Ministry of Manpower

Directorate General of Technological Education A

NIZWA COLLEGE OF TECHNOLOGY
DEPARTMENT OF BUSINESS STUDIES

FINAL EXAMINATION – SEMESTER 3, 2014 – 2015

BAMK1205: Principles of Marketing

STUDENT NAME:
STUDENT ID NO:
SECTION:

INSTRUCTIONS TO THE CANDIDATES

 ALL the questions are compulsory and MUST be answered
 Use only PEN for writing answers.
 Observe correct spelling.
 Double answers will not carry any marks.

Level: Diploma First year

Date& nd
2 July, 2015 (Thursday) Time 09:00 a.m. to 11:00 a.m.
Day

Allocated
Type of Questions Secured Marks
Marks
I. Multiple Choice Questions 08
II. True or False Statements 06
III. Matching The Following 06
IV. Short Answer Questions 16
V. Long Answer Questions 14
TOTAL MARKS 50

TOTAL MARKS SECURED IN WORDS: ___________________________________________

Marked by : Mallesh Tummala Verified by :

Signature :
Signature :

Date :
Date :
 (Suggested time: 20 minutes)
I. MULTIPLE CHOICE QUESTIONS (8 x 1 = 8 Marks)
(Please write the correct answer in the given box)

1. Customers, channels and partners are related to

a. Relationship marketing
b. Integrated Marketing
c. Internal Marketing
d. Socially responsible marketing

2. The marketing concept that states, “consumer will buy goods that are available and highly
affordable” is

a. The product concept

b. The production concept
c. The selling concept
d. All

3. Which one of the following is not a requirement for effective segmentation?

a. Measurable
b. Accessible
c. Dependable
d. Substantial

4. __________________ is also known as markets-of-one marketing.

a. Local marketing
b. Niche marketing
c. Differentiated marketing
d. Individual marketing

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5. The label which represents the product’s quality with a letter, number or word is

a. Grade label
b. Brand label
c. Descriptive label
d. None

6. Bandages, batteries, flashlights etc. are examples for

a. Staple items
b. Emergency items
c. Impulse items
d. All

7. Setting a low initial price for a new product to attract customers is called

a. Market penetration pricing

b. Market skimming pricing
c. Market Segmentation pricing
d. None

8. Selling goods and services to ultimate consumers over the internet is

a. Direct selling
b. E-Retailing
c. Telemarketing
d. Kiosks

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 (Suggested time: 15 minutes)
II. TRUE OR FALSE STATEMENTS (6 x 1 = 6 Marks)

(Please darken [ the correct answer box)

1. The flow of money is from market to industry in a simple marketing system. TRUE FALSE

2. Mass marketing ignores market differences to market products. TRUE FALSE

3. Shopping products can be purchased with a minimum effort. TRUE FALSE

4. Secondary package is the immediate container of a product. TRUE FALSE

5. Commercialization means introducing a product into the market. TRUE FALSE

6. Cash discount is given to customers on buying large quantities. TRUE FALSE

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(Suggested time: 15 minutes)

III. MATCH THE FOLLOWING (6 x 1= 6 Marks)

1 The combination of interrelated A Selling

products and services

2 Inside-Out approach B Meta market

3 Lifestyle, personality traits, C Trade discount

Social status
4 Products bought by individuals or D
organizations for further Psychographic segmentation
processing or business use
5 Provided by the manufacturer to E Persuasive advertising
the wholesalers

6 Knocking copy F Marketing

G Behavioral segmentation

H Unsought products

I Industrial products

(Write the answer in the box provided below)

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 (Suggested time: 30 minutes)

IV. SHORT ANSWER QUESTIONS (4 x 4 = 16 Marks)

1. What is Sales promotion? Explain any three “Business to Consumer” sales

promotion techniques.
(4 Marks)

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2. Explain the elements of marketing mix. (4 Marks)

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3. What are distribution channels? Explain the three levels of distribution intensity.

(1+3=4 Marks)

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 4. Briefly explain the stages of Product Life Cycle. (4 Marks)

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(Suggested time: 30 minutes)

V. LONG ANSWER QUESTIONS. (7 x 2 = 14 Marks)

1. What is wholesaling? Explain any six channel functions of a wholesaler. (1+6=7 Marks)

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 2. Explain the process of personal selling . (7 Marks)

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With Best Wishes

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