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Assignment Brief - BTEC (RQF) Higher National Diploma in Business (Business Management)

This document provides an assignment brief for a marketing management role. It outlines that students must submit a report discussing key marketing concepts, the role of marketing management, and how marketing relates to other organizational functions. The report should introduce marketing, describe marketing processes, explain the responsibilities of a marketing manager, and emphasize the importance of effective relationships between departments. It will be evaluated based on the student's explanation of the marketing role and how it interconnects with an organization.

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Ngoc Nga Doan
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78 views3 pages

Assignment Brief - BTEC (RQF) Higher National Diploma in Business (Business Management)

This document provides an assignment brief for a marketing management role. It outlines that students must submit a report discussing key marketing concepts, the role of marketing management, and how marketing relates to other organizational functions. The report should introduce marketing, describe marketing processes, explain the responsibilities of a marketing manager, and emphasize the importance of effective relationships between departments. It will be evaluated based on the student's explanation of the marketing role and how it interconnects with an organization.

Uploaded by

Ngoc Nga Doan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Higher Nationals

Assignment Brief – BTEC (RQF)


Higher National Diploma in Business (Business Management)

Student Name /ID Number Doan Thi Ngoc Nga (Annie) / KJ50500

Unit Number and Title Unit 2: Marketing Essentials

Academic Year 2018 - 2019

Unit Assessor Mr. Frederick Alcantara Ignacio

Assignment Number and Title ME1: Marketing Concepts and Internal Relations (1 of 2)

Issue Date 15 October 2018

Submission Date 30 November 2018

IV Name

Date

Submission Format:

The submission is in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research and
referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard
referencing system. The recommended word limit is 2,000–2,500 words, although you will not be
penalised for exceeding the total word limit.
Unit Learning Outcomes:

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.

Assignment Brief and Guidance:

You are applying for the role of Marketing Manager within Center for International Education. As part
of the interview process you are required to discuss the concept of marketing as well as its role within
the organisation. Further to this you will have to explain how marketing interrelates with other functions
within the business.

This will be presented as a report to the marketing director and should include the following:
1. Introduction to the concept of marketing, including current and future trends.
2. An overview of the different marketing processes.
3. Explanation of the role and responsibilities of a marketing manager in the context of the
organisation.
4. An explanation of how marketing influences and interrelates with other functional
departments of the organisation.
5. The value and importance of the marketing role in the context of the organisation.
6. Conclusions that emphasise the significance of having effective interrelationships between different
functional departments.

Pearson Education 2017


Higher Education Qualifications
Assignment Brief
Learning Outcomes and Assessment Criteria

Learning Outcome Pass Merit Distinction

LO1 Explain the role of P1 Explain the key M1 Analyse the roles D1 Critically analyse
marketing and how it roles and and responsibilities of and evaluate the key
interrelates with other responsibilities of the marketing in the elements of the
functional units of an marketing function. context of the marketing function and
organisation marketing environment. how they interrelate
with other functional
units of an
organisation.

P2 Explain how roles M2 Analyse the


and responsibilities of significance of
marketing relate to the interrelationships
wider organisational between marketing and
context. other functional units of
the organisation

Pearson Education 2017


Higher Education Qualifications
Assignment Brief

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