DREAMLAND

RESORT
Zabarte Rd, Barangay 177, Caloocan, 1422 Metro Manila
•
 CONTENTS

1 CHAPTER 1: Introduction

2 CHAPTER 2: PESTEL Analysis

3 CHAPTER 3: SWOT Analysis

4 CHAPTER 4: Marketing Mix Analysis

5 CHAPTER 5: Conclusion and

Recommendations
 • INTRODUCTION
• MISSION AND VISION
• OBJECTIVES OF THE
COMPANY
• OBJECTIVES OF THE
STUDY
CHAPTER 1: INTRODUCTION
 INTRODUCTION:
Despite COVID-19 pandemic many people still choose to go in resorts because we Filipino

are known for being gleeful. The problem of the Dreamland Resort is very common to

other resort such as the cottages are old and not that durable, the pools has a lot of moss,

lack of facilities, and there is no cctv in the area. Nevertheless, we want to see the growth

of theDreamland Resort because the resort itself is beautiful but there are things that need

to improve.

The resort needs to provide an overall innovative experience to its guests by identifying

their needs and expectations. Resorts offer a unique combination of resources,

attractions, and facilities. For a resort to be successful, sustainable, and viable, it is vital

to identify the attributes that lead tourists to choose one destination.

MISSION: VISION:
Our mission directs strategy development, Giving you with a prompt, personalized

the definition of essential success factors, approach from our team, consistently strive

the identification of key opportunities, to deliver the highest of service standards

capital allocation decisions, and customer at all times and under all circumstances, as

and stakeholder delight. In our vibrant well as sharing our travel experiences to

authentic culture, we prepare, collaborate, help you manage your unique,

and provide superior services and a safe one-of-a-kind, and bespoke holiday

atmosphere for the beautification of accommodation for a memorable stay on

Dreamland Resort. Dreamland Resort.

OBJECTIVES OF THE
COMPANY: OBJECTIVES OF THE STUDY
In a urban areas where Dreamland
Aims to provide a better rehabilitation of the
Resort located have a high population
dreamland resort. And to Identify the opportunities
are likely to attract large scale retailers and developments that can help the dreamland resort.
Dreamland Resort is a resort near the city, and it has a
because there typically enough
big area that is perfect for fun and activities. However,
demand for service to make it
the dreamland resort has faced a lot of challenges
worthwhile ventures. regarding their deficiency. The researcher’s objectives
are the beautification and conservation of the resort
and its natural resources. Also, it provides
employment opportunities. Resort development will
result in a better profit. Researchers conduct a plan for
the rehabilitation and development of the dreamland
 • POLITICAL •
ECONOMIC
• SOCIO-CULTURAL •
TECHNOLOGY
• ENVIRONMENT • LEGAL

CHAPTER 2: PESTEL ANALYSIS

 POLITICAL:
The City Government of Caloocan City Implementing the Rules and

Regulations of R.A. 9593 or the Tourism Act of 2009. Primarily Tourism

Enterprise (PTEs) such as hotels, resort, inns and other accommodation

establishments are required to secure accreditation from the Department

of Tourism, as an additional requirement for the insurance of business

permit. Tourism Accreditation assists your business to meet and exceed

your customers’ expectations through Adherence to industry standards of

and procedures relating to Tourism Industry.

 ECONOMIC:
Caloocan continues to enjoy rapid economic growth thanks mainly to

the wave of investors who are coming in. Data from the city treasurer’s

office show that the local government’s income has nearly doubled in

less than a

decade—from P3 billion in 2013 to over P5 billion in 2019. Caloocan

also ranked as the 7th richest city in the country in 2018, according to

the Commission on Audit (COA).

 SOCIO-CULTURAL:
- The city’s population represented 13% (1,487,245) of the National
Capital Region’s (NCR) total household population of 11,796,873
based on the statistics of the 2010 NSO Census. It has a total of
345,444 households (establishing an increase of 38.42 percent
from 249,567 in 2000) with and average size of 4.37 occupants
respectively. The household size considerably decreased from the
4.71 documented in 2000. Bagong Silang (Barangay 176) holds the
most number of households at 53,425 while Barangay 76 has only
a single domiciliary.
- North Caloocan registered an average of 229 persons per hectare
and is projected to reach 325 by 2025. In general, population
density was placed at 279 person per hectare in entirety (citywide),
manifesting an increase of 26.45 percent since 2000 or 58 persons
 TECHNOLOGY:
Nowadays technology is one the most important, helped speed up
operations and helped traveling process much more enjoyable and
efficient. By 2022 Dreamland Resort aims for technological advancement
to become a competitive Resort in the National Capital Region.
-Implementing and putting enough CCTV cameras that can monitor the
whole resort for safety and security.
- An advance technology when it comes to maintenance and filteration of
the water in the pool areas.
- Will provide a karaoke room for tourists that serves as another
entertainment.
- Will also put a sauna room, for those who love steaming or getting more
sweaty for relaxation.
- A censored water tap and shower for the entire resort will also implement
for the improvement of a new and better Resort.
 ENVIRONMENT:
Just like the rest of the towns and cities of Metro Manila, Caloocan City falls under

type 1 of the

Philippine Climate Classification which has two distinct seasons. First is the Dry High

Pressure

season, which comes in the months of November till April. The dry season

corresponds with the

northeast monsoon (October to January). The Wet season which starts from May and

lasts up to

October is consistent with the southwest monsoon (June to September). Between

 LEGAL:
The Labor Code of the Philippines stands as the law governing

employment practices and labor relations in the Philippines. It was

enacted on Labor day of 1974 by President Ferdinand Marcos, in the

exercise of his then extant legislative powers. It prescribes the rules for

hiring and termination of private employees; the conditions of work

including maximum work hours and overtime; employee benefits such as

holiday pay, thirteenth month pay and retirement pay; and the guidelines

in the organization and membership in labor unions as well as in collective

bargaining.
 • STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS

CHAPTER 3: SWOT ANALYSIS

STRENGTH: WEAKNESS:
● The place is accessible and ● The area is not yet developed.
affordable. ● There are no safety signage in
● The ambiance in Dreamland the area.
Resort is surrounded by green ● Uncoordinated Workers
environment. The place is
● A possibility of accident in
good for relaxation.
the place.
● Can accommodate large
● Lacks of strategic plans.
groups of people.
OPPORTUNITIES:
● Ability to develop other activities and accommodation

- If the resorts will be renovated, there is a big chance to increase local tourists.

● There is also a possibility for a Dreamland Resort to become a best and well-
known resort in the City of Caloocan.

● Having a good promotions or advertisement of the resorts and by means of

posting it on different Social networks as an effective tool in advertising, may also
encourage or get the attention of local Tourists from other City.

● Add more fun activities like slides, rent a floater and etc.

● Souvenir Shops for the guest to have their remembrance in Dreamland Resort.
THREATS:
● Parking Restriction

● Policy Uncertainty

● Competition from other resorts in Caloocan

● Lack of Supervision and Security

 • PRODUCT • PRICE
• PLACE • PROMOTION
• PEOPLE • PHYSICAL
EVIDENCE
• PROCESS
CHAPTER 4: MARKETING MIX
ANALYSIS
 PRODUCT:
The Products of the Dreamland Resort offered are the:

The Resort:The resort itself is the main product of the Dreamland, they offer their place to
the guest for celebrating an event or occasions such as birthdays, wedding celebrations,
parties, events, debut, special occasions, etc.

The Swimming Pool: The swimming pool is the best product of the Dreamland Resort. It's
the main reason why many people choose the resort, because of the swimming pool, it's
crowds favorite and more enjoyable and fun.elebrations

(ACCOMMODATION)

The Cottages: The cottages is one of the important in the resorts because it is the place or
area where the customers can stay, eat, and chill.
Thr Private Rooms: Inside the private rooms are television, mini-refrigerator, air
conditioner, etc. It is more expensive than the cottage accommodation.

The Facilities and Amenities: The Facilities are the comfort rooms or wash rooms, inside
the wash rooms are the showers, bathtub, bowl, bidet, etc. The facilities also are
swimming pools, cottages, and private rooms. The amenities such as towels, soap,
toothpaste and toothbrush, bathrobes, and more.

The Services: They offer an service like the accommodations, life guards, etc. They also
offered an food for the customers. They have canteen where you can find the food you
want like chips, biscuits, dish, etc.

Other Products:

• Tents • Videoke Bar • Giant Man-made waterfalls • Function Halls & Dining Halls

• Wide Park Area • Recreational Center • Commercial Shopping Center

PLACE:
- Dreamland Resort located in Zabarte Rd, Barangay 177, Caloocan, 1422 Metro

Manila

A Great place they have the largest pool near in Novaliches Quezon City. 1st pool is

square 100m long by 25sm wide 4ft to 5ft deep, 2nd pool is kiddie pool with 8shape

and bridge in the middle 3ft deep and the 3rd pool is a family pool 3ft to 5ft deep.

From SM Fairview just find a jeepney going to Almar Zabarte or Bagong Zabarte and

tell to driver to drop you at the DreamLand Resort. They have wide free parking.

They have rooms for accommodation with aircondition. They have alot of cottage

and also table and chairs. It is very easy to find out because there are many
PEOPLE:
- In this time of pandemic, DREAM LAND RESORT can only accomodate 30% of

total capacity of the venue which is 35 to 65 persons only 18 years old and below

and 65 years old and above are not allowed in the said resort. The minimum staff

needed by the company during a time where the most clients do not normally work

such as a holidays and weekends, means they are all in skeletal forces, for the

safeness of all staff they are mandated to pass their prc test or swab test every two

working weeks, shouldered by the company.

PROCESS:
● Have the Right Protocols

● Guests and Staff Safety *people entering your property should realize that

you care about their safety*

● Have a contingency Plan Ready

● Have a good marketing strategy

● Communicate

● Online Presence
PRICE:
Entrance Fee:
- Free entrance for children below 5ft.
DAY: NIGHT: OVERNIGHT:
Php. 200.00 (8am to 4pm) Php 300.00 (4pm to 12am) Php. 400.00 (1am to
8am)

COTTAGES:
• Bahay Kubo (Php. 700.00, Good for 8 persons)
• Table with Chair (Php. 300.00, Good for 4 persons)
• Tent (Php. 500.00, Good for 4-5 persons)

Parking Lot: FREE

ACCOMODATION:

• Standard Room: Php.1500.00 (Air-conditioned, 6pax)

• Room with Videoke: Php. 2000.00 (Air-conditioned, 6pax)

• Family Room: Php. 3000.00 (Air-conditioned, 10pax)

• Family Room with Videoke: Php. 3500.00 (Air-conditioned,

10pax)

OTHER PRODUCTS:

• Rush Guard: Adult Php. 250.00 Children: Php. 150.00

• Salbabida, Baby Inflatable Swimming Boat: Php. 150.00

PROMOTION:
- Social media does play a great and influential role in Dreamland Resort when it

comes to promoting their product. It is the most effective way to pursued traveler

about the product offer especially now that we are experiencing pandemic and

social media become part of daily living . The management of Dreamland resort use

Google and Facebook to attract customers by posting pictures of facilities, prices,

location, and generally, customers reviews posted on social media sites to

influence fellow customers choice, decision and willingness.

 PHYSICAL EVIDENCE:
- Dreamland Resort ensure to provides comfort, enjoyment, and convenience to their
valued guest by having pleasant and maintaining its physical outcome generated to the
consumption of its services especially the ambiance and appearance of the commodities
such as the facilities and amenities they have offering and provided to their guest and
clients.

Existing Facilities, Amenities, and Activities:

• Water Sports • Pool for Adults

• Pool for Kids • Private Rooms

• Cottages • Wash rooms

• Parking Lot • Spacious Rooms (for special events and occasion)

 • CONCLUSION
• RECOMMENDATIONS

CHAPTER 5: CONCLUSION and

RECOMMENDATIONS
 CONCLUSION:
The aims of this study was to see whether environmentally friendly Dreamland resort
construction could be used to gain a competitive advantage through differentiation.
Energy production, water conservation, and waste management are three main factors to
consider when working in an environmentally friendly manner. There are several practices
that must be implemented build, ventilation, peak demand usage regulation, and energy
efficient lighting are only a few of the tasks that need to be completed.

In addition, the Dreamland resort would be distinguished by its use of renewable energy
sources. Environmental practices, on the other hand, must be tailored to each property's
specific needs, which can vary based on venue, climate, available resources,
infrastructure, and scale. A technique that works in one location can not work in another.
Furthermore, certain environmentally friendly activities can have a positive impact.
Since one activity can have a positive impact in one field but a negative effect in

another, it is important to consider all of the practices

 RECOMMENDATIONS:
● To counteract a wide range of activities, such as energy, it is necessary.

● Efficiency, water conservation, and waste management are all factors to consider.

● Marketing had to be done in a way that was both insightful and informative, in order to
raise awareness and understanding of the issue.

● In order to achieve environmental goals, time and money maybe important but the most
important is boost management skillsets and knowledge.

● To gain understanding in the organization, environmental training was needed.

● The resort must strengthen their security to provide comfortability to all tourist that
they are safe while enjoying the amenities of the resort.

● Provide better facilities, amenities, and more activities to gain more tourist.
THANK YOU!