MARILAG
Our Company
Our Company
MARILAG
MISSION
The company’s main goal is to be
able to provide cosmetic products
that is exclusively for pregnant
women thus, helping them keep a
positive self-image
Our Company
1
VISSION
The company sees itself as
the country’s leading
cosmetic manufacturer for
pregnant women.
Our Company
MARILAG
Being loyal to the team’s roots, the
company was named Marilag. A filipino
word that means majestic or lovely. The
name itself reflects the company’s
mission to provide a way for pregnant
women to feel they are “Marilag”.
Problem
Perinatal Depression is Serious
22.61% is the
prevalence of
postpartum
depression on
April to May of
2013.
Problem Defined
One of the risk factors associated with this
type of depression is negative self-
image/self-esteem. Risk factors for
postpartum depression
A study shows that 30% up to 70% of -prior depression
women who have given birth experience low self-esteem
stressful life events
lowered self-esteem after childbirth due to -marital stress
-low social support.
various reasons
(Kim, 2020)
Gaps and
Challenges
The cosmetic products available currently
contains harmful compounds that poses
risks to both the mother and child.
Toxic chemicals that are
used to manufacture
Artificial
lipstick dyes
PRESERVATIVE
✅Phenoxyethnol
✅benzyl benzoate
Toxic Chemicals
Toxic chemicals that are
used to manufacture
lipstick Parabens
RETINOL
Toxic Chemicals
Existing Alternatives/Solutions
At present, there are existing cosmetic
products in the market but almost none of
them are made safe for pregnant and
lactating women
Existing Alternatives/Solutions
Only expensive brands like Human Nature
and Happy Skin claims that their products
are safe for the pregnant/lactating women
Value Proposition
Bridging The Gap
Social Impact
The company offers a Based on Sustainable Development
solution that will Goals
completely remove the
harmful substances found
in the current cosmetic
products. This ensures the
safety and well-being of
both mother and child.
Target Audience Target
Market
The product primarily aims to get the attention of
all pregnant women and women (who just gave birth
no more than 12 months) that are fond of make-ups.
Our secondary aim is to have women in general
check out our product.
We have interviewed several
pregnant and lactating women for us
to know the pulse of our target
market and thus, gives credibility to
our venture idea
Knowing
The pulse
Interview
Demographics (Age)
Question
Are you fond of using cosmetic products, particularly lipstick, prior
pregnancy?
Is wearing make-up during pregnancy or while you
were newly labored important to you? If yes, answer the
question below.you?
Are you aware that there are some kinds of make-up products that
you should avoid during pregnancy?
If yes, are there specific types of cosmetic products that you look for
when you were pregnant?
What are the struggles of a pregnant woman or
Interview
newly-labored woman when it comes to Question
choosing cosmetics?
Would you prefer a scented or an unscented
cosmetic product?
Are you more conscious now about the cosmetic
products that you use rather than when you
weren't pregnant/newly labored?r you?
What do you prefer more between a
lipstick and a liptint?
Demographics (Age)
RESULTS
Are you fond of using cosmetic
products, particularly lipstick, prior RESULTS
pregnancy
Is wearing make-up during pregnancy or
while you were newly labored important to RESULTS
you? If yes, answer the question below.you
CONT>
RESULTS
CONT>
RESULTS
Are you more conscious now about the cosmetic products
that you use rather than when you weren't RESULTS
pregnant/newly labored?r you?
If yes, are there specific types of cosmetic products that
you look for when you were pregnant? RESULTS
CONT.
RESULTS
What are the struggles of a pregnant woman or newly-
labored woman when it comes to choosing cosmetics? RESULTS
CONT.
RESULTS
Would you prefer a scented or an unscented
cosmetic product? RESULTS
Are you more conscious now about the
cosmetic products that you use rather than RESULTS
when you weren't pregnant/newly
labored?r you?
What do you prefer more between a lipstick and a
liptint? RESULTS
