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Adm 1 Assignment Satvik

The document discusses web analytics and how businesses use analytics platforms to measure user behavior and site performance. It explains how analytics can provide information on visits, visitors, and help optimize content. Examples given are how Amazon and Google use large consumer data for advertising and how Google Maps uses big data for navigation and transportation.

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satvik agarwal
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29 views

Adm 1 Assignment Satvik

The document discusses web analytics and how businesses use analytics platforms to measure user behavior and site performance. It explains how analytics can provide information on visits, visitors, and help optimize content. Examples given are how Amazon and Google use large consumer data for advertising and how Google Maps uses big data for navigation and transportation.

Uploaded by

satvik agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

Web analytics is the measurement and analysis of data to


inform an understanding of user behavior across web
pages.
Analytics platforms measure activity and behavior on a
website, for example: how many users visit, how long
they stay, how many pages they visit, which pages they
visit, and whether they arrive by following a link or not.
Businesses use web analytics platforms to measure and
benchmark site performance and to look at key
performance indicators that drive their business, such as
purchase conversion rate.

IMPORTANCE OF WEB ANALYTICS


Performance management:: The primary purpose of a
Web analytics system to measure the performance of
a site. Within a Web analytics interface, such as the
Google Analytics service, company managers can see
data about how many visits a site has had, how many
visits the individual pages have had and additional
information about these visits including how long
users spent on each page. 
Visitor data: The visitor data within analytics reports
can help to build up a picture of who site visitors are.
Most analytics systems can tell you geographical
information about where visitors are accessing your
site from
Content optimization: Company Web properties such
as sites and blogs can serve multiple purposes. Some
pages on a site may be designed to process
transactions, while others may have an informative
aim. With analytics, you can see how well a page is
performing in relation to its purpose.

EXAMPLES

AMAZON : Like Facebook and Google, adtech’s “duopoly,” Amazon got sucked


into the advertising business by the sheer amount of consumer data at its disposal. Since
its founding in 1994, the company has collected reams of info on what millions of
people buy, where those purchases are delivered and which credit cards they use. In
recent years, Amazon has begun offering more and more companies—including
marketing companies—access to its self-service ad portal, where they can buy ad
campaigns and target them to ultra-specific demographics, including past purchasers. 
GOOGLE MAPS : Maps to apps. That's the nutshell version of how navigation
has been transformed by technology, with the vast majority of smartphone users relying
on their devices for directions. And those directions are courtesy of big data — relevant
information (on traffic patterns, for example) gleaned from government agencies, satellite
images and other sources. But big data doesn't just affect how people move, it affects
how everything moves — including packages, planes and cars. Packages have tracking
numbers (data!). Planes analyze data to (among many other things) increase fuel
efficiency and predict maintenance issues. And cars, via onboard sensors and IoT
connectivity, collect and transmit so much data that the autonomous driving
revolution might be closer than we think. 

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