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REMINDERS:
◼ BUDGET REQUEST OF STATIONS
◼ CHRISTMAS TREES PER AREA STATUS
◼ QUESTIONS WILL BE DISCUSSED OFFLINE
◼ PLEASE PREPARE A PEN AND PAPER FOR THE
QUESTIONS
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RMN Christmas
Tree Lighting
2020
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Objective & Strategy
◼ OBJECTIVE
◼ Promote the nationwide appeal and identity of RMN Networks
◼ Commemorate and celebrate the Christmas season by sharing the
light to our listeners on every local RMN area even with Covid19.
◼ STRATEGY
◼ Use the simultaneous lighting of the RMN Christmas trees to
showcase the bigness of the network
◼ Engage the local listeners and local Barangays in each of the RMN
station areas by being a part of their wishes this Christmas
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Big Idea
RMN Christmas Tree Lighting
“SHARE A LIGHT”
Sharing the light to other people and to our
community.
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PHASES
◼ Phase 1 – Actual lighting of Christmas Trees |
December 1, 2020
◼ Phase 2 – Daily wishers | December 1 – 18, 2020
(Mon – Fri)
◼ Phase 3 – Barangay scale wishes | December 14 –
18, 2020 ***
◼ Phase 4 – Announcement and FB Live Celebration |
December 18, 2020
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Implementation Plan – Phase 1
On-Ground (Lighting of Christmas Tree)
◼ RMN Stations will simultaneously mount and light
up the Christmas Trees to signal the start of the
activity.
◼ There will be a short program to announce the
plans, possible prizes, activity mechanics etc.
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Schedule of implementation
On-Ground (Lighting of Christmas Tree)
◼ Pre-plugging (November 16 – 30, 2020 | 4X/day |
Monday to Sunday)
◼ Invite to watch the Christmas Tree Lighting via FB Live
◼ FB Live (December 1, 2020 | 1x | Tuesday | 7:00 PM
◼ FB Live of the simultaneous RMN Christmas Tree Lighting
2020: Share A Light
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Merch Plug Script 1
On-Ground (Lighting of Christmas Tree)
“Mga Idol/Kasama! Ilang araw na lang, pasko na
naman! Excited ka na rin ba? Kasi, kami, excited na!
Samahan nyo kami sa sabay sabay na pagpapailaw ng
ating Christmas Tree sa December 1, 2020, Martes,
ganap na 7:00 ng gabi, tumutok lang sa (RMN
STATION FB PAGE) at abangan ang mga exciting na
mangyayari at prizes na iaanunsyo sa araw na yan! See
you mga idol/kasama!
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FB Live – Christmas Tree Lighting Program
On-Ground (Lighting of Christmas Tree)
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Implementation Plan – Phase 2
Share A Light sa Kapwa
◼ Listeners are encouraged to join and share to RMN Stations to
whom they will share the light to other people by wishing something
for them. (Not material but situational. Ex. Makapasa sa exam,
gumaling sa sakit etc.)
◼ They can send it via texting the station’s number or messaging the
FB Page of the station.
◼ RMN Stations to draw the wishes they will gather and will announce
1 wisher daily.
◼ The sender and their beneficiary will have a chance to win gift
packs from the station.
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Implementation Plan – Phase 2
Share A Light sa Kapwa
◼ RMN Stations to dedicate a certain time where they will accept
calls and texts of Christmas Wishers and/or read comments from
RMN FB Pages
◼ All wishes will be written down in front off the star-shaped
ornament with the caller’s details at the back and will be hanged in
RMN Station Christmas Trees.
◼ Caller’s & Beneficiary’s details (back)
◼ Name:
◼ Address:
◼ Contact No.
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Schedule of Implementation
Share A Light sa Kapwa
◼ Pre-plugging (November 16 – December 15, 2020 |
Mon - Sun)
◼ Inviting listeners to share their wishes for other people
◼ Recorded announcement (December 1 - 18, 2020 |
Mon- Fri)
◼ Announcement of the daily wishers
◼ Recording of announcement plug should be the day
before airing
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Merch Plug Script 2
Share A Light sa Kapwa
“Pasko na mga Idol/Kasama! Ngayong taon, tutulungan namen
kayong maging blessing para sa iba dito sa RMN Christmas
Special Share A Light Sa Kapwa. Ang kailangan nyo lang gawin ay
mag-send ng wishes para sa mga minamahal nyo sa buhay!
Magtext lang sa (RMN Station Contact No.) okaya ay
magmessage sa (RMN Station FB Page) kasama ang inyong
pangalan, address at contact no at kung para kanino ang wish mo!
Ilalagay pa naming yan sa Christmas Tree namin! Pipili ang
DJs/Anchors natin ng best wishers at may chance kayong dalawa
na manalo ng gift packs from RMN! Kaya sali na Idol/Kasama!”
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On-air Script Guidelines (reading of wishes)
Share A Light sa Kapwa
◼ Stinger: iFM Jingle
◼ Spiel:
◼ Introduce the activity
◼ Announcement of winner
◼ Read the message
◼ CTA
◼ Important words to say:
◼ RMN Christmas Special Share A Light Sa Kapwa
◼ Sharing you blessing
◼ Wishing for others
◼ Sali na.
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Implementation Plan – Phase 4
On-Ground (Lighting of Christmas Tree)
◼ At the end of the activity, there will be another FB Live
for the announcement of Share A Light sa Barangay,
Santa’s Baby Activity and a video presentation using
the RMN Christmas Jingle.
◼ RMN Stations will have a short program where they
can introduce their DJs and their anchors, their
programs and timeslots, shout out to the viewers of
FB Live etc.
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Schedule
On-Ground (Lighting of Christmas Tree)
◼ FB Live - December 18, 2020 (Friday) | 7:00 PM
◼ Program
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Timelines
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Weekly Task
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Budget Breakdown
◼ Total amount to be requested:
◼Php 10,000 per area
◼ Breakdown:
◼ 5,000 – Decorations, printing of banner, production of
ornaments
◼ 5,000 – Prizes for winners
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Thank You!
