slideshow
• Includes Lead Capture Features On Every Page
• Includes Your Custom Photography or Imagery of Choice
• Includes Unlimited Editing and Support
Total Value of $4,997
Your Price - $97 Per Month

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You can enhance this offer or streamline it however you wish based on your skill sets.

At the end of the day, the fulfillment of this offer can be done very easily. You can even outsource
pieces of it on Fiverr very affordably.

You can also choose to sell it outright for an actual fee/investment and give the customer a
discount if they use your ClickFunnels affiliate link to start their account.

04 Identify the Desired Outcome

You need to identify what your P.O.P. wants emotionally. That’s going to be the driver behind
their purchase of ClickFunnels via your affiliate link.

In our example of local businesses (and most businesses in general), they want more money,
a brand that they are proud of, and the ability to control their marketing without feeling
overwhelmed by technology.

Our primary offer of the “Local Business Branding Blaster” is designed to provide that desired
outcome for them.

However, it’s not safe to assume what the prospect wants without doing your own due diligence.
If you are going to be a true marketer and drive your own business interests, you must know the
inner thoughts of the prospect and customer.

Nothing beats actual phone calls or face-to-face meetings with them. In one of my agencies,
we’ve conducted over 25,000 phone calls with our customer avatar in our specific industry. We
know them so well we can finish their sentences.

Take at least a day to interview as many local business owners as possible. Ask questions like:

• Do you enjoy marketing your business? Why?

• What’s the biggest complaint you have about your current marketing plan or strategy?
• How much do you allocate for marketing budget each month?
• Who is your ideal customer?
• What is the number one way you attract your ideal customer currently?
• What role does your website play in making more money for you business?
• How much time do you spend optimizing your website monthly?

Questions like this will give you a leg up on everything. This is the reconnaissance that will inform
your sales strategy and sharpen your offer later on.

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05 Build Your Marketing Assets

Now it’s time to create your marketing assets and figure out how you are going to fulfill the offer.

I could argue that you could achieve success without a website of your own. However, in this
case I think there is a trick you can leverage by having your own ClickFunnels website built for
this endeavor.

One of my favorite features of ClickFunnels is the share funnel link. You can create a funnel
inside your own ClickFunnels account, grab the share funnel link for that specific funnel, then
give it to someone else so they can automatically import an identical template of your funnel
into their account.

When that individual clicks on your share funnel link, they are prompted to open a ClickFunnels
account if they do not already have one. Once they start their account, you get affiliate credit,
and the funnel you shared is now fully constructed in their account!

So, you need to set up a great website first that looks sharp and has all the features of our
established offer from the previous section.

You can then use it as a self-evident marketing tool when you are making your pitch: “Want to
see an example of a website I’ve built? Check out my site at www.mywebsite.com.” They’ll see
what’s possible and have a tangible expression of your offer right in front of them.

If you don’t think you’re quite ready to build out your own site in ClickFunnels yet, do not worry.
Here are a few easy steps to fast forward you quickly:

• Grab a new domain at your favorite domain store online (Godaddy, Namecheap, etc).
You can also set it all up through the Custom Domain feature of ClickFunnels.
• Go to the ClickFunnels Marketplace (marketplace.clickfunnels.com), and purchase
a website template you love. You can also curate these easily from the ClickFunnels
community at large as well.
• Customize your site content, and pick a simple name for your offer or business.
• Optimize your new site to capture leads (as discussed above).
• Create the necessary follow-up emails to get the prospect on a call with you to
discuss the website assessment.

At minimum, having your own website built in ClickFunnels will give you the chance to say,
“Hey, wish you had a cool website like this for a fraction of the cost of traditional sites and with
higher conversion power?” followed by an opportunity to promote your share link. This will
lead them to import and set up their account giving you affiliate credit. We’ll talk more about
direct sales in a bit.

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06 Build Sample Content and Websites

Create two to three websites using slightly different templates in ClickFunnels. These will act as
your “flavors” that prospects can choose from. This is a similar approach that companies like
Squarespace, Weebly and Wix use to sell their DIY website platforms.

Again, no more than 5 pages are needed to have a good foundation. You can use the same page
content. Just mix up the formatting and design elements.

07 Sell! Sell! Sell!

A good friend of mine once said, “Action creates traction.” This rings true in every season of
business I journey through. In step 7, it’s time to take action and SELL.

You may not be a “salesy” person. That’s fine. I’m not asking you to be someone you’re not. I’m
asking you to take intelligent action that will provide value to your audience. The shear presence
of ClickFunnels in your offer will help position you as an expert as long as you accompany it with
helpful advice.

It's time to call your P.O.P. to action.

At the heart of any agency providing services to clients, phone communication is essential. Your
call to action at all times should be to invite your P.O.P. to join you for a phone call to discuss their
website opportunities.

These are your sales calls.

You can call this a strategy call, a website enhancement session, or a free marketing consultation

You need them on the phone because that’s the best place to communicate what’s important
so that they hear you and understand you, and they can also trust you more than other noise in
their life.

For example, when you are emailing local business owners their website assessment screen
recordings, always invite them to a call. Use a service like ScheduleOnce or Calendly to create
an easy way for them to schedule time with you.

The number one secret to getting someone to do business with you is to ask more questions
than they do. Get them talking, and make sure you don’t make the call about you.

Questions are the secret weapon in the art of persuasion. This is true because every business
(or human for that matter) has a pain that needs to be resolved. Questions expose and agitate
that pain. Questions also indicate what the prospect is interested in. Questions also reveal their
deepest desires so you can marry that desire with the result your offer provides.

Earlier, I provided some research questions that can also be used in sales calls. You’ll find that
sales calls will be the perpetual fuel for customer research. It’s like having your ear to the rail so
you can hear the train coming. I’m going to relist the earlier questions below and also add more
questions that you can use as a sort of script for your sales calls:

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• What made you want to book this call with me today?

• What are your goals in the next 90 days?
• Where do you want to see your business in the next 12 months?
• What do you feel is holding you back from that right now?
• What does your business NOT do now that you wish it could do?
• How would you describe your interest in having a high-converting
marketing plan for your business?
• Do you enjoy marketing your business? Why?
• What’s the biggest complaint you have about your current
marketing plan or strategy?
• How much do you allocate for marketing budget each month?
• Who is your ideal customer?
• What is the #1 way you attract your ideal customer currently?
• What role does your website play in making more money for your business?
• How much time do you spend optimizing your website monthly?
• What marketing skills do you have that your competitors do not have?
• Are you looking for someone to help you?
• What do you consider a good return on an investment in your business?
• What does success look like for you 120 days from now?

• If I show you a solution to your problems today, would you agree to give me a “yes” or a “no”
very clearly today instead of a “I need to think about it”? Is that fair? If so, I’ll walk you through
what I know will work for your business.

The fastest way to grow your agency is to combine one-on-one sales with group sales. Each day, allocate
at least one hour to one-on-one outreach via the strategy I’ve already laid out.

The rest of your time needs to be spent working with gatekeepers of groups that might allow you to add
value in exchange for offering a call to action. For example, ask a large insurance office full of independent
agents to let you give a free workshop on “Insurance Website Secrets.” Then, you can use Russell’s Perfect
Webinar Script to provide a 45- to 60-minute seminar in their office with a captive audience.

Test offering strategy calls vs making the actual Local Business Branding Blaster Package. I assure you, if
you add value and show them the NEW opportunity, you'll stack affiliate sales in no time.

There are many Facebook groups and LinkedIn groups that are niche-focused as well. One easy way
to pick up some low-hanging fruit is to ask permission or pay a small sponsorship fee in exchange for
promotional postings. You can post organically in those groups for massive exposure.

Be sure to use eye-catching images in your post and copy that draws out emotion in the reader.

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One great copywriting framework I love to use is the trusty AIDA format.

• Attention
• Interest
• Desire
• Action

This is a weather-tested writing structure that is a surefire way to stand out in any newsfeed.

Here’s an example:

INSURANCE AGENTS ONLY: Are you tired of cold calling, door knocking, and begging friends
for business?

There’s a way to be more visible to people who need your product but exist outside your
sphere of influence that could be right under your nose.

What would it be like to have more time to invest into the parts of your business you love? Or
have more money without working twice as hard?

The possibility is within an arm’s reach, and I would love to walk you through it.

Less than two months ago, I met my client Tim. He’s an independent agent hungry for more
control over his destiny.

After I gave him some suggestions, things really catapulted to the next level for his business.

Now, his sales pipeline is so busy he is having to hire an assistant to help him follow up with all
the leads!

Does this sound like a result you want to see consistently in your business?

Let’s talk. No consultation fee or upfront charge for my time.

Book your insurance marketing strategy call with me now at this link (your link). I’ll show you
the EXACT formula Tim is using and few even know is possible.

I just made that script up on the spot, so be sure to create your own truthful post. Group posting is an
inexpensive way to get some quick traction as you niche down into specific industries.

There you have it: an agency approach to becoming a ClickFunnels Super Affiliate in 100 days. Don’t be
afraid to modify and take ownership of this framework. You’ll find yourself accelerating through the above
steps the more action you take.

Lastly, remember the 80/20 principle. You’ll get 80% of your results through 20% of your activity. How
do you find that 20%? Get to work and fail fast! Figure out where your comfort levels are quickly and
which niches you can also sell with ease. Then, double down!

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S U P E R A F F I L I AT E
Tyler S. Clark is the co-founder of two digital marketing agencies: Simply Powerful
Consulting and ADcountants. When Tyler started his Clickfunnels affiliate journey,
he had no one on his email list. In less than 100 days, he added 100 affiliates and
spent less than $10,000 to be able to win the Clickfunnels Dream Car award. Tyler
is known as the ClickFunnels Certified Partner for the accounting industry and
successfully sold his accounting firm after adding 6 figures of new business growth
two years in a row by utilizing ClickFunnels and online marketing. He recently moved
abroad to the French Alps with his long-time girlfriend and business partner, Marine
Laurent, and their Chow Chow, Tea. A devout martial artist of Tang Soo Do and Tai
Chi as well as a degreed philosopher, Tyler embodies a certain type of practical
efficiency that lends credence to the phrase "there is power in simplicity."

READ TYLER’S 11 STEPS TO SUCCESS

 TYLER S. CLARK

Hey there, my name is Tyler, and I want to share with you exactly how I earned the ClickFunnels Dream
Car award. I will be showing specific statistics, actionable information and step-by-step guidance to help
you replicate the exact strategy I used. And no, I did not spend an obscene amount of money to achieve
this or have a huge email list like others have. I started with no one on my email list, and I spent less than
$10,000 to hit $4,500 in monthly recurring revenue as a ClickFunnels affiliate in 100 days.

Your decision to become a successful affiliate marketer will require you to commit your most valuable
resources: time, money, and focus in order to succeed. This should be obvious for any endeavor, but this
particular industry is plagued by people who want to promise you the world and make false claims for a
quick pay out, and then deliver you dirt on a false dream. I know many of you have been burned before,
and I refuse to contribute to that in any way, shape, or form. You will get nothing but the honest truth from
me and the good news is that I'm living proof of the truth of what ClickFunnels and the application of this
mentality can do to transform your life.

With the desire of being fully transparent with how this was achieved, I'd like to share with you the story
of my life and what this achievement and ClickFunnels has meant for me and my family.

I was the heir to a dying throne. My parents had built for themselves a multi-million dollar consulting firm
during the early stages of my life. This was no small feat, as I was born in a trailer park, but my parents
built their empire with a tireless focus over three decades. I freely admit that I was fortunate enough
to have opportunities that others did not as a result of my parents’ commitment to excellence and am
exceptionally grateful for what they have taught me and for what they have provided.

However, the golden years of their empire had begun to set when I had the opportunity to work alongside
them. The digital wave was not easy for many businesses to adjust to and my parents’ business was no
exception. I could see the sands shifting and knew that we had to evolve or perish. Despite this realization,
ultimately the business declined year after year.

To make matters worse, I decided to invest the only money I had (about $20,000) into a business that
I had zero experience in. As a result of refusing to see the writing on the wall that the company was
crumbling around me, I had created an additional $30,000+ of debt.

That was a loss of over $50,000 ($20,000 in cash, and another $30,000 in credit card debt) with no
understanding of how I'd climb out of that debt with my parents’ business in decline.

Fast forward several months later.

I signed up for the 2-week free trial of ClickFunnels. Within six months from the time I signed up for
ClickFunnels, I eradicated $40,000 worth of debt, had launched my own consulting firm, and implemented
funnels that turned my parents’ business around.

Now, I know what I just shared really didn't have a lot to do specifically with affiliate marketing yet, but the
truth is that it does. In order to sell, you must believe with every ounce of your being in the products that you
sell. I could not be an effective affiliate marketer without experiencing the power of the product first hand.
You must be the product or you will not find success. In other words, go do the One Funnel Away Challenge
if you haven’t achieved success with ClickFunnels yet and get the belief you need to make this work.

Now that I’ve shared my background with you, let me share with you the exact strategies I used to become
a ClickFunnels Super Affiliate.

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01 Destroy the Distractions

The whole world and every part of your body and brain chemistry are going to work against you
every hour of every day to keep you exactly the way you are. Comfort is the enemy of progress.

You are going to want to check your phone for the 50th time today. You are going to want to
check Facebook to see if your most recent post got some love. You are going to want to just relax
in bed and watch Netflix. You are going to want to sleep in.

You must master your focus. You will need an iron will to make this happen.

“No” is the single most powerful word you will use on your entrepreneurial journey. “NO, I’m not
going out tonight…” “NO I’m not going to buy another video game…”

As Warren Buffett said, "The difference between successful people and really successful people
is that really successful people say no to almost everything."

Delete the apps from your phone that waste your time. I installed the Chrome extension “Stay
Focused,” which helped me limit my time on social media sites.

02 Identify a Niche That You Genuinely Love

A lot of people pick a niche they have no experience in, and this is a horrible idea that leads to
no results. Do not pick real estate unless you LOVE real estate or have a dynamic background
in real estate. You are fighting an uphill battle from the start by choosing to neglect your own
background and/or interests. For further information on that subject, Read Russell Brunson’s
book Expert Secrets.

If you do not actively invest in the niche you select with your time and money, do not attempt to
select it as a niche. If you’ve never invested time or money into something, now is a good time
to start doing so with the things that interest you.

Originally, I picked the medical device manufacturers niche because I thought it would be very
profitable, but I knew nothing about the field. Needless to say, that didn’t work at all. I was trying
so desperately to run from who I was and the audience I was having the best success with. I had
built and sold my own accounting firm, worked with hundreds of accountants as a consultant,
and then I went away from this wealth of experience in pursuit of a shiny object. It was foolish.
Once I embraced my story and this audience, the whole game changed.

BONUS TIP: Pick a niche that has a heavy requirement for ongoing education or CPE credits in
order to maintain professional certifications. These could include careers like financial planners,
real estate, chiropractors, accountants, etc. Those industries are quite literally required to attend
webinars on a regular basis in order to earn those credits! Webinar participants are on the hook
for the entirety of the webinar when a CPE credit is attached to it, so that’s a really useful way
to both find attendees and get them to listen to your offer. Talk about a captive audience! Type
into Google “[your niche] free cpe credits” to get a list of service providers who run webinars.

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03 Conduct Market Research

There will most likely be competition in the niche you choose, but that’s great news! That means
your niche is already receptive to using ClickFunnels, or other affiliates wouldn’t be promoting it.
However, you will need to find a way to differentiate yourself from the competition.

Do not let competition deter you. Gain inspiration from how they are presenting their offer and
what they are doing to attract people to their affiliate offers. Pay close attention to their social
proof and what their clients are saying they love.

Search Google and social media platforms for your niche and the word “ClickFunnels” to see
who is ranking.

04 Identify Who Has Access to Your Niche

& Leverage Their Platform
There will be key individuals in your niche that have access to a pool of your ideal clients. An
influencer might be one of them, but don’t limit yourself to only individuals with email lists.
Think outside the box.

Approximately 70% of the ClickFunnels users who signed up under my affiliate link all came from
ONE webinar service provider who was offering CPE credits via online training to accountants,
my ideal audience. This webinar service provider was on my Dream 100 list, the list of 100
partners with access to my ideal audience that I wanted to connect with.

Build your Dream 100 list. Reach out to them and find ways to create a win-win scenario in which
they would be willing to give you access to their audience so you can pitch your ClickFunnels
affiliate offer.

Most of these potential partners would love an opportunity to earn more recurring revenue, so
some might even ask you for a piece of the recurring revenue you’ll earn from your ClickFunnels
affiliate sign-ups. However, this can get complicated quickly, and you should protect your recurring
revenue as best as you can. Instead, find other one-time ways to work with your partners.

In my case, I had to pay a small fee for each webinar attendee that showed up.

Always think about what's in it for them and why they need to say yes to you. What you lack for
in resources, you will need to make up for in resourcefulness.

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05 Polish Your Online Persona to Reflect What

Your Audience Needs to See
Using grainy mirror pictures, cat memes, and horrible grammar or spelling are the quickest
ways to ensure no one takes you seriously online.

Get a professional headshot. Make the investment in professional photography, or have an

above-the-chest shot taken in front of a solid color background with your smartphone. Don’t
use a selfie. This isn’t at all to say lose who you are or what makes you who you are, it’s simply
saying understand how you look through a prospect’s eyes and make sure you are displaying
the exact features of someone they would respect and trust. You’ve got to look the part and you
can’t neglect looking the part on the world's largest social media platforms.

You do not need to participate in every social media platform, but you should be on the major
ones and know why you’re on there. Is your ideal target market there? If you aren’t sure where
to begin, focus your efforts on Facebook and LinkedIn.

Create free, on-brand social media banner images with Canva to drive people to your free
Facebook group (that’s next). Make use of a single feature image on your personal Facebook
page that also drives to your Facebook group.

06 Create Your Free Facebook Group

Create a free-to-join Facebook group. Be sure to ask three highly relevant questions new
members must answer to join. For example:

• What is your number one question about growing NICHE business online?
• What are the growth goals of your company?
• How much do you want to grow by and by when?

Do not let anyone in the group who does not answer these questions. They will leech your
engagement and never participate, thereby killing the momentum of your group. You can
provide a signal that “these questions must be answered to join the group” in the text of the first
question to ensure they are answered.

Have a nice banner image, a good welcome post pinned to the top of your group’s feed, and fill
out the information on the group page as best as you can.

Drive as many people as you can to this group. You will use the LinkedIn lead generation strategy
(step 7) and the Facebook lead generation strategy below.

Join as many Facebook groups as you possibly can that are relevant to your niche. Post high
quality responses and original posts in those groups. Be as helpful as you possibly can, and
your profile will get a ton of engagement. When people see your posts, they will check out your
profile, and they will see your banner image promoting your free-to-join Facebook group that
expands on the topics you are already writing great content on.

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Friend request the people you engage with and those who join your group. Get to 5,000 friends
as quickly as you can, and set all of your profile settings to public. You want exposure on the
biggest social media platform, so open up the parameters and participate!

Use the answers gathered from the questions you ask when new members join your group to
do two things:

• Understand exactly what your audience is expecting in terms of results when

they tell you their goals
• Deliver to them the exact content they want based on the #1 question they have
about the topic.

Set a ‘go live’ schedule on a weekly basis inside of your group. Twice a week is ideal. Do a welcome
post once a week asking new members to answer a simple question, such as “where are you
from?” or “what is your favorite emoji?” That will generate three pieces of content per week,
and with additional questions or posts from the group, you will get enough engagement to keep
things rolling.

I only have 269 Facebook group members as of writing this. When I launched my affiliate offer to
sign up for ClickFunnels, I had about 100 members and received 17 sign ups from my Facebook
group! Of the 17 that signed up for a free trial, 15 converted and are still active ClickFunnels
users under my affiliate ID. There was literally zero cost in getting them onboard, just my time.

07 Use LinkedIn to Expand Your Network

Create a clean-looking LinkedIn profile just like Facebook. Don’t use gray default logos for your
job history. Take the time to request recommendations. Maintain a minimum of a 2:1 ratio of
“received” to “given” recommendations. Use a professional headshot for your image, and
update your banner to direct people to your free Facebook group.

Update your “Headline” to this exact format: (Verb ending in “ing”) + (niche) + (result you give
them.” For example, “Guiding Entrepreneurial Accountants To Prosperity Online.” Do not let this
get wordy. You need to keep it short or else it will be cut off in the search bar when people search
for your profile.

Sign up for LinkedIn Sales Navigator. Please note that this is not required to leverage the LinkedIn
strategy, but it is exceptionally helpful. LinkedIn Sales Navigator is a paid product which allows
you to harness the full power of the LinkedIn platform. Enter your niche’s information into Sales
Navigator; you are looking to target owners inside of your niche. This will curate a list for you.
Focus on the list of people that have posted in the last 30 days on LinkedIn, but expand beyond
that when the list is exhausted.

Hire a virtual assistant who can help you reach out to these contacts on LinkedIn using a pre-
written script. (Using any automated software to do fast outreach is against LinkedIn’s terms
of service.) Have your virtual assistant “connect” with as many 2nd degree and 3rd degree
connections as possible. Send out 100 connection requests per day.

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A sample connection request message could read like this:

Hey FIRST NAME,

Your profile caught my eye, and I thought it would be wise to connect. Perhaps we
can help each other in the near future?

P.S Let me know if you have any questions about (your niche), and I’ll do my best
to help!

As people connect with you, reach out to them and offer a 15-minute digital coffee to get to learn
more about each other's businesses, and/or drive them straight to your Facebook group.

A sample first message after they connect with you could read like this:

Hey FIRST NAME,

Really happy you are open to connecting.

I’m not really a “connect and move on” type of person, so I’d like to see if you’d be
open to grabbing some “digital coffee” together for about 15 minutes?

If so, you can use my scheduling link here: (link)

P.S. I have a free to join FB group called (FB group name) where we discuss
(subject), so if that’s more your pace, I’d love to have you join us! (Must answer
the three questions asked upon entry to join.) Just message me back for the link.

08 Craft Your ClickFunnels Affiliate Offer

Your only job if you want to be a successful ClickFunnels affiliate is to ask over and over, “What
else would my niche need to be successful with ClickFunnels?”

What else do they need? Sales training? A guide to producing quality content? Traffic strategies?
One-on-one time? Social media training? Additional software tools? Prewritten email copy?
Specific training for ClickFunnels? Custom built funnel templates? Digital marketing training?

There is a ton of bonus value you can offer, but you need to figure out what they need to make
this work. Leave nothing to doubt. If they fail with the offer you created, it’s simply because they
did not try. This is how you create an irresistible offer.

I knew accountants struggled with sales training. I constantly witnessed them spending
thousands of dollars on pre-canned sales training, so I knew sales training had to be a part of my
offer. I saw them struggling to do anything interesting with social media, so I knew helping them
with social media had to be a part of it. I knew that they had been sold on the false siren of “free”
organic traffic and were not seeing any results, so I knew I had to include help for paid traffic.
I knew they were not copywriters based on looking at their websites, so I knew they needed
copywriting assistance. I knew all the competitors in my space refused to give them one-on-one

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time, so I knew I had to offer them consulting. I knew they needed specific funnel templates to
their industry and training on those funnels, so I had to offer that as well.

I’d offer all of that for free if one of my leads signed up for ClickFunnels.

It is very difficult to sell two things at once. I recommend not trying to sell a “course” and then
trying to cross sell ClickFunnels. What I recommend is bundling your course(s) and when
someone signs up for ClickFunnels, offer a huge free bonus offer that blows them away. This
allows for an amazing “us vs. them” comparison because you are giving everything they need
to succeed for “free” (in exchange for signing up under your CF affiliate link) while the “other
people” are charging thousands and thousands of dollars for their information.

09 Sexify Your Offer

Your offer isn’t the items listed above; they are what makes up your offer. Your offer needs
a unifying name that gets people really excited. The best way to do this is to figure out what
you are saying “yes” to when you buy. Perhaps you bought the “One Funnel Away Challenge”
from ClickFunnels. Why did you buy that? Did it have something to do with the name and the
understanding that one funnel can change your life?

Lean on your market research. What were people telling you about their goals? Was there a
unifying theme to the research you collected for access to your free Facebook group? What was
that? How can you take that and make it very attractive?

I noticed I was collecting a ton of similar feedback from my Facebook group members when
they answered the question, “Where are you now, and how much do you want to grow by?”
About 90% of the respondents were answering with something to the effect of “$100,000 in the
next year.” That was the vast majority of my audience’s goal.

So, I didn’t create an offer called “ClickFunnels FOR ACCOUNTANTS ALL YOU NEED!” I sexified
it. I created a challenge and told my audience exactly what to expect when shouting “YES” to
my irresistible offer.

10 Write Your Perfect Webinar Script & Deliver Your Webinar

Purchase Funnel Scripts if you don’t already have it. The Funnel Scripts wizard will walk you
through creating a script for your Perfect Webinar so you can present your ClickFunnels affiliate
offer to your audience.

If you are targeting professionals who are watching your webinar for CPE credits specifically,
you may need to tweak your Perfect Webinar script to be more educational in nature and meet
certain industry requirements. Still, you will deliver the traditional stack when pitching your
ClickFunnels affiliate offer at the end of your presentation.

I titled my webinar “The 4 Secrets to Online Client Acquisition to Smash Your CPA Firm’s
Growth Goals.”

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The first webinar was on October 22, 2018. I ran 18 webinars over 14 weeks until Funnel Hacking
Live. I presented to 1,812 people for an approximate average of 101 people per webinar. I spent
$9,879 for an average of $5.45 per attendee. In that time, 223 people signed up for the 2-week
free trial for ClickFunnels. As of Funnel Hacking Live 2019, I had 106 ClickFunnels active users
under my affiliate ID. My webinar attendee fee was $6 per show up. The difference in cost is from
the webinars I ran to my Facebook group and LinkedIn network (no cost).

Don’t assume people will ask you questions at the end of your webinar. Nothing kills enthusiasm
faster than saying, “let’s take some questions!” and getting no response. Have some of the most
commonly asked questions from your Facebook group or your previous webinars ready to go to
help loosen up the room. “We’ve got a question from Jay. Jay wants to know if ClickFunnels is an
annual contract.” This strategy helps your audience to stay enthused and also shows them that
it’s ok to ask questions. You will get organic questions by doing this.

11 Close the Deal with Your Bridge Funnel & Follow-Up Funnel
Invest in the $297/mo. version of ClickFunnels so your email and funnels are uniquely tied together.
Really, you should invest in ClickFunnels Actionetics MD to get all those tasty bonus features.

At the end of your webinar, during your pitch, send your attendees to your bridge funnel. Do
not send them directly to your ClickFunnels affiliate link. First send them to an opt-in page that
collects their email address. This is the first step of your bridge funnel, and it will help you with
follow up with those who do not convert into a ClickFunnels trial immediately.

The next step of the bridge funnel after the opt-in page is your sales page. Silently crush every
possible objection they could have to your offer that you did not have time to cover on the
webinar. Have a video at the top of your sales page that re-explains the offer in detail.

Reaffirm their decision to be on the sales page, considering their purchase of ClickFunnels. Use
a countdown timer to show when your “free” offer expires. Also create a “paid” version of the
same offer for comparison, but webinar attendees are getting all of your bonuses for free when
they sign up using your ClickFunnels affiliate link before the timer expires. You need scarcity to
make this work. Have buttons on you sales page that link to the ClickFunnels free trial. Use your
affiliate link for this.

Create two follow up funnels (email series driving them back to your bridge funnel): one for
all webinar attendees, and another for those who opted in but did not end up signing up for
ClickFunnels. Send one email per day, and two on the final day when your offer and the timer on
the sales page expires. Use Funnel Scripts to assist with your email copywriting.

Do not leave money on the table by assuming that only seriously interested parties will buy on
the webinar. Over 50% of all my ClickFunnels sign ups came after the initial webinar and through
the automated email follow up funnel. Do not neglect this incredibly powerful technique.

Being an affiliate marketer is simple, but it takes hard work and a commitment to bettering
yourself for the sake of helping others. You will need to go from someone who absorbs knowledge
to someone who absorbs wisdom by taking massive action and delivering your newfound
wisdom to your audience. Take the time to pick a niche you really care about, and do everything

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you can to learn who is already serving that niche. Build bridges with those influencers, show them why
your message is different but complementary to theirs and needs to be heard by their audience. Make
your life about over delivering on value at every possible turn, and you’ll find the success you are looking
for faster than you ever believed possible. Never forget the power of a funnel and a follow-up funnel.

And remember, you are only a failure the moment you decide to give up, regardless of where you started,
where you are right now, or what other people expect of you. Keep moving forward by taking massive
action and I’ll see you on stage next year!

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S U P E R A F F I L I AT E

Billy Gene is one of the top online marketing influencers, educators, and
practitioners in the world. Through his one-of-a-kind online courses and
Facebook live-streams, he is revolutionizing the education system by
teaching important and necessary entrepreneurial skills that schools aren’t
teaching. He spends up to $500k/mo. on his personal brand leveraging
unique video content and ads on billboards, podcasts, Facebook, YouTube,
and Instagram. His ads agency has worked with some of the world’s largest
franchises and is sought after for their repeated proven success in turning
“clicks into customers”… the most lucrative skill set in the world.

R E A D B I L LY G E N E ’ S 1 1 S T E P S T O S U C C E S S
 B I L LY G E N E

If I walked down the street and asked 1,000 random strangers to buy ClickFunnels, there’s a good chance
that 0% of the people would buy.

If I walked down the street and tried to give away 1,000 ClickFunnels accounts, there’s a good chance
that 0% of people would accept.

Why?

ClickFunnels is the bridge, not the destination.

If I walked down the street and tried to give 1,000 people a free, all-expenses-paid vacation to Tahiti, what
percent would accept my offer? Probably all of them, or at least the ones that trusted my offer was legitimate.

Why?

Everybody wants to go to Tahiti: the destination!

A sale is made when a potential customer trusts that your product or service (your bridge) will get them
to their dream destination. The safer, easier, and more enjoyable the bridge you offer, the more likely you
are to make the sale.

No one wants ClickFunnels. They want more freedom, more leads, more customers, more impact, and
more MONEY.

To become a ClickFunnels Super Affiliate, you don’t need to sell ClickFunnels. You need to sell the
destination instead.

In this chapter, I’m going to teach you how to create one of the sexiest bridges of all time so you can
attract and convert sales with little effort, like a “Gene-ius” (See what I did there? My name is Billy Gene,
so I said ‘Gene-ius’... haha anyway...)

Here’s a quick overview of the game plan:

• Choose a niche (or specific industry).

• Create a case study showing them how you’re able to get customers using paid ads
and landing pages.
• Use paid ads yourself to get your case study seen by your niche.
• Offer to share the exact ad and landing page that they can copy and use for themselves
if they sign up for a ClickFunnels free trial using your affiliate link.

Here’s the detailed step-by-step breakdown:

01 Identify the “Who”

When you try to serve everyone, you end up serving no one. You’re going to have a difficult
time attracting businesses who want to use your ad and landing page if you’re trying to talk to
chiropractors, car washes, restaurants, and gym owners simultaneously. Therefore, to tighten up
your message and make your offer irresistible, you NEED to niche down and decide on your “who.”

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Begin your process of niching down by making a list of industries that have business owners you
can best help and would most enjoy helping. This could be:

• Chiropractors • Accountants
• Dentists • Musicians
• Fitness Professionals • Clothing Boutique Owners
• Spa Owners • Photographers
• Plumbers • Real Estate Agents
• Landscapers • Anyone else you can think of!

So, who are you going to help first?

Once you’ve broadly defined the industry, then you should spend some time researching
individuals (both local and nationwide) which fall under your ideal customer profile.

You’ll want to learn the following about your prospects:

• What industry events do they attend?

• What influencers do they follow?
• What books do they read?
• What is their level of college education? What fields of study did they pursue?
• Where do they work or hang out?

It’s okay to use generalizations here. By answering these questions, you are gathering information
that will be used in your own Facebook ads targeting later in this process.

02 Identify Your Audience’s “Destination”

In addition to identifying the information about your ideal audience in Step 1, you need to
determine your target audience’s “destination.” As described in the beginning of this chapter,
your audience is trying to “get somewhere.” There is something that they want.

Since you are targeting a business owner of some type, it’s a good bet that they want more
customers. Don’t talk about “leads,” “likes,” or “followers;” they can’t deposit those into the bank.

They may think they want those things, but, ultimately, they want all those things to turn into
QUALITY customers. They don’t want to have to chase customers down, and they certainly
don’t want to worry about when they’ll receive their next credit card swipe. They want a reliable
system for generating predictable, consistent customers on demand.

You’ll show them how to get this in Step 3.

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03 Create a “Map” to Guide Your Prospect to Their Destination

Now that you’ve identified the audience you’re going to pursue and figured out what it is that
they want, you have to show your prospects that you are the person who knows how to get them
to their final “destination."

Pretend you are targeting chiropractors. You must develop a map you can present to chiropractors
that shows them how they can get more customers.

As a ClickFunnels affiliate, what should your map look like? The most important thing is that
you include ClickFunnels in your map specifically so that when your lead uses the map, they
realize having a ClickFunnels account is a necessary element to implementing your process and
getting their desired results.

Here’s a general map for any type of business owner that could be demonstrated and then
shared to get more customers:

1. The business owner creates a short 1-3 minute video that does the following:
• Grabs attention
• Builds trust
• Addresses a problem the target market is having
• Offers a solution to their problem (in exchange for their contact info or money)
• Is entertaining from start to finish
2. The business owner runs an ad on Facebook showing that video to potential customers.
3. The Facebook ad is connected to a landing page that the business owner has set
up on ClickFunnels, which will either convert that person into a lead (by collecting
their name, email, and possibly phone number) OR convert that person into a
paying customer right away (by collecting an online payment).

If you were to customize this map for a chiropractor, it might look like this:

1. The chiropractor creates a short 1-3 minute video about the long-term effects of
uncorrected back and neck pain (the problem), reveals the benefits chiropractic care
can bring to those in pain, and finally offers a free or highly discounted 15-minute in-
person spinal assessment and adjustment (the solution) for first-time visitors.
2. The chiropractor runs this video as an ad on Facebook showing it to a targeted group
of individuals (i.e. women, age 36+, within a 7-mile radius around the chiropractor’s
location) likely to be experiencing pain who would want the free assessment.
3. The Facebook ad is connected to a landing page (reached after someone clicks the
ad) that the chiropractor has set up on ClickFunnels. This landing page will collect the
information provided by those that opt in so that an appointment may be scheduled.

NOTE: When the customer visits for their appointment, it’s likely that they will need further care
and pay full price for their return visits. Cha-ching!

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04 Test Your “Map” to Prove It Works

You will need to already have results to show your business owner/prospect that this “map”
works and is profitable. Case studies and testimonials will do a lot for you later on in this chapter
when it comes time to pitch your “map” to your own leads.

WARNING: If you don’t have any testimonials or case studies that your map works, you will
need to gather some results first. Don’t be that person passing off a hypothetical solution as a
proven solution. That’s not cool, and it will bite you in the butt.

To get these case study results, just approach one person from the niche you have identified
that you are trying to sell ClickFunnels to in Step 1.

Normally, you would charge a fee to implement your “map” for a client, but since you are testing
to find out if your map works, you can offer to work for free for this person. If they like your work,
they might even give you a testimonial that you can use to generate a case study.

In the chiropractor example being used in this chapter, you would approach one chiropractor, help
or direct them on how to create the video, set up their Facebook ads, and then run the advertisement
for about 3-7 days which leads to the landing page you created for them in ClickFunnels.

The goal here is to achieve impressive results for that chiropractor that would make other
chiropractors raise up their hands and say, “I want that for my business!”

I’m talking cheap leads, cheap appointments, and money in their pocket.

TIMELINE CHECK-IN: Besides the time it may take to prove your map works, everything else
that has been covered in steps 1-4 should only take 1-2 days to complete.

05 Prepare Your Own Funnel

After you’ve done the following, it’s time to take your map and share it with your chosen niche.

1. Identified your niche

2. Figured out what they really want (their destination)
3. Developed a process for getting your prospects to their destination (your “map”)
4. Tested your map to ensure it works

In the next step, you’ll be running Facebook video ads to share your process with your target
audience. Before you can run those ads, though, you need to set up your own funnel so you can
capture your leads’ information and deliver that free training.

During those ads, you’ll be using a short, 1- to 2-minute video that previews your “map” for your
target audience to show them how they can use it to get more customers. You’ll advertise a free,
longer 5- to 10-minute video training where you’ll reveal your process more in-depth.

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Note here that you’re going to be creating 2 separate videos: a short video for your Facebook ad and an
additional 5- to 10-minute video training that you’ll deliver to those who opt in through your funnel. This
second video (the training) is your lead magnet.

The funnel you will create in ClickFunnels to collect your leads’ information and deliver your free video
training to those who opt in is simple. This will be a 2-page funnel that includes an opt-in landing page
and a thank you page.

The landing page should look something like this:

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When the lead clicks the button, the pop-up form should look something like this:

The thank you page is where you will deliver the video training. It will look something like this:

The purpose of this video training is to explain your process for generating customers to the business owner
more in-depth than you could in your short video ad and then get them to sign up for their ClickFunnels

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free trial in exchange for additional assets that they can use to replicate your map for themselves.
Here is a basic outline for the video training:

1. Reiterate your “map” and what you did to get results for that first client from Step
4. Give them a lot of good information, like some cool targeting features they may
not know about, but make sure you do NOT reveal everything.

2. Explain that the viewer could start from scratch and learn to do it all by themselves
through trial and error, or they could get everything they need to succeed for free
from you.

3. Explain that by signing up for a ClickFunnels 2-week free trial (which they are
going to need anyway), they can get access to your exclusive bonuses to put your
“map” into action for themselves (like free ad copy, ad images, ad video script,
private Facebook group, and more).

On your thank you page, you will have a button below the training video where your lead can
click to begin their ClickFunnels free trial. Of course, this is going to be your affiliate link.

06 Create Your “Abandoned Cart” Email Sequence

Create an “abandoned cart” email sequence for the people who requested the “map” by opting
into your funnel but didn’t start their ClickFunnels free trial.

In this email sequence, emphasize the results you have achieved for others, and then highlight
testimonials from clients just like them.

07 Run Your Own Facebook Ads Demonstrating Your “Map”

Now that your funnel is all set up, run Facebook ads using a 1- to 2-minute video targeted
toward your ideal leads (remember to use the targeting information you gathered in Step 1)
demonstrating your process and exhibiting your past results (from Step 4).

Use a strong hook and offer in your ad.

A hook for this type of ad might look like this:

“If you’re a _______ looking for more _______, here’s what I recommend.”

Your offer is the free video training which leads will get to see on the funnel’s thank you page
immediately after opting in.

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08 Repurpose Your Ad on Instagram and YouTube

Your 1- to 2-minute video from your Facebook ad will work perfectly on Instagram as well. If
you want to post it organically on Instagram, it will have to be no more than 1 minute long.
Repurpose your video ad for your YouTube ads as well. That means you may need a more catchy
introduction and prolonged call-to-action at the end.

09 Retarget Your Leads

There are two types of people you’ll want to retarget (i.e. show another follow-up advertisement to):

1. The people who opted in to see your “map” but haven’t yet bought into your
offer (to get your resources with the ClickFunnels trial). You’ll want to give them
another opportunity to get the training.

2. The people who either viewed your video ad or even clicked the ad, but didn’t
request the free training. Remind them about how they can get your resources to
start generating customers and results for themselves.

Retarget these groups with ads on Facebook, Instagram, and Youtube, but don’t forget about
the power of following up directly with phone calls and email, if they gave you that information
when they opted in to the landing page and agreed to be contacted by you. Even after your free
video training, some leads may not yet understand what ClickFunnels is and how it can be used
for their business.

10 Serve Your “Trialers”

Invite the leads who do opt in for your ClickFunnels free trial to a private Facebook group where
you can continue to serve them by offering additional value. Answer their questions, offer
ClickFunnels trainings, and do demonstrations. Getting someone onto a ClickFunnels trial
is only half the battle. You need to continue to nurture your leads so that they will stay with
ClickFunnels long enough to see its value and begin to build essential elements of their business
on it. Only then will they see results from having a ClickFunnels account, and only then will you
reap the benefits of recurring affiliate commissions.

11 Repeat This Process for Different Niches

In Step 1 in this chapter, you began by focusing in on a particular industry like chiropractors. The
process that’s been laid out here for you can be repeated indefinitely if you return to Step 1 and
choose a new niche to focus on.

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S U P E R A F F I L I AT E
After nearly failing university, Peng Joon struggled to land a job and was heavily
in debt after having to pay back his scholarship that he did not fulfil. He spent his
early 20s playing World of Warcraft and successfully made his first million online
in the computer game niche. He decided to show others how to monetize what
they know through live events now held in over 20+ countries around the world.
He has become a #1 bestselling author, built a following of over a million people
on Facebook, and his videos have been viewed over 100 million times. As one of
the most requested speakers in the world, Peng Joon has shared the stage with
Richard Branson, Tony Robbins, Robert Kiyosaki, and many other thought leaders of
this era. He was also the #1 affiliate in Russell Brunson’s Expert Secrets launch.

READ PENG’S 10 STEPS TO SUCCESS

 PENG JOON

To achieve my status as a ClickFunnels Super Affiliate in 100 days, I need to begin with the end in mind
and work backwards to determine all the steps I need to take to achieve my goal. These are the things
that need to get done by the end of the 100 days:

• Create a course and training around ClickFunnels.

• Create additional bonuses to give out to my target audiences.
• Create share funnels for specific target audiences.
• Create and list products on ClickBank with 100% commissions with viral share funnels
embedded into the course to scale the offer, and have affiliates promote it to create a
win-win relationship.
• Create an email autoresponder sequence with content for a minimum of three months.
• Set up traffic accounts in Facebook ads, ManyChat, PushCrew, AdWords, Bing, YouTube,
and Instagram.
• Shoot pillar content videos to be eventually repurposed.
• Multiply the pillar content to all platforms using the Content Multiplier Formula.
• Have a system for solo ads to promote my product on ClickBank and start building
my own email list.
• Get more affiliates to push the viral share funnels through the product that pays out
100 percent commissions.

In order to do this, I’m going to split my plan into ten different steps.

01 Choose Your Target Market and Create Your Lead Magnet

This step is all about laying the foundation. It is important to understand that your goal is not
just to sell people onto a trial of ClickFunnels, but rather the goal is to retain them. If you are able
to accomplish that, you will be able to create real passive income.

One way to secure retention is by having better incentives, such as including a free course or
training for the specific market you’re targeting. Anyone can get somebody to sign up out of
curiosity, but that is very different from when they are actually pre-sold and taught how signing
up for ClickFunnels can actually benefit them and their business.

When planning out your training and incentives, it is important to understand that there are
three main groups of traffic: cold, warm, and hot. If you’re going after cold traffic, you would
include keywords like “how to make money online.” To go after warm traffic, you would include
keywords like “how to build a sales funnel,” and to go after hot traffic, you would include keywords
like “sales funnels versus lead funnels.”

In this plan, it’s better to always go for the “low-hanging fruit” first. So, in other words, you are
going to go for the hot leads, then the warm leads, and finally the cold leads.

In this step, finalize the target market you want to serve. This could include chiropractors, gym

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owners, dentists, marketers, entrepreneurs, etc. Once you have made that decision, create lead
magnets for that specific target market. People often think that a lead magnet has to be an ebook
of some sort, but in reality, when collecting emails, you want this lead magnet to be something
that will make them feel as though they are better off even if they do not use it immediately.
Ebooks are often associated with having to learn, which to some is a painful process. Blueprints,
cheat sheets, swipe files, templates, resource guides, or checklists are often associated with
being given immediate value.

Once you have chosen your target market and created the lead magnet, then create the opt-in
pages in ClickFunnels where you will give away these lead magnets.

02 Create Share Funnels, and Map Out Your Content Strategy

This step focuses on creating share funnels specific to your target market. For example, if you
choose to target gym owners, you would create a funnel that would specifically help them to
obtain leads that could potentially turn into gym memberships. Perhaps you might focus on
dentists or chiropractors where the funnels could be used for lead generation to turn leads
into recurring patients. The biggest key here in regards to creating share funnels is the specific
audience you are targeting.

Also spend time mapping out your content strategy. List out all of the different keywords that
have SEO value. Your goal is to target the “low-hanging fruit” first, as described in step 1. This
again includes keywords that target hot and warm traffic rather than cold traffic.

One way to accomplish this is by creating videos. Look for keywords that are already ranked
on Google, especially on the first page. Make note of how all those videos are ranked, how they
are tagged, and how they are optimized. List all of these videos down, and shoot videos for the
month according to this list.

Also sign up for TubeBuddy (a helpful YouTube Chrome extension), and hire a virtual assistant
from either Upwork or onlinejobs.ph to do your video thumbnails, optimization, and tagging
on YouTube.

03 Multiply the Impact of Your Content

This step is all about multiplying your content. By now, there should be a video scheduled and
posted every day from your virtual assistant. It’s time to take things to a whole new level.

Repurpose the one video that was initially on YouTube for Instagram and Facebook. Have it
transcribed for your blog so you can use it as a long-term SEO mechanism. This means that
when people search for certain keywords in search engines, there is a chance of your website
getting ranked for that particular keyword or phrase. This process is basically following the
entire Content Multiplier Formula, but you are going to do this entire process yourself once
while documenting how you did it step-by-step.

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With this entire documentation, you can create a process flow and system on Trello for your
virtual assistant to follow. You can shoot a video explaining how this entire thing is done, and
then your virtual assistant can take over this entire flow and system.

Update your virtual assistant’s responsibilities to manage the entire content strategy so that in
terms of deliverables, the only thing you need to do is shoot the video. Your virtual assistant will
now be in charge of taking the finished video, optimizing it, putting it up on YouTube, creating the
59-second version for Instagram, creating Facebook posts, and having it transcribed for your blog.

From this point on, there should be content on YouTube, Facebook, Instagram, and your blog.
Every time these videos are posted, there will be two main call to actions. The first call to action
is for viewers or readers to get your lead magnet by opting in on the landing page that you
created in step 1. When they visit the landing page, you are now capturing emails and building a list.

For the second call to action, include a direct affiliate link from ClickFunnels. Some people are
impatient, especially hot leads, and they just want to get started immediately.

Start writing out your emails that are going to be scheduled into an autoresponder so that your
leads start receiving emails for the next 30 days. These emails need to be a mix of giving value,
pushing for a sale, as well as talking about your personal life. In essence, these emails need to be
a good balance between giving value, sharing “what’s in it for them,” and talking about personal
things such as family, life, and mindset.

04 Set Up Your Paid Traffic Accounts and Create Your Course

This step is about building momentum. By now, content is going out each day on different
platforms, and this is where you want to start scaling. Set up different traffic accounts to
scale using paid traffic. This would include building a messenger list with ManyChat, building
up a browser notification list with PushCrew, and promoting ads using Google AdWords, Bing,
Facebook, YouTube, and Instagram.

Start boosting your content because by now, though you have some sales and organic leads, it’s
still going to be slow. You’ll want to ramp things up a little bit.

After boosting your content, take notice of your numbers, not just in terms of traffic, but also to
see where your weakest link is in your funnels, what your opt-in rates are, and what the numbers
associated across the traffic and funnels are to see if any changes need to be made.

Also start creating your product, which should be a paid course on ClickBank with 100%
commissions. Now, why is this so powerful? The whole idea is to get a ton of affiliates to promote
this product. The reason I know this method works is because that is how I made my first $1
million online.

When I made my first $1 million online, it was in the gaming niche with a computer game called
Farmville. After listing it on ClickBank, this method would basically fuel my funnels. I was also
able to convert a good amount of the buyers into affiliates by giving out high commissions,
which back then was 75 percent (100 percent commission was not an option at that time).

In summary, you will create a course on a topic which requires you to incorporate ClickFunnels

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into your lessons (i.e. “How authors can sell more books”) and include share funnels as bonuses
along with this course. You will give affiliates on ClickBank 100% commissions as an incentive to
promote your course, and you will also focus on turning those buyers into affiliates as well. When
the buyers use the share funnels and sign up for ClickFunnels, you will earn commissions from
ClickFunnels and acquire ClickFunnels users that will get you closer to becoming a ClickFunnels
Super Affiliate.

05 Promote Your Own Product with Solo Ads

By now, your ClickBank product should be complete and listed on ClickBank.

Next, you can buy solo ads from reputable vendors. When you go into the solo ad business, you
might find gems and you might find people that could be a money sink. The trick is just to buy
based on reputation. Start small, and take notice of the numbers.

When you promote your offer, the first thing you should do is capture the lead’s email address.
Upon capturing the lead, they will be redirected to your ClickBank offer. You are now building a
list from the solo ads as well as making sales.

Continue writing your emails for the next 30 days.

06 Create a Deeper Funnel with an Upsell

In this phase, you will focus on a deeper funnel by shooting an entire batch of videos for the month.

Think about what the “low-hanging fruits” are and do your keyword research again. This time,
look in different places like www.semrush.com, www.ahrefs.com, and www.answerthepublic.
com to give yourself ideas on what people are searching for. But again, branded searches are
going to be a lot more powerful and hotter than action-based searches.

When a person is searching for “brand vs. brand,” that is always the most targeted. The next
level would be the result they want to create, like “how to build a sales funnel.” That would be
an action-based search where they know they need to do it, are problem- and solution-aware,
but they are not product-aware. The hardest type of people to market to are ones who are not
problem-aware, not solution-aware, and not product-aware. That’s the furthest away from ideal
traffic you can get, and those should be taken on last.

Create an upsell for people to purchase after they already buy your course product. You want
to be able to pay your affiliates more money so they will be more incentivized to promote your
product, and an upsell will help you accomplish this. Because your customers are now worth
more because they are buying more, you can now afford to be more aggressive with your ads.

You need to think about what the “next thing” your buyers need after they purchase your initial
course. A good upsell is not a “more advanced” thing, but rather it solves a problem that they
will encounter after they fixed the initial problem you solved for them. What challenges are they
now facing that you need to solve for them?

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Usually, a good safe angle is something along the lines of a product that will double their results
in half the time. What’s going to have a higher perceived value is something that is done with
them and done for them and positioned that way rather than something they have to do for
themselves. Create your upsell based on those few things.

07 Craft Your Recurring Offer

In this phase, you are still going to be building out your product funnel even more deeply. Now
you need to craft a recurring offer.

Nearly every successful product in the marketplace that has lasted the test of time is a product
with a good recurring offer because affiliates, who think about long-term, will always determine
which products to promote based on whether or not they will be paid again and again for their
promotions. If you can come up with a recurring offer, the odds of an affiliate promoting it is
going to be way, way higher.

Create a second upsell in your funnel which has some sort of recurring element. Putting this
into place is another long-term play. You want to be able to not just create this recurring offer
to increase the lifetime value of your customers, but you also want to be able to serve them at
a higher level.

This is where your business becomes a real business and there is some sort of passive income.
You can also give a 40% or 50% payout to the affiliate that referred the initial sale as long as this
customer continues being a customer. Now, the affiliate is also going to be a lot more aggressive
in their promotions because it is going to mean recurring payments for them. Eventually, these
numbers will be reflected in the stats of the marketplace, making it a lot more attractive when
new affiliates are thinking about promoting your initial offer and funnel.

Now your funnel is complete. There is a front-end low ticket, an initial upsell, and a second upsell
which is recurring.

08 Focus on Your Strategic Partnerships

By now, you should be getting leads from your own traffic, and you should have some affiliates
promoting your course, even if very little.

You should be getting some trials for your ClickFunnels’ offers through your lead magnets, as
well as through your videos that have the affiliate link in the description. You should be getting
some sales because you are giving away 100 percent commissions on the front end. On the
back end, you will get to keep a portion of those sales because the commission is not 100% for
your upsells.

In this step, it’s time to think about strategic partnerships.

Reach out to ClickBank and ask about doing a webinar with them. They have their own ClickBank
University. Reach out to them and see how you can make sharing in their program a win-win for
both of you.

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Think about the people in your market whose products you could promote. A lot of times
people think JV partnerships are about reaching out to influencers saying, “Hey, I’ve got a great
product. Would you like to promote my product?” Unfortunately, this is a horrible way to do it.
Instead, a great way to start working with strategic partners is to always promote them first to
get noticed. So now with this list you have, think about who would eventually be great partners.
Start promoting their product first before reaching out to them, which is basically the next step
because now you have a list and a platform. Soon, it’s going to be time to scale.

09 Scale Your Results with Paid Traffic

This step is all about scaling. At this point, you have a pretty good system for your social media
content. You have a funnel, you have your own offer, and you’re collecting leads. Now, it’s time
to think about scaling.

Take a look at who your solo ad partners/vendors are who have been giving you real results.
Work more with them and not with the people that have not given you results. Also, continue to
look for more reputable vendors.

Start thinking about how you can spend more on Facebook. This is about just optimizing and
scaling since you’ve got your own funnel now. Also think about AdWords and Bing and how you
can scale them so that you can further fuel your lead magnets that promote ClickFunnels.

This entire phase is all about trying to spend more through paid advertising, then reinvest in
what is already working. Notice that right up to this step, everything has all been about building
the foundation.

The foundation has involved putting a lead magnet in your opt-in pages, building your own funnel,
and getting your own leads before really pouring a ton of money into paid traffic. By now, you
should be at the point where you are putting $1 in and getting back $1 the same day. Realistically,
it should break even, and then your pure profit comes from your email follow-up sequence.

10 Partner with Your Dream 100

This phase is all about the Dream 100 and going to colder sources now that you’ve got your own
platform, your own offer, and your own list. This is when you can start working with strategic JV
partners and make it a win-win.

Essentially, the Dream 100 has you list the top 100 people that you could strategically work with,
and then you promote their products and services to build the long-term relationship with these
strategic partners.

After approximately two to three weeks of promoting your Dream 100 partners, reach out and
say, “Hey, we’ve got this offer. Would it be a good fit for your audience if I came on your webinar
or your podcast and we did something together?” Forming these relationships at this point with
your Dream 100 list, going to colder audiences, and continuing to scale is very important.

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Now, the final note for this entire blueprint is this. As much as I love ClickFunnels and promoting it, I know
that if you are not building your own list or have your own product, you are not building a real business.

I can tell you every single Super Affiliate promoting ClickFunnels has a platform, a product, a list of their
own, and a system behind what they are doing. For instance, I am constantly trying to systemize my
processes to work on the business and not in the business, and I did that pretty early on in this roadmap.

Notice everything I did in the last 100 days was not just about promoting ClickFunnels straightaway. It
was about building up the foundation of having a funnel for myself because ClickFunnels is about having
funnels. Unfortunately, I see many people who promote ClickFunnels who don’t even have a ClickFunnels
account! You have to be living proof that funnels work.

You should have a funnel for yourself to capture opt-ins, nurture your leads with the follow-up process,
monetize through offers and upsells, and build relationships. Those are all key for successful affiliate
marketing. It’s about providing value that is a win for all parties, and that is what I would do if I wanted to
become a ClickFunnels Super Affiliate in 100 days.

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